PGA TOUR Experiences

What PGA TOUR Experiences does

Golf Experiences, doing business as PGA TOUR Experiences, is a private luxury golf travel and instruction company headquartered in Ponte Vedra, Florida. The company operates two core product lines: (1) Golf Experiences Packages — curated stay-and-play travel packages providing access to premier courses across US destinations (Florida with 29 packages, California, Arizona, Georgia, South Carolina, Texas, Alabama, Wisconsin) and international destinations (Ireland, Scotland, Mexico, Costa Rica, Dominican Republic), bundling accommodations, tee times, and concierge support; and (2) PGA TOUR Golf Academy — a golf instruction program at World Golf Village in St. Augustine, FL, offering golf schools, private lessons, clinics, and junior camps led by certified PGA instructors with video evaluation technology. The company is IATA-certified, operates as a registered travel agency, and extends accommodation offerings through a partnership with Quintess for luxury private homes.

The business operates a concierge-led direct sales model: customers engage Experience Coordinators via a 1-800 number (800-766-7939) or email ([email protected]) to customize itineraries, while the website enables self-serve browsing of pre-built packages. Standard packages range from approximately $646 to $2,297+ per golfer, with custom pricing for group bookings of 8 or more golfers targeting corporate outings, buddy trips, and family vacations. Customer segments include individual golf enthusiasts and travel groups, corporate groups and business clients, and golf students and junior golfers.

The company monetizes through one-time package purchases, with revenue driven by per-golfer pricing on bundled accommodations and rounds. The PGA TOUR brand affiliation provides immediate credibility in the golf travel market, though no formal parent-subsidiary relationship is disclosed. Marketing spans email newsletter, blog and SEO content, and social channels (Facebook, Twitter/X, Instagram, LinkedIn, YouTube), with distribution partnerships including Priceless.com (Mastercard) and the Florida Historic Coast tourism authority. The company maintains a multi-year collaboration with Wounded Warrior Project and serves named enterprise clients such as Performance Foodservice for VIP corporate outings.

Name

PGA TOUR Experiences

Legal name

Golf Experiences

Website

https://pgatourexperiences.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

PGA TOUR Experiences is a private luxury golf travel company selling curated stay-and-play packages at premier US and international courses, plus PGA TOUR Golf Academy instruction, to individual golfers, corporate groups, and junior players via a concierge direct-sales model.

Ownership category

akta.pro rank

Product category

Golf Travel Services

NAICS

Tour Operators (561520), Golf Courses and Country Clubs (713910)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Luxury Golf Resorts (THAGACAH)

akta.pro secondary industries

Golf Courses & Golf Facilities (MPAKAEAD), Golf & Leisure Full-Service Hotels (THAGAAAH)

Keywords

• Luxury golf travel
• Golf vacation packages
• Golf instruction services
• Corporate golf outings
• Stay and play golf

Headquarters

HQ city

Ponte Vedra

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Infrastructure

Revenue model

1. Golf Package Sales: The primary revenue stream is the sale of golf travel packages that bundle accommodations (resorts, hotels, private homes), golf tee times at premier courses, and sometimes meals and concierge services. Packages are sold as one-time purchases at per-golfer price points (e.g., starting at $646 to $2,297+ per golfer depending on destination and inclusions). Custom packages are also offered.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

PGA TOUR Experiences sells bundled luxury golf travel packages that combine accommodations (resorts, hotels, Quintess private homes) with guaranteed tee times at premier TPC and partner courses across US destinations (Florida, California, Arizona, Georgia, Texas, and others) and international destinations (Ireland, Scotland, Costa Rica, Mexico, Dominican Republic). The company also operates the PGA TOUR Golf Academy at World Golf Village, offering golf schools, clinics, private lessons, and junior camps delivered by PGA-certified coaches.

Product overview

Golf Experiences operates as a golf travel platform offering two primary product lines: (1) Golf Experiences Packages — a portfolio of luxury golf travel packages spanning US destinations (Alabama, Arizona, California, Florida, Georgia, South Carolina, Texas, Wisconsin) and international destinations (Costa Rica, Dominican Republic, Ireland, Mexico, Scotland), including featured packages like Sea Island Golf Getaway, Indian Wells Stay & Play, Sawgrass Stay & Play, and Sonoran Golf Package, plus customizable and group options; and (2) PGA TOUR Golf Academy — a premier golf instruction program offering schools, clinics, private lessons, and junior camps with professional coaches and video evaluation technology. The company also offers Private Homes by Quintess as a luxury accommodation partner and maintains a Special Offers section for promotional packages.

Differentiator

Problem solved

Functional benefit

Brands

• PGA TOUR Golf Academy: Premier golf instruction experiences including golf schools, clinics, private lessons, and junior camps

Products and services

• Golf Experiences Packages Portfolio of luxury stay-and-play golf travel packages bundling accommodations and tee times at premier courses across US destinations (Alabama, Arizona, California, Florida, Georgia, South Carolina, Texas, Wisconsin) and international locations (Costa Rica, Dominican Republic, Ireland, Mexico, Scotland), targeting individual golfers and small groups.

Quantifiable outcome

• Customers report high satisfaction with trip organization, course quality, and service; multiple repeat customers indicate intent to book future trips

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• World Golf Village / PGA TOUR Academy at WGVcoreStrategic or Co-development PartnerWorld Golf Village in St. Augustine, FL is the home of the PGA TOUR Golf Academy, a premier golf instruction facility operated in partnership with PGA TOUR Experiences. The Academy offers golf schools, private lessons, junior camps, and clinics taught by multiple certified instructors. This is a central pillar of the company's service offering.
• Wounded Warrior Project (WWP)coreStrategic or Co-development PartnerPGA TOUR Experiences has partnered with Wounded Warrior Project for 3 consecutive years to provide unique golf coaching experiences for wounded warriors recovering from physical and mental injuries. The Academy's multi-coach approach enables high-level, personalized instruction for this program.
• Private Homes by QuintessminorStrategic or Co-development PartnerQuintess provides luxury private home accommodations as part of the golf travel packages offered by Golf Experiences, expanding the accommodation options beyond traditional hotels and resorts to include premium private residences.
• Priceless.comminorGTM or Marketing PartnerPriceless.com (Mastercard experiential platform) features Golf Experiences as a luxury golf travel offering. Customers arriving from Priceless.com are redirected to golfexperiences.com for bookings.
• Florida Historic CoastminorChannel Partner/ Reseller/ DistributorPartnership with Florida Historic Coast (St. Augustine / Flagler County tourism authority) to promote golf packages to Florida destinations including TPC Sawgrass and World Golf Village.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Troon: Largest third-party operator of golf clubs and resorts worldwide, with hundreds of managed properties and associated travel programs. Comparable as a distribution-side player whose courses feed PGA TOUR Experiences' package inventory.
• GolfNow (NBC Sports Next): US's largest online tee-time marketplace and part of NBC Sports Next, also operating GolfPass. Competes with PGA TOUR Experiences by offering direct tee-time booking and instructional content at scale, though it does not specialize in luxury bundled travel.

Direct peers

• Golfbreaks: UK-headquartered golf tour operator that bundles tee times, lodging, and transport at premier courses across Europe and beyond. Closest direct analogue to PGA TOUR Experiences' package model, with a similar mix of bucket-list trips and group/corporate offerings.
• Your Golf Travel: UK-based golf travel package company selling stay-and-play packages at premier courses in the UK, Europe, and beyond. Directly comparable package-bundling, concierge, and price-tier structure to PGA TOUR Experiences.
• GOLFTEC: Largest dedicated golf instruction franchise in the US, offering private lessons, swing analysis, and club fitting using technology-enabled coaching. Directly comparable to the PGA TOUR Golf Academy instruction line of business.
• Supreme Golf: Golf tee-time booking and rewards platform offering discounted rounds and bundled experiences across US courses. Overlaps with PGA TOUR Experiences on golf trip planning and corporate outing use cases, though at a more value-oriented price point.
• GolfPass: NBC Sports' golf membership platform bundling tee-time discounts, instructional content, and travel benefits. Directly comparable to PGA TOUR Experiences' combination of instruction (Academy) and travel packages under one membership-style offering.
• Leading Courses: European golf booking platform that aggregates tee times and packages at premier courses across multiple countries. Comparable in its curated golf course network and bundled-booking experience, though with a more digital, marketplace-led model.

Regional players

• Pebble Beach Company: Owner-operator of Pebble Beach Resorts, including several iconic US golf courses and lodging properties. Comparable as a destination golf and lodging operator whose inventory feeds PGA TOUR Experiences' premium packages.

Emerging players

• Quintessentially: Global luxury concierge and travel company providing bespoke travel, lifestyle, and event services to high-net-worth clients. Comparable to PGA TOUR Experiences' white-glove concierge motion and luxury customer base, though without the golf-specific specialization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/pgatourexp
• YouTubeyoutube.com/channel/UCM1g8VFxG-95RbDk5vIazAw
• Facebookfacebook.com/pgatourexperiences
• LinkedInlinkedin.com/company/golfexperiences
• Instagraminstagram.com/golf_experiences

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PGA TOUR Experiences