What Midwest Veterinary Service does

Midwest Veterinary Service (dba "Midwest Vet") is a privately-held, U.S. direct-to-consumer distributor of veterinary pharmaceuticals, animal-health products, and livestock-management supplies, operating through a single Shopify-powered e-commerce storefront at midwest.vet. The Watertown, South Dakota-headquartered company ships from one facility via USPS, UPS, and FedEx to addresses across the United States, with free standard shipping on orders over $75 and a Midwest Match Price Guarantee that explicitly matches competitor pricing on identical SKUs. Order intake is web-first, supplemented by phone (1-800-658-3537) and email ([email protected]), with phone and email additionally used for custom laser-engraved Ritchey tag orders. For prescription-only items the company runs a prescription-verification workflow, contacting veterinarians directly on the customer's behalf or accepting faxed/mailed prescriptions.

The catalog is broad: ten-plus collection pages span vaccines, antibiotics/therapeutics, dewormers, growth implants, external parasiticides, identification (ear tags and Allflex applicators), reproduction (Eazi-Breed CIDR inserts), dairy health, nutraceuticals, and equipment, with product breadth drawn from major animal-health manufacturers including Zoetis, Merck Animal Health, Boehringer Ingelheim Animal Health (BIVI), Elanco, Bimeda, Endovac, Fera Diagnostics, Sterling Technology, and Vetericyn. Pricing is per-unit with bulk/variant tiers (examples: Safe-Guard Suspension 125 mL at $33.99 to 1 Gallon at $456.99; Revalor-XH implants at $950+). The storefront is organized by operation type (Cow/Calf, Feedlot/Grow Yard, Dairy, Sheep/Goat, Backyard Farm / Companion Animal) so producers can navigate by production model.

The business model is straightforward retail distribution: revenue is earned on product sales (one-time transactions at published retail prices, primarily USD) to fragmented small and mid-sized buyers — commercial cow/calf, feedlot, and dairy operations as primary segments, with sheep/goat producers and hobby/backyard farms as secondary segments. No subscription, marketplace, retail-storefront, or B2B-enterprise sales motion is disclosed. The company is owner-operated, with no disclosed venture capital or private-equity backing, no acquired subsidiaries, and a single contact-of-record (Chris Bartelt, [email protected]) suggesting a flat organization consistent with an 11-50 employee count.

Name

Midwest Veterinary Service

Legal name

Midwest Veterinary Service

Website

https://midwest.vet

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Midwest Veterinary Service (Midwest Vet) is a U.S. online distributor selling veterinary pharmaceuticals, animal-health products, and livestock supplies from a single Shopify storefront, serving commercial cow/calf, feedlot, dairy, sheep/goat, and backyard-farm operators via direct shipping.

Ownership category

akta.pro rank

Product category

Veterinary Pharmaceuticals & Supplies

NAICS

Support Activities for Animal Production (1152)

SIC

Wholesale-Farm Product Raw Materials (5150), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Veterinary Distributor Value-Added Services (3PL, Cold Chain, Returns) (HLAMAIAG)

akta.pro secondary industry

Pharmacy, Biologics & Veterinary Supply Dispensing (Farm Animal) (AFACADAM)

Keywords

• Veterinary pharmaceuticals
• Livestock health products
• Animal health supplies
• Veterinary e-commerce
• Production animal medicine

Headquarters

HQ city

Watertown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (B2C E-commerce): Midwest Veterinary Service generates revenue through the direct sale of veterinary pharmaceuticals, vaccines, dewormers, antibiotics, implants, identification tags, equipment, and animal health supplies to livestock producers, farmers, and backyard animal owners via its e-commerce storefront. Products are sold at set retail prices with per-unit and bulk/variant pricing (e.g., different sizes, dose counts). The company also offers a Midwest Match Price Guarantee, matching competitor pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Midwest Veterinary Service operates a direct-to-consumer online retail storefront at midwest.vet, selling veterinary pharmaceuticals, vaccines, antibiotics, dewormers, growth implants, identification tags, reproduction aids, and livestock equipment from major animal health brands. The company targets U.S. livestock producers across cow/calf, feedlot, dairy, and small ruminant operations, and provides prescription verification support and a price-match guarantee.

Product overview

Midwest Veterinary Service operates an e-commerce platform (midwest.vet) selling veterinary supplies, pharmaceuticals, and equipment for livestock and companion animals. The offering is a single unified online retail store organized into multiple product categories rather than a platform-plus-modules architecture. The core product categories include Vaccines (featuring brands like Bovilis, Bovi-Shield, Pyramid, Vision, and Covexin), Antibiotics/Therapeutics (including Oxytetracycline, Draxxin, Tylan, Dexamethasone), Dewormers (Safe-Guard, Noromectin, Ivermectin, Valcor, Cydectin), Implants (Revalor, Synovex, Ralgro), External Parasites (Ultra Boss, Permectrin), Identification (Y-Tag ear tags), Reproduction (Eazi-Breed CIDR), Dairy Health, Nutraceuticals, and Equipment/Supplies. The store features products from major animal health brands including Zoetis, Merck Animal Health, Boehringer Ingelheim Animal Health (BIVI), and Elanco. Additional offerings include Custom Ritchey Tags for personalized livestock identification, Production Animal Services, Companion Animal Services, and the Midwest Match Price Guarantee program.

Differentiator

Problem solved

Functional benefit

Products and services

• Vaccines

Quantifiable outcome

• Free standard shipping on orders over $75

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• ZoetiscoreOthersZoetis is a major supplier of animal health products featured prominently in Midwest Veterinary Service's product catalog, including Resorb Electrolyte, Bovi-Shield Gold vaccines, and other Zoetis-branded products sold through the midwest.vet storefront.
• Merck Animal HealthcoreOthersMerck Animal Health products are prominently featured in the Midwest Veterinary Service catalog, including Safe-Guard Dewormer and other Merck-branded animal health products.
• Boehringer Ingelheim Animal Health (BIVI)coreOthersBoehringer Ingelheim Animal Health (BIVI) products are featured in the Midwest Veterinary Service catalog, including the Bovilis vaccine line and other BIVI-branded animal health products.
• Elanco Animal HealthcoreOthersElanco Animal Health products including Bovine Pili Shield + C Cattle Vaccine are sold through the Midwest Veterinary Service storefront.
• BimedaminorOthersBimeda products such as Tauramox (Moxidectin) Injectable Solution are listed in the Midwest Veterinary Service catalog.
• EndovacminorOthersEndovac animal health products are featured among the brand logos displayed on the Midwest Veterinary Service website.
• ShopifycoreTechnology or IntegrationMidwest Veterinary Service's e-commerce storefront is powered by Shopify. The Privacy Policy notes that the store is hosted by Shopify, which collects and processes personal information about customers' access and use of the Services. Shopify enables the shopping experience, payment processing, and data analytics for the store.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• QC Supply: Livestock-focused distributor selling animal health products, identification, and farm equipment to producers. Comparable target customer (livestock operations) and SKU overlap in implants, identification, and parasite control.
• Jeffers Pet & Animal Supply: Long-standing catalog and online retailer of livestock, equine, and pet health supplies with comparable Rx verification workflows and multi-brand catalog structure targeting small and mid-size producers.
• PBS Animal Health: US retailer of animal health supplies, vaccines, and livestock equipment serving producers and veterinarians. Comparable in target customer, SKU mix, and reliance on prescription fulfillment as a service differentiator.
• Valley Vet Supply: One of the largest US direct-to-producer online retailers of livestock veterinary supplies, vaccines, and farm equipment. Closely comparable in product breadth, target customer (cow/calf, dairy, equine, small ruminant), and prescription-handling model.
• KV Supply (KVS / KV Vet Supply): Online and catalog distributor of livestock, pet, and farm supplies with a similar operation-based segmentation approach. Comparable in GTM (DTC e-commerce plus catalog/phone) and assortment of vaccines, dewormers, and equipment.
• Revival Animal Health: Online retailer of animal health supplies, vaccines, and pharmacy products for livestock and companion animals. Comparable prescription-handling workflow and producer-focused pricing positioning.

Broad incumbents

• Chewy: Large US online pet and animal supplies retailer. Overlaps on e-commerce scale, pharmacy/Rx operations, and animal health category but is concentrated on companion animals rather than livestock production.
• Tractor Supply Co. Large US rural-lifestyle retailer carrying livestock health, animal ID, and farm supply products. Overlaps on category and target customer (livestock producers) but competes through a 2,000+ store omnichannel footprint rather than a pure e-commerce model.

Others

• Allflex Livestock Intelligence (MSD Animal Health): Manufacturer of livestock identification tags and equipment that Midwest Vet resells (Y-Tag applicators, Allflex syringes). Comparable as a supplier/ecosystem participant and as a reference point for livestock ID category economics.
• CattleMax: Software provider for cattle record-keeping and herd management used by the same cow/calf and feedlot producers Midwest Vet serves. Adjacent ecosystem player that could be a partnership or channel partner rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MidwestVetService
• LinkedInlinkedin.com/company/midwest-veterinary-service

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midwest Veterinary Service