Body Sense Massage School

What Body Sense Massage School does

Body Sense Massage School (BSMS) is an Australian proprietary limited company (ABN 71 315 836 008 / 74 433 558 991) that operates as a private, for-profit vocational training institution. Founded in 2011 by massage therapist and trainer Kevin Salimi (active in the trade since 2003), the company delivers accelerated massage therapy certification through short-format, in-person intensive courses that compress what it positions as a year-long traditional curriculum into 2-3 day programs with a 99% hands-on instruction model. Its core product portfolio includes the Whole Body Massage Certificate (2-day foundation, A$595), the Certification of Massage Professional (5-module 3-day course priced at A$1,645), the Diploma in Massage Professional (advanced 7-module program), and add-on certificates in Intro to Trigger Point Therapy (A$615) and 30 Pressure Points for cluster headaches/migraines (A$185). Complementary offerings include online international courses, tutorial videos, massage tables and wellness products, and a federation certificate processing fee of A$255 for BSMS students and A$295 for non-BSMS students (ordered through the World Massage Federation in Europe).

Operationally, BSMS runs training academies across five Australian cities — Melbourne, Sydney (CBD and NSW), Brisbane, Perth, and Adelaide — and has expanded internationally to London via Kevin Healing Massage, Kazakhstan, and advertised presence in Asia and the Middle East. Revenue is generated almost entirely through transactional course fees, paid up front or via short installment plans (10% pay-in-full discount, 25-40% booking deposit plus balance 12 days before course, or 10-week interest-free direct-debit plans), supplemented by product retail, online course sales, and federation certificate processing. The customer base is direct-to-consumer: career changers, aspiring massage therapists needing insurance-recognised certification, hobby learners, and sports professionals seeking trigger-point and sports-massage skills. Customer acquisition runs through SEO-optimized city landing pages, blog content, social media (Facebook, Instagram, YouTube, LinkedIn), a referral program tracking source-of-enrolment, and historical TV advertising (220 spots/week on 10 MCN channels in Queensland in 2018).

The company's competitive moat relies on two functional partnerships: the World Massage Federation (WMF) enables globally recognised credential conversion for graduates, and the World Association for Complementary Practitioners (WAFCP, with BizCover) provides immediate post-course professional membership and insurance eligibility — making the course deliverable a fully employable, insurable therapist upon completion. Recognition is also held from IAPCC, CMA, and ITC, and the "Body Sense Massage School" mark is a registered IP Australia trademark. The model is founder-led, privately held, has no disclosed outside investors, no M&A activity, no funding rounds, no reported revenue, and no AI/ML capability layer; growth to date is organic and geographically incremental.

Name

Body Sense Massage School

Legal name

Body Sense Massage School PTY LTD

Website

https://bodysensemassageschool.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Body Sense Massage School is a private Australian vocational training institution that delivers accelerated 2-3 day massage therapy certification courses. Founded in 2011 by Kevin Salimi, it serves career changers and aspiring therapists across five Australian cities plus London and Kazakhstan, with globally federated credentials.

Ownership category

akta.pro rank

Product category

Vocational Massage Therapy Training

NAICS

Cosmetology and Barber Schools (611511), Educational Support Services (61171), Other Schools and Instruction (6116)

SIC

Services-Educational Services (8200), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Massage Therapy & Bodywork (EDAOALAH)

akta.pro secondary industries

Massage Therapy Schools & Certification Programs (HSALANAJ), Deep Tissue Massage (HSALAEAB), Trigger Point Therapy & Neuromuscular Massage (HSADAHAF), Deep Tissue Massage (HSADAHAB)

Keywords

• Massage therapy training
• Professional massage certification
• Trigger point therapy courses
• Massage therapist education
• Short-course massage programs

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Course Fees: Primary revenue from massage therapy course fees including Certification of Massage Professional ($1645), Whole Body Massage Certificate ($595), Trigger Point Therapy Certificate ($615), and Cluster Headaches Pressure Point course ($185)
2. Online Courses: Revenue from online international massage courses and tutorial videos sold through the website
3. Massage Products: Sale of massage products including massage tables, wellness items, and related equipment
4. Certification Processing: Fee for processing globally recognized certificates through federation in Europe ($255 for BSMS students, $295 for non-BSMS students)

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Body Sense Massage School delivers accelerated 2-3 day intensive massage therapy training programs combining theoretical and 99% practical hands-on instruction. Students earn certifications recognized by international bodies (IAPCC, CMA, ITC, World Massage Federation) covering relaxation massage, trigger point therapy, deep tissue, sports massage, and pressure point techniques. Course fees range from $185 to $1,645 with installment and pay-in-full options, including globally recognized certificate processing for $255.

Product overview

Body Sense Massage School offers a portfolio of massage therapy training programs ranging from foundational to advanced levels. The core offerings include the Whole Body Massage Certificate (2-day foundation course), Intro To Trigger Point Therapy Certificate (prerequisite required), Certification of Massage Professional (5-6 module intensive 3-day course covering relaxation massage, trigger point therapy, deep tissue, sports massage, constipation massage, and pressure points), and Diploma In Massage Professional (7-module advanced program). Additional offerings include pressure point training for headaches/migraines, online courses, and tutorial videos. The school operates on a short intensive course model (2-3 days) designed for rapid career entry, with theoretical and practical components.

Differentiator

Problem solved

Functional benefit

Products and services

• Diploma in Massage Professional (7 modules) An advanced 7-module diploma program described as the most complete massage short course in the industry, covering comprehensive massage therapy techniques and skills. Targeted at students seeking the highest level of professional qualification through BSMS's accelerated pathway model.
• Certification of Massage Professional (5 Modules) An intensive 3-day certification course covering relaxation massage, trigger point therapy, deep tissue massage, sports massage, and constipation massage with pressure points. Marketed as the only intensive 3-day course of its kind in Australia and New Zealand. Priced at $1,645 (or $1,585 with 10% pay-in-full discount).
• Whole Body Massage Certificate A 2-day foundational massage certificate combining basic Swedish massage, deep tissue massage, LomiLomi, and treatment techniques. Recognized in Australia and globally, it focuses on relaxing muscles and improving energy flow. Priced at $595 with package deal options.
• Intro to Trigger Point Therapy Certificate A specialized trigger point therapy certificate requiring Whole Body Massage Certificate or relevant health qualification as prerequisite. Teaches American treatment massage for major muscle problems via Trigger Point therapy (TrP) and Neuro Muscular Techniques (NMT). Priced at $615 ($550 with 9% pay-in-full discount).
• 30 Pressure Points for Cluster Headaches, Migraine, and Sinuses A 1-hour session covering advanced treatment techniques for cluster, tension, and migraine headaches. Includes history, types, signs, over 30 major pressure points, and pain management techniques based on ancient studies. Priced at $185 ($165 pay-in-full).
• Online International Massage Courses Online international massage courses allowing students to access training materials and content digitally, including online course booking and overseas representative programs for remote learning markets.
• Globally Recognized Certificate Processing Processing service for globally recognized certificates issued through the World Massage Federation in Europe. Available to BSMS students for $255 plus $10 postage, and to non-BSMS students for $295 plus $10 postage. Certificates are prepared within 10-15 business days.

Quantifiable outcome

• Get qualified and certified as a massage therapist in just 3 days
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• World Association for Complementary Practitioners (WAFCP)coreStrategic or Co-development PartnerProfessional membership organization that provides therapist membership and insurance eligibility for BSMS graduates. Upon completing BSMS Pathway Massage Courses, graduates become eligible for professional membership with WAFCP to start working with paying clients.
• BizCover Insurance ServicescoreStrategic or Co-development PartnerInsurance provider through WAFCP partnership providing public and product liability insurance for BSMS graduates to practice safely. BSMS offers affordable therapist insurance (PL & PI) rates as part of the course package.
• World Massage Federation (WMF)coreStrategic or Co-development PartnerInternational federation that issues globally recognized certificates for BSMS graduates. Certificates and analytical letters are ordered to the Federation in Europe and prepared within 10-15 business days. Fees: $255 for BSMS students, $295 for non-BSMS students.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Nature Care College: Sydney-based college offering Certificate IV and Diploma-level massage training with blended delivery; comparable as an Australian vocational massage school competing for the same aspiring-therapist segment with similar modality breadth.
• Australian College of Massage & Myotherapy: Australia's leading dedicated massage training college offering Certificate IV, Diploma and Advanced Diploma programs; directly comparable as a vocational massage school targeting career entrants, though operating a longer, government-accredited curriculum versus BSMS's accelerated model.

Broad incumbents

• Southern School of Natural Therapies (SSNT): Established Australian natural therapies college offering accredited massage, myotherapy and Bowen therapy programs; comparable as a formal training institution serving the same career-changer and aspiring-therapist segments via longer, accredited curricula.
• Open Colleges: Large Australian online vocational education provider offering Certificate IV in Massage Therapy among many courses; comparable as a scaled, government-accredited online vocational education competitor that could compress BSMS's accelerated value proposition.
• Endeavour College of Natural Health: Large Australian natural therapies higher-education provider offering Bachelor programs in complementary medicine including massage; broader incumbent with wider modality portfolio and accredited degrees versus BSMS's narrow short-course focus.

Regional players

• Wellpark College of Natural Therapies: New Zealand's primary natural therapies college offering massage, naturopathy and herbal medicine programs; comparable as a regional vocational massage training provider in BSMS's adjacent trans-Tasman market.
• Lauterstein-Conway Massage School: Long-established Texas-based massage school offering 500-hour professional programs; comparable as a vocationally oriented massage training school with strong practitioner reputation, though serving a US-only market with longer program structure.

Others

• Associated Bodywork & Massage Professionals (ABMP): US-based largest massage membership and insurance body offering CE and certification pathways; relevant international comparison because BSMS's WAFCP/BizCover partnership mirrors the membership-plus-insurance model ABMP pioneered.
• Massage Association of Australia (MAA): Peak Australian professional body for massage therapists providing membership and insurance pathways; comparable because BSMS routes graduates through analogous membership/insurance partners (WAFCP, BizCover), competing for the same practitioner-affiliation wallet.

Emerging players

• National Academy of Sports Medicine (NASM): Global certification body offering massage, fitness and corrective exercise credentials with online and in-person delivery; comparable internationally as a globally portable massage/fitness certification competitor leveraging federation-style recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCpaHs03BHKsz1Z-DE_QsXwQ
• Facebookfacebook.com/bodysensemassageschool
• LinkedInlinkedin.com/company/body-sense-massage-school
• Instagraminstagram.com/bodysensemassageschool

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Body Sense Massage School