Agro Machinery

What Agro Machinery does

Agro Maskiner is a family-owned Swedish machinery dealer headquartered in Billesholm that operates six branch locations across southern Sweden (Billesholm, Gringelstad, Laholm, Svedala, Tomelilla, and Årröd/Hörby). The company is organized through multiple private limited entities, with Agro Maskiner Billesholm AB as the primary legal entity, and employs between 51 and 100 people. Its core offering is the sale of new and used agricultural, construction, and park-and-garden machinery from global brands it represents as an authorized dealer — JCB (telehandlers, wheel loaders), New Holland Agriculture (tractors, combine harvesters), Kress (robot lawn mowers), and Polaris (ATVs/utility vehicles). The company also offers a precision-farming line under "GPS & Precisionsodling," leveraging satellite-guided technologies such as the Kress RTK system, which provides centimeter-level accuracy without buried perimeter cables.

Agro Maskiner runs a platform-plus-services business model built around five revenue streams: new machinery sales, used machinery sales (distributed through the Mascus dealer platform), authorized workshop and repair services, spare parts retail through parts shops at each branch, and tailored financing solutions bundled with machine purchases. It serves four customer segments — professional agriculture (primary), construction/contractors, parks/gardens/large property owners, and ATV/utility-vehicle users — through a direct-to-consumer and field-sales motion across its physical branch network. The company has no proprietary manufacturing or software; its "technology" is its dealer-and-service operating model, its branch footprint in southern Sweden, and its brand authorizations. It has no disclosed external funding, no parent company, and no M&A activity on record, signaling fully organic, family-funded growth.

Commercial engagement is driven by physical touchpoints (six branches, in-person demos and test drives), targeted events such as the annual Fyrhjulingens Dag (ATV Day) and seasonal Valljour (forage harvest) campaign, content marketing via customer case studies on its website, and an active Facebook page. Marketing spend appears modest and regional, and there is no disclosed e-commerce channel — all sales funnel through branch-level direct contact, phone, email, or quote-request forms. Pricing is largely quote-based and not publicly disclosed, with one exception: a campaign price of 1,225 SEK (incl. VAT) for Traktor B ATV inspections tied to event days.

Name

Agro Machinery

Legal name

Agro Maskiner Billesholm AB

Website

https://agromaskiner.se

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Agro Maskiner is a family-owned Swedish machinery dealer operating six branches in southern Sweden. Authorized reseller for JCB, New Holland, Kress, and Polaris, it sells, services, and finances agricultural, construction, and garden equipment for farmers, contractors, and large-property owners.

Ownership category

akta.pro rank

Headquarters

HQ city

Billesholm

HQ country

Sweden

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New machinery sales: Sale of new agricultural, construction and park/garden machinery from global brands (JCB, New Holland, Kress, Polaris). Revenue from direct product sales.
2. Used machinery sales: Resale of used machinery through Mascus dealer platform.
3. Workshop and repair services: Authorized workshop services for repairs and maintenance on sold machinery.
4. Spare parts retail: Sale of spare parts and accessories for agricultural, construction and garden machinery through dedicated parts shops at each location.
5. Financing services: Customized financing alternatives offered to customers for machine purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Agro Maskiner is a southern Sweden multi-branch dealer that sells new and used agricultural, construction, and park & garden machinery from global brands (JCB, New Holland, Kress, Polaris). The offering is bundled with authorized workshop repairs and maintenance, spare parts and accessories retail, GPS and precision farming solutions, and tailored customer financing arranged alongside the machine sale. Six physical locations provide localized sales, service, and support.

Product overview

Agro Maskiner is a complete machinery supplier offering sales of leading global brands (JCB, New Holland, Kress) across three main categories: agricultural machinery (tractors, combines, telehandlers), construction machinery, and park & garden equipment. The company operates on a platform-plus-services model, combining new and used machine sales with authorized workshop repairs, spare parts retail, GPS & precision farming solutions, and custom financing options. The product portfolio includes core equipment brands complemented by complementary services and specialty products like autonomous robot lawn mowers.

Differentiator

Problem solved

Functional benefit

Products and services

• Agricultural Machinery (Lantbruksmaskiner) Sales of new agricultural machinery – tractors, combine harvesters, and telescopic handlers – from brands such as JCB and New Holland for professional farming operations.
• Construction Machinery (Entreprenadmaskiner) Sales of heavy construction and excavation equipment, including JCB wheel loaders and telehandlers, for contractor businesses in southern Sweden.
• Park & Garden Machinery Park and garden maintenance equipment, including robot lawn mowers, ride-on mowers, and related tools for professional landscaping and large property owners.
• GPS & Precision Farming Solutions GPS-based precision farming technology products for accurate field navigation and automated machine guidance, supplied to farming operations.
• Workshop Services (Verkstad) Authorized workshop services providing repair, maintenance, and inspection for agricultural, construction and garden machinery across all six branch locations, including seasonal campaign services such as ATV inspections.
• Spare Parts & Accessories Retail Retail of spare parts and accessories for agricultural, construction, and garden machinery through dedicated parts shops at each of the six branch locations.
• Financing Solutions Tailored, customized financing alternatives arranged alongside machine purchases to support customer acquisition of new and used machinery.
• Used Machinery Sales (Begagnat) Resale of used agricultural, construction, and garden machinery through branch locations and the Mascus online dealer listings platform.
• Kress RTK Robot Lawn Mower (KR 230 E) Autonomous, satellite-guided (RTK GPS) robot lawn mower for large grass areas, achieving centimeter-level precision without a buried perimeter cable and including an OAS obstacle-avoidance system; sold and serviced through the Tomelilla branch.

Quantifiable outcome

• Customer saves approximately 10 hours per week by using Kress RTK robot mower on 10,500 sqm property vs. riding mower

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• JCBcoreChannel Partner/ Reseller/ DistributorAgro Maskiner is an authorized reseller and service provider for JCB machinery including telehandlers (560-80), wheel loaders (407, 560-80), and other JCB equipment. Provides new sales, service, and parts support.
• New Holland AgriculturecoreChannel Partner/ Reseller/ DistributorAuthorized reseller for New Holland tractors (T7.270, T7.315) and combine harvesters (10.90). Supplies full range of agricultural equipment.
• KresscoreChannel Partner/ Reseller/ DistributorAuthorized reseller for Kress robot lawn mowers including the RTK KR 230 E model. Provides sales, installation support, and after-sales service from Tomelilla branch.
• PolariscoreChannel Partner/ Reseller/ DistributorAuthorized reseller for Polaris ATVs and utility vehicles. Hosts annual Fyrhjulingens Dag (ATV Day) events featuring Polaris products and inspection services.
• PE-lackminorStrategic or Co-development PartnerPE-lack in Hörby provides custom painting and livery services for new machinery sold by Agro Maskiner, allowing personalization of machines with specific color finishes and accessories.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Swedish Agro: Danish/Swedish agricultural machinery dealer group operating as a multi-brand distributor of tractors, harvesters, and implements to professional farmers — directly comparable multi-OEM authorized dealer model across the Nordic region.
• Lantmännen Maskin: Swedish farmer-owned cooperative selling and servicing agricultural machinery through a regional branch network; the largest direct peer to Agro Maskiner in terms of brand portfolio (Valtra, Massey Ferguson, Fendt) and dealer-plus-workshop operating model.
• Maskinia: Nordic construction and material-handling equipment distributor (Manitou, Kobelco, etc.) — comparable as a multi-branch authorized dealer offering new sales, used equipment, spare parts, and authorized service for industrial/contractor end customers.
• Agrol: Swedish distributor of agricultural and light construction equipment offering new sales, parts, and service to professional end users; operates a similar multi-branch retail/service model targeting farmers and contractors.

Broad incumbents

• Boels Rental: Pan-European construction equipment rental and sales group (formerly Cramo) — comparable as a large-scale operator serving contractors with heavy machinery, complementary rather than directly competitive to a sales-and-service dealer like Agro Maskiner.
• Husqvarna Group: Nordic OEM of outdoor power equipment (robotic lawn mowers, chainsaws, ride-on mowers) competing in the same southern-Sweden garden equipment channel through its own dealer network — relevant competitor/adjacent supplier in the park-and-garden segment.

Regional players

• Eikmaskin: Norwegian multi-brand agricultural and construction machinery dealer with branch network and full-service offering (sales, service, parts, financing) — closely comparable business model in the Nordic agricultural equipment distribution market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/agromaskinersvedala
• LinkedInlinkedin.com/company/agro-maskiner

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agro Machinery