Fotoprofi
Fotoprofi is a German photography equipment retailer operating 8 physical stores in Baden-Württemberg and a nationwide e-commerce platform, serving both professional photographers and hobbyists with cameras, lenses, video gear, lighting, accessories, and related services such as printing, film development, and digitization.
- Company typePrivate
- Founded2018
- HeadquartersTübingen, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Fotoprofi does
Fotoprofi is a German photography equipment retailer operating an omnichannel model that combines 8 physical retail locations in Baden-Württemberg with a nationwide e-commerce platform serving all of Germany. Founded in 2018 and led by Managing Director Christof Bergmann, the company is headquartered in Ulm (Münsterplatz 46) according to its own office directory, with stores in Tübingen, Ludwigsburg, Esslingen, Freiburg, Stuttgart, and Karlsruhe, and 11-50 employees. The catalog spans system cameras (Canon R, Sony E/FE, Nikon Z, Fujifilm X, L-Mount, Leica M/S, MFT), DSLR cameras, compact, instant, and analog cameras, lenses across all major mounts, video equipment, drones, studio and on-camera lighting, tripods, gimbals, bags, memory cards, filters, audio gear, binoculars, and film. Brand partnerships cover more than 22 manufacturers including Canon, Sony, Nikon, Fujifilm, Leica, DJI, Profoto, Godox, Blackmagic Design, Atomos, Sigma, Tamron, SmallRig, and Zeiss, and pricing spans from approximately €10 for accessories to over €6,590 for high-end camera bodies.
The business extends well beyond product resale into a portfolio of services and content: Bildmanufaktur custom photo products (photobooks, wall art, prints, calendars), media digitization (photo, negative, slide, video cassette, 8mm transfer), film development, professional sensor cleaning, in-store photo studios (passport, portrait, wedding), a used equipment category with trade-in/buy-back, the FOTOPROFI Magazin digital photography publication, FOTOPROFI Akademie workshops and expert days, and a mobile app on iOS and Android. Revenue is generated primarily through one-time product sales with a pay-as-you-go model, supplemented by service fees and manufacturer cashback promotions. Distribution is dual-channel: in-store consultation and equipment testing at 8 locations with extended retail hours, and a nationwide online store offering free shipping for orders over €39 and a 14-day return policy. Marketing combines email/newsletter, the FOTOPROFI app, content marketing via the magazine, events, and manufacturer cashback campaigns. The company operates as a private, independent retailer with no disclosed parent company, external investors, or subsidiary structure in the source data.
Fotoprofi firmographics
Firmographics- Name
- Fotoprofi
- Legal name
- Fotoprofi
- Website
- https://fotoprofi.de
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fotoprofi is a German photography equipment retailer operating 8 physical stores in Baden-Württemberg and a nationwide e-commerce platform, serving both professional photographers and hobbyists with cameras, lenses, video gear, lighting, accessories, and related services such as printing, film development, and digitization.
- Ownership category
- akta.pro rank
Fotoprofi industry classification
Industry- Product category
- Photography Equipment Retail
- NAICS
- Photographic Services (54192)
- SIC
- Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Camera & Lens Retail (Photo Cameras, Lenses & Optical Accessories) (CRACAHAA)
- akta.pro secondary industries
- Lighting & Studio Equipment Retail (Flash, Continuous, Modifiers, Backdrops) (CRACAHAF), Video Camera & Production Gear Retail (Camcorders, Cinema Cameras, Rigs) (CRACAHAB), Fixed-Lens Cameras (Compact, Bridge & 360 Cameras) (CRACAPAB)
Keywords
Where Fotoprofi is headquartered
LocationHeadquarters
- HQ city
- Tübingen
- HQ country
- Germany
- HQ region
- Europe
Offices8 records
Markets served
Fotoprofi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: One-time product sales through physical retail stores and e-commerce platform. Product categories include cameras, lenses, video equipment, accessories, lighting, memory cards, bags, and photography equipment from major brands. The company also generates revenue through services including film development, sensor cleaning, repairs, and digitization services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Fotoprofi product offering
Product offeringCore offering
Fotoprofi is a German specialty photography retailer that sells new and used cameras, lenses, video equipment, lighting, tripods, gimbals, audio gear, memory cards, bags, and accessories from brands such as Canon, Sony, Nikon, Fujifilm, Leica, and DJI, through 8 physical stores in Baden-Württemberg and a nationwide e-commerce platform. The company also provides in-house services including film development, sensor cleaning, repairs, media digitization, custom photo printing, and professional photo studio sessions.
Product overview
Fotoprofi is a German photography equipment retailer with 8 retail locations in Baden-Württemberg and nationwide shipping. The company operates as both an e-commerce platform and physical store chain, offering an extensive portfolio of photography equipment across multiple product categories. Core offerings include system cameras (Canon R, Fujifilm X, L-Mount, Leica, Nikon Z, Sony E/FE), DSLR cameras (Canon EF/EF-S, Nikon DX/FX), compact cameras, instant cameras (Fujifilm Instax, Leica SOFORT, Polaroid), and lenses across all major mounts. The business extends to video equipment (HighEnd video, camcorders, 360 cameras, drones, action cams), studio lighting equipment (strobes, LEDs, modifiers), camera stabilization (tripods, gimbals, steadycams), and professional audio gear. Supporting products include bags, memory cards, batteries, filters, backgrounds, and accessories. Beyond retail, Fotoprofi provides services including photo printing products (photobooks, wall art, posters, calendars), media digitization (film scanning, video conversion), film development, sensor cleaning, and photo studio sessions. The company also offers used equipment sales with trade-in programs, runs a photography magazine, and provides workshops. The business operates 8 physical locations across Ulm, Tübingen, Ludwigsburg, Esslingen, Freiburg, Stuttgart, and Karlsruhe.
Differentiator
Problem solved
Functional benefit
Products and services
- System Cameras (Systemkameras) Interchangeable-lens system cameras across Canon R, Fujifilm X, L-Mount, Leica M, Leica S, MFT, Nikon Z, Sony E, and Sony FE mount systems, sold to enthusiast and professional photographers.
- DSLR Cameras (Spiegelreflex) Digital single-lens reflex cameras including Canon EF, Canon EF-S, Nikon DX, and Nikon FX mount systems, targeting traditional DSLR users.
- Compact Cameras (Kompaktkameras) Point-and-shoot compact cameras categorized by use case into beginner, superzoom, bridge, outdoor, and high-end models.
- Instant Cameras (Sofortbildkameras) Instant film cameras including Leica SOFORT, Fujifilm Instax (Mini, Square, Wide), Canon Z, and Polaroid models, sold to hobbyists and gift buyers.
- Lenses (Objektive) Camera lenses across mounts including Canon EF/EF-S/RF/RF-S, Fujifilm GF/X, Hasselblad XCD, L-Mount, Leica M/S, MFT, Nikon DX/FX/Z, Pentax K, Sony A/E/FE, DJI DL, Novoflex, and M42.
- Video Equipment Professional video equipment including high-end video cameras, camcorders, 360-degree cameras, drones and multikopters, action cameras, and wildlife cameras.
- Tripods and Tripod Heads (Stative & Stativ-Köpfe) Camera support equipment including tripods (three-leg, monopods, mini), tripod heads (fluid, ball, geared, panorama systems), quick-release bases, and tripod accessories.
- Gimbals and Steadycams Electronic gimbals and mechanical steadycams for smooth video capture, used by videographers and content creators.
- Camera Bags and Backpacks (Taschen und Rucksäcke) Camera bags, backpacks, cases, soft wraps, hard cases, trolleys, underwater housings, and accessory pouches.
- Studio Flashes and Lighting (Studio-Blitze & Licht) Professional lighting equipment including studio flashes, LED panels, light modifiers, light stands, mini studios, and reflectors.
- Camera Flashes and On-Camera Light (Kamera-Blitze & Licht) Speedlights and on-camera lighting including system flashes for Canon, Fujifilm, Leica, MFT, Nikon, Pentax, Sony, and universal mounts, plus macro flashes, LED panels, and flash triggers.
- Memory Cards (Speicherkarten) Storage media including SD, MicroSD, CFexpress Type A/B, CF, and CFast cards from SanDisk, Sony, Lexar, Wise, and Angelbird.
- Binoculars and Optics (Ferngläser) Optical instruments including binoculars, monoculars, spotting scopes, and range finders for nature and outdoor use.
- Analog Film (Filme) Analog film stocks including 35mm (color negative, black and white), medium format 120, and instant film for analog photographers.
- Photo Printers (Drucker) Photo printers including instant printers and inkjet printers with associated paper and ink supplies.
- Custom Photo Products (Bildmanufaktur) Custom photo products and printing services including photo books, photo prints, posters, calendars, photo cards, wall art (acrylic glass, canvas, Alu-Dibond), and photo gifts.
- Media Digitization Services (Digitalisierungen) Media digitization services including video cassette conversion, 8mm film transfer, photo album scanning, photo scanning, negative scanning, and slide scanning.
- Film Development (Filmentwicklung) Analog film development and processing services for 35mm, medium format, and other film stocks.
- Sensor Cleaning (Sensorreinigung) Professional camera sensor cleaning service for interchangeable-lens cameras.
- Photo Studio Services (Foto-Studios) Professional photography studio services including passport photos, portrait photography, family sessions, pregnancy photos, baby photos, and wedding photography.
- Used Photography Equipment (Gebraucht) Pre-owned photography equipment including used compact, system, and DSLR cameras, lenses, video gear, binoculars, and accessories, plus trade-in and buy-back services.
- Camera Filters (Filter) Camera filters including screw-on filters (polarizing, UV, ND), rectangular slot-in filters and holders, filter adapters, and specialty filters.
- Photography Backgrounds (Hintergründe) Photography backgrounds including paper backgrounds, background support systems, plastic, vinyl, velvet, fabric, and background accessories.
- Audio Equipment Audio recording equipment including microphones, recording devices, headphones, windshields, audio cables, and audio accessories for video and podcast production.
- Mobile Photography Accessories (Mobile Zubehör) Smartphone photography accessories including cases, stands, holders, lighting, and general mobile accessories.
- External Monitors (Monitore) External displays for video monitoring including Atomos Ninja and Shogun series, Blackmagic Video Assist, and related accessories.
- FOTOPROFI App Mobile application for iOS and Android enabling customers to browse products, manage orders, and access Fotoprofi services and rewards.
- Workshops and Expert Days (Workshops & Expertentage) Photography education programs including workshops and expert days taught by professional photographers, supporting skill development and product education.
Companies that use Fotoprofi
Customer profileSegments3 records
Ideal customer profiles3 records
Fotoprofi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fotoprofi partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- CanoncoreCanon is a major brand partner of Fotoprofi, with dedicated product category pages and promotional campaigns including cashback offers. Products include system cameras, lenses, flash units, and accessories.
- SonycoreSony is a key brand partner offering system cameras, lenses, and video equipment through Fotoprofi's retail and online channels with promotional campaigns.
- NikoncoreNikon products including Z-mount cameras, lenses, and accessories are prominently featured with promotional offers like cashback campaigns.
- FujifilmcoreFujifilm X-series cameras, GFX medium format, lenses, and instant cameras (Instax) distributed through Fotoprofi.
- LeicacoreLeica cameras, lenses, and accessories including the Sofort instant camera line are sold through Fotoprofi's premium positioning.
- DJIcoreDJI drones, Osmo cameras, gimbals, and accessories available through Fotoprofi's product catalog.
- Panasonic/LumixminorLumix cameras and video equipment distributed through Fotoprofi.
- OM System/OlympusminorOM System and former Olympus imaging products available through Fotoprofi.
- Insta360minorInsta360 360-degree cameras and accessories sold through Fotoprofi.
- ZeissminorZeiss lenses and optics distributed through Fotoprofi.
- VoigtländerminorVoigtländer lenses and accessories available through Fotoprofi.
- SigmacoreSigma lenses for multiple mount systems sold through Fotoprofi.
- TamroncoreTamron lenses for Canon, Nikon, Sony, and other mounts available through Fotoprofi.
- ProfotocoreProfoto studio lighting equipment and modifiers sold through Fotoprofi.
- GodoxcoreGodox studio flashes, LED lights, and accessories distributed through Fotoprofi.
- NiSiminorNiSi filters including ND filters, polarizers, and filter systems available through Fotoprofi.
- SanDiskminorSanDisk memory cards and storage products available through Fotoprofi.
- Peak DesignminorPeak Design camera bags, clips, and accessories sold through Fotoprofi.
- SmallRigcoreSmallRig camera cages, rigs, and video accessories prominently featured in Fotoprofi's product catalog.
- Blackmagic DesigncoreBlackmagic video monitors, ATEM video switchers, HyperDeck recorders, and video production equipment available through Fotoprofi.
- AtomoscoreAtomos Ninja and Shogun monitor/recorders prominently featured in Fotoprofi's video equipment selection.
- AccsoonminorAccsoon video transmission and streaming equipment available through Fotoprofi.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Fotoprofi competitors and assessment
Company assessmentDirect peers
- Foto Erhardt: German specialist photography retailer with multiple physical locations and a strong online shop, selling cameras, lenses, lighting, and accessories. Very similar omnichannel model targeting pro and enthusiast photographers.
- Calumet Photographic: Calumet is a European multi-store specialist photography retailer with a strong German footprint, offering cameras, lenses, lighting, and studio equipment plus services like used gear and rentals. Directly comparable to Fotoprofi's hybrid retail/e-commerce model with deep brand partnerships.
- Foto Koch: Established German specialist photography retailer with both a major Berlin superstore and online shop, offering pro gear, workshops, and services. Closely comparable in specialist depth and breadth of brand partnerships.
Broad incumbents
- Cyberport: Large online electronics retailer in Germany carrying cameras, lenses, and accessories. Competes with Fotoprofi on price and assortment online but lacks the eight-store specialist retail network and pro services.
- Saturn: Major German electronics chain stocking photography gear among broader CE categories. Competes with Fotoprofi in consumer camera sales but cannot match specialist depth, brand assortment, or pro services.
- MediaMarkt: Germany's largest consumer electronics big-box retailer carries cameras, lenses, and accessories alongside a much wider CE portfolio. Overlaps with Fotoprofi in photo category but lacks Fotoprofi's specialist expertise, services, and workshop ecosystem.
Regional players
- Camera eCommerce (CEWE/WhiteWall-adjacent retailers): CEWE and similar photo-printing/retail brands offer photo products, prints, and camera/phone accessories primarily through their own retail and printing networks in Germany. Overlap with Fotoprofi on photo finishing products and consumer camera accessories, though printing is their core.
Others
- NotOnTheHighStreet (photo services/retail analog): UK-based curated marketplace for personalized photo products (prints, books, gifts). Adjacent comparison for Fotoprofi's Bildmanufaktur printing and personalization services, though different geography and channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Fotoprofi social profiles
Digital presenceFotoprofi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fotoprofi leadership team
Management profileNumber of profiles
Profiles1 record
Fotoprofi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fotoprofi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fotoprofi
What does Fotoprofi do?
Fotoprofi is a German specialty photography retailer that sells new and used cameras, lenses, video equipment, lighting, tripods, gimbals, audio gear, memory cards, bags, and accessories from brands such as Canon, Sony, Nikon, Fujifilm, Leica, and DJI, through 8 physical stores in Baden-Württemberg and a nationwide e-commerce platform. The company also provides in-house services including film development, sensor cleaning, repairs, media digitization, custom photo printing, and professional photo studio sessions.
Is Fotoprofi a public or private company?
Fotoprofi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fotoprofi founded?
Fotoprofi was founded in 2018. It employs 11 to 50 people.
Where is Fotoprofi based?
Fotoprofi is headquartered in Tübingen, Germany, in the Europe region.
How does Fotoprofi make money?
One revenue line is on record: product Sales.
Who are Fotoprofi's main competitors?
Direct peers on record are Foto Erhardt, Calumet Photographic and Foto Koch. Broad incumbents are Cyberport, Saturn and MediaMarkt. Camera eCommerce (CEWE/WhiteWall-adjacent retailers) is listed as a regional player. NotOnTheHighStreet (photo services/retail analog) is listed as an others.
Does Fotoprofi have an API?
No public API is recorded for Fotoprofi.
What industry is Fotoprofi in?
Fotoprofi's product category is Photography Equipment Retail. Its primary akta.pro industry code is CRACAHAA, Camera & Lens Retail (Photo Cameras, Lenses & Optical Accessories), with a secondary code of CRACAHAF, Lighting & Studio Equipment Retail (Flash, Continuous, Modifiers, Backdrops). Its NAICS code is 54192 and its SIC code is 3861.