Own it Group
Own it Group is a privately-held residential real estate brokerage in Corona, California, serving buyers, sellers, and investors across Orange, Riverside, and Los Angeles counties with integrated real estate and mortgage services delivered through a small founder-led agent team.
- Company typePrivate
- Founded2012
- HeadquartersYorba Linda, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Own it Group does
Own it Group is a privately-held, founder-owned residential real estate brokerage headquartered in Corona, California, serving buyers, sellers, and investors across Orange County, Riverside County, and Los Angeles County in Southern California. The company operates with a lean team of 1-10 employees led by founder Henry Cossio, who brings over 20 years of experience as a broker, mortgage banker, and investor, supported by agents Alexis Miranda and Norma Valenzuela. Its core offerings span the full residential transaction lifecycle: buyer representation, seller listing services (including a Smart Seller pricing program), investment consulting, and an integrated mortgage brokerage covering purchase financing, refinancing, FHA, Conventional, VA, DSCR, and Reverse Mortgage products.
The business is built on a third-party technology stack — AgentFire for the marketing website and RealScout for property search — augmented by in-house tools including Perfect Home Finder, What's My Home Worth?, Mortgage Calculator, and neighborhood-specific Featured Areas content hubs that drive organic SEO lead capture. Go-to-market is sales-led and referral-driven: licensed agents handle consultations directly, supported by content marketing (blog, market reports), an active social media presence across Facebook, Instagram, YouTube, Twitter, LinkedIn, and TikTok, and a bilingual (English/Spanish) service capability targeting the Latino community in LA, Riverside, and Orange County. Revenue mechanics are entirely transaction-based: commission splits on buy-side and sell-side representation, plus mortgage origination fees and rate-based pricing on loan products. No pricing is publicly disclosed; commissions are negotiable per transaction and mortgage rates vary by loan type.
Own it Group firmographics
Firmographics- Name
- Own it Group
- Legal name
- Own it Group
- Website
- https://ownitgroup.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Own it Group is a privately-held residential real estate brokerage in Corona, California, serving buyers, sellers, and investors across Orange, Riverside, and Los Angeles counties with integrated real estate and mortgage services delivered through a small founder-led agent team.
- Ownership category
- akta.pro rank
Own it Group industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Portfolio Management and Investment Advice (523940)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where Own it Group is headquartered
LocationHeadquarters
- HQ city
- Yorba Linda
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Own it Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Buyer's Agent Commission: Earn commissions by representing home buyers in purchasing properties, assisting with financing, property search, and negotiation.
- Seller's Agent Commission: Earn commissions by listing and selling homes, providing staging guidance, marketing, and negotiation services to maximize sale prices.
- Mortgage/Broker Services: Provide mortgage lending services including purchase financing, refinancing (FHA, Conventional, VA, DSCR loans), and reverse mortgages.
- Real Estate Investment Consulting: Offer personalized investment planning, deal analysis, and portfolio building strategies for real estate investors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Real estate buyer representation services |
| Transaction based/ take rate | Pay-as-you-go | Real estate seller listing services |
| Transaction based/ take rate | Pay-as-you-go | Mortgage and loan services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Own it Group product offering
Product offeringCore offering
Own it Group is a real estate brokerage that represents home buyers and sellers in residential transactions across Southern California (Orange County, Riverside County, Los Angeles). The firm also operates an in-house mortgage lending operation offering purchase financing and refinancing (FHA, Conventional, VA, DSCR, Reverse Mortgage), and provides personalized real estate investment consulting for clients building property portfolios.
Product overview
Own it Group is a real estate brokerage offering a unified platform of integrated services centered on buying, selling, and financing residential properties in Orange County, California. The core offering consists of buying and selling services, supplemented by integrated mortgage products (StartYourLoan, RefinanceYourLoan, and loan reference products including Conventional, FHA, VA, DSCR, and Reverse Mortgage options). Supporting tools include the Perfect Home Finder, What's My Home Worth? valuation tool, Mortgage Calculator, and Property Search functionality, all organized geographically under the Featured Areas sub-brand covering Yorba Linda, Anaheim Hills, Corona, and surrounding communities.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Buying Services Buyer representation services that guide home buyers through property search, financing coordination, and negotiation to close on a primary or investment residence.
- Home Selling Services Listing and seller representation including property valuation, staging guidance, marketing, and negotiation to help homeowners achieve top-dollar sales.
- Mortgage Purchase Loan Origination (StartYourLoan) Mortgage origination service that helps buyers secure financing for home purchases, offered in-house alongside real estate representation.
- Mortgage Refinancing (RefinanceYourLoan) Loan refinancing service for homeowners seeking to adjust existing mortgage terms, rates, or loan structure.
- Specialized Loan Products Suite of specialized loan programs including Conventional, FHA, VA, DSCR (investor), and Reverse Mortgage options for purchase and refinance scenarios.
- Real Estate Investment Consulting Personalized investment planning, deal analysis, and portfolio-building strategies for individual real estate investors seeking to acquire and scale income-producing properties.
Quantifiable outcome
- Escrow closing in 2 weeks demonstrated for family home purchase
- +3 more outcomes
Companies that use Own it Group
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Own it Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Own it Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Own it Group competitors and assessment
Company assessmentBroad incumbents
- Redfin: Tech-enabled discount brokerage serving Southern California with a proprietary platform and lower commission model. Comparable as a competing residential brokerage in the same geography, but differentiated by scale, technology depth, and lower take rate.
- Compass: National tech-enabled residential brokerage operating across major U.S. metros including Southern California. Comparable as a direct competitor in the same product category (residential buy/sell representation), but Compass operates at vastly greater scale with proprietary technology, marketing platform, and institutional capital.
- Berkshire Hathaway HomeServices: National residential brokerage franchise leveraging the Berkshire Hathaway brand with strong California presence. Comparable as a full-service residential brokerage competitor, but operating at franchise scale with established brand recognition and broader geographic reach.
- Keller Williams Realty: Largest U.S. residential brokerage by agent count with substantial Southern California presence. Comparable in product offering (residential buy/sell) and agent-centric model, but vastly larger scale and offering more sophisticated technology, training, and lead-generation resources to its agents.
- eXp Realty: Cloud-based, agent-centric brokerage with a commission-split model and significant SoCal agent presence. Comparable because it operates on a similar low-overhead independent-agent structure and competes for the same agent talent and consumer mindshare in residential brokerage.
- Coldwell Banker: Long-established national residential brokerage franchise with strong Southern California agent density. Comparable as a competing residential brokerage serving the same buyer/seller segments, though operating at far greater scale via franchise network and brand recognition.
Direct peers
- The Oppenheim Group: Boutique, high-touch Southern California real estate group offering personalized representation and integrated services. Comparable as a small-team, founder-led boutique brokerage focused on personalized client experience in SoCal markets, though positioned toward higher-end luxury transactions.
- First Team Real Estate: Southern California-based residential brokerage with deep Orange County and surrounding market presence. Directly comparable in geography, residential focus, and integrated services model—including mortgage and escrow offerings—making it one of the closest direct competitors in the SoCal micro-markets Own it Group serves.
Regional players
- Pacific Sotheby's International Realty: San Diego–headquartered luxury residential brokerage with adjacent Orange County / Southern California coverage. Comparable in regional focus and residential service model, though positioned in higher price tiers and not directly competing in Own it Group's mid-market segments.
Emerging players
- HomeSmart: Discount-fee residential brokerage with national agent network and growing SoCal presence. Comparable as a residential brokerage competitor, but differentiated by lower agent commission splits and technology platform that competes on price rather than full-service experience.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Own it Group social profiles
Digital presenceOwn it Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Own it Group leadership team
Management profileNumber of profiles
Profiles3 records
Own it Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Own it Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Own it Group
What does Own it Group do?
Own it Group is a real estate brokerage that represents home buyers and sellers in residential transactions across Southern California (Orange County, Riverside County, Los Angeles). The firm also operates an in-house mortgage lending operation offering purchase financing and refinancing (FHA, Conventional, VA, DSCR, Reverse Mortgage), and provides personalized real estate investment consulting for clients building property portfolios.
Is Own it Group a public or private company?
Own it Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Own it Group founded?
Own it Group was founded in 2012. It employs 1 to 10 people.
Where is Own it Group based?
Own it Group is headquartered in Yorba Linda, United States, in the North America region.
How does Own it Group make money?
Four revenue lines are on record. Buyer's Agent Commission is the primary driver. The others are seller's Agent Commission, mortgage/Broker Services and real Estate Investment Consulting.
Who are Own it Group's main competitors?
Broad incumbents on record are Redfin, Compass, Berkshire Hathaway HomeServices, Keller Williams Realty, eXp Realty and Coldwell Banker. Direct peers are The Oppenheim Group and First Team Real Estate. Pacific Sotheby's International Realty is listed as a regional player. HomeSmart is listed as an emerging player.
Does Own it Group have an API?
No public API is recorded for Own it Group.
What industry is Own it Group in?
Own it Group's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 53121 and its SIC code is 6531.