Nor-Swiss

What Nor-Swiss does

Nor-Swiss AS is a Norwegian industrial tool and equipment distributor founded in 1973, operating as a subsidiary of the Bertel O. Steen Industri diversified industrial group. The company functions as a total supplier for the Norwegian mechanical industry, distributing cutting tools, tool holders, clamping and workholding systems, measuring equipment, machines, and process control solutions sourced from more than 30 world-leading manufacturers primarily based in Germany, Switzerland, and Japan, including Walter, Mapal, Horn, Fraisa, Mitutoyo, Rego-Fix, Emuge-Franken, Bilz, Nikken, and Botek.

The company's product offering is organized across seven categories: cutting tools (skjærende verktøy), holding tools (holdende verktøy), clamping systems (oppspenning), storage systems (innredning), machines (maskiner), measuring tools (måleverktøy), and process control (prosesskontroll). Notable proprietary and sub-brand offerings include the Rego-Fix PowRgrip system (featuring the AI-integrated PGU 9900 neo), Evoset tool presetters, SLOKY torque screwdrivers, and FlyMarker industrial marking systems. The operating technology stack includes Microsoft Dynamics 365 Business Central for ERP, Oculos AS for CRM, and Custobar OY for marketing automation.

Nor-Swiss generates revenue through quote-based hardware sales to Norwegian mechanical industry customers, employing 13 staff including sales technicians and a technical director who provide consultative technical advice alongside product supply. The go-to-market is enterprise field sales with direct customer contact by phone, email, and on-site visits, supported by a website, newsletter, and organic social media presence on LinkedIn and Facebook. The company operates from a headquarters and warehouse at Ryenstubben 5, Oslo, with a branch office in Kongsberg at Sandsværveien 114, serving the mechanical industry throughout Norway.

Name

Nor-Swiss

Legal name

AS NOR SWISS

Website

https://norswiss.no

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Nor-Swiss AS is a Norwegian industrial tool and equipment distributor founded in 1973, supplying the Norwegian mechanical industry with cutting tools, tool holders, clamping systems, measuring equipment, and process control solutions from over 30 global manufacturers, operating as a subsidiary of Bertel O. Steen Industri.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Industrial Tool Sales: Sale of advanced tools and equipment to Norwegian mechanical industry. Products include cutting tools, tool holders, clamping equipment, measuring tools, machines, and process control equipment from world-leading manufacturers.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Nor-Swiss distributes advanced industrial tools and equipment to the Norwegian mechanical industry through exclusive partnerships with more than 30 world-leading manufacturers from Germany, Switzerland, Japan, the United States, and Italy. The portfolio spans cutting tools, tool holders, clamping systems, precision measurement equipment, machines, storage systems, and process control solutions, supplied to manufacturers throughout Norway with technical consultation and field sales support.

Product overview

Nor-Swiss is a total supplier of advanced tools and equipment for Norwegian industry since 1973, operating as part of Bertel O Steen Industri. The company offers a comprehensive portfolio organized into seven main product categories: Cutting Tools (skjærende verktøy), Holding Tools (holdende verktøy), Clamping/Workholding (oppspenning), Storage Systems (innredning), Machines (maskiner), Measuring Tools (måleverktøy), and Process Control (prosesskontroll). The product lineup includes both core branded product lines (FlyMarker marking systems, SLOKY torque tools, Rego-Fix PowRgrip, Evoset presetters) alongside tools from over 40 international suppliers primarily from Germany and Switzerland including Walter, Mapal, Horn, Fraisa, Mitutoyo, Rego-Fix, and others. The company provides technical consultation and supplies the mechanical industry throughout Norway.

Differentiator

Problem solved

Functional benefit

Products and services

• Skjærende verktøy (Cutting Tools) Complete range of cutting tools including milling, drilling, broaching, threading, turning, countersinking, grinding, serration, saw blades, and miscellaneous tools, distributed from manufacturers such as Walter, Mapal, Horn, Fraisa, Emuge-Franken, Boss, Botek, Karnasch, Heule, Hommel + Keller, XEBEC, Ares, Allied Machine & Engineering, and Alesa.
• Holdende verktøy (Holding Tools) Tool holders including hydraulic, shrink-fit, PowRgrip, standard holders, power chucks, thread holders, vibration-damping tools, and driven tools, distributed from manufacturers including Bilz, Heimatec, MAQ, Nikken, Rego-Fix, SAB, Serinex, and Alberti Umberto.
• Oppspenning (Clamping and Workholding Systems) Clamping and workholding solutions including chucks and mandrels, collet chucks, clamping elements, and zero-point systems, distributed from manufacturers including Bison, Chick, Gerardi, Piranha, Triag, and Vischer & Bolli Automation.
• Innredning (Storage Systems) Workshop storage systems and automated storage solutions for tool management and workshop organization, distributed from manufacturers including Mapal.
• Maskiner (Industrial Machines) Industrial machines including EDM (erosion) equipment, shrink-fit machines, and puller devices, distributed from manufacturers including Bilz, Gierth, and Markator-Flymarker.
• Måleverktøy (Measuring Tools) Precision measurement equipment including handheld measuring tools, measuring machines, and hardness testing machines, distributed from manufacturers including Bowers, Mitutoyo, Spline Gauges, Sylvac, and Wyler.
• Prosesskontroll (Process Control) Process control solutions including probe systems for tool setting and measurement, distributed from Evoset.
• SLOKY Torque Screwdrivers Precision torque tools including the world's smallest torque screwdriver, patented for CNC applications with color-coded torque control from 0.1 to 18 Nm. Features include no-over-tighten mechanism, modular adapter system, and applications in machining, electronics, drones, watchmaking, and firearms.
• FlyMarker Marking Systems Battery-powered handheld marking machines for permanent product identification. Includes dot peen, scribe, and Data Matrix code marking on materials from plastic to hardened steel up to 63 HRC. Models include FlyMarker mini 65/30, FlyMarker mini 85/45 plus, and MV5 pneumatic units.
• Rego-Fix PowRgrip System Swiss-made precision tool holding system featuring high radial accuracy, strong clamping force, effective vibration damping, and easy handling, including the AI-enabled PGU 9900 neo with real-time contamination detection and cloud integration.
• Evoset Tool Presetters World-leading tool presetters and measurement solutions including Toolmaster Basic and Toolmaster Quadra for precise tool setting and connection to production processes, manufactured in Switzerland.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Partnerships

38 partnerships are on record, tiered core and minor.

• Markator-FlyMarkercoreChannel Partner/ Reseller/ Distributor · 6 October 2025Norwegian distributor for Markator Manfred Borries GmbH, German manufacturer of industrial marking systems. Products include FlyMarker handheld devices, stationary systems, needle marking, scribe marking, and Data Matrix codes.
• WohlhauptercoreChannel Partner/ Reseller/ DistributorGerman manufacturer of precision tools for metalworking since 1929. Nor-Swiss distributes their modular tool systems including MultiBore modular boring system and DigiBore digital adjustment tools in Norway.
• EvosetcoreChannel Partner/ Reseller/ DistributorSwiss manufacturer of presetters and tool measurement solutions. World-class quality 'MADE IN SWITZERLAND'. Nor-Swiss distributes their products including Toolmaster Basic and Toolmaster Quadra.
• WaltercoreChannel Partner/ Reseller/ DistributorGerman manufacturer founded 1919, one of world's leading precision tool manufacturers for metalworking. Products for milling, turning, drilling, and threading. Approximately 4,400 employees globally serving customers in over 80 countries.
• Rego-FixcoreChannel Partner/ Reseller/ DistributorSwiss manufacturer known for precision tools and tool clamping solutions. Introduced groundbreaking ER collet chuck system in 1972 (standardized as DIN 6499). Products include PowRgrip system and ER collet systems.
• MapalcoreChannel Partner/ Reseller/ DistributorSpecialist in high-performance tools for broaching, drilling, milling, and turning. Founded 1950, over 5,000 employees in 25 countries. Invests 6% of revenue in R&D annually.
• GierthminorChannel Partner/ Reseller/ DistributorGerman manufacturer of pull studs and CNC tool holders. Founded early 1996, started own production in 1998. Products include manual and CNC-controlled pull studs known for high quality and precision.
• WylerminorChannel Partner/ Reseller/ DistributorSwiss manufacturer of angle and inclination measurement tools since 1928. Products from traditional levels to modern digital systems. Based in Winterthur, Switzerland, with global presence.
• MitutoyocoreChannel Partner/ Reseller/ DistributorJapanese global leader in precision measurement since 1934. Products include micrometers, calipers, coordinate measuring machines (CMM), and optical measuring systems. Over 80 offices worldwide, nearly 40 countries with distributor network.
• Horn (Paul Horn)coreChannel Partner/ Reseller/ DistributorGerman precision tool manufacturer founded 1969 in Tübingen. Leading manufacturer of precision parting, groove, milling, and gear tools. Own carbide and coating center with over 24,000 m² production facility.
• FraisacoreChannel Partner/ Reseller/ DistributorSwiss manufacturer of end mills, micro mills, drilling tools, and threading tools. Philosophy 'Passion for Precision'. Products include Steel Cut series, micro mills, and Threading tools.
• Emuge-FrankencoreChannel Partner/ Reseller/ DistributorGerman manufacturer with over 100 years experience in threading, drilling, milling, and clamping. Founded 1920 in Lauf an der Pegnitz. Approximately 1,900 employees, 53 global locations.
• SABcoreChannel Partner/ Reseller/ DistributorCroatian manufacturer of tool holders for all types of machining centers. Founded 1990 by Ivan Budinjaš in Zagreb. Products include Capto, driven and static tool holders, and shrink-fit solutions.
• NikkencoreChannel Partner/ Reseller/ DistributorJapanese manufacturer established 1958 in Osaka. Pioneer in tool holder development with products like Multi-Lock, Slim Chuck, and Major Dream. Global presence with offices in Europe and America.
• BilzcoreChannel Partner/ Reseller/ DistributorGerman manufacturer of shrink fit technology, tool holders, and clamping equipment. Founded 1919. Known for ThermoGrip induction heating technology setting standards for precision tool clamping.
• BotekcoreChannel Partner/ Reseller/ DistributorGerman world leader in deep hole drilling since 1974. Head office in Riederich with approximately 750 employees. Production facilities in France, Hungary, and India. Products from 0.5mm to 1500mm diameter.
• Allied Machine & EngineeringcoreChannel Partner/ Reseller/ DistributorAmerican manufacturer of advanced drilling and metalworking tools since 1941. Based in Ohio, family-owned. Products include spade drills, GEN3SYS drilling system, and T-A Pro. Distributed to more than 60 countries.
• BowersminorChannel Partner/ Reseller/ DistributorBritish global leader in measurement technology. Products include micrometers, calipers, indicators, and air measurement systems. 82% of production exported globally. Awarded Queens Award for Export.
• SylvacminorChannel Partner/ Reseller/ DistributorSwiss manufacturer of advanced measurement technology. Products include digital micrometers, calipers, measuring machines. Pioneer in integrated Bluetooth technology in handheld tools.
• TriagminorChannel Partner/ Reseller/ DistributorSwiss manufacturer founded 1990 in Cham. Pioneer in modular clamping systems with Nonius adjustment. Products include twinCLAMP, compactCLAMP, microCLAMP, slimCLAMP, and powerCLAMP.
• GerardiminorChannel Partner/ Reseller/ DistributorItalian manufacturer of workholding and clamping systems. Largest chuck producer in Italy since 1980s. Over 200 employees, exports more than 70% to over 50 countries. Products include modular chucks, FMS vises, and ZERO POINT systems.
• XEBECminorChannel Partner/ Reseller/ DistributorJapanese manufacturer founded 1997 specializing in deburring and surface finishing. Known for ceramic fiber technology with over 80% global market share for such tools. Products exported to more than 40 countries.
• SLOKYcoreChannel Partner/ Reseller/ DistributorNorwegian distributor for Taiwanese SLOKY torque screwdrivers made by Chienfu-Tec (established 1979). World's smallest torque screwdriver patented for CNC. Torque range 0.1 to 18 Nm. Awarded Taiwan Excellence Award 2019 and 2020.
• HEULEminorChannel Partner/ Reseller/ DistributorSwiss manufacturer founded 1961 in St. Gallen. Leading manufacturer of deburring and chamfering tools for front and back machining of holes in one operation. 110 employees with subsidiaries in USA, China, Korea, and Germany.
• Hommel + KellerminorChannel Partner/ Reseller/ DistributorGerman manufacturer founded 1926. Leading supplier of serration tools, marking tools, smoothing tools, and gear tools. Patented Zeus serration tool in 1954.
• Granlund ToolsminorChannel Partner/ Reseller/ DistributorSwedish manufacturer of countersink and back spotFacing tools, deburring tools. Over 70 years experience. More than 70% of business is international export. Customers in over 60 countries.
• AlesaminorChannel Partner/ Reseller/ DistributorSwiss manufacturer of cutting tools since 1934. Family-owned, fourth generation. Products include slot milling, disc cutters, and circular saw blades with replaceable inserts. Around 65 employees in Switzerland.
• MAQminorChannel Partner/ Reseller/ DistributorSwedish company developing Self-Tuning Mass Damper (STMD) technology for vibration damping in machining. Founded 2017 by researchers from KTH Stockholm. Products include damping tool holders for turning and milling.
• HeimatecminorChannel Partner/ Reseller/ DistributorGerman manufacturer founded 1987 by Martin Krieger. Develops tools for CNC lathes and machining centers. Known for world's first quick-change system for driven tools (1998) and heimatec.u-tec system (2008).
• Alberti UmbertominorChannel Partner/ Reseller/ DistributorItalian manufacturer of angle heads based in Saronno. Founded in 1970s. Products include high-speed angle heads with air or electric motors, CRYO heads, and custom solutions for tool machines.
• SerinexminorChannel Partner/ Reseller/ DistributorItalian manufacturer founded 1989 in Lecco. Specializes in production of tool holders and sleeves for machine tools. 25 years of experience in precision and quality.
• Vischer & Bolli AutomationminorChannel Partner/ Reseller/ DistributorPart of HAINBUCH Group. Leading in automation of complete production cells and custom solutions. Known for DockLock system with repetition accuracy under 5 µm and up to 2 million change cycles.
• PiranhaminorChannel Partner/ Reseller/ DistributorSwiss manufacturer founded 1993 by Markus Rogenmoser. Specializes in clamping and zero-point systems. Products include low-profile self-centering chucks and Piranha CoolingLine modular cooling system.
• ChickminorChannel Partner/ Reseller/ DistributorAmerican manufacturer of workholding solutions for CNC machining since 1984. Products include OneLOK, QwikLOK, and MultiLOK systems. Introduced two-station clamping innovation in 1984.
• BisonminorChannel Partner/ Reseller/ DistributorPolish manufacturer of chucks and base plates for all types of machines. Over 70 years experience. Products made in Europe under strict quality controls according to DIN, ISO, and ANSI standards.
• KarnaschminorChannel Partner/ Reseller/ DistributorGerman manufacturer founded 1961 in Heddesheim. Over 60 years experience, presence in more than 60 countries. Products include carbide rotary files, cutters, and saw blades for metalworking.
• Boss (JBO)minorChannel Partner/ Reseller/ DistributorGerman manufacturer founded 1849 by Johannes Boss. Global leader in thread technology. ISO 9001:2015 certified. Present in over 60 markets worldwide. Family business now in sixth generation.
• AresminorChannel Partner/ Reseller/ DistributorGlobal supplier of high-quality carbide tools. Known for Spot Drill series - multi-functional carbide tools that can perform up to ten different operations including centering, chamfering, and grooving.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hoffmann Group: German-headquartered industrial tool and machining equipment distributor (quality tools, metrology, workholding). Directly comparable as a multi-supplier metalworking distributor serving European manufacturing customers with a similar 'total supplier' positioning.
• Haberkorn: Austrian industrial supplies distributor covering workwear, tools, and technical equipment. Comparable as a regional European industrial distributor combining broad tool portfolios with technical sales and field service to manufacturing customers.

Broad incumbents

• Würth Industrie: Industrial division of the Würth Group, distributing fastening and assembly materials, tools, and consumables to industrial customers across Europe. Comparable in serving mechanical industry buyers with multi-category tool and consumables portfolios.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NorSwiss
• LinkedInlinkedin.com/company/nor-swiss

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nor-Swiss