Daisy Pool Covers and Rollers
Daisy Pool Covers and Rollers is an Australian manufacturer (Mt Cotton Pty Ltd, since 1981) of pool covers, rollers, and pump enclosures, selling direct-to-consumer and through a national "Daisy Expert" dealer network to residential and commercial pool owners across Australia.
- Company typePrivate
- Founded1981
- HeadquartersWelshpool, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Daisy Pool Covers and Rollers does
Daisy Pool Covers and Rollers is an Australian manufacturer of pool covers, rollers, pump and filter enclosures, and related accessories, operating domestically under the legal entity Mt Cotton Pty Ltd (DBA Daisy Pool Covers) since 1981. Its core technology stack centers on UltraDome solar pool cover technology, which the company markets as capable of heating pool water by up to 8°C via bubble-style solar capture while insulating overnight to reduce evaporation; ThermoTech foam insulation covers targeting heat retention for indoor and outdoor pools; WinterKleen leaf covers for debris management; and a proprietary 3D point-capturing device paired with robotic cutting that enables robotically pre-cut covers to match exact pool shapes. The company also manufactures Australian-made Acoustic Box enclosures from 0.9mm BlueScope galvanised steel with Dulux Colorbond powder coating, marketed as reducing pool equipment noise by up to 80%, and offers Dam Covers as a non-residential line. The 525 solar cover range carries a 10-year warranty.
The business operates a direct-to-consumer model supplemented by a national "Daisy Expert" dealer and installer network. Revenue mechanics include one-off product sales (covers, rollers, enclosures, accessories) and professional installation services, with pricing that is predominantly quote-based except for a flat $71.50 + GST unit price on pre-cut covers of any size. Sales occur through the company e-commerce website, phone line (1300 55 18 11), dedicated email channels for sales and dealer inquiries, and a separate commercial division at commercial.daisypoolcovers.com.au serving hotels, resorts, and other commercial operators. The primary customer segment is residential pool owners; secondary segments include commercial pool operators and pool equipment owners seeking noise reduction. No external funding, M&A, or leadership changes are disclosed, and the company is described as Australian made and designed for Australian conditions.
Daisy Pool Covers and Rollers firmographics
Firmographics- Name
- Daisy Pool Covers and Rollers
- Legal name
- Mt Cotton Pty Ltd
- Website
- https://daisypoolcovers.com.au
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Daisy Pool Covers and Rollers is an Australian manufacturer (Mt Cotton Pty Ltd, since 1981) of pool covers, rollers, and pump enclosures, selling direct-to-consumer and through a national "Daisy Expert" dealer network to residential and commercial pool owners across Australia.
- Ownership category
- akta.pro rank
Daisy Pool Covers and Rollers industry classification
Industry- Product category
- Pool Equipment & Accessories
- NAICS
- Laminated Plastics Plate, Sheet (except Packaging), and Shape Manufacturing (326130)
- SIC
- Unsupported Plastics Film & Sheet (3081)
- akta.pro primary industry
- Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)
Keywords
Where Daisy Pool Covers and Rollers is headquartered
LocationHeadquarters
- HQ city
- Welshpool
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Daisy Pool Covers and Rollers business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Pool Cover Sales: Sale of solar pool covers, ThermoTech foam insulation covers, WinterKleen leaf covers, and hard pool covers. Products are sold directly to consumers and through dealer network.
- Pool Roller Sales: Sale of pool rollers including stationary, mobile, electric, below ground, cost effective, and above ground models
- Pump & Filter Enclosure Sales: Sale of steel pool pump enclosures including freestanding and backless models with acoustic properties
- Professional Installation Services: Professional pool cover installation services offered to ensure correct fit and trouble-free use, particularly for irregular-shaped pools
- Pre-Cut Covers and Dig Templates: Robotically pre-cut pool covers to exact pool shape using 3D data, and dig templates for pool positioning
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pre-Cut Pool Covers - Any size |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Daisy Pool Covers and Rollers product offering
Product offeringCore offering
Daisy Pool Covers and Rollers manufactures and sells a comprehensive range of pool covers (solar bubble, ThermoTech foam insulation, WinterKleen leaf, and hard covers), pool rollers (stationary, mobile, electric, below ground, above ground and cost-effective), steel pump and filter enclosures (Freestanding and Backless Acoustic Box designs), and dam covers for residential and commercial pools across Australia. Products are Australian-made, backed by a 10-year warranty on the 525 solar cover range, and complemented by professional installation services and robotically pre-cut covers produced via 3D point-capture measurement.
Product overview
Daisy Pool Covers and Rollers is an Australian manufacturer offering a comprehensive portfolio of pool equipment products. The core offerings include Solar Pool Covers (bubble-style covers heating water by up to 8°C), ThermoTech Foam Insulation Covers (high-insulation for heat retention), WinterKleen Leaf Covers (debris protection), and Hard Pool Covers. These are complemented by a full range of Pool Rollers (Stationary, Mobile, Electric, Below Ground, Cost Effective, and Above Ground variants) for cover storage and deployment. The company also manufactures Pump & Filter Enclosures in two variants—Freestanding (fully enclosed with rear panel) and Backless (wall-mounted for tight spaces)—both featuring up to 80% noise reduction. Additional offerings include Dam Covers for commercial/industrial applications, Pre-Cut Pool Covers (robotically cut to exact pool shapes using 3D technology), and Dig Templates for pool installation. All products are Australian made and designed to withstand harsh Australian conditions, backed by a 10-year warranty on the 525 solar cover range.
Differentiator
Problem solved
Functional benefit
Brands
- UltraDome: Award-winning technology used in solar pool covers
- ThermoTech
- WinterKleen
- Acoustic Box
Products and services
- Solar Pool Covers Bubble-style pool covers that harness solar energy to heat pool water by up to 8°C while insulating to retain heat overnight and stop evaporation; designed for all pools especially where the sun hits the cover and Australian-made.
- ThermoTech Foam Insulation Covers High-insulating foam covers for indoor and outdoor pools that retain heat and reduce energy costs from external heating sources (e.g. heat pumps) and stop evaporation.
- WinterKleen Leaf Cover Pool covers for pools with excess garden and leaf debris that collect debris on the surface so it can be blown off or easily swept away.
- Hard Pool Covers Rigid pool covers providing robust physical protection for pools.
- Stationary Pool Rollers Fixed rollers used to store and deploy Daisy pool covers, recommended as essential to the proper use and life of the cover.
- Mobile Pool Rollers Portable rollers allowing flexible positioning for pool cover storage.
- Electric Pool Rollers Motorised rollers for automated pool cover deployment and retraction.
- Below Ground Pool Rollers Below-ground storage boxes and rollers for discreet pool cover management.
- Cost Effective Pool Rollers Budget-friendly roller options that cover and store a Daisy pool cover.
- Above Ground Pool Rollers Rollers designed for above-ground pool cover storage applications.
- Freestanding Pool Pump Enclosure Fully enclosed Australian-made steel pool pump enclosure with equipment mounting provision, assembly in ~15 minutes, full protection from elements and up to 80% noise reduction.
- Backless Pool Pump Enclosure Wall-mounted acoustic steel pool pump enclosure ideal for tight spaces, with 50mm additional depth and rear access for pipes and electrical equipment.
- Dam Covers Pool and dam covers designed for dams and large commercial/industrial water storages, extending the product range beyond residential pools.
- Pre-Cut Pool Covers Robotically pre-cut pool covers in any size, cut to the exact shape of the pool shell using 3D point-capturing technology; sold at $71.50 + GST per cover.
- Professional Pool Cover Installation Service Professional installation service provided by Daisy or via Daisy Expert installers to ensure correct fit and trouble-free use, especially for irregular-shaped pools.
Quantifiable outcome
- Heat pool water by up to 8°C using solar energy
- +4 more outcomes
Companies that use Daisy Pool Covers and Rollers
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Daisy Pool Covers and Rollers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Daisy Pool Covers and Rollers partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pool Shops (Dealer Network)coreNetwork of pool shops across Australia operating as Daisy Experts with trade accounts, providing local sales and installation services for Daisy products
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Daisy Pool Covers and Rollers competitors and assessment
Company assessmentBroad incumbents
- Fluidra: Fluidra is a global pool equipment platform (Zodiac, Jandy, Polaris and others) serving residential and commercial pools. Comparable to Daisy as a multi-brand pool-equipment supplier with cover, pump and automation categories, though at far larger scale.
- Pool Corporation: Pool Corporation is the world's largest wholesale distributor of pool products, supplying covers, equipment and chemicals to retailers and service companies. Comparable to Daisy as a pool channel, but at the distribution layer rather than manufacturer.
- Maytronics: Maytronics is the global leader in robotic pool cleaners (Dolphin brand). Comparable to Daisy as a specialist pool-equipment manufacturer with proprietary technology and a strong consumer brand, though focused on cleaning rather than covers.
- Pentair: Pentair is a global pool and water solutions company with pumps, filters, heaters and automation. Comparable to Daisy as a pool-equipment incumbent that increasingly bundles energy-efficient solutions, though much larger and US-centric.
- AstralPool: AstralPool is a global pool-equipment brand (part of Fluidra) offering pumps, filters, heating and pool covers. Comparable to Daisy as a multi-category pool-equipment supplier, though at much broader scale and with strong European distribution.
- Hayward Industries: Hayward is a large, established pool equipment manufacturer offering pumps, filters, heaters, automation and pool covers. Comparable to Daisy as a pool-equipment incumbent with overlapping cover/enclosure categories, but operates at much broader scale and globally.
Direct peers
- Waterco: Waterco is an Australian-listed manufacturer of pool and water-treatment equipment including pumps, filters, heaters and pool covers. Highly comparable to Daisy as an Australia-headquartered pool-equipment manufacturer serving residential and commercial customers.
- Latham Group: Latham Group manufactures a broad range of pool products including vinyl liner pools, safety covers and automatic pool covers (including the Loop-Loc brand). Highly comparable to Daisy as a pool-cover and adjacent pool-products manufacturer with custom-fit capabilities.
Regional players
- Swimart: Swimart is one of Australia's largest specialty pool retail chains, and a documented Daisy Expert dealer. Comparable to Daisy as a pool channel in Australia with overlapping residential pool customers, though as a retailer rather than manufacturer.
- Poolheat Pty Ltd: Poolheat is an Australian specialist in pool heating, covers and energy-efficient pool solutions. Comparable to Daisy as an Australia-based pool-cover and heating-efficiency specialist targeting the same residential and commercial pool owner segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Daisy Pool Covers and Rollers social profiles
Digital presenceDaisy Pool Covers and Rollers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Daisy Pool Covers and Rollers leadership team
Management profileNumber of profiles
Daisy Pool Covers and Rollers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Daisy Pool Covers and Rollers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Daisy Pool Covers and Rollers
What does Daisy Pool Covers and Rollers do?
Daisy Pool Covers and Rollers manufactures and sells a comprehensive range of pool covers (solar bubble, ThermoTech foam insulation, WinterKleen leaf, and hard covers), pool rollers (stationary, mobile, electric, below ground, above ground and cost-effective), steel pump and filter enclosures (Freestanding and Backless Acoustic Box designs), and dam covers for residential and commercial pools across Australia. Products are Australian-made, backed by a 10-year warranty on the 525 solar cover range, and complemented by professional installation services and robotically pre-cut covers produced via 3D point-capture measurement.
Is Daisy Pool Covers and Rollers a public or private company?
Daisy Pool Covers and Rollers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Daisy Pool Covers and Rollers founded?
Daisy Pool Covers and Rollers was founded in 1981. It employs 11 to 50 people.
Where is Daisy Pool Covers and Rollers based?
Daisy Pool Covers and Rollers is headquartered in Welshpool, Australia, in the Oceania region.
How does Daisy Pool Covers and Rollers make money?
Five revenue lines are on record. Pool Cover Sales are the primary driver. The others are pool Roller Sales, pump & Filter Enclosure Sales, professional Installation Services and pre-Cut Covers and Dig Templates.
Who are Daisy Pool Covers and Rollers's main competitors?
Broad incumbents on record are Fluidra, Pool Corporation, Maytronics, Pentair, AstralPool and Hayward Industries. Direct peers are Waterco and Latham Group. Regional players are Swimart and Poolheat Pty Ltd.
Does Daisy Pool Covers and Rollers have an API?
No public API is recorded for Daisy Pool Covers and Rollers.
What industry is Daisy Pool Covers and Rollers in?
Daisy Pool Covers and Rollers's product category is Pool Equipment & Accessories. Its primary akta.pro industry code is HSAIALAJ, Equipment Installation & Upgrades (Automation, Covers, Sanitizers). Its NAICS code is 326130 and its SIC code is 3081.