Hamoni

What Hamoni does

Hamoni (株式会社HAMONI, Kabushiki Kaisha HAMONI) is a Japanese private consumer-internet company that operates a restaurant and place discovery platform surfacing currently "buzzing" venues by aggregating social media content from TikTok, Instagram, and YouTube. The service is delivered through the hamoni.jp website, an iOS mobile application, and a global edition at hamoni.com, with map-based and area/cuisine-based browsing across all 47 Japanese prefectures and approximately 1.1M indexed restaurants. The platform carries 353.5K user-generated posts, 4.9M aggregated SNS posts, and 190 original restaurant interviews as content assets.

The company's product portfolio spans three lines: HAMONI (consumer discovery via web and iOS app), HAMONI PRO (a professional tier for restaurants and food influencers offering store interviews, SNS post aggregation, and promotional tools), and HAMONI RESERVE (a reservation agency service that contacts restaurants on behalf of users and charges a per-booking commission processed via Stripe). Its go-to-market is primarily product-led and direct-to-consumer, with a self-serve model for individual diners and an emerging B2B channel via HAMONI PRO.

Hamoni is led by Representative Director (CEO) Nakasone Ryota (中曽根 涼太), is headquartered in Shinagawa-ku, Tokyo, and reports a stated capital of 5 million yen. No institutional funding rounds, headcount, patents, awards, or partnerships are disclosed in the source material. Revenue is not publicly disclosed; inferred revenue mechanics consist of reservation commissions from HAMONI RESERVE and recurring subscription revenue from HAMONI PRO.

Name

Hamoni

Legal name

株式会社HAMONI

Website

https://hamoni.jp

Company type

Private

Operating status

Operating

Short description

Hamoni is a Japanese consumer platform that aggregates TikTok, Instagram, and YouTube content to identify and rank currently trending restaurants across Japan, serving individual diners via web and iOS apps, restaurants and influencers via HAMONI PRO, and users needing bookings via the HAMONI RESERVE agency.

Ownership category

akta.pro rank

Product category

Restaurant Discovery Platform

NAICS

Web Search Portals and All Other Information Services (519290)

akta.pro industry

PRIMARYBPAMAIAK

Restaurant Reservations & Dining Booking Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Travel, Mobility & Booking Platforms

SECONDARYHSACALAF

Dining Reservations & Restaurant Booking

Home & Personal Services/Event & Personal Concierge Services/Ticketing & Reservations Services

SECONDARYBPAMANAD

POI, Local Listings & Business Directory Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Maps, Location & Navigation Platforms

Keywords

• Restaurant discovery platform
• Social media aggregation
• Food discovery service
• Restaurant booking service
• Influencer marketing platform

Headquarters

HQ city

Higashi

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Platform Services: Hamoni operates a restaurant discovery platform aggregating SNS content (TikTok, Instagram, YouTube) to surface trending restaurants and places in Japan.
2. Reservation Agency Commission: The company operates a reservation agency service (HAMONI予約代行) that charges commission fees for each successful restaurant reservation. Fees are displayed on the booking screen and include consumption tax.
3. HAMONI PRO Service: Professional services for restaurants and food-related influencers, including restaurant coverage and content promotion.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Hamoni operates a restaurant discovery platform that aggregates trending social media content from TikTok, Instagram, and YouTube to surface popular restaurants and places across Japan. The service includes a consumer web/mobile platform with map and cuisine-based browsing, a reservation agency service (HAMONI RESERVE) that books tables on behalf of users for a commission, and a professional service (HAMONI PRO) offering restaurant interviews, SNS post aggregation, and promotional tools for restaurants and food influencers.

Product overview

Hamoni operates a multi-platform food discovery service consisting of the main HAMONI web platform and mobile app for consumers to find trending restaurants, HAMONI PRO for restaurant and influencer marketing services, and HAMONI RESERVE for reservation assistance. The platform aggregates user posts, SNS content from TikTok, Instagram, and YouTube to rank and showcase popular dining establishments across Japan by area and cuisine type.

Differentiator

Problem solved

Functional benefit

Products and services

• HAMONI (Web Platform) A web-based platform for discovering trending restaurants and places in Japan through aggregated social media content, with map search, area-based browsing, and cuisine-category navigation. Targets Japanese consumers seeking trending dining experiences.
• HAMONI App (iOS) Mobile application available on the Apple App Store for discovering trending restaurants and locations on-the-go via iPhone and iPad.
• HAMONI RESERVE Reservation agency (HAMONI予約代行) service where Hamoni contacts restaurants and facilities on behalf of users to make reservations, with payment processing handled via Stripe and commission fees disclosed per booking.
• HAMONI PRO Professional service for restaurants and food-related influencers, providing store interviews, SNS post aggregation, and promotional tools for featured establishments.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Toreta: Japanese restaurant-focused reservation management and customer-relationship platform. Comparable to Hamoni in serving the restaurant vertical in Japan, but Toreta operates on the supply side (restaurant tooling) rather than the consumer discovery side.

Broad incumbents

• OpenTable: Global restaurant reservation platform owned by Booking Holdings. Comparable to Hamoni in the reservation transaction layer but operates at much larger scale globally with a B2B SaaS model targeting restaurants, rather than SNS-driven discovery.
• Yelp: Global local business discovery and review platform. Comparable to Hamoni in the consumer restaurant discovery and reviews category, though Yelp operates at vastly larger scale and is not Japan-focused.
• HotPepper Gourmet: Restaurant discovery and reservation platform owned by Recruit, bundled with a broader suite of lifestyle and beauty services. Comparable to Hamoni in the restaurant discovery/reservation domain but operates as part of a much larger portfolio with significantly greater resources.

Direct peers

• Hitosara: Japanese gourmet restaurant search platform focused on higher-end and specialty dining establishments. Comparable to Hamoni as a curated Japanese restaurant discovery service targeting discerning diners, with overlap in cuisine-categorized browsing and editorial content.
• Tabelog: Japan's largest restaurant review and discovery platform operated by Kakaku.com. Directly comparable to Hamoni as a restaurant search and ranking service for Japanese consumers, though Tabelog relies on long-form user reviews rather than SNS aggregation.
• Retty: Japanese restaurant discovery platform built on user recommendations ('Retty' = 'real-time' recommendations). Closely comparable to Hamoni in target customer (Japanese diners) and restaurant-discovery mission, with overlapping monetization via restaurant partnerships.
• Gurunavi: Long-standing Japanese restaurant search and reservation platform with deep B2B restaurant relationships nationwide. Comparable to Hamoni in restaurant discovery and booking services for Japanese consumers, with significantly larger scale and restaurant inventory.
• SAVOR JAPAN: Japan-focused restaurant discovery platform operated by TableCheck targeting inbound tourists and domestic diners. Comparable to Hamoni in restaurant discovery for the Japanese market, with overlapping area- and cuisine-based browsing features.

Regional players

• Tabelog (食べログ): Note: alt — Yahoo Japan's travel and restaurant discovery services provide a regional comparison point for Hamoni's area-based browsing and reservation features, though they are part of a broader portal experience rather than a dedicated restaurant app.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hamoni