What Fuller Gilbert & Company does

Fuller Gilbert & Company is an independent London estate agency founded in 2001 that operates two physical branches: 95 High Street in Wimbledon Village and 38-40 Gloucester Road in South Kensington. The firm delivers residential sales, residential lettings, commercial property sales and lettings, property management, acquisitions, off-market opportunities, valuations, finance referrals, international and domestic re-location, and virtual staging services, alongside a dedicated Fuller Gilbert Private Office (FGPO) concierge service for ultra-high-net-worth individuals, celebrities, and sports clients requiring discretion.

The business model is transaction-fee driven across its core services, with residual fee income from ongoing residential property management. Customer segments span individual buyers, sellers, landlords, tenants, commercial investors, and HNW clients; no single named-customer logos are disclosed, and customer relationships are diversified across many individual property transactions. The company makes money on each completed sale and letting rather than through recurring SaaS or subscription revenue, which keeps revenue lumpy and tied to London housing market volume and pricing.

The technology stack is conventional: a property listing website with active syndication to the three major UK property portals (Rightmove, Zoopla, OnTheMarket), plus ancillary compliance integrations such as Propertymark CMP membership, The Property Ombudsman (TPO) registration, and the Tenancy Deposit Scheme (TDS). No proprietary technology, AI/ML capabilities, APIs, or app products were identified. The firm relies on local expertise, branch presence, and client referrals as its principal sources of differentiation, with an active blog and 2025 social events program supplementing portal-driven lead generation.

Name

Fuller Gilbert & Company

Legal name

Fuller Gilbert & Company

Website

https://fullergilbert.co.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Fuller Gilbert & Company is an independent London estate agent founded in 2001, operating two branches in Wimbledon Village and South Kensington, delivering residential sales, lettings, commercial property services, and a Private Office service for high-net-worth clients.

Ownership category

akta.pro rank

Product category

Real Estate Agency Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131), Offices of Real Estate Appraisers (53132)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Special Purpose & Alternative Asset Brokerage (BPAJABAH)

akta.pro secondary industries

Real Estate Transaction Advisory & Due Diligence (FSAEAJAJ), Estate, Gift & Trust Valuation (BPAHANAL)

Keywords

• Residential property sales
• Residential lettings services
• Commercial property agency
• Property valuation services
• Private property office

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Sales Commission: Commission-based fees on residential property sales. Agents handle the full sales process from valuation through to completion.
2. Residential Lettings Fees: Fees charged for rental property listings, tenant placement, and ongoing property management services.
3. Commercial Property Services: Commercial sales and lettings services for commercial properties including development opportunities and investment assets.
4. Private Office Services: Premium concierge-level property services for high net worth individuals, celebrities, and sports clients including property acquisition, asset management, and custom property creation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Fuller Gilbert & Company is an independent estate agent providing residential property sales, residential lettings, and commercial property services across premium London markets, alongside valuations, acquisitions, and a dedicated Private Office (FGPO) for ultra-high-net-worth clients. The company operates two physical branches in Wimbledon Village and South Kensington, offering full transaction support from initial valuation through to completion.

Product overview

Fuller Gilbert & Company is an independent estate agent offering a comprehensive suite of property services. The company operates as a single unified service model rather than a modular platform, providing residential sales, residential lettings, commercial property services, and specialized offerings including the Private Office (FGPO) for high-net-worth clients. Core services span property sales and lettings, while supporting services include valuations, finance referrals, virtual staging, and relocation assistance. The company maintains physical branches in Wimbledon Village and South Kensington serving the London property market.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Sales Estate agent services for buying and selling residential properties, including property listings, viewings, negotiations, and sales progression across the London market.
• Residential Lettings Rental property services including tenant finding, viewings, referencing, and tenancy management for both landlords and tenants.
• Commercial Property Services Commercial real estate services covering sales, lettings, and management of commercial properties including offices, retail, and industrial spaces.
• Valuations and Appraisals Professional property valuation services to determine current market values for sales, mortgages, or inheritance purposes.
• Acquisitions Property search and acquisition services for clients looking to purchase properties, including off-market opportunities.
• Fuller Gilbert Private Office (FGPO) Exclusive concierge-level property service for ultra-high-net-worth individuals, celebrities, and sports clients requiring discretion and personalized assistance with property acquisition, disposal, and asset management.
• New Builds Specialized services for new build property transactions, including sales and marketing of newly constructed residential developments.
• Property Management Full property management services for landlords including tenant management, maintenance coordination, and rent collection.
• Off Market Properties Access to exclusive off-market property opportunities not publicly listed, serving clients seeking discreet transactions.
• Finance Mortgage and property finance referral services connecting clients with financial institutions and mortgage brokers.
• International and Domestic Relocation Relocation services for individuals and families moving to or from the Wimbledon and South Kensington areas.
• Virtual Staging Digital property staging services using technology to virtually furnish and decorate properties for marketing purposes.

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• RightmovecoreChannel Partner/ Reseller/ DistributorProperty portal listing partnership. Fuller Gilbert lists all residential, commercial, and rental properties on Rightmove, one of the UK's largest property websites, reaching millions of potential buyers and tenants.
• ZooplacoreChannel Partner/ Reseller/ DistributorProperty portal listing partnership. Properties listed on Zoopla to reach the platform's extensive user base of property seekers.
• OnTheMarketminorChannel Partner/ Reseller/ DistributorProperty portal listing partnership. Additional channel for property listings to reach OnTheMarket's property seeker audience.
• NAEA PropertymarkcoreOthersIndustry membership association for estate agents. NAEA Propertymark provides professional standards, training, and representation for estate agents in the UK.
• The Property Ombudsman (TPO)coreOthersIndependent government-approved scheme for consumer redress. TPO provides dispute resolution services for property-related complaints.
• Tenancy Deposit Scheme (TDS)coreOthersGovernment-approved tenancy deposit protection scheme. TDS safeguards tenant deposits and resolves disputes between landlords and tenants.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Strutt & Parker: Premium UK estate agency with a strong London and country houses offering. Competes with Fuller Gilbert on prime London sales and with Fuller Gilbert's New Builds and country-relocation-adjacent mandates.
• Winkworth: Franchised UK estate agency network with a long-standing Wimbledon Village presence. Competes directly with Fuller Gilbert in mid-to-upper market Wimbledon sales and lettings, with a comparable independent/owner-operated feel.
• Chestertons: London-centric estate agency with strong presence in Chelsea, South Kensington, and other prime postcodes. Operates a similar boutique-to-mid-tier sales/lettings model and competes for the same vendor and landlord mandates.
• Carter Jonas: UK-wide property consultancy with established London residential sales, lettings, and valuation practices. Comparable to Fuller Gilbert across residential agency, valuations, and commercial advisory lines.
• Foxtons: London-focused estate agency with deep coverage of South Kensington and Wimbledon. Directly competes on residential sales, lettings, and property management, with a heavier marketing and technology spend than Fuller Gilbert.
• Marsh & Parsons: London-focused estate agency with extensive South Kensington, Chelsea, and Wimbledon coverage. Directly comparable boutique-style sales and lettings competitor with similar pricing tier and target demographic.
• Knight Frank: Global real estate agency with significant London prime residential and commercial brokerage operations. Directly competes with Fuller Gilbert in prime South Kensington/Wimbledon stock, particularly at the high-value end where FGPO also operates.
• Savills: International real estate services firm with extensive London residential sales, lettings, and property management offerings. Competes head-to-head in Wimbledon, South Kensington, and across prime central London.
• John D Wood & Co: Long-established London prime residential agency covering Chelsea, South Kensington, and the West London prime market. Direct competitor for higher-value mandates in the same geographies as Fuller Gilbert.
• Hamptons: National estate agency with a particularly strong London and country sales/lettings presence. Competes for the same mid-to-prime residential mandates and offers property management at scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/fuller_gilbert
• Facebookfacebook.com/FullerGilbertCo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fuller Gilbert & Company