What Professional Beef Services does

Professional Beef Services, LLC (PBS) is a privately held, founder-owned contract research organization headquartered at 30182 Pear St, Canton, Missouri, dedicated to providing research and information services to the beef industry. Co-founded by veterinarians Dr. Dan Goehl (University of Missouri-Columbia, 1998) and Dr. Brad White (Kansas State University faculty), PBS combines a working cattle operation with clinical research infrastructure, including roughly 500 acres of rotational-grazing pasture, 490 research pen capacity (seven 70-head and ten 10-head pens), an 800-head drylot for stocker/feeder trials, a 300-head rolling cow herd, and a wet lab with in-house Bovine Viral Diarrhea testing that delivers same-day results. PBS performs GCP-compliant custom research for pharmaceutical and animal health sponsors across the full clinical workflow — trial design, protocol evaluation, field implementation, monitoring, QA, data collection, analysis, and reporting — supplemented by Good Clinical Practice oversight and IACUC-compliant protocols eligible for FDA/USDA pivotal studies, field safety work, and post-approval marketing studies.

The company's product portfolio spans five service lines: PBS Research (custom clinical trials), a Real Time Location System that continuously tracks cattle movement, location, proximity, social interaction, time-in-zone, and bouts to surface subtle pain and wellness-state changes for product evaluation, Stocker Data Management and Cow/Calf Data Management services that ingest producer performance records and produce benchmarking reports, and Private Consultations that deliver herd visits with customized recommendations. PBS serves three customer segments: pharmaceutical and animal health companies (primary) requiring GCP-compliant trials, commercial beef producers including stocker/starter yards, backgrounders, and cow/calf operations (primary) using its data management and consulting offerings, and agricultural product manufacturers (secondary) seeking field validation of feed, supplement, and equipment products.

PBS generates revenue through project-based custom research engagements with pharma and animal health sponsors, recurring data management services for stocker and cow/calf producers (retainer or per-project), and bespoke consultation engagements with beef producers. Distribution is direct and B2B, leveraging relationships with multiple privately owned starter yards, backgrounders, and cow/calf operations for trial implementation, professional veterinary association leadership roles (AABP, AVC, MVMA, Society for Theriogenology) for top-of-funnel visibility, and faculty connections at Kansas State and Mississippi State for research referrals. Operations are anchored in the Midwest US, with no disclosed outside investors, parent company, subsidiaries, or public funding history; the business is operated out of Canton, Missouri and serves a regional Midwest footprint, though the RTLS and data products would be technically portable beyond the region.

Name

Professional Beef Services

Legal name

Professional Beef Services, LLC

Website

https://probeef.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Professional Beef Services is a Canton, Missouri-based contract research and data management firm providing GCP-compliant custom clinical trials, real-time cattle behavior monitoring (RTLS), and stocker/cow-calf data management services to pharmaceutical sponsors, beef producers, and agricultural product manufacturers.

Ownership category

akta.pro rank

Product category

Animal Health Research Services

NAICS

Veterinary Services (541940), Beef Cattle Ranching and Farming, including Feedlots (11211), Beef Cattle Ranching and Farming (112111)

SIC

Services-Commercial Physical & Biological Research (8731), Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700), Services-Medical Laboratories (8071)

akta.pro primary industry

Food Animal (Bovine/Dairy/Beef) Veterinary Services (HLAMABAA)

akta.pro secondary industries

Livestock Performance Monitoring Services (Weighing Programs, BCS, Data Capture) (AFACAEAL), Beef Cattle Grazing & Pasture-Based Operations (AFAEABAG), Diagnostics & Laboratory Coordination (Sample Collection, Lab Liaison, Interpretation) (AFACALAE), Routine On-Farm Veterinary Services (Exams, Treatment, Prescribing) (AFACADAB)

Keywords

• Beef cattle research
• Animal health clinical trials
• Cattle data management
• Stocker production services
• Real time cattle monitoring

Headquarters

HQ city

Canton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Research Services: PBS performs custom clinical research for pharmaceutical and animal health companies. Services include trial design/protocol evaluation, field trial implementation, trial monitoring/QA, data collection/analysis, and trial write-up/reporting. Revenue is generated through project-based engagements tailored to client specifications.
2. Data Management Services: Ongoing data management services for stocker operators and cow/calf producers. Includes production data entry, benchmarking reports, and performance interpretation. Generates recurring revenue through retainer or per-project engagements.
3. Private Consultations: Herds visits and customized recommendations based on herd performance data. These advisory services provide tailored consulting to beef producers.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Professional Beef Services provides custom clinical research services for the beef industry, including trial design, field trial implementation, monitoring/QA, data collection and analysis, and trial write-up, all conducted under Good Clinical Practice guidelines with an in-house BVD lab. The company also runs a Real Time Location System that continuously monitors cattle behavior, movement, proximity, and zone activity to evaluate product effects, and maintains specialized stocker and cow/calf data management systems that benchmark performance for commercial beef producers.

Product overview

Professional Beef Services operates as a research and data management services company serving the beef industry. The core portfolio includes PBS Research (custom clinical research following GCP guidelines with in-house BVD lab), the Real Time Location System (cattle tracking technology for behavior and wellness monitoring), and specialized data management services for both stocker and cow/calf producers. Additional offerings encompass private herd consultations, trial monitoring/QA services, and access to PBS's own research facilities and cattle operations. The company provides a complete chain from research design through implementation using their own functioning starter/research yard, cow/calf herd, and client cattle, enabling projects ranging from intensive small trials to high-volume multi-site studies.

Differentiator

Problem solved

Functional benefit

Products and services

• PBS Research
• Real Time Location System
• Stocker Data Management
• Cow/Calf Data Management
• Private Consultations
• Trial Monitoring and QA/QC

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and major.

• Canton Veterinary CliniccoreStrategic or Co-development PartnerOwned and operated by Dr. Dan Goehl and his wife Rachel. Dan works primarily with progressive large animal producers consisting of stocker/starter yards and cow/calf beef operations. Provides direct connection between veterinary practice and PBS research capabilities.
• Multiple privately owned beef herdsmajorStrategic or Co-development PartnerRelationships with multiple privately owned herds including starter yards, backgrounders, and cow/calf operations. These producers provide variety in animal handling and herd structure, representing typical production settings for research implementation.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• VetMeasure: VetMeasure develops wearable health-monitoring technology for livestock producers focused on automated health and behavior tracking. It overlaps with PBS's RTLS in the cattle behavior and wellness monitoring space but focuses on commercial herd deployment rather than research trials.
• CattleSoft: CattleSoft provides cattle management and record-keeping software for cow/calf and stocker operations, including performance benchmarking. It is a software-only peer to PBS's cow/calf and stocker data management services.

Broad incumbents

• Zoetis (Vetscan, genetics & research services): Zoetis is the largest global animal-health company and a likely customer and indirect peer — its research services and diagnostics offerings overlap with PBS's CRO and BVD lab capabilities, and as a buyer of CRO services Zoetis shapes the demand environment PBS operates in.
• Elanco Animal Health: Elanco is a major animal-health pharmaceutical company with substantial beef and cattle health product lines. It is both a potential CRO customer for PBS and an indirect capability peer through its own research and technical services teams.
• Allflex Livestock Intelligence (Merck Animal Health): Allflex (now part of Merck Animal Health) is a leading provider of livestock identification and monitoring technology, including behavior and location tracking sensors. Its monitoring portfolio addresses the same cattle behavior/measurement problem PBS's RTLS solves, but at a much broader global scale.
• Ceva Animal Health: Ceva is a global animal-health company with significant beef and cattle product portfolios and regularly sponsors CRO-led livestock trials. Comparable to PBS as both a potential sponsor customer and an indirect capability reference for the type of clinical research PBS delivers.

Direct peers

• Midwest Veterinary Services: Midwest Veterinary Services is a contract research organization that conducts livestock and food-animal clinical trials for animal-health and pharmaceutical sponsors. Like PBS, it serves as a specialized beef/swine CRO with regulatory-grade capabilities and on-site research infrastructure.
• StockerHealth: StockerHealth is the data-management platform referenced by PBS for stocker cattle performance benchmarking and is operated in tandem with PBS by Lea Rash. It represents the same stocker-data domain PBS competes and partners with, and is the closest functional peer for PBS's data management line.

Others

• American Association of Bovine Practitioners: The AABP is the leading professional association for bovine veterinarians and a referral/community channel for PBS. It is comparable as an ecosystem participant that shapes PBS's talent pipeline, sponsorship relationships, and producer network.
• Academy of Veterinary Consultants research network: The AVC is the professional society of bovine veterinary consultants in which Dr. Goehl serves as a board director. It functions as an ecosystem and referral channel connecting cattle veterinary practices, sponsors, and research opportunities — comparable to PBS as part of the same professional network that generates its deal flow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Professional Beef Services