Bodenschatz
Bodenschatz AG is a Swiss manufacturer of bathroom accessories, including the Adesio adhesive mounting system, sold through specialist sanitary dealers and plumbing installers in Switzerland and the DACH region.
- Company typePrivate
- Founded1940
- HeadquartersAllschwil, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Bodenschatz does
Bodenschatz AG is a Swiss manufacturer of bathroom accessories, founded in 1940 and headquartered in Pratteln, Switzerland. The company produces towel holders, soap dispensers, glass holders, shower curtains, and related mounting systems, with design families including the heritage Chic line (in production since 1957) plus newer Onya, Signa, and Nia ranges. Its core proprietary technology is the Adesio adhesive mounting system, which enables drill-free installation on tiles and is certified to the Swiss SIA 271/1 waterproofing standard; an E-Learning platform supports installer training on the system.
The business model is B2B trade-channel distribution. Products are sold exclusively through specialist sanitary dealers (Fachhandel) and plumbing installers rather than through retail DIY or direct-to-consumer channels, with a CHF 90 minimum order and free delivery above CHF 2,000 indicating small-ticket, project-driven volume. End-customer segments include residential renovation, new-build, healthcare (Hospitals and Care Homes with specialised shower curtain solutions), and hospitality, supported by a 10-year warranty and long-term spare-parts availability. Geographic reach is Switzerland as the home market with formalised expansion into Germany and Austria via the Schweizerbad GmbH partnership, and additional supply collaboration with Badertscher for shower curtain solutions. The company is privately held with no disclosed financials or funding history.
Bodenschatz firmographics
Firmographics- Name
- Bodenschatz
- Legal name
- Bodenschatz AG
- Website
- https://bodenschatz.ch
- Company type
- Private
- Founded year
- 1940
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bodenschatz AG is a Swiss manufacturer of bathroom accessories, including the Adesio adhesive mounting system, sold through specialist sanitary dealers and plumbing installers in Switzerland and the DACH region.
- Ownership category
- akta.pro rank
Bodenschatz industry classification
Industry- Product category
- Bathroom Accessories
- SIC
- Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)
- akta.pro primary industry
- Bathroom Accessory Mounting (towel bars, mirrors, grab bars) (HSAGAHAF)
- akta.pro secondary industries
- Shower Remodel & Installation (Walk-in, Tile, Glass Enclosures) (HSAPABAB), Shower Door & Glass Treatment (Soap Scum Removal/Water Repellent Coating) (HSAEALAG)
Keywords
Where Bodenschatz is headquartered
LocationHeadquarters
- HQ city
- Allschwil
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Bodenschatz business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Bathroom Accessories (Hardware Sales): Bodenschatz generates revenue primarily through the sale of bathroom accessories including towel holders, soap dispensers, glass holders, shower curtain rails/stangers, WC accessories, and related products. Products are sold through specialist sanitary dealers who handle installation, with a limited direct-to-consumer web shop for spare parts and select items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard wholesale pricing through specialist dealers |
| Unit Pricing | Pay-as-you-go | Web shop for spare parts and accessories |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Bodenschatz product offering
Product offeringCore offering
Bodenschatz manufactures and sells bathroom accessories including towel holders, soap dispensers, glass holders, WC accessories, shower curtain rails/rods, and made-to-order shower curtains under its own design series (Chic 22, Nia, Signa, Onya). A key differentiator is the proprietary Adesio adhesive mounting solution, which allows drill-free installation of accessories on smooth surfaces and is documented per SIA 271/1 guidelines. The company also produces made-to-order SECURIT Trevira CS fire-resistant shower curtains for institutional buyers such as hospitals and care homes.
Differentiator
Problem solved
Functional benefit
Brands
- Adesio: Adhesive mounting solution for bathroom accessories, enabling glue mounting instead of drilling
- Chic
- Nia
- Onya
- Signa
Products and services
- Chic 22 bathroom accessories series Bodenschatz's flagship bathroom accessories series (Chic 22 generation), covering towel holders, soap dispensers, glass holders, WC accessories, robe hooks, and related fittings. Targeted at residential and project bathroom fit-outs and sold via specialist sanitary dealers and plumbing installers, with Adesio adhesive mounting variants available for drill-free installation.
- Nia bathroom accessories series Bodenschatz bathroom accessories series covering towel holders, soap dispensers, glass holders, WC accessories, and related fittings, offered alongside the Chic 22, Signa, and Onya series. Targeted at residential and project bathroom fit-outs and sold via specialist sanitary dealers and plumbing installers.
- Signa bathroom accessories series Bodenschatz bathroom accessories series covering towel holders, soap dispensers, glass holders, WC accessories, and related fittings. Sold via specialist sanitary dealers and plumbing installers for residential and project fit-outs.
- Onya bathroom accessories series Newest bathroom accessories series from Bodenschatz, covering towel holders, soap dispensers, glass holders, WC accessories, and related fittings, extending the company's coordinated design portfolio alongside Chic 22, Nia, and Signa. Sold via specialist sanitary dealers and plumbing installers.
- Duschvorhangstangen und -schienen (shower curtain rails and rods) Bodenschatz shower curtain rails and rods designed to fit the Duschvorhang shower curtain product family, including standard and made-to-measure dimensions. Targeted at residential bathrooms, healthcare facilities, and hospitality projects, and sold via specialist sanitary dealers and installers.
- Duschvorhang (shower curtain) series including SECURIT Trevira CS made-to-order curtains Bodenschatz shower curtain series including standard curtains and made-to-order SECURIT Trevira CS fire-resistant curtains, configurable online by the customer. Targeted at residential bathrooms as well as healthcare and hospitality projects where fire-safety and hygiene standards (e.g., DIN 4102 B1) apply. Sold via specialist sanitary dealers, plumbing installers, and direct order for project buyers.
Quantifiable outcome
- 10-year warranty on all Bodenschatz products
- +1 more outcomes
Companies that use Bodenschatz
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Bodenschatz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bodenschatz partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Technische Näherei P. Badertscher AGcorePartnership for the production of SECURIT Trevira CS shower curtains. Badertscher handles the custom sewing and manufacturing of made-to-measure shower curtains, which are then confected (finished) in Switzerland. This partnership enables Bodenschatz to offer customized hospital-grade shower curtains with room number labeling.
- Schweizerbad GmbHcoreExclusive brand representation partner for Germany and Austria markets. Located at Ernst-Augustin-Strasse 12, D-12489 Berlin. Handles sales support, dealer network management, and customer service for the DACH region.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Bodenschatz competitors and assessment
Company assessmentBroad incumbents
- Hansgrohe: German premium manufacturer of shower, bathroom and kitchen fittings with a much broader portfolio. Competes for the same premium sanitary dealer and renovation budgets as Bodenschatz but focuses on mixers/showers rather than accessories.
- Geberit: Swiss sanitary technology group dominant in concealed cisterns and installation systems. Overlaps with Bodenschatz in the Swiss sanitary channel and competes indirectly via bathroom-system packages that include or specify accessories, but does not specialize in the standalone bathroom-accessory niche.
- Duravit: German manufacturer of bathroom ceramics, furniture, and wellness products. Adjacent in the same sanitary channel and serves overlapping premium renovation customers, but Duravit's core offering is ceramicware and furniture rather than bathroom accessories.
- Ideal Standard: International bathroom solutions provider covering ceramics, fittings, and bathroom systems. Overlaps with Bodenschatz in European sanitary channels and renovation segments but is broader and more commoditized in accessories.
- Roca: Spanish-headquartered global bathroom brand with a wide portfolio spanning ceramics, fittings, and accessories. Comparable as a broad incumbent serving European sanitary dealers and renovation customers alongside Bodenschatz.
- Grohe (LIXIL): Global sanitary fittings brand (part of LIXIL) with a comprehensive bathroom portfolio that competes for the same sanitary dealer shelf space and renovation specification lists, though Grohe's core focus is fittings and shower systems rather than accessories.
- Villeroy & Boch: European bathroom and tableware brand with a strong ceramics-led portfolio. Competes indirectly via bathroom collections and dealer specifications, and overlaps with Bodenschatz on premium positioning rather than on accessories specifically.
Direct peers
- HEWI: German manufacturer of accessible bathroom accessories and hardware, with overlapping product categories (towel bars, grab bars, shower rails) and similar institutional/healthcare and renovation channels. Comparable on premium positioning and compliance-driven specification sales.
- EMCO Bad: German manufacturer of bathroom accessories and mirror cabinets with a similar product mix (towel rails, glass holders, shelves) and a comparable DACH-focused sanitary-dealer distribution model, making it a direct head-to-head competitor for Bodenschatz's core lines.
- Keuco: German manufacturer of premium bathroom accessories (towel holders, soap dispensers, grab bars, lighting) with a comparable specialty product range, similar specification-led distribution through sanitary dealers, and a strong focus on design-led collections — making it Bodenschatz's closest direct competitor in the premium accessory niche.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bodenschatz social profiles
Digital presenceBodenschatz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bodenschatz leadership team
Management profileNumber of profiles
Profiles5 records
Bodenschatz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bodenschatz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bodenschatz
What does Bodenschatz do?
Bodenschatz manufactures and sells bathroom accessories including towel holders, soap dispensers, glass holders, WC accessories, shower curtain rails/rods, and made-to-order shower curtains under its own design series (Chic 22, Nia, Signa, Onya). A key differentiator is the proprietary Adesio adhesive mounting solution, which allows drill-free installation of accessories on smooth surfaces and is documented per SIA 271/1 guidelines. The company also produces made-to-order SECURIT Trevira CS fire-resistant shower curtains for institutional buyers such as hospitals and care homes.
Is Bodenschatz a public or private company?
Bodenschatz is a private company. It is classified as unknown and is currently operating.
When was Bodenschatz founded?
Bodenschatz was founded in 1940. It employs 11 to 50 people.
Where is Bodenschatz based?
Bodenschatz is headquartered in Allschwil, Switzerland, in the Europe region.
How does Bodenschatz make money?
One revenue line is on record: bathroom Accessories (Hardware Sales).
Who are Bodenschatz's main competitors?
Broad incumbents on record are Hansgrohe, Geberit, Duravit, Ideal Standard, Roca, Grohe (LIXIL) and Villeroy & Boch. Direct peers are HEWI, EMCO Bad and Keuco.
Does Bodenschatz have an API?
No public API is recorded for Bodenschatz.
What industry is Bodenschatz in?
Bodenschatz's product category is Bathroom Accessories. Its primary akta.pro industry code is HSAGAHAF, Bathroom Accessory Mounting (towel bars, mirrors, grab bars), with a secondary code of HSAPABAB, Shower Remodel & Installation (Walk-in, Tile, Glass Enclosures). Its SIC code is 3430.