Social Beauty
- Company typePrivate
- Founded2010
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Social Beauty firmographics
Firmographics- Name
- Social Beauty
- Website
- https://socialbeauty.com.br
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Social Beauty business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Distribution channels1 record
Marketing channels1 record
Social Beauty product offering
Product offeringCore offering
Social Beauty is a Brazilian beauty editorial blog that publishes free-to-read articles, tutorials, trend guides, and reviews covering haircare, makeup, perfumes, and sustainable beauty practices. The site organizes content into categories such as Cabelos (haircare), Maquiagem (makeup), and Perfumes, with SEO-optimized articles that adapt international beauty movements (e.g., Scandi perfumes, AI fragrance personalization) for the Brazilian market.
Product overview
Social Beauty is a Brazilian cosmetics and beauty blog operating as a content platform that publishes articles, tutorials, reviews, and trend guides across multiple beauty categories. The platform covers hair care (Cabelos), makeup (Maquiagem), and perfumes, with content addressing sustainable beauty, AI-powered fragrance personalization, multi-functional makeup products, and skincare-infused cosmetics. The blog features editorial content organized into categories including Perfumes, Maquiagem, and Cabelos, with specialized articles exploring trends like Scandi Perfumes, sustainable solid fragrances, Soft Matte/Cloud Skin foundations, Skinminimalism, and AI-driven fragrance customization technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Beauty Blog The Social Beauty Blog is a Brazilian beauty editorial website at socialbeauty.com.br that publishes articles, tutorials, reviews, and trend guides covering haircare, makeup, perfumes, skincare, and sustainable beauty for Brazilian consumers. Content is free to read, organized into editorial categories, and uses SEO-optimized titles with internal cross-linking to drive organic traffic.
Companies that use Social Beauty
Customer profileSegments1 record
Ideal customer profiles2 records
Social Beauty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Social Beauty partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Social Beauty competitors and assessment
Company assessmentBroad incumbents
- Vogue Brasil: Brazilian edition of Vogue published by Grupo Globo, with deep beauty and fashion editorial coverage. Larger incumbent competing for the same premium brand sponsorship budgets in the Brazilian market.
- Marie Claire Brasil: Brazilian edition of Marie Claire, also published under Grupo Globo. Covers beauty, fashion, and lifestyle with editorial authority competing for the same sponsorship and advertising market.
- Glamour Brasil: Brazilian beauty and lifestyle magazine from Grupo Globo. Established incumbent with multi-channel reach (web, print, social) competing for beauty brand advertising spend and content attention.
Direct peers
- Steal The Look: Brazilian beauty and fashion editorial platform with similar content marketing, sponsored content, and affiliate monetization model. Direct competitor for Brazilian beauty audience attention and brand sponsorship budgets.
Others
- Beleza na Web: Brazilian beauty e-commerce platform owned by Grupo Boticário. Operates both as a major retailer and as an editorial content publisher; functions as both a potential affiliate partner and a competing content destination.
- Grupo Abril: Major Brazilian media conglomerate publishing titles including Veja, Claudia, and Capricho, all of which carry beauty editorial and compete indirectly for beauty advertising budgets in Brazil.
- Sephora Brasil: Brazilian arm of global beauty retailer Sephora, operating retail and substantial editorial content. Competes for beauty advertising budgets and consumer attention through owned media channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Social Beauty social profiles
Digital presenceSocial Beauty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Social Beauty leadership team
Management profileNumber of profiles
Profiles1 record
Social Beauty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Social Beauty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Social Beauty
What does Social Beauty do?
Social Beauty is a Brazilian beauty editorial blog that publishes free-to-read articles, tutorials, trend guides, and reviews covering haircare, makeup, perfumes, and sustainable beauty practices. The site organizes content into categories such as Cabelos (haircare), Maquiagem (makeup), and Perfumes, with SEO-optimized articles that adapt international beauty movements (e.g., Scandi perfumes, AI fragrance personalization) for the Brazilian market.
Is Social Beauty a public or private company?
Social Beauty is a private company. It is classified as unknown and is currently operating.
When was Social Beauty founded?
Social Beauty was founded in 2010. It employs 11 to 50 people.
Who are Social Beauty's main competitors?
Broad incumbents on record are Vogue Brasil, Marie Claire Brasil and Glamour Brasil. Steal The Look is listed as a direct peer. Others are Beleza na Web, Grupo Abril and Sephora Brasil.
Does Social Beauty have an API?
No public API is recorded for Social Beauty.