Desired
Desired is a Berlin-based privately held digital women's lifestyle magazine (desired.de) serving German-speaking audiences across fashion, beauty, entertainment, relationships, astrology, health, and parenting via articles, video, social channels, and a paid ad-free subscription.
- Company typePrivate
- Founded-
- HeadquartersBerlin, Germany
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
Desired firmographics
Firmographics- Name
- Desired
- Legal name
- Desired
- Website
- https://desired.de
- Company type
- Private
- Operating status
- Operating
- Short description
- Desired is a Berlin-based privately held digital women's lifestyle magazine (desired.de) serving German-speaking audiences across fashion, beauty, entertainment, relationships, astrology, health, and parenting via articles, video, social channels, and a paid ad-free subscription.
- Ownership category
- akta.pro rank
Desired industry classification
Industry- Product category
- Women's Lifestyle Digital Media
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Women’s Interest & Parenting Magazines (MPAJAEAB)
- akta.pro secondary industries
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA), Beauty & Grooming Magazines (MPAJAEAE)
Keywords
Where Desired is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Markets served
Desired business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising: Display advertising on the website, including sponsored content and banner ads. The site mentions 'Anzeige' (advertisement) labels throughout content.
- Affiliate marketing: Commission-based revenue from product links to retailers including Amazon, Tchibo, Lidl, IKEA, Bonprix, and other e-commerce partners. Links marked with affiliate symbols generate revenue when users make purchases.
- Subscription (PUR-Abonnement): Premium ad-free subscription option offering an enhanced, advertisement-free reading experience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Ad-supported free access |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Desired product offering
Product offeringCore offering
Desired (desired.de) is a Berlin-based German-language digital lifestyle magazine targeting women, publishing editorial content across fashion, beauty, lifestyle, entertainment, relationships, astrology, parenting, and health. The site offers free ad-supported access along with a paid PUR-Abonnement subscription that removes advertising, and embeds shoppable commerce links to monetize through affiliate commissions.
Product overview
Desired is a German women's lifestyle digital magazine platform offering content across multiple categories including Lifestyle, Entertainment, Love/Relationships, Beauty, Fashion, Astrology, Health & Fitness, and Parenting. The platform delivers content through articles, videos, photo galleries, quizzes, online games, and image generators. It operates as a content-driven platform with a PUR (ad-free) subscription option, and maintains a presence across social media channels including Instagram and TikTok.
Differentiator
Problem solved
Functional benefit
Products and services
- desired.de (digital lifestyle magazine) Free ad-supported digital lifestyle magazine offering editorial articles, videos, and shopping content for German-speaking women.
- PUR-Abonnement (ad-free subscription) Premium subscription tier that removes advertising on the desired.de website for individual readers who prefer an uninterrupted reading experience.
Companies that use Desired
Customer profileSegments1 record
Ideal customer profiles1 record
Desired technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Desired partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
Desired competitors and assessment
Company assessmentDirect peers
- InStyle Germany: InStyle.de is the German edition of the celebrity, fashion, and beauty magazine, publishing daily digital content on entertainment, style, and lifestyle. It directly competes with Desired for women's lifestyle attention and affiliate commerce traffic.
- ELLE Germany: ELLE.de is the German digital edition of the global fashion and lifestyle title, with strong coverage of fashion trends, beauty, and culture. It overlaps significantly with Desired's fashion and beauty verticals and targets a similar female demographic.
- Women's Health Germany: Women's Health Germany is the German edition of the wellness-focused women's magazine, covering fitness, nutrition, and mental health. It directly overlaps with Desired's 'Fit & Gesund' and Mental Health verticals.
- Glamour Germany: Glamour.de is the German edition of the international women's fashion and beauty magazine, producing digital content on style, beauty, and celebrity news. It directly competes with Desired for the same female German-speaking audience and advertising dollars.
- Brigitte: Brigitte is one of Germany's most established women's lifestyle magazines, covering fashion, beauty, relationships, and career content. It is a direct competitor to Desired in the German-speaking digital women's lifestyle space, sharing similar content verticals and target audience.
- Cosmopolitan Germany: Cosmopolitan.de is the German digital edition of the global women's interest magazine covering relationships, career, beauty, and pop culture. It competes with Desired in multiple shared verticals including love/dating and entertainment.
Broad incumbents
- POPSUGAR: POPSUGAR is a global digital media company producing women's lifestyle content across fashion, beauty, entertainment, and parenting. It is a broader incumbent competing for similar audience attention and brand advertiser budgets in the women's lifestyle category.
- Refinery29 Germany: Refinery29 is a global digital media publisher focused on women, covering fashion, beauty, wellness, and entertainment. As a broader incumbent in women's digital media, it competes with Desired for audience attention and advertising spend across multiple verticals.
Others
- Strroeer Media Brands: Strroeer Media Brands is the German digital publishing portfolio referenced in Desired's footer for job listings and advertising sales. As a potential affiliated corporate entity, it provides ad-tech infrastructure, ad-sales, and cross-publisher audience reach to its portfolio properties.
Regional players
- T-Online Lifestyle: T-Online is Germany's largest general news portal with substantial lifestyle, entertainment, and celebrity coverage. It competes with Desired for German-speaking women's lifestyle attention, particularly in entertainment and celebrity news.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Desired social profiles
Digital presenceDesired financial estimates
Financial estimateRevenue estimate
Valuation estimate
Desired leadership team
Management profileNumber of profiles
Desired funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Desired M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Desired
What does Desired do?
Desired (desired.de) is a Berlin-based German-language digital lifestyle magazine targeting women, publishing editorial content across fashion, beauty, lifestyle, entertainment, relationships, astrology, parenting, and health. The site offers free ad-supported access along with a paid PUR-Abonnement subscription that removes advertising, and embeds shoppable commerce links to monetize through affiliate commissions.
Is Desired a public or private company?
Desired is a private company. It is classified as unknown and is currently operating.
When was Desired founded?
Desired was founded in -1.
Where is Desired based?
Desired is headquartered in Berlin, Germany, in the Europe region.
How does Desired make money?
Three revenue lines are on record. Advertising is the primary driver. The others are affiliate marketing and subscription (PUR-Abonnement).
Who are Desired's main competitors?
Direct peers on record are InStyle Germany, ELLE Germany, Women's Health Germany, Glamour Germany, Brigitte and Cosmopolitan Germany. Broad incumbents are POPSUGAR and Refinery29 Germany. Strroeer Media Brands is listed as an others. T-Online Lifestyle is listed as a regional player.
Does Desired have an API?
No public API is recorded for Desired.
What industry is Desired in?
Desired's product category is Women's Lifestyle Digital Media. Its primary akta.pro industry code is MPAJAEAB, Women’s Interest & Parenting Magazines, with a secondary code of MPAJAEAA, Consumer Lifestyle & Fashion Magazines. Its NAICS code is 5131 and its SIC code is 2721.