eTekhnos

What eTekhnos does

eTekhnos is a privately held, niche B2B services and technology provider focused exclusively on the U.S. employee benefits industry. Founded in 2005 and operating from North Richland Hills, Texas, the company has developed over 3,000 custom benefit portals and designed more than 130 websites for employee benefits and property & casualty insurance agencies. Its product ecosystem consists of three pillars: BenefitsEASY (a subscription-based employee education and communication platform with custom benefit portals, open enrollment communication, video libraries, and email/text communication, positioned as AI-powered employee education); Elevated Content (a benefits education content library with video, social media graphics, custom monthly articles, infographics, and compliance resources powered by partner Mineral); and Agency Marketing Services (web design, hosting, social media posting, content marketing, custom video library, blog management, and SEO services tailored for benefits agencies).

Revenue mechanics are mixed: recurring monthly subscriptions for portals starting at $75 per portal per month (no contracts, bundled or à la carte), supplemented by custom-quoted professional services for website projects based on page count and design time. The go-to-market is sales-led and direct, leveraging Calendly-driven demo scheduling, free prospect demo portals, and strategy presentations to convert agencies and employers nationwide. Distribution is domestic-only, delivered through direct sales, while marketing relies on blog content, organic social (Facebook, LinkedIn, Vimeo), and email newsletter.

The customer base comprises two primary segments — employee benefits agencies and employers — with a secondary presence in property & casualty insurance. Strategic content and technology inputs are sourced through partnerships with Jellyvision (interactive benefits guidance), Mineral (compliance resources), and True Network Of Advisors (network and advisory support). Leadership is small and founder/partner-led (CEO Jeff Hill, CFO/Partner Jarod Onthank, Director of Operations Kim Druyvesteyn), with two digital marketing team members added in late 2025. No revenue, funding history, or ownership structure is publicly disclosed.

Name

eTekhnos

Legal name

eTekhnos Benefit Technology Professionals

Website

https://etekhnos.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

eTekhnos, founded in 2005, provides custom benefit portals (BenefitsEASY), benefits education content (Elevated Content), and digital marketing services exclusively for the employee benefits industry, serving agencies and employers nationwide from North Richland Hills, Texas.

Ownership category

akta.pro rank

Product category

Employee Benefits Technology

NAICS

Advertising, Public Relations, and Related Services (5418), Graphic Design Services (54143)

SIC

Services-Advertising (7310), Services-Computer Programming Services (7371), Services-Advertising Agencies (7311)

akta.pro primary industry

Benefits Administration (BPACAPAC)

akta.pro secondary industries

Benefits Administration & Enrollment Support (BPAAAIAB), Worksite Financial Wellness & Employee Assistance Programs (EAP) (FSAIAMAN)

Keywords

• Employee benefits technology
• Benefits communication platforms
• Custom benefit portals
• Agency marketing services
• Benefits education content

Headquarters

HQ city

Roanoke

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Portal Subscriptions: Monthly subscription fees for custom benefit portals starting at $75 per month. Solutions can be bundled or purchased a la carte with no contracts required.
2. Agency Marketing Services: Website design, hosting, social media posting, content marketing, custom video library, and agency blog management services. Custom quote-based pricing for website projects based on number of pages and design time required.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

eTekhnos develops and sells custom employee benefit portals through its BenefitsEASY platform, an AI-powered employee education and communication system that supports open enrollment, benefit video libraries, email/text communication, and HR/company resources. It complements this with the Elevated Content library (videos, articles, infographics, social media graphics, and compliance resources powered by Mineral) and full-service Agency Marketing offerings (website design/hosting, social media posting, content marketing, blog management, and SEO) targeted exclusively at employee benefits agencies, brokers, and employers.

Product overview

eTekhnos offers a unified product ecosystem focused on employee benefits technology and marketing. The core platform is BenefitsEASY, an AI-powered employee education and communication solution that provides custom benefit portals, open enrollment tools, video libraries, and email/text communication. This is complemented by Elevated Content, a content library delivering custom articles, infographics, social media graphics, and compliance resources. The company also provides Agency Marketing Services as an add-on offering web design, social media management, content marketing, and SEO services specifically for employee benefits agencies. Together, these products form a comprehensive suite for benefits communication and agency growth.

Differentiator

Problem solved

Functional benefit

Brands

• BenefitsEASY: Employee education and communication platform providing custom benefit portals, open enrollment communication, benefit video library, employee education resources, and email/text communication for benefits, HR, and company resources
• Elevated Content

Products and services

• BenefitsEASY Employee education and communication platform that provides custom benefit portals, open enrollment communication, a benefit video library, employee education resources, and email/text communication tools for benefits, HR, and company resources. Includes AI-powered employee education capabilities and is designed for adoption by agencies and employers at an affordable price point.
• Elevated Content Benefits education and communication content library offering a complete video library, social media content and graphics, custom articles created monthly, infographics, and compliance resources powered by Mineral. Designed for the employee benefits industry to enable timely, custom communication with employees, clients, and prospects.
• Agency Marketing Services Digital marketing services exclusively for the employee benefits industry, including website design and hosting, social media posting, content marketing, custom video library, agency blog management, and website SEO/Google Business services. Each project is quoted based on number of pages and design time required, with ongoing partnership support after launch.

Named customers27 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• True Network Of AdvisorscoreStrategic or Co-development PartnerTrusted partner collaborating with eTekhnos to deliver proven solutions in the employee benefits space. True Network Of Advisors provides network and advisory support for benefit agencies.
• JellyvisioncoreStrategic or Co-development PartnerTrusted partner backed by Jellyvision to deliver proven solutions in employee benefits communication. Jellyvision provides interactive benefits guidance technology.
• MineralcoreStrategic or Co-development PartnerTrusted partner providing compliance resources powered by Mineral for the Elevated Content platform. Mineral provides HR and compliance support services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/user224185999
• Facebookfacebook.com/eTekhnos
• LinkedInlinkedin.com/company/etekhnos

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eTekhnos