Steal the Look

What Steal the Look does

Steal the Look is a Brazilian digital content platform that publishes fashion, beauty, lifestyle, and behavioral editorial targeted primarily at Brazilian women. The core product is a Portuguese-language website at stealthelook.com.br covering categories including looks, trends, beauty (hair, makeup, skincare, nails), styling tips, wellness, decor, astrology, recipes, and reviews. The platform extends into adjacent formats through sub-brands such as THE LOOK (podcast), STEAL THE SHOES (footwear section), Steal The Home (home decor series), and STEALTHELOOK TV (short-form video), and operates a daily newsletter subscription funnel and Web Stories visual content.

The platform is built on a WordPress-based content management system with affiliate link tracking and newsletter subscription functionality; no APIs, SDKs, or proprietary technology components are documented. Steal the Look does not sell products directly and operates without a mobile app, distributing content exclusively through digital channels.

Revenue is generated through two streams: (1) affiliate commissions earned when readers click embedded product links and purchase at partner e-commerce sites (partners include Netshoes, Época Cosméticos, Ray-Ban, Hinode, Cotton On, Schutz, Arezzo, Renner, Zara, and others), and (2) display advertising and sponsored content sold to brands seeking access to the platform's Brazilian female audience. The platform is free to readers, with a self-serve "Anuncie" advertising page. The company is a privately held Brazilian sociedade limitada (Steal the Look Portal de Conteúdo de Moda Ltda, CNPJ 20.512.511/0001-08) registered in São Paulo, operating as a wholly owned subsidiary of Grupo Magazine Luiza and explicitly sharing data with other Magalu group companies.

Name

Steal the Look

Legal name

Steal the Look Portal de Conteúdo de Moda Ltda

Website

https://stealthelook.com.br

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Steal the Look is a Brazilian fashion, beauty, and lifestyle content platform serving Brazilian women. Operating as a subsidiary of Grupo Magazine Luiza, it monetizes through affiliate commissions and advertising across its website, newsletter, podcast, video, and social channels.

Ownership category

akta.pro rank

Product category

Fashion and Beauty Digital Media

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Retail-Apparel & Accessory Stores (5600), Services-Advertising Agencies (7311)

akta.pro primary industry

Beauty & Personal Care Omnichannel (CRAFAEAB)

akta.pro secondary industries

Beauty & Personal Care Online Retailers (CRAFADAC), Personal Color Analysis & Style Consulting (HSACAJAD)

Keywords

• Fashion media platform
• Beauty content portal
• Affiliate marketing site
• Lifestyle digital media
• Celebrity style content

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Affiliate Marketing Commissions: Steal the Look earns commissions when readers click on product links and make purchases at partner e-commerce sites. The platform features products from various fashion, beauty, and lifestyle brands with embedded affiliate links.
2. Sponsored Content and Advertising: The platform accepts advertisements and sponsored articles from brands looking to reach the fashion-conscious female audience in Brazil. Brands can advertise through display ads, sponsored posts, and partnerships.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Steal the Look is a Brazilian Portuguese-language digital content platform that publishes editorial articles, trend guides, styling tips, celebrity fashion analysis, and beauty content across categories including Looks, Trends, Beauty, Wellness, Decor, Astrology, Recipes, and Travel. The platform monetizes through embedded affiliate links to partner e-commerce retailers and sponsored content, directing readers to third-party purchase destinations.

Product overview

Steal the Look is a Brazilian digital content platform specializing in fashion, beauty, and lifestyle editorial content. The portfolio consists of a core website delivering articles across categories (Looks, Trends, Beauty, Styling Tips, Wellness, Decor, Astrology, Recipes), the THE LOOK podcast featuring influencer interviews, STEALTHELOOK TV video content, a daily newsletter, and Web Stories format. The platform operates as a media/content business featuring third-party products via affiliate links rather than selling directly.

Differentiator

Problem solved

Functional benefit

Brands

• THE LOOK: Podcast featuring interviews and discussions about fashion and beauty industry
• STEAL THE SHOES
• Steal The Home
• STL TV

Products and services

• Steal the Look Website Brazilian fashion and beauty digital content platform offering editorial articles, trend guides, styling tips, celebrity fashion analysis, and curated product recommendations across categories including looks, beauty, wellness, decor, astrology, and recipes. Free to access; monetized via affiliate links and advertising.
• THE LOOK Podcast Podcast featuring interviews with fashion and beauty influencers, entrepreneurs, and industry figures discussing careers, market insights, and behind-the-scenes content. Distributed as part of the Steal the Look content portfolio.
• STEALTHELOOK TV Video content platform featuring fashion tutorials, trend videos, and celebrity style analysis in short-form video format, distributed via YouTube.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor.

• NetshoesminorChannel Partner/ Reseller/ DistributorAffiliate partner for sports footwear and apparel products featured on the platform.
• Época CosméticosminorChannel Partner/ Reseller/ DistributorAffiliate partner for beauty and cosmetics products featured on the platform.
• Ray-BanminorChannel Partner/ Reseller/ DistributorAffiliate partner for eyewear products featured on the platform.
• HinodeminorChannel Partner/ Reseller/ DistributorAffiliate partner for beauty and personal care products featured on the platform.
• Cotton OnminorChannel Partner/ Reseller/ DistributorAffiliate partner for fashion apparel products featured on the platform.
• SchutzminorChannel Partner/ Reseller/ DistributorAffiliate partner for footwear and accessories featured on the platform.
• ArezzominorChannel Partner/ Reseller/ DistributorAffiliate partner for Brazilian footwear and accessories featured on the platform.
• RennerminorChannel Partner/ Reseller/ DistributorAffiliate partner for fashion apparel and accessories featured on the platform.
• ZaraminorChannel Partner/ Reseller/ DistributorAffiliate partner for fast fashion products featured on the platform.
• PushminorGTM or Marketing PartnerCareers section linked to Push.com.br, indicating a partnership for recruitment and job listings.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Byrdie: Beauty-focused editorial site with shoppable content and affiliate links to beauty retailers. Directly comparable to STL's beauty vertical in content style, audience demographic, and affiliate commerce model.
• Purepeople Brasil: Brazilian celebrity and fashion content portal owned by Webedia. Direct comparison to STL in Brazilian market, female audience, celebrity-style content, and digital ad-supported monetization.
• Refinery29: US-based digital media company focused on women across fashion, beauty, wellness, and lifestyle with integrated commerce/shoppable content. Comparable to STL in vertical coverage, female-skewing audience, and content-plus-affiliate monetization.
• The Zoe Report: Fashion and beauty content platform with integrated shopping and affiliate commerce. Closely aligned with STL's editorial-plus-commerce approach and target audience of style-conscious women.
• Who What Wear: US-based fashion and beauty editorial platform combining trend content, celebrity style breakdowns, and shoppable affiliate commerce. Closely comparable business model to Steal the Look — content-led audience building with affiliate monetization across multiple retail partners.

Broad incumbents

• Vogue Brasil: Brazilian edition of Vogue, operated by Editora Globo. A broader incumbent in Brazilian fashion media with much larger scale and brand authority; overlaps with STL in fashion content and audience but operates as a premium print-and-digital magazine rather than affiliate commerce platform.
• L'Officiel Brasil: Brazilian edition of the international L'Officiel fashion magazine. A broader incumbent in Brazilian fashion media with luxury positioning, competing for high-end fashion content and audience attention.
• Marie Claire Brasil: Brazilian edition of Marie Claire under Editora Globo, covering fashion, beauty, and lifestyle. Broader incumbent competing for the same Brazilian female audience with deeper brand equity and larger editorial resources than STL.
• Glamour Brasil: Brazilian edition of Glamour, also under Editora Globo. A broader incumbent covering beauty, fashion, and lifestyle for Brazilian women — overlapping audience and content verticals with STL but operating at greater scale with a magazine heritage.

Emerging players

• Cherry Bomb (and similar Brazilian fashion creator brands): Brazilian fashion influencer-led commerce brands and individual creator shops that compete with STL for the same Brazilian female fashion audience. Emerging players in the shoppable content space with more native social distribution but narrower content breadth.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCgJ6_0QbSVb9zLcAAzB6YBw
• LinkedInlinkedin.com/company/steal-the-look

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steal the Look