Stroer Media Brands
Stroer Media Brands is a Berlin-based German out-of-home and digital media company operating a nationwide digital billboard network and the Statista subscription data business, serving DOOH advertisers, CTV platforms, and enterprise data customers.
- Company typePublic
- Founded2000
- HeadquartersBerlin, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Stroer Media Brands does
Stroer Media Brands is a Berlin-based digital and out-of-home (OOH) media company operating in the German advertising market. Its core product is a digital billboard network that has reached critical mass across Germany, enabling out-of-home and digital out-of-home (DOOH) advertising delivery in high-traffic public locations, with programmatic capabilities and AI-powered localization for targeted campaign deployment. The company also operates the Statista data business, a subscription-based data and analytics offering whose outbound large-account subscription and ranking services represent approximately 65% of operations, with inbound traffic contributing the remaining share.
The company monetizes primarily through advertising revenue from OOH and DOOH placements, supported by an emerging Connected TV (CTV) and streaming video advertising arm built around a strategic partnership with TV-streaming provider Zattoo, through which Ströer handles external sales of Zattoo's video and CTV inventory in Germany. Its Statista unit generates recurring subscription revenue from enterprise customers consuming market intelligence, rankings, and business data. Ströer serves DOOH advertisers, CTV/streaming platforms, and enterprise data/analytics customers, and is leveraging AI by connecting its proprietary data corpus to large language models for next-generation data services. Geographic footprint is concentrated in Germany; the broader DOOH/CTV market in which it competes is projected to grow at 11.8% CAGR to $37.81 billion globally by 2030.
Note: the source data contains conflicting signals — firmographics describe Stroer Media Brands as private with 51-100 employees and a digital content focus, while other records reference Ströer as a publicly traded German stock. This description reflects the OOH/advertising and Statista profile consistent across the majority of sources.
Stroer Media Brands firmographics
Firmographics- Name
- Stroer Media Brands
- Website
- https://stroeermediabrands.de
- Company type
- Public
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Stroer Media Brands is a Berlin-based German out-of-home and digital media company operating a nationwide digital billboard network and the Statista subscription data business, serving DOOH advertisers, CTV platforms, and enterprise data customers.
- Ownership category
- akta.pro rank
Stroer Media Brands industry classification
Industry- Product category
- Digital Out-of-Home Advertising
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)
- akta.pro secondary industries
- Video/CTV/OTT Media Buying (MPAAABAE), Place-Based / Retail Media Networks (In-Store Screens, Malls) (MPAAAKAE)
Keywords
Where Stroer Media Brands is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Markets served
Stroer Media Brands business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Out-of-Home (OOH) Media Advertising: Out-of-home advertising business including digital billboards, video inventory, and Connected TV (CTV) advertising across the German market.
- Statista Data & Subscription Services: Statista data business with outbound large account subscription and ranking businesses representing approximately 65% of operations, with stable performance in the large account segment.
Distribution channels1 record
Stroer Media Brands product offering
Product offeringCore offering
Stroer Media Brands operates a German digital out-of-home advertising network featuring digital billboards across high-traffic locations, complemented by the Statista data and analytics subscription business (outbound large account subscriptions and rankings representing approximately 65% of operations) and Connected TV (CTV) advertising inventory sales handled through strategic partnerships such as Zattoo.
Product overview
Stroer Media Brands operates as a German out-of-home advertising company with a portfolio of digital billboard networks and the Statista data business. The core offering consists of OOH Media advertising placements through physical and digital billboards, supplemented by a data intelligence business segment.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Billboard Network
- Out-of-Home Media (OOH Media)
- Statista Data Business
Quantifiable outcome
- Digital billboard network has reached critical mass
Companies that use Stroer Media Brands
Customer profileSegments3 records
Ideal customer profiles3 records
Stroer Media Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Stroer Media Brands partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ZattoocoreZattoo, a TV streaming provider, partnered with Stroer to expand its advertising business in Germany. Under the agreement, Stroer handles external sales of Zattoo's video and Connected TV inventory across the German market. The partnership aims to strengthen Zattoo's position in the rapidly growing CTV market and unlock revenue potential from digital video, streaming, and FAST channels advertising.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Stroer Media Brands competitors and assessment
Company assessmentEmerging players
- VIOOH: Programmatic DOOH platform that aggregates outdoor inventory globally for buyers. An emerging player that intersects with Ströer as both a potential channel for monetizing its DOOH inventory and a competitive threat.
- Broadsign: DOOH-focused SaaS platform providing CMS, ad serving, and programmatic capabilities to outdoor media owners. Comparable to Ströer's digital infrastructure layer for its owned billboard network.
- Place Exchange: Programmatic DOOH SSP that connects digital out-of-home inventory with omnichannel ad-buying platforms. Overlaps with Ströer as both an ecosystem partner for monetizing DOOH inventory and a competitive programmatic intermediary.
- Magnite: Largest independent CTV/OTT and programmatic video SSP. Comparable to Ströer's new CTV/streaming advertising monetization role via the Zattoo partnership and emerging DOOH programmatic ambitions.
Broad incumbents
- The Trade Desk: Global DSP leader with deep CTV, video, and programmatic buying capabilities. A broader incumbent in the programmatic advertising ecosystem where Ströer's CTV/FAST and DOOH inventory increasingly trades.
Direct peers
- Clear Channel Outdoor Holdings: Major publicly traded OOH/DOOH operator with global billboard and digital display portfolios. Closely comparable to Ströer as a multi-format OOH owner actively shifting toward digital screens and programmatic sales.
- JCDecaux: World's largest outdoor advertising company, operating street furniture and billboard inventories across Europe including Germany. Direct competitor to Ströer's DOOH business in both inventory ownership and advertiser sales.
- OUTFRONT Media: US-focused OOH media company with large billboard and transit inventory and growing DOOH operations. Comparable business model to Ströer's owned-inventory, advertiser-funded digital billboard approach.
- Intersection: Place-based DOOH operator providing digital media in transit hubs, public spaces, and commercial real estate. Comparable to Ströer's DOOH network operator profile with strong programmatic and data capabilities.
- Lamar Advertising Company: Operates one of the largest outdoor advertising networks in the U.S., with a growing digital billboard footprint. Directly comparable to Ströer in operating a scaled billboard network and selling advertising against it.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Stroer Media Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stroer Media Brands leadership team
Management profileNumber of profiles
Profiles5 records
Stroer Media Brands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stroer Media Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stroer Media Brands
What does Stroer Media Brands do?
Stroer Media Brands operates a German digital out-of-home advertising network featuring digital billboards across high-traffic locations, complemented by the Statista data and analytics subscription business (outbound large account subscriptions and rankings representing approximately 65% of operations) and Connected TV (CTV) advertising inventory sales handled through strategic partnerships such as Zattoo.
Is Stroer Media Brands a public or private company?
Stroer Media Brands is a public company. It is classified as public and is currently operating.
When was Stroer Media Brands founded?
Stroer Media Brands was founded in 2000. It employs 51 to 100 people.
Where is Stroer Media Brands based?
Stroer Media Brands is headquartered in Berlin, Germany, in the Europe region.
How does Stroer Media Brands make money?
Two revenue lines are on record. Out-of-Home (OOH) Media Advertising is the primary driver. The others are statista Data & Subscription Services.
Who are Stroer Media Brands's main competitors?
Emerging players on record are VIOOH, Broadsign, Place Exchange and Magnite. The Trade Desk is listed as a broad incumbent. Direct peers are Clear Channel Outdoor Holdings, JCDecaux, OUTFRONT Media, Intersection and Lamar Advertising Company.
Does Stroer Media Brands have an API?
No public API is recorded for Stroer Media Brands.
What industry is Stroer Media Brands in?
Stroer Media Brands's product category is Digital Out-of-Home Advertising. Its primary akta.pro industry code is BPAFALAJ, OOH Media Planning, Buying & Inventory Aggregation, with a secondary code of MPAAABAE, Video/CTV/OTT Media Buying. Its NAICS code is 5418 and its SIC code is 7310.