Din Taxi

What Din Taxi does

Din Taxi (legal entity: Stein Sørensen Persontransport Din Taxi AS, org. no. 980 499 944) is a licensed taxi and passenger transport operator serving the city of Tromsø in Northern Norway. The company was established as a division of Stein Sørensen Persontransport AS in September 2008, though the parent business traces its origins to a 1970s one-person transport operation founded by Stein Arvid Sørensen. The family-owned business is now led jointly by founder-Chairman Stein Sørensen and co-owner Bård Henrik Sørensen. Operations span standard metered taxi rides, maxi-taxi (group) transport, wheelchair-accessible patient transport, sightseeing services for tourists, and corporate/municipal account billing under government-regulated fares.

The operating platform combines a proprietary mobile application (iOS App ID 1643681736; Android package com.dintaxi.tromso) with fixed-price fares and real-time GPS tracking, an Autocab-powered web booking portal (eb3.autocab.net), a 24/7 phone booking line (02045), on-street taxi stands, and a call-coordination arrangement with Harstad Taxisentral. Under a 2018 partnership, Din Taxi's licensed drivers and vehicles also fulfill Uber-originated rides within the regulated Tromsø market, with all trips recorded via taximeter and routed through Din Taxi's central dispatch. The fleet includes Mercedes, Volvo, Toyota, Skoda, Lexus, Opel, Volkswagen, and IVECO vehicles, plus 15 large-capacity vehicles (up to 16 passengers) accessed through the parent company, and an expanding tier of electric and hybrid models (Hyundai Ioniq, Volvo XC40 Recharge, Hongqi E-HS9, Mercedes-Benz EQV).

Din Taxi generates revenue by charging passenger fares under Norwegian government-regulated pricing, plus invoiced corporate accounts (Kundekort), municipal short-trip cards (Tromsø kommune kort), and contract-based patient and sightseeing transport. Go-to-market is primarily direct-to-consumer through the app, phone, and web portal, augmented by the Uber channel and dedicated municipal/institutional account relationships. The company is Miljøfyrtårn (Eco-Lighthouse) certified and runs ØKO-driving training for drivers as part of an environmental management program. Approximately 27 people are employed across driving, dispatch, planning, traffic management, operations, and leadership roles; revenue is not publicly disclosed.

Name

Din Taxi

Legal name

Stein Sørensen Persontransport Din Taxi AS

Website

https://dintaxi.no

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Din Taxi is a family-owned, licensed taxi and passenger transport operator in Tromsø, Norway, offering 24/7 metered rides, maxi-taxi, patient transport, sightseeing, and corporate accounts via mobile app, phone, web, and an Uber partnership.

Ownership category

akta.pro rank

Product category

Taxi and Passenger Transport Services

NAICS

Taxi and Ridesharing Services (485310)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

App-Based Taxi Operators (E-Hailing Taxi Fleets) (THADAEAC)

akta.pro secondary industries

Street-Hail Taxi & Taxi Fleet Operators (THAIAGAA), Airport Taxi & Ground Transportation Operators (TLAFAHAE)

Keywords

• Passenger transport services
• Taxi dispatch services
• Airport transfer services
• Patient transport services
• Corporate transport accounts

Headquarters

HQ city

Tromsø

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Passenger Transport Fares: Din Taxi charges passengers for taxi, minibus, airport, VIP, and other passenger transport services. Fares are regulated by Norwegian taxi pricing regulations. The company collects revenue directly from passengers for on-demand rides, pre-booked trips, sightseeing, patient transport, and corporate accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels2 records

Core offering

Din Taxi operates a 24/7 licensed taxi and passenger transport service in Tromsø, Norway, providing on-demand and pre-booked rides via phone (02045), a proprietary mobile app (iOS/Android), and an Autocab-powered web portal. The company supplements standard taxi rides with Maxi Taxi for groups, wheelchair-accessible patient transport, sightseeing, and corporate/municipal account billing. It also operates Uber-booked trips in Tromsø through its licensed fleet and central dispatch.

Product overview

Din Taxi is a Norwegian taxi company operating in Tromsø, offering a unified taxi service platform with multiple service tiers. The core offering includes standard taxi rides (bookable via phone 02045, app, or online), supplemented by specialized services: Maxi Taxi for larger groups, Pasienttransport for medical patient transfers including wheelchair-accessible vehicles, and Sightseeing tours. Corporate clients can access dedicated business account services (For Bedrifter) with municipality cards and customer cards. The Din Taxi App serves as the primary digital interface for ride booking and payment, while a partnership with Uber extends availability through the Uber platform in Tromsø's regulated taxi market.

Differentiator

Problem solved

Functional benefit

Products and services

• Din Taxi Mobile App
• Standard Taxi Service (Bestill Din Taxi)
• Maxi Taxi
• Pasienttransport (Patient Transport)
• Sightseeing
• For Bedrifter (Corporate Services)
• Uber i Tromsø

Quantifiable outcome

• Environmental savings: Switching from diesel to electric taxi saves approximately 120,000 NOK per year (based on an 8-month trial reported in 2018).

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• UbercoreGTM or Marketing PartnerDin Taxi has entered a collaboration with Uber for transport in Tromsø. The regulated taxi market in Tromsø requires all vehicles performing passenger transport for hire to hold a valid taxi license (drosjeløyve). Under the partnership, Din Taxi drivers and vehicles perform Uber-ordered trips, all trips are recorded via taxameter, and Uber processes passenger payments and remits trip revenue to Din Taxi's dispatch central. Passengers can still book directly via Din Taxi's phone line, app, or taxi stands.
• Harstad TaxisentralcoreTechnology or IntegrationDin Taxi uses Harstad Taxisentral as its booking and dispatch coordination center. When customers call to book a taxi, the call is routed to Harstad where staff coordinate dispatch. Two staff members from Harstad were trained in Tromsø to become familiar with the local area and operating environment.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Others

• Uber: Global ride-hailing platform and Din Taxi's explicit dispatch partner in Tromsø. Comparable as an app-based ride-hailing channel serving the same end passengers, though operating here only through licensed fleet partners due to Norwegian regulation.
• Autocab: UK-based taxi dispatch and booking software provider whose platform (eb3.autocab.net) Din Taxi already uses for web booking. Comparable as the underlying technology stack, and a potential consolidation/dependency vector if Din Taxi were to scale digitally.

Emerging players

• Bolt: European ride-hailing platform expanding across Norway via licensed taxi partners. Comparable as an app-based ride-hailing channel competing for the same end passengers, particularly relevant as a potential Uber alternative that could pressure Din Taxi's distribution advantage.

Broad incumbents

• Cabonline: Nordic taxi platform providing dispatch, booking, and back-office technology to a network of taxi operators across Scandinavia. Comparable as the technology/dispatch layer beneath many Scandinavian taxi brands, analogous to Din Taxi's use of Autocab.
• Oslo Taxi (01010): Major Oslo-based taxi operator running a large licensed fleet and 01010 dispatch. Comparable as a licensed Norwegian taxi operator under the same national taxi law, though concentrated in Oslo rather than Northern Norway.
• Norgestaxi: One of Norway's largest taxi chains operating a national fleet and dispatch platform under the same regulated drosjeløyve framework. Comparable to Din Taxi in core taxi service and regulatory exposure, but at much larger scale and across many cities.

Regional players

• SamTaxi (Hurtigbussen/regional taxi chains): Regional Norwegian taxi chains operating in Northern Norway and other non-Oslo geographies under the same drosjeløyve rules. Comparable as licensed regional taxi operators facing similar tourism-seasonality and small-fleet economics, though specific identity is uncertain and listed only as a category placeholder.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DinTaxi
• LinkedInlinkedin.com/company/din-taxi-as
• Xx.com/dintaxi02045

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Din Taxi