What PR ONE does

PR ONE (피알원), founded in 2006 and headquartered at Tower 107, 27 Mareunnae-ro, Jung-gu, Seoul, is an independent South Korean professional services firm specializing in public relations and integrated marketing communications. The company employs 200+ staff and has promoted more than 2,200 brands since inception, serving enterprise and government clients across consumer goods, technology and semiconductors, finance, healthcare and pharmaceuticals, food and beverage, automotive, education, sports, and public affairs. Notable client engagements include P&G Korea, SK Hynix, KB Kookmin Card, CJ Cheiljedang, Hite Jinro, BMW Handok Motors, Dong-A Pharmaceutical, Han Dok, Nexon (NYPC), 42dot, AXA General Insurance Korea, Woongjin ThinkBig, Osulloc, and the Korean Ministry of National Defense. The firm is led by co-CEOs Cho Jae-hyung (조재형) and Lee Baek-soo (이백수) with no disclosed external investors or parent company.

The company's core service portfolio spans PR Consulting, Crisis & Risk Management, Media Relations, IMC (Integrated Marketing Communications), Social & Digital Marketing, Campaign execution, and Laboratory & Public Affairs. Sub-brands extend this surface: Branding LAB offers data-driven brand communications consulting, ONE AIR operates as a managed PR/communications brand, PA Communications targets government-parliamentary and civic-society engagements, and Global Communications serves multinational clients entering or operating in Korea. No proprietary software platform or AI/ML technology stack is disclosed; the offering is service-based, relying on consultant teams, media relationships, and data-informed campaign planning (including big-data keyword analysis) rather than a packaged product.

The business model is a B2B professional services firm selling custom-priced consulting engagements and retainer contracts under quote-based pricing that is not publicly disclosed. Go-to-market is direct sales targeting enterprise and government clients, supported by a portfolio-driven website, owned social channels (Facebook, Instagram, LinkedIn, Tistory blog), and an industry award track record that includes IPRA Golden World Awards, PRovoke/Holmes Report Korea and Japan/Korea Agency of the Year (multiple years), American Business Stevie Awards, Mercury Excellence Awards, SABRE Awards, and Korean PR Association awards. There is no disclosed revenue, no funding rounds, no M&A activity, no public listing, and no disclosed institutional ownership in the input data.

Name

PR ONE

Legal name

주식회사 피알원

Website

https://prone.co.kr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

PR ONE is a Seoul-based, independent Korean PR and integrated marketing communications agency founded in 2006, serving 200+ staff, 2,200+ brands served across enterprise and government clients in consumer goods, tech, finance, healthcare, F&B, and public affairs.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Consumer & Lifestyle PR (MPAAADAB), Healthcare & Life Sciences PR (BPAFADAJ), Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Public relations services
• Integrated marketing communications
• Media relations consulting
• Crisis communications management
• Social digital marketing

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. PR Consulting Services: Professional PR consulting services including PR strategy, media relations, crisis management, IMC, social & digital marketing, and campaign management. Revenue generated through consulting fees, project-based work, and retainer contracts with corporate clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

PR ONE is a South Korean professional PR and communications agency that delivers end-to-end public relations services to corporate, consumer brand, and government clients. Its offerings span PR strategy consulting, media relations, crisis and risk management, integrated marketing communications (IMC), social and digital marketing, campaign execution, and public affairs. Services are delivered as customized consulting engagements and retainer-based projects rather than as a packaged software product.

Product overview

PR ONE is a PR services company offering a comprehensive suite of communication and marketing services. The core offerings include PR Consulting, Crisis & Risk Management, Media Relations, IMC (Integrated Marketing Communications), Social & Digital Marketing, Campaign services, and Laboratory & Public Affairs. These services are delivered as professional consulting engagements rather than as a software product or platform. The company operates as a service-based agency where consultants work directly with clients to develop and execute PR strategies, media relations, digital marketing campaigns, and crisis management solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Branding LAB: Consulting service providing data-based insights for new brand communication building
• ONE AIR

Products and services

• PR Consulting Consulting service that designs PR direction, media strategy, and communication management plans to proactively respond to market changes; targeted at corporate brand and communications teams.
• Crisis & Risk Management Service that identifies and manages risk factors for companies and brands, and presents optimal public opinion response plans in case of crisis; targeted at corporate communications and executive teams facing reputational issues.
• Media Relations Press publicity service that drives quantity and quality growth in earned media coverage through established media networks and management activities; targeted at brands seeking media exposure.
• IMC (Integrated Marketing Communications) Comprehensive marketing communications service that designs omnichannel activities including integrated messaging strategy, surveys, advertising, partnerships, and online/offline promotions to produce brand results; targeted at consumer brand and enterprise marketing teams.
• Social & Digital Marketing Digital-first marketing service providing differentiated online brand journalism construction, big data analysis, short-form video content production, online event planning, and performance marketing; targeted at brands seeking non-tactile, digital-first audience engagement.
• Campaign Service that delivers impactful messages in a short period through online and offline channels, supporter networks, and brand ambassador activations; targeted at brands running time-bounded product launches or marketing pushes.
• Laboratory & Public Affairs Professional solution providing brand consulting, performance measurement, external cooperation, public institution and local community communication, and CSV (Creating Shared Value) design; targeted at corporations and public-sector clients managing stakeholder and policy communications.
• Branding LAB Consulting service that builds new brand communications based on data-driven insights; targeted at brands launching or repositioning and seeking measurable brand strategy foundations.
• PA (Public Affairs) Communications Solution service providing network creation and communication consulting for corporate-government-parliamentary issues and civil society public opinion management; targeted at corporations managing regulatory, policy, or civic society issues.
• Global Communications Integrated marketing IMC service providing communication services to global clients based on global insights and prior cross-border experience; targeted at multinational or globally operating brands seeking Korea-market or international communications support.

Named customers17 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Designode (디자이노드)minorImplementation/ SI/ Consulting PartnerWebsite management outsourcing partner for homepage management services. One of the few external partnerships mentioned, handling technical website maintenance.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• FleishmanHillard Korea: International PR and communications agency with a Korea office, offering media relations, crisis, and digital services. Competes on Korean conglomerates and multinationals needing global coverage.
• Ketchum Korea: Omnicom-owned global PR firm with a Seoul office, serving consumer brands and B2B clients. Comparable integrated communications offering, with the advantage of global network resources.
• Burson Cohn & Wolfe Korea: WPP's global communications agency with a Korea presence, combining PR, digital, and creative capabilities. Competes for the same multinational and Korean enterprise mandates as PR ONE.
• Edelman Korea: Global PR network's Korea office, offering PR, digital, and communications consulting. Competes with PR ONE on multinational and large Korean enterprise accounts where global capabilities matter.
• Weber Shandwick Korea: Global communications network with a Korea presence, providing integrated PR and marketing services. Targets the same Korean enterprise and multinational clients as PR ONE, with stronger cross-border execution.
• Hill+Knowlton Korea: WPP-owned global PR consultancy operating in Korea, with similar corporate, crisis, and public affairs capabilities. Direct overlap with PR ONE's enterprise and public-sector service lines.

Regional players

• Innocean Worldwide: Korean-born marketing and communications group (originally Hyundai Motor Group's in-house agency). While heavier on advertising, it competes with PR ONE on integrated marketing and brand communications for major Korean corporates.

Direct peers

• Daehong Communications: Largest independent Korean PR agency with a similar full-service PR, IMC, and digital offering across Korean conglomerates. Directly competes with PR ONE on enterprise and consumer retainers in the Korean market.
• HSAD (한국홍보광고): Established Korean PR and communications agency serving consumer, tech, and public-sector clients. Closely comparable service mix and target verticals make it a head-to-head competitor on Korean enterprise RFPs.
• Midas Communications (마이다스컴뮤니케이션즈): Mid-to-large Korean PR agency offering media relations, crisis management, and digital marketing. Competes with PR ONE on the same Korean enterprise and consumer brand pitches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pr1one
• Facebookfacebook.com/pronestory
• LinkedInlinkedin.com/company/prone
• Instagraminstagram.com/prone__official

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PR ONE