One Group Realty

What One Group Realty does

One Group Realty (legal entity: ONE GROUP REALTY PTY LTD) is a private, family-owned boutique real estate agency headquartered at 723 High Street, Epping, Victoria, Australia, with additional offices in Mernda Town Centre and Wallan. The firm operates exclusively in Melbourne's Northern suburbs, covering Epping, Mernda, Wollert, Craigieburn, Kalkallo, South Morang, Mill Park, Lalor, Greenvale, and Doreen. It serves individual residential buyers, sellers, landlords/investors, and renters through three core service lines: property sales (private treaty and auction), property management (tenant placement, rent collection, maintenance coordination, lease renewals), and valuation services (free property appraisals, rental appraisals, suburb reports). The company employs approximately 20+ staff across directors, sales consultants, property managers, and administrative roles, led by Directors Kalley Singh and Vijeth Shetty, with Arvin Nagra as Associate Director.

The business model is dual-stream. Sales commission is a transaction-fee revenue stream, with rates not publicly disclosed and negotiated per engagement. Property management is a recurring, subscription-style fee stream billed monthly for ongoing landlord services. Lead generation relies on a direct field-sales model (agents conducting property visits, inspections, and appraisals), inside sales via phone and email, and self-service through the company website, supplemented by syndicating listings on Realestate.com.au and Domain.com.au. Marketing channels include the company website, Facebook, YouTube, Instagram, and content marketing via blog articles. The supporting technology stack is a standard real estate listing and property management platform; no proprietary technology, AI, or data flywheel is disclosed. Operational performance indicators include a 4.9-star rating with 400+ reviews on RateMyAgent and an average 29 days on market for listed properties.

Recent strategic positioning has shifted toward scalable distribution models. The firm has launched an OGR Mobile Agent sub-brand — an agent-recruitment program offering 100% commission to independent agents operating under the OGR brand with access to its CRM, lead-generation tools, trust account, and admin support. It has also begun offering franchise opportunities, signaling an intent to grow via partner models rather than purely organic headcount expansion. The OGR trademark is registered. The company's primary defensible assets are its local brand reputation, regional RateMyAgent awards (Agency of the Year Craigieburn and Rental Agency of the Year Kalkallo in 2020, 2021, and 2022), and physical presence across the Northern suburbs. No external funding, no institutional investors, and no parent company are identified; the company is privately held and independently operated.

Name

One Group Realty

Legal name

ONE GROUP REALTY PTY LTD

Website

https://onegrouprealty.com.au

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

One Group Realty is a family-owned boutique real estate agency in Melbourne's Northern Suburbs offering residential property sales, auctions, property management, and appraisal services across Epping, Mernda, Wollert, and surrounding areas.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Seller Representation & Listing Services (BPAJAAAK), Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate sales
• Property management services
• Real estate auctions
• Property appraisals
• Rental property management

Headquarters

HQ city

Epping

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Property Sales Commission: Commission-based revenue from residential and commercial property sales. Agents facilitate private sales and auctions, earning commission on completed transactions.
2. Property Management Fees: Ongoing management fees for rental properties including tenant placement, rent collection, property maintenance, and lease renewals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

One Group Realty is a boutique, family-owned real estate agency operating across Melbourne's Northern Suburbs from offices in Epping, Mernda, and Wallan. The agency delivers residential property sales (private sales and auctions), full-service property management for rental providers (tenant placement, rent collection, maintenance, lease renewals), free property appraisals, rental appraisals, and suburb market reports for individual buyers, sellers, landlords, and tenants.

Product overview

One Group Realty is a family-owned real estate agency operating as a single integrated service offering rather than a modular platform. The company provides a comprehensive suite of real estate services including property sales (buying and selling residential properties), property management (tenant screening, rent collection, maintenance), auctions, free property appraisals, suburb reports, and rental appraisals. Services are delivered through a network of three physical offices located in Epping, Mernda, and Wallan in Victoria, Australia, covering northern Melbourne suburbs.

Differentiator

Problem solved

Functional benefit

Brands

• OGR Mobile Agent: Mobile agent program allowing agents to earn 100% commission while operating under the One Group Realty brand with access to brand name, technology platform, lead generation tools, training, support, trust account, admin support, CRM, and agent portal access.

Quantifiable outcome

• 4.9 star rating with 400+ reviews on RateMyAgents
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ray White: Australia's largest residential real estate franchise network with deep presence across Melbourne's Northern suburbs. Directly comparable to One Group Realty on residential sales, auctions and property management, but operating at vastly greater scale with national marketing, training and technology infrastructure.
• Harcourts: International real estate franchise network with significant Victorian residential brokerage presence. Competes head-to-head with OGR on residential listings, auctions and management, with the advantage of a global brand and cross-border referral network.
• Raine & Horne: Long-standing Australian and New Zealand residential real estate franchise network with Victorian office coverage. Comparable on residential sales, auctions and management; competes on brand recognition and agent network breadth.

Direct peers

• Barry Plant: Melbourne-headquartered residential real estate group with strong Northern and outer-suburban franchise coverage. Comparable offering - sales, property management, auctions - and directly competes for the same vendor, landlord and tenant pool as One Group Realty.
• Belle Property: Premium-leaning residential real estate franchise network with offices across Melbourne. Comparable full-service residential offering (sales, auctions, property management), positioned slightly upmarket but overlapping the same vendor and landlord demographics.
• Noel Jones: Melbourne-based residential real estate agency with multiple offices across the city's suburbs. Comparable mid-sized, multi-office model focused on sales, auctions and property management in similar suburban catchments.
• McGrath Estate Agents: Australian residential real estate brand with multi-office Victorian presence. Competes on residential sales, auctions and management with comparable boutique-style positioning, though historically skewed to higher price points.
• Stockdale & Leggo: Victoria-headquartered residential real estate franchise network with offices in growth-corridor suburbs comparable to OGR's Northern Melbourne catchment. Similar mid-market residential sales, auctions and property management offering.

Regional players

• Buxton Real Estate: Long-established Melbourne-focused residential real estate group with offices in the city's bayside and inner/middle suburbs. Comparable full-service residential offering, providing a useful benchmark for OGR on multi-office suburban operations within the Melbourne metro.
• obrien Real Estate: Victoria-focused residential real estate group with strong outer-suburban and growth-corridor office presence. Comparable multi-office residential model targeting similar vendor and landlord segments in Melbourne's growth suburbs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCWMvXTOgd8AAZ19tmu1ZUhA
• Facebookfacebook.com/onegrouprealtyAu
• LinkedInlinkedin.com/company/one-group-realty-australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One Group Realty