Partners Academy

What Partners Academy does

Partners Academy is a Spanish-language digital education company founded in 2015 that delivers AI-applied marketing programs to professionals across LATAM and Europe. Its core offering is a Diplomado in Marketing con Inteligencia Artificial — an 85-hour, 14-unit live program — supplemented by shorter specialized tracks in digital advertising with AI (45 hours), AI-driven creativity (15 hours), and Claude for marketers (20 hours). Programs are delivered via the proprietary Partners Campus LMS, which combines recorded classes, downloadable prompts and workflows, a 24/7 Mentor IA chatbot trained on program content, a real-time AI/marketing news and jobs feed, and an alumni community of more than 7,000 professionals across 14+ countries.

The platform's technology layer centers on the LMS and the Mentor IA agent rather than on building proprietary AI models — the curriculum teaches practical use of third-party tools including Claude, ChatGPT, Midjourney, Runway, ElevenLabs, Make.com, and Notion AI. Pricing is not publicly disclosed; all individual enrollment is funneled through WhatsApp with academic advisors responding within 24 hours, and cohort capacity is capped (e.g., 5–8 spots in specialized programs), which suggests a premium concierge sales motion. A parallel B2B motion offers fully customized team training to brands and agencies, with named enterprise clients including L'Oréal, Dior, Audi, Ferrari, Coca-Cola, Samsung, AB InBev, Microsoft, Google, Meta, Nestlé, Unilever, and Grupo Éxito.

The company operates from Barcelona (gestión educativa HQ), Bogotá (LATAM hub), and Madrid (European workshops), runs 38,000+ Instagram and 8,000+ LinkedIn followers as its primary content distribution, and combines organic social, WhatsApp, community events, and alumni referrals for demand generation. Enterprise and individual programs together account for all revenue; no public financials, funding, or ownership disclosures are available, and the company appears to be founder-led and bootstrapped.

Name

Partners Academy

Legal name

Partners Academy

Website

https://partnersacademy.com.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Partners Academy, founded in 2015 and based in Bogotá with a gestión educativa HQ in Barcelona, delivers Spanish-language AI-applied marketing education programs through a proprietary LMS to professionals and enterprise brand teams across LATAM and Europe.

Ownership category

akta.pro rank

Product category

Professional Education / Marketing Training

NAICS

Professional and Management Development Training (611430), Technical and Trade Schools (6115), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Learning & Training Content Development (EDAGAKAC)

akta.pro secondary industries

AI Tutoring Systems (Conversational Tutors, Homework Helpers) (EDAFAFAC), Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH), AI & Machine Learning (Foundations & Applied) (EDAMACAG), AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD)

Keywords

• AI marketing education
• Digital marketing training
• AI advertising courses
• Generative AI training
• Marketing certification programs

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Individual Course Enrollment: Professionals enroll in diploma and specialized programs (Marketing con IA, Publicidad Digital con IA, Creatividad con IA, Claude para Marketers) on a per-program basis. Enrollment via WhatsApp with academic advisor consultation.
2. Enterprise Team Training: Customized AI training programs designed for brands and agencies integrating AI into strategy, content, media, and automation. 100% customized programs with flexible online or in-person delivery.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Partners Academy sells intensive AI-focused marketing education programs for professionals and enterprise teams, including a diploma-level "Marketing con Inteligencia Artificial" (14 units, 85 hours, live format) and specialized programs in digital advertising, creative production, and Claude-based research workflows. Programs are delivered through the proprietary Partners Campus LMS, which includes a 24/7 Mentor IA chatbot, live and recorded classes, downloadable resources, and an international alumni community. It also offers 100% customized corporate training for brands and agencies integrating AI into strategy, content, media, and automation.

Product overview

Partners Academy offers a portfolio of AI-focused educational programs for marketing and business professionals across LATAM and Europe. The core offering consists of a "Diplomado en Marketing con Inteligencia Artificial" (85 hours, 14 units, live format) supplemented by specialized programs including "Publicidad Digital con IA" (45 hours), "Creatividad con IA" (15 hours), and "Claude para Marketers" (20 hours). All programs are delivered through the proprietary Partners Campus LMS platform, which includes a 24/7 AI Mentor, recorded classes, downloadable resources, a real-time news feed, and community networking features. The company also offers enterprise training programs customized for brands and agencies. The 2026 edition includes preparation for official Google Ads certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing con Inteligencia Artificial (Diplomado) Definitive diploma program for marketing leaders: 14 units over 85 hours of live sessions covering generative AI workflows, strategy, and data-driven decision-making, from basic to advanced level. Includes preparation for official Google Ads certification and a Partners Academy certificate. Targeted at marketing professionals and leaders across LATAM and Europe.
• Publicidad Digital con IA Diploma program for media buyers and marketers covering real-time campaign optimization and advanced algorithmic segmentation. Includes automation of bidding and dynamic creative, predictive multi-channel segmentation, and incremental attribution and measurement. 45 hours over 5 weeks; tools covered include Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, ChatGPT Ads, GA4, GTM, Claude, Notion.
• Creatividad con IA Specialized program for creative directors, designers, and content teams covering new visual and conceptual narratives with generative AI. Includes generative pipelines for campaigns, prompt design for creative directors, and accelerated production with AI assistants. 15 hours over 3 weeks; tools cover Claude, ChatGPT, Midjourney, Canva AI, Adobe Firefly, Runway ML, CapCut, ElevenLabs, Make.com, Notion AI.
• Claude para Marketers Specialized program covering mastery of advanced language models for research, strategic writing, and market analysis. Includes research workflows with LLMs, assisted strategic writing, and automated competitive analysis. 20 hours over 4 weeks; tools cover Claude Pro, Porter MCP, GA4, Google Ads, Meta Ads, Excel.
• Partners Campus (LMS) Proprietary all-in-one learning platform for enrolled students combining live classes, recorded sessions, downloadable resources (prompts, workflows, JSONs, PDFs), the 24/7 Mentor IA chatbot trained on program curriculum and instructor knowledge, a real-time feed with AI/marketing news, job postings, and community networking features. Available to students post-enrollment in any Partners Academy program.
• Enterprise Custom Training (Formación para Empresas) 100% customized AI training programs designed for brands and agencies that need to integrate AI into strategy, content, media, and automation. Programs use the Learning by Doing methodology with flexible online or in-person delivery. Designed for enterprise clients including Dior, Audi, Ferrari, Coca-Cola, Samsung, AB InBev, Grupo Aval, Porvenir, Proximity, Grupo Éxito, and Decameron.

Quantifiable outcome

• +67% conversions improvement using Claude + Meta Ads
• +4 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Crehana: LATAM online learning platform offering design, marketing, and technology courses in Spanish with B2B team training; competes for the same Spanish-speaking professional audience as Partners Academy.
• Digital House: LATAM digital education company offering bootcamps and corporate training in marketing, data, and technology; competes for the same Spanish-speaking professional and enterprise audiences.
• Domestika: Online creative and marketing education platform with a strong Spanish-language catalog and large LATAM community; directly comparable to Partners Academy as a course marketplace serving Spanish-speaking creators and marketers.
• Platzi: Leading Spanish-language online education platform for technology, marketing, and business professionals across LATAM; comparable in audience, language, and B2B/B2C hybrid delivery model.
• IEBS Digital School: Spain-based digital business school offering AI, marketing, and technology programs in Spanish with B2B enterprise training; directly comparable in Spanish-language digital marketing education with European anchor.
• Coderhouse: LATAM online academy focused on digital skills including marketing, design, and programming with live cohort-based courses; comparable in cohort model and Spanish-speaking professional learner focus.

Broad incumbents

• General Assembly: Established global provider of tech and digital skills training including digital marketing with enterprise B2B offerings; broader incumbent with overlapping capabilities but without Spanish-language specialization.
• Coursera: Global online learning marketplace with university and company-partnered courses in AI, marketing, and business; comparable as a broad incumbent offering AI and marketing content, but not a niche Spanish-language specialist.
• Google Skillshop: Google's official training and certification program covering Google Ads, Analytics, and AI tools; Partners Academy explicitly includes Google Ads certification prep, making this both a feeder and a free alternative.
• HubSpot Academy: Free vendor-backed certification and training platform for inbound marketing, sales, and AI-powered marketing; comparable audience of marketing professionals seeking certifications, though distributed by a software incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/school/partners-academy
• Instagraminstagram.com/partnersacademy
• Xx.com/partnersacademy
• Facebookfacebook.com/PartnersAcademy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Partners Academy