DAZE

What DAZE does

DAZE WI&P Sp. z o.o., trading as DAZE, is a Poland-headquartered B2B shopfitting, custom display, and bespoke furniture manufacturer founded in 1993. The company delivers end-to-end retail solutions spanning concept and technical design (AutoCAD, SolidWorks), prototyping, in-house manufacturing, logistics, installation, and project management. Its primary client base consists of international retailers and department-store groups, cruise lines and shipyards, hospitality operators, architects and designers, and private residential buyers. Marquee engagements include Nike (Amsterdam pavilion), Tommy Hilfiger (Gigi Hadid lightboxes, Christmas decorations, paper boat displays), Rituals, Asics, Converse, Triumph, De Bijenkorf, Jelmoli, Joop!, and HBC.

DAZE runs an own production facility of more than 3,000 m² in Kleosin near Białystok, with capabilities in metalworking, plastics, wood, glass, foam, laser cutting, CNC milling, welding, and big-format and screen printing. The company is an authorized 3M DI-NOC applicator offering more than 900 architectural vinyl finishes for interior wrapping across yachts, cruise ships, residential, and retail interiors, and it explicitly uses sustainable inputs including Greencast acrylic and FSC-certified wood. A strategic operational hub in Asia supports global sourcing and cost-effective production for European-headquartered operations, enabling end-to-end international roll-outs with on-location installation crews.

The business model is project-based turnkey services sold primarily through direct enterprise sales and an international sales-agent network covering English, German, and French markets. Each client is assigned a dedicated project manager, custom quotations are issued per scope, and prototypes are provided (free of charge contingent on project approval). Limited reference pricing for upholstered panels ranges from EUR 50.00 to EUR 100.00 per m², while larger projects are quoted on scope. Revenue is not publicly disclosed, and no private equity or venture capital involvement is indicated in the available materials.

Name

DAZE

Legal name

DAZE WI&P Sp. z o.o.

Website

https://daze.pl

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

DAZE WI&P Sp. z o.o. is a Poland-based B2B manufacturer and turnkey shopfitting provider offering custom retail displays, signage, bespoke furniture, and interior wrapping services to international retailers, cruise lines, hospitality operators, and private clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Bialystok

HQ country

Poland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Display Manufacturing: DAZE designs and manufactures custom retail displays, POS materials, signage, and shop solutions. Revenue is generated through project-based work including design, prototyping, production, and delivery.
2. Custom Furniture Production: The company produces bespoke furniture for retail, hospitality, and residential clients. Projects range from individual pieces to complete turnkey furniture packages.
3. Interior Wrapping Services: DAZE provides vinyl wrapping services using 3M DI-NOC materials for yachts, residential interiors, and retail spaces to refresh or refurbish environments.
4. Installation and Project Management: Full-service turnkey solutions including concept, technical design, logistics, installation, and maintenance services.
5. Low-Cost Manufacturing and Global Sourcing: The company offers manufacturing and sourcing services leveraging their Asian operational hub for cost-effective production.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

DAZE provides end-to-end shopfitting solutions for high-street retailers, cruise ship onboard retail, hospitality, and private clients. The company offers technical design, prototyping, in-house manufacturing on a 3,000+ m2 factory floor, installation, logistics, and project management services. Its product portfolio spans custom displays, signage, point-of-sale materials, custom furniture, upholstery, pop-up constructions, and 3M DI-NOC interior wrapping.

Product overview

DAZE operates as a single, unified retail solutions offering — a full-service shopfitting company that provides end-to-end services from concept and design through prototyping, manufacturing, logistics, installation, and project management. The company serves both onland and onboard (cruise ship) retail markets, as well as the hospitality, exhibition, and private residential sectors. The product portfolio spans physical display and signage products (Window & In-Store Decoration, Signage, Retail Brand Logo Signs, Exclusive Floor Displays, Brand Identity Products, Trophies & Custom Awards, Luxury Table Displays, Decoration Props, Banners & Wallpapers) alongside custom furniture offerings (Custom Furniture, Upholstery, Pop-Up Constructions). Services layer includes Concept Design, Manufacturing, Onsite Installations, Project Management, Global Sourcing, Quality Control, and Interior Wrapping Services using 3M DI-NOC film. The company holds particular specialization in cruise ship retail refits through its Onboard Retailing service. DAZE does not offer a modular software platform but rather functions as a project-based, turnkey solutions provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Window & In-Store Decoration Custom window displays and in-store decoration solutions for luxury retail environments, including seasonal campaigns and themed installations for international brand retailers.
• Signage Retail signage products manufactured for in-store branding and wayfinding applications across retail environments.
• Retail Brand Logo Signs Branded signage and logo display products manufactured for retail store identity and visual merchandising.
• Exclusive Floor Displays Custom floor and wall display units designed for retail environments, including branded pavilions and modular display structures for in-store merchandising.
• Brand Identity Products Branded retail identity items and point-of-sale materials manufactured to reinforce brand presence in-store.
• Trophies & Custom Awards Bespoke trophy and award manufacturing for corporate recognition and gifting purposes.
• Luxury Table Displays High-end counter and table display stands manufactured for luxury retail point-of-sale environments.
• Decoration Props Themed decoration props and display accessories manufactured for retail window installations and in-store merchandising campaigns.
• Banners & Wallpapers Large-format and screen printing services on glass, metal, acrylic, and wood substrates for retail environments.
• Custom Furniture Tailored metal and carpentry furniture manufacturing for retail, private residential, restaurant, club, and hotel sectors.
• Upholstery Upholstered wall panels, modular quilted panels, headboards, and upholstered furniture for residential and retail interiors.
• Pop-Up Constructions Temporary and semi-permanent pop-up display stand structures manufactured for retail promotions, exhibitions, and events.
• Concept Design Creative concept and technical design services for retail spaces, from initial ideation through detailed project plans and technical drawings.
• Manufacturing Manufacturing services leveraging an own factory of more than 3,000 m2 with metal, plastics, wood, glass, foam, laser cutting, CNC milling, and welding capabilities.
• Onsite Installations Global installation services with experienced craftsmen for retail roll-outs and on-location execution worldwide.
• Project Management Project management for retail projects, ensuring delivery on time and within budget across international roll-outs.
• Global Sourcing Global sourcing capabilities leveraging partners in Asia and Eastern Europe to optimize cost and quality for retail projects.
• Quality Control Rigorous quality control and second-opinion assessment services to ensure product and execution standards for retail projects.
• Interior Wrapping Services Interior vinyl wrapping using 3M DI-NOC architectural film for yachts, cruise ships, and land-based interiors, offering over 900 textured finishes including marble, wood grain, leather, and chrome.
• Onboard Retailing (Cruise Ship Retail) Specialized cruise ship retail space development including concept design, custom furniture manufacturing, installation, and project management for shipboard retail environments.

Quantifiable outcome

• Products designed to withstand the rigors of the sea for cruise ship applications

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Selected SupplierscoreOthersDAZE cooperates with carefully selected suppliers to provide clients with the best quality services. They maintain relationships with suppliers for materials including Greencast acrylic and FSC-certified wood.
• 3McoreTechnology or IntegrationDAZE is an authorized applicator of 3M's DI-NOC architectural vinyl for interior wrapping services. This partnership enables them to offer over 900 different textures and effects for yacht, residential, and retail interior refinishing.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Display International: German retail display and shopfitting manufacturer serving international retail clients. Comparable to DAZE in product offering (custom retail displays, fixtures) and European-headquartered manufacturing model.
• API Group: UK-based retail display and storefitting manufacturer serving global brands with end-to-end design, production, and installation. Comparable to DAZE in scope of service and enterprise retail client base, though larger in scale.
• Scan Display: Danish retail display manufacturer and POS solutions provider serving international retail and brand clients. Directly comparable to DAZE in product category (custom retail displays and fixtures) and customer profile.
• Greenhill Group: UK retail display manufacturer producing custom POS, signage, and shopfitting for international brands. Comparable to DAZE in custom retail display production and global retail brand clientele.
• Imoon: Italian retail display and lighting solutions provider serving global fashion and retail brands. Comparable to DAZE in serving premium European retail clients with custom in-store display and visual merchandising products.
• Inspec Group: Belgian retail display and visual merchandising producer serving international brands. Directly comparable to DAZE in custom retail displays, POS materials, and European enterprise client base.
• Kesslers International: UK-based luxury retail display and visual merchandising company. Closely comparable to DAZE in serving premium and luxury fashion brands with bespoke in-store display and window display installations.
• First Impression Group: Netherlands-based full-service shopfitting and visual merchandising company serving international retail brands. Highly comparable to DAZE in service offering (concept-to-installation), customer base (global retailers), and European-headquartered model.
• Sheridan Group: UK-based retail display manufacturer specializing in point-of-sale, signage, and in-store campaigns for major brands. Directly comparable in product category, customer type (international retailers), and project-based delivery model.

Regional players

• Tropika Group: Netherlands-based retail display and shopfitting company serving Benelux and European retail clients. Comparable to DAZE in product category and customer profile, though more regionally focused.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/wearedaze
• Facebookfacebook.com/wearedaze
• LinkedInlinkedin.com/company/daze-retail-solutions-custom-furniture
• Instagraminstagram.com/daze_company
• Pinterestpl.pinterest.com/daze_company

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DAZE