Landquart Fashion Outlet

What Landquart Fashion Outlet does

Landquart Fashion Outlet is a privately held physical fashion outlet center located in Landquart, Switzerland, at Alpenblick 5, operating under the pan-European outlet operator VIA Outlets. The center aggregates over 160 premium brand tenants — spanning luxury and contemporary fashion (Tommy Hilfiger, Michael Kors, Coach, Marc Cain, Corneliani, Furla), outdoor and sportswear (Arc'teryx, Odlo, Adidas, Salomon, HOKA, Birkenstock, The North Face), and beauty (L'Oréal, The Cosmetics Company Store) — and operates seven days per week as a regional shopping destination for style-conscious Swiss and international consumers. Supporting infrastructure includes on-site food and beverage tenants (Five Guys, Subway, All about Crêpe, Hot Biron, Kägi), digital in-center maps, a mobile app for the Fashion Club loyalty program, and geo-fenced location-based notifications for members.

The business model is anchored on retail tenancy: the center monetizes via lease rents and sales-based commissions from its 160+ brand tenants, supplemented by food and beverage rental income, gift card programs, and loyalty-driven repeat visitation. The Fashion Club loyalty program (5% credit on purchases, redeemable for up to 25% off future purchases, plus member-only deals, private sales, and birthday gifts) is the primary engagement and retention mechanism. Go-to-market is direct-to-consumer via the physical destination, amplified by a SBB RailAway partnership that offers up to 50% off train travel to the center and tiered gift card incentives across the summer season, alongside seasonal promotional events such as the Summer Sale 2026 (up to 70% off selected items).

The company is privately held with no disclosed funding rounds, M&A activity, or executive leadership changes; revenue and employee compensation details are not publicly disclosed. Its operating geography is concentrated in Switzerland, with tourist catchment extending into neighboring European markets through the SBB RailAway sustainable-travel partnership.

Name

Landquart Fashion Outlet

Legal name

Landquart Fashion Outlet

Website

https://landquartfashionoutlet.ch

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Landquart Fashion Outlet is a privately held Swiss outlet center in Landquart operated under VIA Outlets, hosting 160+ premium fashion, outdoor, and beauty brand tenants alongside food and beverage outlets. It serves style-conscious Swiss and international consumers seeking discounted premium brands, supported by its Fashion Club loyalty program and SBB RailAway travel partnership.

Ownership category

akta.pro rank

Product category

Outlet Shopping Center

NAICS

General Merchandise Retailers (455)

akta.pro primary industry

Mid-Tier Department Stores (Apparel-Led) (CRAGACAB)

Keywords

• Outlet shopping center
• Premium fashion brands
• Discount retail
• Loyalty program
• Fashion outlet mall

Headquarters

HQ city

Landquart

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Tenant Rent and Commissions: Landquart Fashion Outlet operates as a shopping center, generating revenue by leasing retail space to over 160 premium brands. The outlet functions as a multi-brand retail destination offering discounted prices.
2. Fashion Club Membership: Loyalty program generating repeat customer visits and engagement. Members earn 5% credit on purchases and receive exclusive access to private sales and member-only promotions.
3. Food & Beverage: On-site restaurants and cafes including All about Crêpe, Five Guys, Subway, and Hot Biron generating food service revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Landquart Fashion Outlet is a physical outlet shopping center hosting over 160 premium fashion and lifestyle brands, offering discounted outlet pricing with seasonal sales of up to 70% off. The center operates 7 days per week and is complemented by the Fashion Club loyalty program that rewards members with 5% credit on purchases, redeemable for up to 25% future discount, plus on-site food and beverage outlets and gift card services.

Product overview

Landquart Fashion Outlet is a fashion retail outlet mall offering over 160 premium brands at outlet prices, operating 7 days per week. The company provides a unified shopping destination combining fashion retail with dining options, supported by its Fashion Club loyalty program that delivers 5% credit rewards and exclusive member benefits. Additional services include gift cards and food & beverage outlets. Brands represented include luxury and premium fashion labels such as Tommy Hilfiger, Michael Kors, Coach, Marc Cain, Corneliani, Arc'teryx, and outdoor/sports brands like Odlo, Adidas, and The North Face, as well as beauty brands like L'Oréal and The Cosmetics Company Store.

Differentiator

Problem solved

Functional benefit

Brands

• Fashion Club: The loyalty program of Landquart Fashion Outlet offering 5% credit on purchases, exclusive member-only deals, birthday gifts, invitations to exclusive events, and rewards at participating restaurants.

Products and services

• Fashion Club

Quantifiable outcome

• Up to 70% off selected items during Summer Sale 2026
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• SBB RailAwaycoreGTM or Marketing Partner · 1 June 2026SBB RailAway partnership offers sustainable travel to Landquart Fashion Outlet with up to 50% discount on train journeys. In July, customers receive 30% discount on CHF 30 gift cards. August features 50% train discount plus gift card offers. September includes 30% gift card discounts. The partnership attracts environmentally conscious Swiss and international tourists.
• VIA OutletscoreStrategic or Co-development PartnerVIA Outlets is the pan-European operator of fashion outlets managing Landquart Fashion Outlet. The company provides ethical and sustainable business practices, maintains compliance standards, and operates an external complaints process. VIA Outlets connects Landquart with other European outlet centers.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Wertheim Village: Wertheim Village is a Value Retail outlet shopping destination in northern Bavaria, Germany. It is a regional peer operating the same outlet village concept as Landquart but in the German market.
• Fidenza Village: Fidenza Village is a Value Retail outlet shopping destination near Milan, Italy. It is a regional peer offering the same multi-brand premium outlet experience to Italian and international shoppers.
• Ingolstadt Village: Ingolstadt Village is a Value Retail outlet shopping destination near Munich, Germany. It is a regional peer operating in the same outlet village concept but serving the southern German market.
• Designer Outlet Parndorf: Designer Outlet Parndorf is a major McArthurGlen outlet center near Vienna, Austria. It is a regional peer operating the same premium brand outlet concept but serving Austrian and Eastern European markets rather than Switzerland.
• Serravalle Designer Outlet: Serravalle Designer Outlet is one of Europe's largest McArthurGlen outlet centers in northern Italy. It is a regional peer operating the same outlet destination format but serving Italian shoppers and Mediterranean tourism.
• La Vallée Village: La Vallée Village is a Value Retail outlet shopping destination near Paris, France. It is a regional peer operating the same outlet village format but serving French and Parisian tourist traffic.

Emerging players

• The Outnet: The Outnet is an online off-price fashion retailer offering discounted designer apparel. It is a digital-channel emerging player competing with Landquart for the same value-conscious fashion consumer through a pure e-commerce model.

Direct peers

• FoxTown: FoxTown is a major multi-brand fashion outlet center in Mendrisio, Switzerland near the Italian border. It is the closest direct peer, operating the identical outlet destination format with discount pricing on 160+ premium and luxury brands, serving overlapping Swiss and cross-border bargain-hunter segments.

Broad incumbents

• The Bicester Collection: The Bicester Collection (formerly Value Retail) operates luxury outlet villages across Europe featuring premium and luxury brands. It is a broad incumbent peer in the same outlet shopping space, positioned slightly more luxury-tier than Landquart.
• McArthurGlen Designer Outlets: McArthurGlen is Europe's largest owner, developer, and manager of designer outlets, operating 22+ premium centers across Europe. It is a broad incumbent peer competing in the same outlet destination space but at substantially larger portfolio scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landquart Fashion Outlet