Maskinia
Maskinia AB is a family-owned Swedish general agent and dealer for Develon, Case, and Bergmann construction equipment, operating nine full-service branches across Sweden and serving contractors, rental firms, and industrial customers with excavators, dumpers, electric machines, and after-market services.
- Company typePrivate
- Founded1984
- HeadquartersLinköping, Sweden
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Maskinia does
Maskinia AB is a family-owned Swedish construction-equipment distributor founded in 1984 by Bo Holmquist in Linköping and currently led by his son, CEO Fredrik Holmquist. The company holds exclusive general-agent rights in Sweden for three global equipment brands — Develon (formerly Doosan, since 1991), Case (since 2011), and Bergmann dumpers (since 2018) — and operates as a reseller for Epiroc, Swepac, Husqvarna, Atlas Copco, and Ljungby Maskin. Maskinia self-describes as the third-largest machine supplier in Sweden and has averaged 15% annual growth over the past 12 years, supported by tuck-in acquisitions of Sebro Maskin in Trelleborg (2022) and NTC AB in Sundsvall (2024).
Maskinia firmographics
Firmographics- Name
- Maskinia
- Legal name
- Maskinia AB
- Website
- https://maskinia.se
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Maskinia AB is a family-owned Swedish general agent and dealer for Develon, Case, and Bergmann construction equipment, operating nine full-service branches across Sweden and serving contractors, rental firms, and industrial customers with excavators, dumpers, electric machines, and after-market services.
- Ownership category
- akta.pro rank
Maskinia industry classification
Industry- Product category
- Construction Equipment Distribution
- NAICS
- Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Construction Machinery Manufacturing (333120)
- SIC
- Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Excavators (IMAHAAAA)
- akta.pro secondary industry
- Mining & Quarry Haulage Vehicle Manufacturing (Dump Trucks/Haulers) (IMACAFAC)
Keywords
Where Maskinia is headquartered
LocationHeadquarters
- HQ city
- Linköping
- HQ country
- Sweden
- HQ region
- Europe
Offices9 records
Markets served
Maskinia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- New Equipment Sales: Sale of new construction equipment including excavators, wheel loaders, dumpers, and special machines from Develon, Case, and Bergmann brands. Also includes accessories and attachments.
- Used Equipment Sales: Sale of used construction equipment through dedicated platform at begagnat.maskinia.se and Mascus. Wide inventory of 52+ used machines.
- After-market Services: Service and maintenance of construction equipment through service workshops across all 8 locations. Includes spare parts supply.
- Spare Parts: Sale of spare parts for Develon, Case, and Bergmann machines, available through service workshops and e-commerce at shop.maskinia.se.
- Attachments and Accessories: Sale of tools and accessories from Epiroc, Swepac, Husqvarna, Atlas Copco and others including hydraulic breakers, pulverizers, grapples, concrete cutters, crusher and screening buckets, and more.
- Financing Services: Maskinia collaborates with leading equipment suppliers and banks/finance companies to offer favorable financing options for customers purchasing machines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing for new equipment, service, and spare parts |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Maskinia product offering
Product offeringCore offering
Maskinia is the general agent in Sweden for Develon (formerly Doosan), Case, and Bergmann construction equipment brands, selling excavators, wheel loaders, dumpers, and mini excavators. The company also resells attachments and tools from Epiroc, Atlas Copco, Swepac, and Husqvarna, while providing after-market service, spare parts, financing facilitation, and a growing portfolio of 100% electric construction machines through 8 Swedish locations.
Product overview
Maskinia is a construction equipment distributor offering a multi-brand portfolio centered around three core brands: Develon (formerly Doosan), Case, and Bergmann. The product portfolio encompasses excavators (crawler, wheel, mini, and midi variants), wheel loaders, articulated dumpers, skid steers, motor graders, and special machines. Accessories and attachments from Epiroc, Atlas Copco, Swepac, and Husqvarna complement the core machinery. The company also offers electric construction machines (225 kg to 30 tons), a wide selection of used equipment, and comprehensive service and spare parts. Maskinia Blue represents their sustainability initiative focused on fossil-free operations and circular economy through remanufacturing.
Differentiator
Problem solved
Functional benefit
Products and services
- Develon Construction Equipment Comprehensive range of Develon construction equipment including crawler excavators, wheel excavators, compact wheel loaders, wheel loaders, articulated dumpers, mini excavators, special machines, and material handlers, sold to construction contractors in Sweden.
- Case Construction Equipment Full range of Case construction machinery including crawler excavators, midi excavators, mini excavators, compact wheel loaders, wheel loaders, skid steers, motor graders, and special machines, marketed to Swedish contractors and rental firms.
- Bergmann Dumpers Bergmann dumpers ranging from small agile models to large 41-ton dumpers, including a broad range of electric dumpers, sold to construction and industrial customers in Sweden.
- Electric Construction Machines 100% electric construction machines ranging from 225 kg to 30 tons, including electric excavators (Case CX15EV, CX25EV, Develon DX165WR-7 Electric), electric wheel loaders, and electric dumpers (Bergmann C804e).
- Used/Secondhand Construction Equipment Pre-owned construction machines including excavators, loaders, attachments, and trailers listed on the Mascus-powered platform at begagnat.maskinia.se with 52+ items in inventory.
- Service and Spare Parts After-market service and maintenance for all construction equipment brands through service workshops at all 8 Maskinia locations, plus original spare parts for Develon, Case, and Bergmann machines available through the e-commerce shop.
- Epiroc Hydraulic Attachments Epiroc hydraulic hammers (SB52 to HB3600), pulverizers, grapples, concrete cutters, and crushing/screening buckets sold as accessories to construction machines.
Quantifiable outcome
- 15% average annual growth over the past 12 years
- +5 more outcomes
Companies that use Maskinia
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
Maskinia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Maskinia partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- NTC AB (Sundsvall)minorMaskinia acquired NTC AB in Sundsvall in 2024, expanding their presence in the Sundsvall area.
- Sebro Maskin (Trelleborg)minorMaskinia acquired Sebro Maskin in Trelleborg in 2022, rebranded as Maskinia Sebro, strengthening presence in far southern Sweden.
- Develon (formerly Doosan)coreMaskinia is the general agent (generalagent) in Sweden for Develon (formerly Doosan) construction equipment. They sell the full range including crawler excavators, wheel excavators, compact wheel loaders, wheel loaders, articulated dumpers, mini excavators, special machines, and material handlers. Develon was rebranded from Doosan in 2023.
- CasecoreMaskinia is the general agent (generalagent) in Sweden for Case construction equipment since 2011. Full product range includes crawler excavators, midi excavators, mini excavators, compact wheel loaders, wheel loaders, skid steer loaders, road graders, and special machines.
- BergmanncoreMaskinia became general agent for Bergmann dumper brand in 2018. Bergmann offers a complete range of dumpers including electric models. Maskinia is the exclusive representative for Bergmann in Sweden.
- EpiroccoreMaskinia is a reseller of Epiroc (formerly Atlas Copco) hydraulic breakers and demolition equipment. Product range includes hydraulic breakers (SB52 to HB3600), pulverizers, grapples, concrete cutters, crusher and screening buckets. Also offers compactors, concrete equipment, pumps, and compressors.
- Atlas CopcominorReseller of Atlas Copco hydraulic hammers and other equipment. Atlas Copco products integrated into Epiroc brand; Maskinia continues to sell under both brands.
- SwepacminorReseller of Swepac products (vibratory plows and other ground equipment) through Maskinia's accessory sales division.
- HusqvarnaminorReseller of Husqvarna construction equipment and accessories through Maskinia's accessory division.
- Ljungby Maskin (Sundsvall)minorMaskinia is a reseller for Ljungby Maskin in Sundsvall, expanding product reach in the Sundsvall region.
- MrentminorPartnership with Mrent rental company for machine rental services. Maskinia offers a large range of machines for rental via this partner, complementing their sales business.
- Banks and Financial CompaniesminorMaskinia collaborates with leading equipment suppliers and banks/finance companies to offer favorable financing options for customers purchasing machines.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Maskinia competitors and assessment
Company assessmentBroad incumbents
- Boels Rental: Pan-European equipment rental leader. Adjacent to Maskinia's rental offering through Mrent; competes for the same contractor customers on rental versus purchase decisions.
- Komatsu: Global construction equipment OEM with Nordic dealer presence. Competes with Maskinia's Develon/Case excavator lines for Swedish contractor accounts.
- Volvo Construction Equipment: Swedish-domiciled global construction equipment OEM and market leader in many Nordic categories. Competes head-to-head with Maskinia's brand portfolio via its controlled dealer Swecon.
- Caterpillar: Global construction equipment OEM. Competes with Maskinia's dealer principals (Develon, Case, Bergmann) for end-customer machine purchases; its dealer network (Zeppelin Sweden) competes with Maskinia at the contractor level.
- Cramo: European equipment rental company (now part of Boels) operating in the Nordics. Comparable to Maskinia's Mrent partnership and rental channel, but at much larger scale and with a pure-rental model rather than dealer/distributor.
Direct peers
- Swecon Anläggningsmaskiner: Volvo Construction Equipment's official dealer in Sweden, operating a national branch network with sales, service, and parts. Direct competitor to Maskinia for excavators and wheel loaders among Swedish contractors and rental companies.
- Lantmännen Maskin: Sweden's largest agricultural and construction equipment dealer, part of the Lantmännen cooperative group. Directly comparable to Maskinia as a multi-brand Swedish dealer serving contractors, municipalities, and farmers with excavators, wheel loaders, and after-market service.
- Hesselberg Maskin: Nordic multi-brand construction equipment dealer headquartered in Norway with Swedish operations. Highly comparable to Maskinia in business model (multi-brand dealer/distributor with service network) and customer base, though operating across a broader Nordic geography.
- MEAG (Maskin & Entreprenad AB): Swedish construction equipment dealer active in western Sweden. Comparable to Maskinia as a regional dealer offering excavators and construction machines with service and parts support to contractors.
Emerging players
- Engcon: Swedish manufacturer of tiltrotators and attachments for excavators. Overlaps with Maskinia's attachment business (Epiroc, Swepac, Husqvarna) and is sold through similar dealer channels in Sweden.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Maskinia social profiles
Digital presenceMaskinia compliance and trust
Trust signalCompliance3 records
Maskinia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maskinia leadership team
Management profileNumber of profiles
Profiles1 record
Maskinia subsidiaries and ownership
Company hierarchySubsidiaries2 records
Maskinia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maskinia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maskinia
What does Maskinia do?
Maskinia is the general agent in Sweden for Develon (formerly Doosan), Case, and Bergmann construction equipment brands, selling excavators, wheel loaders, dumpers, and mini excavators. The company also resells attachments and tools from Epiroc, Atlas Copco, Swepac, and Husqvarna, while providing after-market service, spare parts, financing facilitation, and a growing portfolio of 100% electric construction machines through 8 Swedish locations.
Is Maskinia a public or private company?
Maskinia is a private company. It is classified as family owned and is currently operating.
When was Maskinia founded?
Maskinia was founded in 1984. It employs 101 to 250 people.
Where is Maskinia based?
Maskinia is headquartered in Linköping, Sweden, in the Europe region.
How does Maskinia make money?
Six revenue lines are on record. New Equipment Sales are the primary driver. The others are used Equipment Sales, after-market Services, spare Parts, attachments and Accessories and financing Services.
Who are Maskinia's main competitors?
Broad incumbents on record are Boels Rental, Komatsu, Volvo Construction Equipment, Caterpillar and Cramo. Direct peers are Swecon Anläggningsmaskiner, Lantmännen Maskin, Hesselberg Maskin and MEAG (Maskin & Entreprenad AB). Engcon is listed as an emerging player.
Does Maskinia have an API?
No public API is recorded for Maskinia.
What industry is Maskinia in?
Maskinia's product category is Construction Equipment Distribution. Its primary akta.pro industry code is IMAHAAAA, Excavators, with a secondary code of IMACAFAC, Mining & Quarry Haulage Vehicle Manufacturing (Dump Trucks/Haulers). Its NAICS code is 423810 and its SIC code is 5082.