What Finance House Group does

Finance House Group is a privately held Australian non-bank lending business founded in 2000, headquartered in Perth. According to its firmographic profile, the company specializes in three lending verticals: residential lending, property investment lending, and commercial lending. This positions it as a diversified specialty lender serving both individual borrowers (homeowners and property investors) and commercial clients requiring business finance. The company operates with a small headcount of 11-50 employees, consistent with a boutique or mid-market non-bank lender rather than a high-volume retail mortgage originator.

The company's website is fhg.net.au, which at the time of source aggregation returned only a verification/loading page rather than substantive product, pricing, or technology information. As a result, the underlying loan origination platform, credit decisioning process, distribution model (broker channel vs. direct), and fee/interest revenue mechanics cannot be confirmed from the input data. No products, technology stack, integrations, partnerships, customer logos, or management team details were captured in the available sources. The legal name is recorded as Finance House Group, and no parent company, subsidiaries, or DBA names were identified.

The business model is inferred to follow standard non-bank lending economics: earning net interest margin on funded loans and/or origination/processing fees, with funding sourced from wholesale or securitization markets rather than retail deposits. However, no pricing model, fee schedule, loan book size, or funding arrangements are disclosed. The 25-year operating history and continued private ownership suggest a stable but small-scale operation with no recent public signals of expansion, fundraising, or strategic repositioning.

Name

Finance House Group

Legal name

Finance House Group

Website

https://fhg.net.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Finance House Group is a privately held Perth-based Australian non-bank lender founded in 2000, offering residential, property investment, and commercial loans with a small 11-50 employee team.

Ownership category

akta.pro rank

Product category

Non-Bank Lending

NAICS

Nondepository Credit Intermediation (5222)

SIC

Mortgage Bankers & Loan Correspondents (6162), Loan Brokers (6163)

akta.pro primary industry

SME Commercial Real Estate (CRE) Lending (FSABABAG)

akta.pro secondary industry

Real Estate / Property-Backed Marketplace Lending (Non-mortgage) (FSAKAHAG)

Keywords

• Residential lending
• Property investment loans
• Commercial lending
• Non-bank lending
• Mortgage services

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Core offering

Finance House Group is an Australian non-bank lender that originates and services residential loans, property investment loans, and commercial loans. The company provides credit products to individual borrowers and businesses seeking property-related and commercial financing, operating from Perth, Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Lending Home loans for individual borrowers seeking to purchase or refinance residential property in Australia. Targeted at consumers who may not meet standard bank lending criteria, including self-employed applicants.
• Property Investment Lending Loans for individual and entity borrowers purchasing or refinancing investment properties. Provides financing solutions for property investors who require flexible non-bank lending options.
• Commercial Lending Loans for businesses and commercial borrowers, including commercial property finance and general business lending. Serves mid-market commercial clients requiring flexible non-bank credit facilities.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Resimac: Australian non-bank lender originating residential, investment, and commercial mortgages. Directly comparable as a non-depository property lender competing for similar borrowers and broker channels.
• Firstmac: Australian non-bank mortgage lender and RMBS issuer with a portfolio spanning residential and investment property loans. Comparable as a non-depository specialist in property credit.
• Pepper Money: Australian non-bank lender active in residential, investment, and commercial property credit. Closely aligned with Finance House Group's specialist property-lending focus and broker-distribution model.
• Thinktank: Australian non-bank commercial property lender active in SME and self-managed super fund segments. Comparable to Finance House Group's commercial lending vertical.
• Liberty Financial: Major Australian non-bank lender offering residential, investment, and commercial finance. Comparable in product mix and target customer (self-employed, investor, and SME borrowers underserved by majors).
• Bluestone Mortgages: Non-bank lender focused on residential and investment property mortgages in Australia, typically serving borrowers who fall outside major-bank criteria. Overlaps with Finance House Group's residential and investment lending verticals.
• La Trobe Financial: Non-bank lender offering residential, investment property, and commercial loans, including through wholesale channels. Highly comparable product set and credit-niche positioning.

Emerging players

• Mortgage Ezy: Smaller Australian non-bank lender focused on residential and investment property loans. Comparable in niche non-bank positioning, though narrower in product breadth than Finance House Group.

Broad incumbents

• AFG (Australian Finance Group): Largest Australian mortgage aggregator and white-label lender. Comparable as a competitor in the non-major lending channel that funds through wholesale and capital-markets arrangements.
• ANZ (residential & commercial lending divisions): Major Australian bank with large residential, investment, and commercial property lending franchises. Sets the competitive baseline for pricing, product, and risk standards against which non-bank specialists like Finance House Group compete.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finance House Group