What Longfield Hospice does

Longfield Hospice, legally Longfield Community Hospice, is an independent UK nonprofit hospice serving adults in Gloucestershire with life-limiting conditions and their families, loved ones, and carers. Its core delivery comprises 24/7 Hospice at Home care, a Wellbeing Centre, one-to-one and remote counselling, complementary therapies, and bereavement programs; all services are free 365 days a year. It also reaches bereaved people whose loved ones did not use Longfield.

Operationally, Longfield is a community-funded care provider rather than a technology platform. Its disclosed capabilities include online and telephone counselling, online referral, an online shop, and digital engagement channels; no app, API, proprietary software, or AI/ML system is disclosed. Its technology moat is therefore limited to the reach and integration of its care, retail, and communication channels.

Funding comes primarily from voluntary donations, which account for more than 85% of funding, and is supplemented by 21 charity shops, fundraising events, lottery income, gifts in wills, corporate partnerships, and donations tied to services such as will writing. Legacy gifts represented 22% of fundraising income in 2023-2024. The operating model has no customer billing for care or support; community engagement, retail activity, and fundraising convert local participation and donor relationships into funding capacity.

Name

Longfield Hospice

Legal name

Longfield Community Hospice

Website

https://longfield.org.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Longfield Hospice provides free palliative and end-of-life care to adults with life-limiting conditions in Gloucestershire, alongside counselling, wellbeing, and bereavement support for families, carers, and bereaved residents through home visits, a wellbeing centre, and remote services.

Ownership category

akta.pro rank

Product category

Hospice & Palliative Care

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Home Hospice Agencies (HLAFAEAC)

akta.pro secondary industries

Home Hospice (Routine Home Care) (HLADAHAA), Routine In-Home Hospice Care (HSABAFAA), Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO), Bereavement & Grief Support Services (Family Aftercare) (HSABAFAI)

Keywords

• Palliative care services
• Hospice care
• Bereavement support
• End-of-life care
• Community hospice

Headquarters

HQ city

Gbagi

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Voluntary Donations: The majority of funding (over 85%) comes from voluntary donations from individuals, families, and community supporters. Donations can be one-off or regular monthly contributions.
2. Retail Charity Shops: 21 charity shops across Gloucestershire sell donated pre-loved items including clothing, furniture, bric-a-brac, books, and DVDs. New designer bridal gowns also sold at pop-up events.
3. Fundraising Events: Events include Run the Rainbow (5K colour run), Walk for Longfield, Ale Amble, London Marathon runners, and Clare Balding evening. Participants raise sponsorship and purchase tickets.
4. Christmas Tree Recycling: Annual partnership with JustHelping collects and recycles real Christmas trees for donations. Raised £92,360 in 2024/25 campaign.
5. Gifts in Wills (Legacies): Legacy gifts accounted for 22% of fundraising income in 2023-2024, supporting continued hospice care for future generations.
6. Lottery: Players can participate in Longfield's lottery to win prizes while supporting the hospice.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Longfield Community Hospice provides free specialist palliative and end-of-life care for adults in Gloucestershire living with life-limiting conditions. Its services include 24/7 Hospice at Home care, a Living Well Centre offering therapeutic appointments, one-to-one counselling (including nature-based sessions), and bereavement support programmes. Care is offered free of charge 365 days a year, with funding primarily from voluntary donations, retail operations, and community fundraising.

Product overview

Longfield Community Hospice operates as a community hospice providing free care services for adults in Gloucestershire with life-limiting conditions. The organization offers a unified portfolio of interconnected services centered on Hospice at Home care, Wellbeing Centre programs, Counselling Services, and Bereavement Services. Supporting the core care delivery are retail operations through 21 charity shops, various fundraising events (Run the Rainbow, Walk for Longfield, Ale Amble, Christmas Tree Recycling), and educational programs. All services are provided free of charge, 365 days a year, with funding reliant on voluntary donations, retail operations, lottery, gifts in wills, and community fundraising activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospice at Home 24/7 specialist end-of-life care delivered in patients' own homes across Gloucestershire, available 365 days a year for adults with life-limiting conditions.
• Living Well Centre Wellbeing Centre in Minchinhampton offering therapeutic appointments, complementary therapies, and Living Well day services for adults with life-limiting conditions.
• Counselling Services One-to-one professional counselling for patients, families, carers, and the bereaved, delivered face-to-face, by telephone, online, or in nature settings.
• Bereavement Services Comprehensive bereavement support including counselling, Calm Connections meditation course, Ripples of Grief group, and a bereavement friendship café.
• Charity Shops Network of 21 charity shops across Gloucestershire selling donated pre-loved clothing, furniture, books, DVDs, and bric-a-brac, plus designer bridal pop-up events.
• Online Shop Online shopping platform at shop.longfield.org.uk selling pre-loved and donated items to support hospice funding.
• Lottery Regular giving lottery programme enabling supporters to contribute to hospice funding while participating in prize draws.
• Gifts in Wills Legacy giving programme allowing supporters to leave gifts in their Will to support the hospice; legacy gifts accounted for 22% of fundraising income in 2023-2024.
• Run the Rainbow Annual 5K colour run held at Frampton Court Estate, featuring paint, foam, and entertainment; raised over £11,000 in 2026 with 450+ participants.
• Walk for Longfield Annual sponsored walk event with summer fete, raising funds for hospice care; ticketed for adults, children, and families.
• Ale Amble Four-mile circular walking event starting and finishing at Stroud Brewery, with pub stops and Six Nations rugby viewing; ticket includes a free t-shirt and pint/soft drink.
• Christmas Tree Recycling Annual partnership campaign with JustHelping to collect and recycle real Christmas trees for donations; raised £92,360 in 2024/25 with 4,684+ trees collected.
• Calm Connections Four-week meditation and mindfulness course introducing seated meditation practices to support the grieving process for bereaved individuals.
• Ripples of Grief Secondary grief support group offering a safe space to explore feelings around secondary grief and bereavement.
• Counselling in Nature One-to-one counselling delivered in the hospice's summerhouse or while walking on Minchinhampton common.
• Free Will Writing Service Partnership with local solicitors offering free Will writing in exchange for suggested donations (£90 single, £160 mirror).
• Hearts That Live On Memorial Garden Remembrance garden allowing local people to create lasting memorials for loved ones with heart-shaped plaques inscribed with up to 15 words.

Quantifiable outcome

• 12% increase in support provided to patients and families in 2024/25
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Frampton Court EstateminorGTM or Marketing Partner · 4 July 2026Venue partner for Run the Rainbow 5K event. Estate provides grounds for the colorful run and community celebration.
• Burleigh Court HotelminorGTM or Marketing Partner · 18 May 2026Corporate partnership with neighboring hotel. Burleigh Court will support Longfield throughout the year with various initiatives including special promotions to raise money. Both organizations share a belief that rest and care are essentials.
• Gloucestershire CollegeminorStrategic or Co-development Partner · 7 July 2025Fashion design students from Gloucestershire College's Level 3 Art & Design (Fashion & Textiles) course designed and upcycled clothing items from donated stock for display in Longfield's charity shops. Partnership aimed at engaging younger shoppers and promoting sustainability.
• Stroud BreweryminorGTM or Marketing Partner · 25 May 2025Venue for Ale Amble walking event and other community gatherings. Walk starts and finishes at Stroud Brewery.
• Hospice UKcoreStrategic or Co-development Partner · 17 February 2025Longfield is one of 143 hospices participating in the 'This is Hospice Care' national campaign facilitated by Hospice UK. Campaign aims to raise awareness and encourage legacy giving.
• Rotary Club of Severn ValeminorGTM or Marketing Partner · 27 January 2025Community organization supporting Frampton Open Gardens event for Longfield Hospice.
• JustHelpingcoreGTM or Marketing Partner · 1 December 2024Annual Christmas tree recycling campaign partnership. JustHelping coordinates the national collection and recycling program while Longfield benefits from donations. Longfield receives over 80% of donations after costs. Campaign involves volunteers and local companies.

Scale indicators13 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Severn Hospice: Shropshire-based hospice providing hospice at home, day services and bereavement support, also relying on charity retail and community fundraising — the closest single-region operating-model peer to Longfield in size and service mix.
• Compton Care: Wolverhampton-area hospice delivering specialist palliative and end-of-life care in homes and inpatient settings, with a comparable free-of-charge model funded through community support and charity retail.
• Dorothy House Hospice Care: Provides hospice at home, inpatient and bereavement services across Bath and surrounding areas, with similar reliance on community fundraising, charity shops and legacy giving — a direct regional peer in size and operating model.
• St Peter's Hospice: Bristol-based community hospice providing hospice at home, inpatient and bereavement services across a single English region, with a comparable reliance on voluntary donations and charity shops — the closest geographic analogue to Longfield.
• ellenor hospice (ellenor): Kent-based hospice providing hospice at home, inpatient and bereavement services to adults and children, operating a free-of-charge model funded by donations and a charity shop network — directly comparable in service mix and scale.
• Salisbury Hospice: Community hospice serving south Wiltshire with hospice at home, day services and bereavement support, similarly dependent on voluntary donations and local charity retail — directly comparable in mission and catchment-style scale.

Broad incumbents

• Marie Curie: National UK charity operating the Marie Curie Hospice network and a large community-based nursing service for terminally ill people, similar in mission to Longfield's Hospice at Home but operating across the whole UK with statutory funding.
• Macmillan Cancer Support: UK-wide charity funding specialist nurses, financial support and end-of-life information for cancer patients and families — overlapping with Longfield's bereavement support and palliative-care audiences and competing for the same community donations.
• Sue Ryder: National UK charity running hospices and palliative care services plus home-based care, combining clinical service delivery with extensive charity retail and fundraising — directly comparable operating model to Longfield but at significantly larger scale.

Others

• Hospice UK: National umbrella body for UK hospices that runs industry campaigns (e.g. 'This is Hospice Care' which Longfield participates in), sets standards, and supports fundraising — a sector partner rather than a direct competitor but highly relevant to Longfield's operating environment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/longfieldcare
• YouTubeyoutube.com/channel/UC7oLRNznjxN562-okjC8Dng
• Facebookfacebook.com/LongfieldHospice
• Instagraminstagram.com/longfield_care

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Longfield Hospice