Jellyvision
Jellyvision builds ALEX, an AI-powered employee benefits engagement and administration platform sold to U.S. employers, benefits brokers, and insurance carriers. Its Decision Engine combines behavioral science with claims data to deliver personalized plan recommendations, year-round guidance, and HR automation.
- Company typePrivate
- Founded1989
- HeadquartersChicago, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Jellyvision does
Jellyvision (The Jellyvision Lab, Inc.) is a Chicago-based private software company that builds the ALEX platform, an AI-powered employee benefits engagement and administration suite sold to U.S. employers, benefits brokers and consultants, and insurance carriers. The company was founded in 1989 as a game studio and pivoted into benefits technology in 2008 with the creation of ALEX; it now operates as The Jellyvision Lab, Inc. with 251-500 employees headquartered at 20 North Wacker Drive, Chicago. Leadership has been stable through the scale-up phase, with CEO Amanda Lannert in place since 2011, President Brian Meager, COO Brynn Michelich, CRO Ashley Ferguson, and CTO Deepa Sharan.
The ALEX platform combines behavioral science, claims data, and AI to deliver personalized benefits guidance. Core products include ALEX Decision Support for open enrollment, ALEX Home (a year-round AI-powered benefits platform launched January 2026 that consolidates enrollment, administration, and engagement), Benefits Administration, Onboarding and Offboarding, Retirement and Medicare education, and Leave Management Powered by Aidora (launched May 2025). Underlying technology spans a decision engine that fuses aggregate claims data with employee-specific inputs, a conversational AI chatbot, predictive analytics for plan recommendations, and process automation for HR compliance. The platform integrates with HRIS, payroll, and carrier systems and offers API, embedded, and SSO integration options for partners.
Jellyvision monetizes ALEX through enterprise SaaS subscriptions with custom annual pricing based on organization size, sold via a regional direct field sales team covering eight U.S. territories and a 1,500+ broker/consultant channel, supplemented by integration partnerships with Teladoc Health, Accolade, WEX, PlanSource, Optavise, OneSource Virtual, Benefitfirst, Conduent, Springbuk, and Aidora. The company is SOC2 and HIPAA compliant and serves thousands of customer organizations across financial services, education, healthcare, transportation, child care, construction, and nonprofit verticals.
Jellyvision firmographics
Firmographics- Name
- Jellyvision
- Legal name
- The Jellyvision Lab, Inc.
- Website
- https://jellyvision.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Jellyvision builds ALEX, an AI-powered employee benefits engagement and administration platform sold to U.S. employers, benefits brokers, and insurance carriers. Its Decision Engine combines behavioral science with claims data to deliver personalized plan recommendations, year-round guidance, and HR automation.
- Ownership category
- akta.pro rank
Jellyvision industry classification
Industry- Product category
- Employee Benefits Engagement Software
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where Jellyvision is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Jellyvision business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- ALEX Platform Subscription: B2B SaaS subscription model where employers, brokers, and carriers pay for access to ALEX benefits engagement platform. Pricing appears to be per-employee or organization-based.
- Broker/Partner Channel: Revenue through benefits brokers and consultants who resell/distribute ALEX to their client organizations. Works with 1500+ benefits partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription - Pricing based on organization size |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Jellyvision product offering
Product offeringCore offering
Jellyvision sells the ALEX platform, an AI-powered SaaS suite that combines behavioral science, claims data, and predictive analytics to deliver personalized employee benefits decision support, enrollment, benefits administration, and year-round guidance to employers, brokers, consultants, and insurance carriers. Core products include ALEX Home (unified AI benefits platform with built-in administration), ALEX Decision Support, and standalone solutions for Onboarding & Offboarding, Open Enrollment, Benefits Communication, Retirement & Medicare, and Leave of Absence Management.
Product overview
Jellyvision offers ALEX, a comprehensive employee benefits engagement platform that combines decision support, enrollment, benefits administration, and year-round guidance into one intuitive experience. The core platform consists of ALEX Home (year-round AI-powered benefits platform with built-in administration), ALEX Decision Support (interactive benefits guidance), and Benefits Administration modules. Additional offerings include Onboarding & Offboarding, Benefits Communication, Retirement & Medicare, and Leave of Absence Management (powered by Aidora). ALEX uses behavioral science, claims data, and predictive analytics to deliver personalized guidance through conversational AI, available via ALEX Benefits Counselor, ALEX Go mobile app, ALEX Chatbot, and ALEX Central dashboard.
Differentiator
Problem solved
Functional benefit
Brands
- ALEX: The company's primary benefits engagement platform that provides decision support, enrollment, and year-round guidance for employees. Includes ALEX Decision Support, ALEX Home (AI-powered benefits platform), and ALEX Benefits Counselor.
- Leave Management Powered by Aidora
Products and services
- ALEX Home Year-round AI-powered benefits platform that consolidates medical, dental, vision, supplemental benefits, eligibility rules, and company policies into a single navigable experience. Includes built-in benefits administration for enrollment, admin, and year-round engagement, targeted at employers, brokers, and employees.
- ALEX Decision Support Interactive benefits decision support software that combines behavioral science, claims data, and empathy to deliver personalized guidance during open enrollment and year-round. Helps employees understand options, choose the right plans, and make confident decisions.
- Benefits Administration Benefits administration module that connects decisions, enrollment, and benefits administration into one platform with fewer handoffs and questions. Built into ALEX Home for HR teams and brokers managing enrollment and year-round admin.
- Onboarding & Offboarding Benefits education and guidance solution for employee onboarding and offboarding. New hires receive a personalized welcome mat with benefits information before start dates; offboarding resources help departing employees navigate COBRA, retirement benefits, and next steps.
- Open Enrollment Decision Support Open enrollment support tool that delivers personalized plan recommendations grounded in employees' real spending, preferences, and needs using claims data and behavioral science. Reduces complexity for employees and workload for HR teams.
- Benefits Communication & Employee Experience Year-round benefits communication platform delivering timely, targeted messages based on employees' benefits, usage, and needs. Includes HSA reminders, chronic condition tips, and provider guidance through personalized nudges and education (ALEX ID Communications).
- Retirement & Medicare Retirement planning education and Medicare guidance platform supporting employees from early-career 401(k) contributions through Medicare enrollment. Explains Medicare Parts A, B, C, and D in plain language with CMS-compliant, certified broker support.
- Leave of Absence Management Leave of absence management solution powered by Aidora that automates paperwork, ensures compliance across all 50 states, creates personalized task lists, and coordinates payroll adjustments for HR teams and employees managing various types of leave.
- Custom Solutions Custom-built digital solutions for specific benefits engagement challenges, including custom videos for HR initiatives, interactive experiences, and web-based tools tailored to specific organizational needs.
Quantifiable outcome
- 47% more savings in HSAs than national average for ALEX users
- +10 more outcomes
Companies that use Jellyvision
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles3 records
Jellyvision technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability9 records
Feature8 records
Jellyvision partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major, integration and acquisition.
- AidoracoreLeave of absence management solution powered by Aidora. Automates paperwork, payroll adjustments, ensures compliance across all 50 states, and provides personalized task lists for employees and HR teams. Partnership delivers AI-powered leave management integrated into ALEX platform.
- ConduentcoreIntegration via Life@Work Connect - AI integrated into Conduent Life@Work platform with Jellyvision and TALON to educate employees about open enrollment and maximize healthcare benefit spend.
- BenefitfirstmajorPartnership to streamline the benefits experience. Benefitfirst offers ALEX-integrated benefits administration solutions.
- SpringbukmajorPartnership to offer data-driven benefits guidance to millions of employees. Combines Springbuk's health intelligence with Jellyvision's engagement platform.
- Teladoc HealthintegrationIntegration partner shown in partners roster. Teladoc Health integrated with ALEX for benefits guidance related to health services.
- AccoladeintegrationIntegration partner. Accolade's benefits navigation platform integrated with ALEX.
- WEXintegrationIntegration partner for HSA and benefits administration. WEX health savings and benefit payment solutions integrated with ALEX.
- PlanSourceintegrationIntegration partner for benefits administration. PlanSource platform integrated with ALEX for enrollment support.
- OptaviseintegrationIntegration partner. Optavise benefits consulting platform integrated with ALEX.
- OneSource VirtualintegrationIntegration partner for HR and benefits services. OneSource Virtual provides HR business process outsourcing integrated with ALEX.
- PicwellacquisitionAcquired by Jellyvision to enhance benefits decision support capabilities.
Scale indicators10 records
Recent moves9 records
Expansion highlights6 records
Jellyvision competitors and assessment
Company assessmentDirect peers
- Benefitfocus: Benefitfocus is a long-standing benefits administration and engagement platform sold to employers and carriers. Directly comparable as both offer benefits decision support, enrollment, and year-round engagement to similar employer and broker buyers.
- Accolade: Accolade provides personalized benefits navigation and healthcare guidance to employees. Overlaps with ALEX on AI-driven personalized benefits support, though Accolade focuses more on clinical advocacy. Jellyvision lists Accolade as an integration partner.
- Personify Health (formerly Virgin Pulse): Personify Health combines wellbeing, benefits navigation, and engagement in a single employer platform. Comparable to ALEX's year-round engagement thesis with overlapping buyer (HR leaders) and adjacent AI-personalization capabilities.
- PlanSource: PlanSource is a benefits administration and enrollment platform serving employers and brokers. Listed as a Jellyvision integration partner but also a competitor in ben-admin, especially now that ALEX Home has launched with administration built in.
Emerging players
- Nayya: Nayya is an AI-powered benefits decision-support and personalization platform targeting employers. Competes head-to-head with ALEX Decision Support in personalized open-enrollment recommendations, but is at earlier scale.
- HealthEquity: HealthEquity is a leading HSA administrator with consumer-engagement capabilities. Comparable to ALEX's HSA forecasting and savings guidance features, though HealthEquity focuses on account custody rather than broader benefits decision support.
- Lively: Lively is an HSA/benefits platform with a strong consumer-engagement focus for employers and brokers. Overlaps with ALEX Go and HSA-related guidance; smaller scale but competing for similar employer buyers.
Broad incumbents
- Alight Solutions: Alight is a large benefits administration and cloud-based HR services provider serving enterprise employers. Overlaps with ALEX Home on benefits admin and decision support, but operates at significantly larger scale as a broad incumbent.
- ADP (Lyric/HCM): ADP is a broad HR/benefits/payroll incumbent with benefits administration and increasingly AI-driven decision support embedded in its HCM suite. Represents both a competitor to ALEX Home's administration ambition and an integration partner opportunity.
Others
- Teladoc Health: Teladoc is a virtual-care platform that Jellyvision integrates with for chronic-condition and mental-health routing within ALEX. Not a direct competitor, but a comparable enterprise health/benefits buyer-facing brand with overlapping customer relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Jellyvision social profiles
Digital presenceJellyvision financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jellyvision leadership team
Management profileNumber of profiles
Profiles13 records
Jellyvision subsidiaries and ownership
Company hierarchySubsidiaries1 record
Jellyvision funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jellyvision M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jellyvision
What does Jellyvision do?
Jellyvision sells the ALEX platform, an AI-powered SaaS suite that combines behavioral science, claims data, and predictive analytics to deliver personalized employee benefits decision support, enrollment, benefits administration, and year-round guidance to employers, brokers, consultants, and insurance carriers. Core products include ALEX Home (unified AI benefits platform with built-in administration), ALEX Decision Support, and standalone solutions for Onboarding & Offboarding, Open Enrollment, Benefits Communication, Retirement & Medicare, and Leave of Absence Management.
Is Jellyvision a public or private company?
Jellyvision is a private company. It is classified as venture growth investor backed and is currently operating.
When was Jellyvision founded?
Jellyvision was founded in 1989. It employs 251 to 500 people.
Where is Jellyvision based?
Jellyvision is headquartered in Chicago, United States, in the North America region.
How does Jellyvision make money?
Two revenue lines are on record. ALEX Platform Subscription is the primary driver. The others are broker/Partner Channel.
Who are Jellyvision's main competitors?
Direct peers on record are Benefitfocus, Accolade, Personify Health (formerly Virgin Pulse) and PlanSource. Emerging players are Nayya, HealthEquity and Lively. Broad incumbents are Alight Solutions and ADP (Lyric/HCM). Teladoc Health is listed as an others.
Does Jellyvision have an API?
Yes. Jellyvision offers multiple integration options for partners: API Integration for seamless user experience between partner platforms and ALEX with optional white labeling; Embedded Integration leveraging Jellyvision UI for quicker implementation; and SSO Integration with minimal UI/UX work and quick time to market. The integrations section describes these as integration options but specific API documentation URL, auth methods, rate limits, or versioning are not explicitly stated in the source materials.
What industry is Jellyvision in?
Jellyvision's product category is Employee Benefits Engagement Software. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management). Its NAICS code is 5132 and its SIC code is 7372.