Leadgate Europe

What Leadgate Europe does

Leadgate Europe B.V. is a Rotterdam-headquartered B2B marketing agency founded in 2014 that sells exclusively to IT, Tech, and SaaS organizations in the Netherlands and Belgium. The company operates a "Marketing as a Service" (MaaS) subscription model in which clients pay a fixed monthly fee for access to a virtual team of online marketing specialists spanning strategy, advertising, content, social media, website optimization, email marketing, and data intelligence. Core proprietary methodologies include Signal Based Marketing, which uses behavioral and buying-intent signals to drive proactive account engagement, and Intelligent Automation for B2B Marketing, which combines AI, machine learning, RPA, and process automation to connect audience data with feedback loops across the funnel. The service portfolio has been extended with adjacent subscription packages, including Content as a Service, Social Media as a Service, Sustainable Pipeline (a signal-based demand generation product), Website Development, and emerging offerings such as Generative Engine Optimization (GEO).

The technology stack is built around applied marketing tools rather than proprietary platforms: paid advertising is managed across LinkedIn, Google, Microsoft, Meta, and Reddit Ads; website optimization covers SEO, UX/UI, and conversion rate optimization; email marketing and automation are implemented primarily through ActiveCampaign, including nurture flows, database marketing, and marketing-to-sales process integration. Data & Intelligence services tie account-level signals to sales pipeline outcomes, operationalizing the Signal Based Marketing methodology across client engagements.

Revenue comes from recurring monthly subscriptions sold via a sales-led go-to-market targeting enterprise and mid-market IT organizations. Since February 2023, Leadgate Europe has operated as a sister company to Belgian agency Side&Kick under the parent organization Funnel Group, which is executing a Benelux-focused buy-and-build strategy. Leadership comprises founder Sjors Teeuwen, Managing Director Jordi Lingen (who also heads Side&Kick), former Managing Director Hugo van Diepen (now partner at Funnel Group focused on M&A), and department heads across Content & Strategy, Operations, and Advertising.

Name

Leadgate Europe

Legal name

Leadgate Europe B.V.

Website

https://leadgate.eu

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Leadgate Europe B.V. is a Rotterdam-based B2B marketing agency offering subscription-based Marketing as a Service to IT, Tech, and SaaS companies across the Netherlands and Belgium, specializing in signal-based demand generation, automation, and digital advertising.

Ownership category

akta.pro rank

Product category

B2B Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFAAAK

Lead Generation & Demand Generation (B2B/B2C)

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYBPAFAKAA

B2B Demand Generation & Lead Nurture Agencies

Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)

SECONDARYBPAAADAC

Inbound Lead Qualification & Routing (MQL/SQL)

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Telemarketing, Telesales & Lead Generation

Keywords

• B2B marketing services
• Marketing as a Service
• IT marketing agency
• Demand generation
• Marketing automation

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Marketing as a Service Subscriptions: Subscription-based online marketing services providing access to a complete external marketing team of specialists for a fixed monthly fee. Clients receive ongoing marketing support across multiple disciplines including strategy, advertising, content, and automation. The model offers predictability through flat fees and flexibility for scaling marketing activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Leadgate Europe provides a subscription-based Marketing as a Service (MaaS) offering for IT, Tech, and SaaS organizations, giving clients access to a full external marketing team for a fixed monthly fee. The service spans online strategy, paid advertising, website optimization, email marketing, social media management, content creation, and data-driven marketing intelligence, with specialization in Signal Based Marketing and Intelligent Automation for B2B.

Product overview

Leadgate Europe offers a Marketing as a Service (MaaS) subscription model providing IT, Tech and SaaS companies with a virtual online marketing team for a fixed monthly fee. The core offering is Marketing as a Service, which bundles strategy, online advertising, website optimization, email marketing, social media, and data intelligence. Additional service packages include Content as a Service, Social Media as a Service, Website Development, and the strategic Sustainable Pipeline package. The company specializes in Signal Based Marketing methodology, combining marketing automation, account behavior analysis, and intelligent automation to help B2B organizations achieve measurable marketing results.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing as a Service

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Side&KickcoreStrategic or Co-development Partner · 15 February 2023Leadgate Europe acquired Side&Kick, a B2B-oriented marketing agency in Belgium. Both organizations joined forces under the parent organization Funnel Group. Side&Kick offers similar Marketing-as-a-Service subscriptions for B2B organizations. The acquisition expands Leadgate's presence in the Belgian market and strengthens their combined service offerings across the Benelux region.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Happy Horizon: Benelux-based marketing services group with multiple agency brands. Comparable to Leadgate/Funnel Group as a multi-agency marketing holding structure competing for B2B client relationships across the region.
• MNG Group: Dutch marketing and media holding company that owns and integrates marketing services brands. Comparable to Funnel Group's parent structure as a roll-up vehicle for Benelux marketing agencies.
• WPP: Global advertising and marketing services holding company. Comparable as a broad incumbent that competes for enterprise IT/Tech marketing budgets through networks like Ogilvy, VMLY&R, and GroupM.
• Dept Agency: Large Benelux-headquartered global digital agency offering end-to-end marketing, technology, and creative services. Comparable as a much larger incumbent that competes for the same B2B IT/Tech marketing budgets across a broader portfolio.

Others

• Copernica: Dutch email marketing and marketing automation software vendor. Comparable as a regional technology enabler whose tools are used by Benelux B2B marketers alongside Leadgate's services.
• ActiveCampaign: Marketing automation and CRM platform that Leadgate implements for clients (e.g., ActiveCampaign implementation listed as a service). Comparable as an enabling technology vendor whose platform underpins Leadgate's email automation offerings.

Direct peers

• Leadfabric: International B2B demand generation and account-based marketing agency. Comparable to Leadgate in its B2B demand-gen specialization and emphasis on pipeline-building for technology clients.
• The Online Company: Dutch online marketing agency offering performance marketing, SEO, and content services. Comparable to Leadgate as a regional competitor for B2B digital marketing budgets in the Netherlands.
• K2 Nucleus: Dutch B2B marketing agency focused on demand generation and lead nurturing for technology and SaaS companies. Closely comparable to Leadgate in vertical focus, geography (NL), and B2B demand-gen service mix.
• OrangeValley: Dutch digital marketing agency offering SEO, SEA, content, and marketing automation services. Comparable to Leadgate as a regional digital marketing services competitor with overlapping online marketing disciplines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/leadgate-europe
• Instagraminstagram.com/leadgate_europe
• Xx.com/LeadgateEurope
• Facebookfacebook.com/LeadgateEurope

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leadgate Europe