What Priceless.com does

Priceless.com is a B2C loyalty and experiences platform operated by Traina Interactive Corp., a wholly-owned subsidiary of Mastercard International Inc. (NYSE: MA). The platform serves eligible Mastercard cardholders — primarily those holding World, World Elite, and comparable premium tiers — by offering curated access to exclusive experiences, promotional offers, and card benefits across more than 25 categories including dining, sports, music, arts and culture, travel, shopping, and health and wellness. Inventory is sourced from a network of premium partners such as Major League Baseball, Inter Miami CF, ODEON Cinemas, Eataly, Peak at Hudson Yards, and three-Michelin-star restaurants including Enrico Bartolini in Milan.

The platform is delivered as a self-service website and mobile app, supports 40+ languages and multiple currencies, and operates across 41+ countries spanning North America, Latin America, Europe, Asia Pacific, the Middle East, and Africa. Underlying technology is not disclosed as proprietary; Priceless is positioned as a content, discovery, and booking layer atop Mastercard's existing payment network and card-issuer relationships. Authentication and tier-appropriate offer targeting are tied to the cardholder's Mastercard product.

The business model is pay-as-you-go unit pricing per experience, with no subscription or membership fees disclosed. Individual experience prices range roughly from US$55 to US$735, with premium offerings (e.g., three-Michelin-star restaurant access) priced up to US$515 per person and charity auctions starting at US$3,000. Go-to-market relies entirely on Mastercard's distribution: the platform reaches cardholders through card-issuer banks, the priceless.com website, email marketing, and Mastercard's social channels. Because Priceless operates as a private subsidiary, no standalone revenue, headcount, or cap table disclosures are available.

Name

Priceless.com

Legal name

Traina Interactive Corp.

Website

https://priceless.com

Company type

Private

Founded year

1997

Operating status

Operating

Short description

Priceless.com is a Mastercard-owned B2C platform operated by Traina Interactive Corp. that offers eligible Mastercard cardholders curated exclusive experiences, presale access, charity auctions, and loyalty benefits across dining, sports, travel, arts, and wellness in 41+ countries.

Ownership category

akta.pro rank

Product category

Cardholder Loyalty and Experiences Platform

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)

akta.pro secondary industry

Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL)

Keywords

• Cardholder loyalty platform
• Experiential rewards program
• Exclusive lifestyle experiences
• Presale event access
• Card benefits marketplace

Headquarters

HQ city

Harrison

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Others

Pricing tiers

Distribution channels1 record

Marketing channels3 records

Core offering

Priceless.com is a Mastercard-operated digital platform that provides eligible Mastercard cardholders with curated access to exclusive experiences, presale event tickets, dining reservations, charity auctions, and lifestyle benefits. The platform spans over 25 experience categories including entertainment, music, sports, arts and culture, culinary, travel, shopping, and health and wellness across 40+ countries, with tier-appropriate offers based on card type (World, World Elite, etc.).

Product overview

Priceless.com is a B2C loyalty and experiences platform operated by Traina Interactive Corp. (a Mastercard company) that provides Mastercard cardholders access to a unified portfolio of exclusive experiences, promotional offers, and card benefits. The core product is Priceless™ Experiences, which spans multiple categories including Entertainment, Culinary, Sports, Arts and Culture, Travel, Shopping, Health and Wellness, and Music. The platform also offers Charity Auctions for unique items supporting causes, Creator Led experiences curated by influencers, and comprehensive Card Benefits information covering travel, hotel, lifestyle, shopping, insurance, dining, and entertainment. Users can discover experiences by interests or locations across 41 supported countries, purchase offers directly through the site, and receive personalized content recommendations based on their card type and preferences.

Differentiator

Problem solved

Functional benefit

Products and services

• Priceless Experiences A lifestyle rewards and experiences platform for Mastercard cardholders providing access to exclusive experiences, promotional offers, and card benefits across categories including entertainment, dining, travel, sports, arts, culture, shopping, and wellness.
• Charity Auctions Auction experiences where cardholders can bid on unique items and experiences, with proceeds benefiting charitable causes.
• Creator Led Experiences Experiences curated or led by content creators and influencers, offering unique access and personalized activities to cardholders.
• Card Benefits Information and access to Mastercard cardholder benefits including travel, hotel, lifestyle, shopping, insurance, dining, and entertainment perks.
• MLB All-Star Game Experiences Exclusive baseball experiences including on-field access, lineup card delivery, and special MLB All-Star Game related activities for cardholders.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

22 partnerships are on record, tiered core and minor.

• Mastercard (parent company)coreStrategic or Co-development Partner · 29 April 2026Mastercard is the parent company operating Priceless. The Priceless platform leverages Mastercard's payment infrastructure, cardholder relationships, and brand to deliver exclusive experiences. News of the first AI agent transaction in Romania demonstrates continued innovation in the Priceless ecosystem using Mastercard Agent Pay technology with agentic tokens.
• BCR (Banca Comercială Română)coreTechnology or Integration · 29 April 2026Romania's largest bank completed the first live AI agent transaction in the country through Mastercard Agent Pay. BCR partnered with Mastercard to enable secure AI-driven commerce with explicit user consent and full traceability for their cardholders.
• PayOScoreTechnology or Integration · 29 April 2026PayOS managed the end-to-end process for Romania's first AI agent transaction, providing secure token management and identity verification throughout the transaction flow.
• Jazz Open StuttgartminorOthersMusic/entertainment partner providing exclusive late bird ticket offers for jazz concerts in Stuttgart, Germany. Experience priced from approximately US$342.
• Cheekbone BeautyminorOthersIndigenous-owned cosmetics brand offering founder-led makeup workshops in Toronto, Canada. Experience priced at approximately US$124/person.
• Hudson Yards / Peak RestaurantminorOthersHigh-end dining partner offering preferred reservations at Peak restaurant on the 101st floor in New York. Experience priced at US$100.
• ODEON CinemasminorOthersUK cinema chain providing charity screening events in London. Featured 'The Odyssey' charity screening.
• Inter Miami CFminorOthersMLS soccer team offering post-match pitch experiences and warm-up watching experiences in Miami. Priced at US$250-$700.
• Major League Baseball (MLB)minorOthersMLB partnered for charity auctions including 2026 All-Star Game base swaps and lineup card deliveries in Philadelphia. Auctions starting at US$3,000.
• EatalyminorOthersItalian food marketplace and dining chain offering insider-led tours of their Flatiron location in New York. Priced at US$100.
• Russ & DaughtersminorOthersIconic New York appetizing restaurant offering after-hours bagel making workshops in their kitchen. Priced at US$80.
• Chamber Magic / Steve CohenminorOthersMagician Steve Cohen offering intimate evening magic shows. Experience priced at US$550.
• The Way We WoreminorOthersVintage style archive offering private showroom tours with founder in Los Angeles. Priced at US$350/person.
• Blue Note Los AngelesminorOthersJazz club offering premium reserved seating for concerts (e.g., Mereba performances). Prices from US$55/person.
• FeverminorOthersEntertainment discovery platform providing immersive Caribbean dining experiences in New York. Priced at US$200/person.
• WOW Porto / The Wine ExperienceminorOthersPortuguese museum complex offering wine tasting and tapas experiences with free museum entry in Vila Nova de Gaia/Porto.
• Enrico Bartolini - JRE RestaurantminorOthersThree-Michelin-starred restaurant inside a Milan museum, offering exclusive access through Priceless. Priced at US$515 per person.
• Jacobo & María ÁngelesminorOthersMexican Zapotec artisan workshop in San Martín Tilcajete offering interactive art experiences. Priced at approximately US$576.
• Ruralka Hotels / Casa da CisternaminorOthersPortuguese boutique hotel in Castelo Rodrigo offering food and wine escape experiences in the Côa Valley. Priced at US$735 for 2 people.
• El Camino Tapas RestaurantminorOthersPrague-based Spanish fine dining restaurant offering owner-guided gastronomic experiences. Priced at approximately US$237 per person.
• Drew Tillman (LA Content Creator)minorOthersContent creator offering downtown LA architecture walking tours. Priced at US$95.
• Financial Institution IssuerscoreChannel Partner/ Reseller/ DistributorBanks and financial institutions that issue Mastercard-branded cards are channel partners, as they provide cardholders access to Priceless benefits. The platform identifies card type (World, World Elite, etc.) to provide tier-appropriate offers.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Fever: A global experiences marketplace operating immersive events, dining, and cultural experiences in 100+ cities. Comparable as a curated experiences distribution platform with overlapping inventory categories (immersive dining, music, cultural events) cited as a Priceless partner.
• GetYourGuide: Global online marketplace for tours, attractions, and experiences. Comparable in marketplace mechanics, breadth of experience categories (culinary, arts, sports), and direct-to-consumer booking model.
• Capital One Entertainment / Capital One: Capital One's dedicated entertainment and experiences portal providing cardholders with presale tickets, dining, and event access. Comparable as a card-linked experiences marketplace targeting similar premium segments.
• Airbnb Experiences: Airbnb's hosted experiences marketplace offering locally-led activities across categories that overlap with Priceless (culinary, arts, music). Comparable as a platform for booking curated, often creator-led, lifestyle experiences.
• Visa Infinite Benefits / Visa: Visa's premium card benefits program offering curated experiences, travel perks, and lifestyle privileges for Visa Infinite cardholders. Directly comparable as a network-branded experiences and benefits platform competing for the same premium cardholder wallet.
• OpenTable: Restaurant reservation and experiences platform with exclusive dining access (similar to Priceless's Peak, Eataly, Russ & Daughters partnerships). Comparable in the culinary/lifestyle experience vertical where Priceless has significant inventory.
• American Express Experiences / Amex: Amex's curated experiences, presale access, and By Invitation Only events for Centurion and Platinum cardholders. The closest direct peer given nearly identical positioning around premium experiences tied to card membership.

Emerging players

• ClassPass: Subscription-based marketplace for fitness, wellness, and lifestyle classes. Comparable as a cardholder/membership-gated experiences marketplace with overlap in the wellness vertical Priceless lists as a category.

Broad incumbents

• Ticketmaster: Dominant live event ticketing platform relevant to Priceless's sports (MLB, Inter Miami CF) and music (Jazz Open, Blue Note) inventory. Comparable as a broad incumbent in event access distribution.
• Eventbrite: A large-scale ticketing and events marketplace. Compares as a broader incumbent in the events/experiences discovery and ticketing space, though less focused on luxury and gated cardholder access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/mastercard
• Facebookfacebook.com/Mastercard

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Priceless.com