Landen Design-Build

What Landen Design-Build does

Landen Design-Build, operating under Landen Development Inc., is a privately held, founder-owned custom home design-build firm founded in 2014 by Greg Genereux and headquartered in Okotoks, Alberta. The company serves homeowners across Calgary and surrounding Foothills communities, with a particular specialization in acreage and rural property builds. It runs an integrated design-build model in which in-house architectural design, 3D CAD planning, permit-ready construction drawings, structural coordination, project management, and construction are delivered by a single team, supplemented by an in-house cabinet making and millwork shop (Landen Finishing & Millwork) and a hybrid architectural collaboration with Harrison Bowker Architects for stamped drawings and design review.

The product portfolio spans Custom Home Design, Custom Built Homes, Acreage Homes, Home Renovations, Basement Development, Kitchen and Bathroom Renovations, Home Additions, Architectural Drafting & Design, and Project Management Services. Underlying technology consists of in-house CAD design, full-color 3D renderings, virtual walkthroughs, and a complimentary 30-Hour Design Test Drive program that provides up to 30 hours of design work with no upfront deposit or obligation, converting more than 85% of qualifying prospects into full design-build engagements. A 10-year structural warranty, BBB A+ accreditation, Renovation Find certification, and a 5.0/5.0 Google rating across 33 reviews support the brand.

The business model is project-based: revenue is generated primarily through a 12% project management fee on the construction budget (versus an industry-cited 12-20% benchmark), supplemented by design fees of $3,500-$5,000 per basic plan and a $1,200 tendering service, both of which are credited back if the client proceeds with a Landen build. Custom home pricing is segmented at $280-$325/sq ft (entry), $325-$400/sq ft (mid-range), and $400+/sq ft (upper-end), excluding acreage servicing, wells, septic, driveways, landscaping, and development permits. Go-to-market is a regional, direct-sales model relying on website/SEO lead capture, the complimentary 30-Hour Design Test Drive funnel, realtor referrals, and reputation marketing through Google Reviews.

Name

Landen Design-Build

Legal name

Landen Development Inc.

Website

https://landendevelopment.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Landen Design-Build is a founder-owned custom home design-build firm serving Calgary and surrounding Alberta Foothills communities, specializing in acreage homes, renovations, and in-house design with millwork and project management services.

Ownership category

akta.pro rank

Product category

Custom Home Building Services

NAICS

Residential Building Construction (23611), Architectural Services (54131)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industries

Interior Design Services (BPAHAKAB), Architectural Design Services (BPAHAKAA)

Keywords

• Custom home building
• Home renovation services
• Design-build construction
• Acreage home builders
• Residential design services

Headquarters

HQ city

Okotoks

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Project Management / Builder Services: Primary revenue stream through fixed project management fee based on 12% of mutually agreed construction budget. Also offers Cost Plus and Fixed Price contract options.
2. Custom Home Design Services: Architectural design fees ranging from $3,500-$5,000 for basic 2,500 sq. ft. developed area plans (without development permit). Fully credited back if client also builds with Landen. Tendering/estimating service at $1,200, also credited back if building.
3. Renovation Services: Home renovation services including bathroom renovations, basement development, kitchen renovations, and home additions.
4. Complimentary Design Services (Lead Generation): 30-hour complimentary design test drive used as lead generation, with high conversion rate exceeding 85% of clients continuing to full design and build engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Landen Design-Build is an integrated residential design-build firm that plans, designs, and constructs custom homes, acreage homes, and home renovations (kitchen, bathroom, basement, additions) for homeowners in Calgary and surrounding Foothills communities in Alberta. Services span in-house CAD architectural design with 3D rendering, permit-ready construction drawings, project management on a fixed or cost-plus basis at approximately 12% markup, and an in-house cabinet making and millwork shop, delivered alongside a complimentary 30-Hour Design Test Drive pre-engagement program and a 10-year build warranty.

Product overview

Landen Design-Build is a design-build firm offering a fully integrated suite of custom home and renovation services under one roof. The core offering combines Custom Home Design and Custom Built Homes, supported by specialized Acreage Homes services for rural properties. The portfolio includes Home Renovations, Basement Development, Kitchen Cabinets & Renovations, Bathroom Renovations, and Home Additions. Distinctive service offerings include the complimentary 30-Hour Design Test Drive (up to 30 hours of CAD design and 3-D rendering at no charge), Architectural Drafting & Design services, Trade & Supplier Tendering, and Project Management with fixed fee or cost-plus contract options. The company also operates an in-house cabinet making and millwork shop. Free Site Assessment and Free Budget Consultation services are offered to qualifying clients to evaluate properties and establish realistic budgets before committing to design work.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Home Design In-house custom home architectural design service for residential clients, covering preliminary planning, 3-D color renderings, virtual walkthroughs, permit-ready construction drawings, and structural coordination. Targeted at homeowners in Calgary and surrounding Alberta Foothills communities building or considering a custom home.
• Custom Built Homes End-to-end custom home construction service for Calgary and surrounding rural communities, including project management, trade coordination, permit applications, and a 10-year build warranty. Targeted at homeowners seeking a fully integrated design-build engagement.
• Acreage Homes Specialized custom home design and construction service for acreage and rural properties, including site evaluation, development cost planning, septic and well considerations, and design tailored to Alberta's landscapes. Targeted at acreage and rural property owners in the Foothills.
• Home Renovations Full-service home renovation offering for Calgary homeowners, including kitchen, bathroom, basement, and whole-home renovations, with in-house design and project management. Targeted at existing homeowners seeking integrated renovation services.
• Basement Development

Quantifiable outcome

• 85%+ full design closing rate from complimentary design program
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Michael Koerner / Harrison Bowker ArchitectscoreStrategic or Co-development PartnerHybrid design collaboration where architect Michael Koerner provides architectural vision, design review, contemporary/modern design inspiration, professional certification and stamping where required, and construction review/site inspections. LANDEN's in-house design team completes much of the planning, drafting, budgeting, and 3D rendering work, offering clients architect-level review without full architectural firm costs.
• Fortis AlbertaminorOthersLocal electrical utility provider serving the acreage/rural property areas where Landen builds. Referenced in context of power outage research and electrical service considerations for acreage living clients.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Mattamy Homes: Largest privately held homebuilder in North America with Calgary-area operations; represents scale-driven competition at lower price points and broader geography.
• Brookfield Residential: National homebuilder with active Alberta communities; operates adjacent to Landen's service area and competes for the same Calgary metro buyer.
• Shane Homes: Large Calgary-area homebuilder with show homes and broad product lines; serves overlapping Calgary buyer pool at higher volume / lower price points than Landen.
• Calbridge Homes: Established Calgary-area builder offering a wider portfolio including production, semi-custom, and custom homes; broader incumbent that overlaps Landen's territory with mass-market pricing pressure.
• Homes by Avi: Major Calgary and Alberta homebuilder offering production and custom collections; competes in the same geography with a more standardized value proposition.

Direct peers

• Astoria Custom Homes: Calgary-region custom home builder serving premium and acreage buyers; directly comparable on geography, customer type, and project scope.
• Kimberley Homes: Calgary-area homebuilder with custom and semi-custom product lines; competes with Landen for the same Calgary/Foothills homeowner segment.
• Aldea Custom Homes: Calgary-based custom home builder focused on luxury and semi-custom homes in surrounding communities; closely comparable in target market and service offering.
• Trickle Hill Custom Homes: Calgary-area custom home builder specializing in high-end and acreage homes; competes directly with Landen on geography, customer profile, and integrated design-build delivery.

Emerging players

• Acreage Living / Rural Custom Builder Segment: Smaller Calgary/Foothills acreage-focused builders and design firms that compete for the rural custom home segment Landen specializes in; represent emerging niche competition that could compress Landen's acreage advantage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LandenDevelopment
• Instagraminstagram.com/landendesignbuild
• Xx.com/design79590
• LinkedInlinkedin.com/company/landen-development

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landen Design-Build