Magnum Wines

What Magnum Wines does

Magnum Wines is a Shanghai-based B2B wine importer and distributor founded in 2008 that curates and supplies fine wines to luxury restaurants, luxury hotels, and corporate clients across China. The company holds exclusive China importer rights for most of its portfolio, which spans more than 400 wines from over 70 winemakers across virtually every major French appellation — Burgundy, Bordeaux, Champagne, Loire Valley, Rhône Valley, Alsace, Beaujolais, Jura, Provence, Languedoc-Roussillon, and South-West — and has expanded to include select Italian, German, and Spanish producers, alongside a spirits portfolio of French ciders, Calvados, vermouths, and eaux-de-vie.

The company's core operating infrastructure is its temperature-controlled cold chain logistics from European cellars to its Shanghai warehouse, designed to preserve quality across the import cycle. Its business model is direct enterprise sales to on-premise and corporate accounts using quote-based pricing on curated artisan, biodynamic, organic, and natural wines; customer logos include Michelin-tier restaurants (UltraViolet by Paul Pairet, Mr. & Mrs Bund, l'Atelier de Joël Robuchon, Villa le Bec, Franck Bistrot), luxury hotels (Park Hyatt, Mandarin Oriental, The Puli), and multinational corporates (L'Oréal, Hermès, Deloitte, Unilever, Sanofi, Condé Nast). Magnum has earned industry recognition including the B+D (Bettane+Desseauve) Best French Wine Importer award in 2015 and 2016 and Best French Wine of the Year in 2016, but operates with no external funding, no disclosed revenue, and no management team visibility, keeping it as a privately held niche specialist.

Name

Magnum Wines

Legal name

Magnum Wines

Website

https://magnumwines.cn

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Shanghai-based B2B wine importer founded in 2008, curating 400+ premium French and European wines from 70+ winemakers exclusively for luxury restaurants, hotels, and corporate clients across China.

Ownership category

akta.pro rank

Product category

Wine Import and Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

akta.pro secondary industry

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Fine wine import
• Wine distribution
• B2B wine supplier
• French wine portfolio
• Artisan wine importer

Headquarters

HQ city

Jingan

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Fine Wine Import and Distribution: Magnum Wines imports and distributes premium French wines to high-end restaurants, luxury hotels, and corporate clients across China. They source directly from European domaines and wineries, maintaining exclusive importer relationships for most of their portfolio.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Magnum Wines imports and distributes premium French wines, primarily acting as the exclusive Chinese importer for a curated portfolio of 400+ wines from 70+ winemakers across major French regions (Burgundy, Bordeaux, Champagne, Loire, Rhône, Alsace, Beaujolais, Jura, Provence, Languedoc-Roussillon, South-West), supplemented by Italian and German selections. The company sells directly to luxury restaurants, luxury hotels, and corporate clients in China, supported by temperature-controlled cold chain logistics from European cellars to its Shanghai warehouse. It also offers a complementary spirits portfolio (ciders, Calvados, vermouths, eaux-de-vie).

Product overview

Magnum Wines operates as a wine import and distribution company offering a curated portfolio of fine wines from over 70 winemakers spanning more than 400 wines. The company serves high-end restaurants, luxury hotels, and wine enthusiasts across China, functioning as the exclusive importer for most of its domaines. The portfolio encompasses wine brands organized by region—primarily French wines from Alsace, Bordeaux, Champagne, Burgundy, Beaujolais, Jura, Rhône Valley, Provence, Loire Valley, South-West, and Languedoc-Roussillon, as well as selections from Italy, Spain, and Germany. Additionally, the company offers a spirits portfolio including ciders, Calvados, and vermouths. Services include temperature-controlled cold chain transportation and direct purchasing from cellars and domaines.

Differentiator

Problem solved

Functional benefit

Products and services

• Bordeaux Wines Portfolio

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core.

• Zind HumbrechtcoreOthersExclusive importer in China for this Alsace winery known for grand cru wines
• Domaine TrapetcoreOthersExclusive importer in China for this Burgundy estate
• Champagne DoyardcoreOthersExclusive importer in China for this premium Champagne house
• Pierre Gimonnet & FilscoreOthersExclusive importer in China for this grower Champagne producer
• Didier DagueneaucoreOthersExclusive importer in China for this renowned Loire Valley winemaker
• Bruno ClaircoreOthersExclusive importer in China for this Burgundy domaines
• Michel LafargecoreOthersExclusive importer in China for this historic Burgundy domaines
• Pierre GononcoreOthersExclusive importer in China for this Northern Rhône Valley domaines
• Tertre RoteboeufcoreOthersExclusive importer in China for François Mitjaville's acclaimed Saint-Émilion domaines
• Château Branaire-DucrucoreOthersExclusive importer in China for this Fourth Growth Bordeaux château

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Treasury Wine Estates: Major global wine company (Penfolds, Beringer, etc.) with significant China presence. While more mass-market than Magnum, it competes for the same on-premise shelf space and corporate wine-program budgets in China.
• Castel Group: One of the world's largest wine producers and distributors with deep presence across China. Represents the consolidated-incumbent model Magnum is positioned against, with significant pricing power and broader on-premise coverage.
• Pernod Ricard China: Global wine and spirits giant operating across China with broad distribution, larger sales force, and deeper relationships with on-premise chains. Overlaps with Magnum in fine dining and luxury hotel channels but competes on scale rather than exclusivity.
• Torres China: Spanish family-owned producer with its own China import arm and broad on-premise distribution. Comparable in its premium positioning and reliance on family-domain relationships, but operates at significantly greater scale.

Direct peers

• Skurnik Wines: US-based family-owned importer specializing in artisanal French and European wines for fine restaurants. Mirrors Magnum's boutique, portfolio-breadth model and direct-domain sourcing approach, making it the closest international structural analogue.
• Polaner Selections: US-based fine wine importer with a curated portfolio of family-owned European producers serving Michelin-level restaurants. Comparable in operating philosophy, supplier-relationship depth, and on-premise channel focus.
• Summergate Fine Wines: Major China-based fine wine importer and distributor with a similarly curated portfolio of premium European producers. Competes head-to-head for luxury on-premise accounts and corporate gifting clients in mainland China.
• Becky Wasserman & Co: Boutique US importer specializing in Burgundy and Rhône estates with direct grower relationships. Highly comparable to Magnum in its exclusive single-domain approach and emphasis on artisan producers.
• Kermit Lynch Wine Merchant: Iconic US importer specializing in artisanal French wines from small producers, with similar philosophy around organic, biodynamic, and natural winemaking. Closely comparable to Magnum in curation model and product mix.
• ASC Fine Wines: One of the largest and most established premium wine importers in China, also founded by a Western entrepreneur in Shanghai. Directly competes with Magnum for allocations from the same French domaines and supply contracts with the same luxury restaurant and hotel accounts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/magnumwines
• LinkedInlinkedin.com/company/magnum-wines

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnum Wines