K.U.L.T. Kress Umweltschonende Landtechnik

What K.U.L.T. Kress Umweltschonende Landtechnik does

K.U.L.T. Kress Umweltschonende Landtechnik (legal entity: K.U.L.T. Fyeld Deutschland GmbH) is a privately held German agricultural machinery manufacturer specializing in environmentally friendly, mechanical and vision-guided weed-control technology. Headquartered in Vaihingen an der Enz and operating with 11-50 employees, the company designs and builds precision hoeing implements for professional arable and specialty crop production, with a portfolio that includes the K.U.L.T.iScan in-row hoeing system for sugar beet, the K.U.L.T.iSelect selective hoe, the camera-guided K.U.L.T.iVision PV and SV platforms, the Argus camera-guided hoeing system, the Habicht hoeing system, the DUO-Parallelogramm parallelogram mounting system, the Fingerhacke and Maxi Fingerhacke, the Erdbeerhacksystem (strawberry hoeing system), and a sugar beet hoe with cutting discs. The core technological proposition is chemical-free, precision mechanical weed control, increasingly augmented by real-time computer vision to distinguish crops from weeds and to actuate implements selectively.

The firm serves a fragmented base of professional growers and public-sector customers across vegetable farming, sugar beet, viticulture, orchards and specialty crops, tree nurseries, broadacre field crops, municipalities, and ornamental/herb/medicinal plant cultivation. It monetizes primarily through direct hardware sales supplemented by a regional Vertriebspartner (sales partner) network, with quote-based pricing and individual customer consultation rather than published price lists. Go-to-market is supported by a multi-language website (German, English, French, Spanish, Italian), active YouTube, Facebook, and Instagram channels, and participation in agricultural trade shows. The company has no disclosed external investors, parent entity, funding rounds, M&A activity, patents, certifications, or named customer logos, and the embedded "Kress" family name in the brand suggests founder/family ownership, although specific ownership details are not public.

Name

K.U.L.T. Kress Umweltschonende Landtechnik

Legal name

K.U.L.T. Fyeld Deutschland GmbH

Website

https://kult-kress.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

K.U.L.T. Kress Umweltschonende Landtechnik is a privately held German agricultural machinery manufacturer producing precision mechanical and vision-guided hoeing systems for chemical-free weed control across vegetable, sugar beet, vineyard, orchard, nursery, field crop, municipal, and ornamental applications.

Ownership category

akta.pro rank

Product category

Agricultural Machinery

NAICS

Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Variable Rate Technology & Precision Application (VRT Controllers, Section Control, Smart Sprayers/Spreaders) (AFAGALAD)

akta.pro secondary industry

Spray Control, Rate Controllers & Nozzle Systems (Pumps, Valves, Atomizers) (AFAAADAF)

Keywords

• Precision agriculture machinery
• Mechanical weed control
• Crop cultivation equipment
• Vision-based hoeing systems
• Agricultural tillage implements

Headquarters

HQ city

Kürnbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Agricultural Machinery Sales: Direct sales of agricultural machinery and equipment for soil cultivation, care, and hoeing technology. Products are sold directly and through distribution partners to end-user farmers and agricultural operations.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

K.U.L.T. manufactures and sells agricultural machinery and equipment for soil cultivation, crop care, and hoeing technology, with a focus on environmentally friendly, mechanical weed-control solutions. The portfolio centers on precision hoeing systems, including vision-guided selective hoes, in-row hoes for sugar beet, camera-guided hoes, finger hoes for vineyards and tree nurseries, and specialized implements for strawberries and other specialty crops. Products are sold directly and through authorized distribution partners, with individual consultation and customized configuration offered to farmers and agricultural operations.

Product overview

K.U.L.T. Kress Umweltschonende Landtechnik is a German agricultural machinery company specializing in environmentally friendly cultivation and hoeing technology. The product portfolio centers on a family of precision hoeing systems designed for mechanical weed control across diverse crop types. The core offerings include the K.U.L.T.iScan (in-row hoeing system for sugar beets), K.U.L.T.iSelect (selective hoeing), and K.U.L.T.iVision (vision-based precision systems), complemented by specialized implements such as finger hoes, cutting-disc sugar beet hoes, strawberry hoeing systems, and the Argus camera-guided system. These products serve application areas including vegetable cultivation, field cropping (Ackerbau), viticulture, fruit growing, tree nurseries, and robotics. The company positions its technology as an eco-friendly alternative to chemical weed control.

Differentiator

Problem solved

Functional benefit

Brands

• K.U.L.T.iScan: InRow hoeing system for sugar beet cultivation
• K.U.L.T.iSelect
• K.U.L.T.iVision PV
• K.U.L.T.iVision SV
• K.U.L.T. Erdbeerhacksystem
• Habicht Hacksystem
• Argus Hacksystem
• DUO-Parallelogramm
• Maxi Fingerhacke

Products and services

• K.U.L.T.iScan InRow-Hacksystem for sugar beet cultivation; an intra-row hoeing system designed for precise mechanical weed control between crop rows.
• K.U.L.T.iSelect Selective hoeing system that uses vision technology to identify and remove weeds while leaving crops intact.
• K.U.L.T.iVision PV Vision-based precision hoeing system for specialized row crop applications.
• K.U.L.T.iVision SV Vision-based hoeing system for specialty crop applications.
• Zuckerrübenhacke mit Schneidscheiben Sugar beet hoe equipped with cutting discs for enhanced mechanical weed management in sugar beet crops.
• Fingerhacke (Finger Hoe) Finger hoe implement for inter-row and intra-row cultivation in vegetable production, vineyards, and tree nurseries.
• K.U.L.T. Erdbeerhacksystem (Strawberry Hoeing System) Specialized hoeing system designed specifically for strawberry cultivation rows.
• Argus Hacksystem Camera-guided precision hoeing system for targeted weed control.
• DUO-Parallelogramm Parallelogram-mounted hoeing attachment providing adjustable positioning and consistent tool penetration depth.
• Maxi Fingerhacke Weinbau Large-format finger hoe system designed for viticulture applications.
• Habicht Hacksystem Hawk hoeing system for precision agricultural weed control.
• Fingerhacke Baumschule Finger hoe adapted for weed control and soil management in tree nursery rows.

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Steketee (Lemken): Dutch precision hoeing specialist acquired by Lemken, offering camera-guided inter-row and intra-row hoes for sugar beet, vegetables, and arable crops. Direct competitor to K.U.L.T. in vision-based selective weeding technology and European specialty row-crop segments.
• Hatzenbichler: Austrian manufacturer of hoeing and cultivation equipment, including camera-guided systems for row crops. Competes head-to-head with K.U.L.T. in precision mechanical weeding for European sugar beet, vegetable, and arable customers.
• Garford Farm Machinery: UK-based manufacturer of precision mechanical weed control equipment, including camera-guided Robocrop hoeing systems for row crops and vegetables. Closely comparable to K.U.L.T. in product category (vision-based selective hoeing), target customers, and technology approach.
• Einböck: Austrian family-owned manufacturer of mechanical weed control and hoeing equipment for organic and conventional farming. Comparable to K.U.L.T. as a mid-sized specialty hoeing OEM serving European row-crop and specialty-crop markets with similar direct-plus-dealer GTM.

Emerging players

• FarmDroid: Danish maker of autonomous solar-powered weeding robots using RTK-GPS for sugar beets and vegetables. Comparable niche and crop focus to K.U.L.T., but operating in the emerging autonomous robotic weeding segment versus K.U.L.T.'s tractor-mounted precision hoeing.
• Naio Technologies: French developer of autonomous weeding robots (Oz, Dino, Ted) for vegetables, vineyards, and row crops. Comparable to K.U.L.T. in vision-based weeding technology and crop focus, but differentiates via fully autonomous robotic platform rather than tractor-mounted implements.

Broad incumbents

• Kverneland Group: Norwegian (Kubota-owned) manufacturer of tillage, seeding, and crop care equipment including mechanical weeding systems. Overlaps with K.U.L.T. in hoeing/cultivation for European arable and vegetable growers but as part of a much broader equipment portfolio distributed through a large dealer network.
• Horsch: German full-line farm equipment manufacturer with tillage, seeding, and crop care systems, including cultivator-based weed control solutions. Comparable to K.U.L.T. as a German-based agricultural machinery business serving European row-crop farmers, though Horsch operates at significantly larger scale across more product categories.
• Lemken: German full-line agricultural equipment manufacturer with a hoeing and mechanical weeding portfolio (including Steketee). Overlaps K.U.L.T. in precision hoeing for European row-crop farmers but competes across tillage, seeding, and crop care with much broader scale and dealer network.
• John Deere: Global full-line agricultural equipment and precision agriculture leader, with growing investment in camera-guided and robotic weeding via acquisitions and partnerships. Indirect but escalating competitive threat to K.U.L.T. in precision mechanical weeding as Deere expands its See & Spray and autonomous capabilities into European row-crop markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/ckkirchhoff
• Facebookfacebook.com/kresslandtechnik
• Instagraminstagram.com/k.u.l.t._kress/?hl=de
• LinkedInlinkedin.com/company/kult-kress

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about K.U.L.T. Kress Umweltschonende Landtechnik