Gravitas Impact Premium Coaches

What Gravitas Impact Premium Coaches does

Gravitas Impact Premium Coaches is a privately held business coaching and consulting organization founded in 2003 by Keith Cupp and headquartered in Vancouver, Canada, operating under the Gravitas Impact brand since a February 2020 rebrand. The company develops and certifies a global network of 100+ premium coaches across six continents, serving mid-market CEOs and growth-stage executives through multi-year engagements structured around the proprietary 7 Attributes of Agile Growth® framework, which codifies methodology across seven business functions: Leadership, Strategy, Talent, Customer, Execution, Profit, and Systems. The company is deliberately selective, admitting only 15 new coaches per year into its certification cohort to preserve community depth and exclusivity, and has cumulatively served 500+ mid-market client companies over its 20+ year operating history.

The product portfolio centers on the 7 Attributes framework, delivered through a certification curriculum combining self-paced online learning with cohort-based sessions hosted on the Thinkific learning management system, alongside complementary frameworks including The Trusted Advisor Advantage, The AI-Enabled Advisor, The Four Cs coach-matching methodology, The Promise Framework, and the Talent Density Toolkit. Supporting assets include peer mastermind sessions, a private LinkedIn community, an annual Scottsdale Worldwide Coaches Symposium, regional meetings, published monographs, free diagnostic tools, a podcast series, and a Gravitas Impact Readiness Assessment. Coach-CEO matching uses a Four Cs approach (Chemistry, Credibility, Content, Capability), and coaches integrate AI tools for research synthesis, content drafting, weekly planning, and in-session pattern recognition.

The business model combines two recurring revenue streams: annual coach membership and certification fees from practitioners admitted into the network, and pass-through economics from CEO coaching engagements priced in the six figures over multi-year horizons. Distribution is community-led and sales-led through direct coach-CEO matching, supported by content marketing across blog, podcast, YouTube, LinkedIn, Instagram, and Facebook, plus event-driven engagement via symposiums and peer forums. The company is founder-led, privately held with no institutional capital disclosed, and operates a lean internal team supplemented by a globally distributed independent coach network.

Name

Gravitas Impact Premium Coaches

Legal name

Gravitas Impact Premium Coaches

Website

https://gravitasimpact.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Gravitas Impact Premium Coaches certifies and supports a global network of 100+ premium coaches across six continents, who deliver multi-year, framework-based coaching engagements to mid-market and growth-stage CEOs using the proprietary 7 Attributes of Agile Growth® methodology.

Ownership category

akta.pro rank

Product category

Executive & Business Coaching Services

NAICS

Professional and Management Development Training (611430), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYEDABANAH

Strategy, Decision-Making & Business Acumen Coaching

Education/Corporate Training & Professional Development/Executive Coaching Services

Keywords

• Executive coaching services
• Leadership development programs
• Business coaching certification
• CEO coaching services
• Mid-market business coaching

Headquarters

HQ city

Vancouver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Coach Membership and Certification: Coaches pay membership fees for access to certification programs, peer networks, ongoing development, and the Gravitas community. The company limits admissions to 15 new coaches per year to maintain quality and exclusivity.
2. CEO Coaching Engagements: Premium multi-year client engagements with 6-figure values, where certified coaches work with mid-market CEOs using structured frameworks and disciplined conversations.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels8 records

Core offering

Gravitas Impact develops a selective global community of premium coaches who serve mid-market and growth-stage CEOs. Its core product is the proprietary 7 Attributes of Agile Growth® framework, delivered through a certification program (self-paced online plus cohort-based learning) on the Thinkific platform, alongside structured CEO coaching engagements matched via the Four Cs methodology. Revenue is generated from coach membership and certification fees plus multi-year, six-figure CEO coaching contracts.

Product overview

Gravitas Impact Premium Coaches offers a coaching development ecosystem centered on its core 7 Attributes of Agile Growth® framework. The company provides a comprehensive certification program combining self-paced online learning with cohort-based sessions, alongside CEO coaching services delivered by certified coaches. The product portfolio includes structured coach development programs (Coaching Journey), CEO engagement services, peer learning communities (Peer Mastermind Sessions, Private LinkedIn Group), annual symposiums, and regional meetings. Supporting resources include assessment tools (Readiness Assessment, 7 Attributes Assessment), specialized frameworks (The Trusted Advisor Advantage, The AI-Enabled Advisor, The Four Cs, The Promise Framework, Talent Density Toolkit), published monographs, and a podcast series. The company leverages Thinkific as its learning management system for course delivery.

Differentiator

Problem solved

Functional benefit

Brands

• 7 Attributes of Agile Growth: The foundational framework employed by Gravitas Impact coaches, addressing 7 key functions of a company: Leadership, Strategy, Talent, Customer, Execution, Profit, and Systems.

Products and services

• The 7 Attributes of Agile Growth® Framework Proprietary Business Operating System covering seven functions — Leadership, Strategy, Talent, Customer, Execution, Profit, and Systems — used by Gravitas coaches to drive holistic business and leadership development with mid-market CEOs.
• Gravitas Certification Program

Quantifiable outcome

• 3x profitability and faster client outcomes
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

One partnership is on record.

• Transform African MinistriesminorStrategic or Co-development PartnerGravitas Impact premium coaches partnered with Transform African Ministries and Fit for Life to support novice entrepreneurs in setting up and building businesses they are passionate about. This partnership exemplifies the company's community service and global impact mission.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• Warrior Trading / BiggerPockets Coaching: Adjacent vertical-specific coaching programs offer coach-style certification and community for niche audiences, illustrating the broader certifiable-coaching community model. They are not direct competitors but validate the community + methodology + certification model Gravitas Impact uses.

Direct peers

• Gazelles (Verne Harnish): Gazelles, founded by Verne Harnish, coaches mid-market companies on growth using the Rockefeller Habits and similar proprietary scaling frameworks. Gravitas Impact's 7 Attributes framework and mid-market CEO focus share the same core customer and methodology-IP business logic.
• Sandler Training: Sandler Training is a global sales and leadership training franchise with a proprietary methodology and certified trainer network. Its franchise/coach certification and proprietary content delivery model directly parallel Gravitas Impact's coach certification plus 7 Attributes framework offering.
• Strategic Coach: Founded by Dan Sullivan, Strategic Coach is a premium coaching program for entrepreneurs and leaders with a proprietary methodology and global coach ecosystem. Gravitas Impact's selective community model, premium multi-year engagements, and trademarked framework are directly parallel in business model and target market.
• ActionCOACH: ActionCOACH is a global business coaching franchise focused on small and mid-market business owners, with proprietary frameworks and a coach certification model. Gravitas Impact's coach certification, proprietary methodology, and focus on business growth outcomes are directly comparable.
• Bill Walsh's MAPS Business Coaching: The MAPS program is a methodology-driven coaching certification for business coaches serving mid-market companies. Like Gravitas Impact, MAPS sells coach certification, peer support, and a structured methodology that coaches apply to client engagements.

Broad incumbents

• Tony Robbins Business Coaching: Tony Robbins' business coaching arm delivers premium multi-year CEO and business coaching engagements with proprietary methodologies. It operates at scale in the same premium mid-market CEO niche that Gravitas Impact targets, with a similar premium pricing posture.
• Entrepreneurs' Organization (EO): EO is a global peer network of founders and CEOs with member-driven learning and peer groups. It overlaps with Gravitas Impact's mid-market CEO target segment and peer-driven engagement model, though EO is membership-only and does not offer its own coaching certification.
• YPO (Young Presidents' Organization): YPO is a CEO peer organization offering peer learning forums, executive education, and networking across regions. It competes with Gravitas Impact for the same mid-market and growth-stage CEO wallet, particularly in peer-driven leadership development engagements.
• Vistage International: Vistage is the largest peer-advisory and executive coaching organization for CEOs and business leaders, with thousands of members across multiple countries. It overlaps Gravitas Impact in mid-market CEO coaching and peer group dynamics, though Vistage operates at much larger scale and broader scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@gicoaches
• Facebookfacebook.com/GravitasImpact
• LinkedInlinkedin.com/company/gravitasimpact
• Instagraminstagram.com/gravitasimpact_pc?utm_medium=copy_link
• Xx.com/gravitasimpact

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gravitas Impact Premium Coaches