Generent

What Generent does

Generent Pty Ltd, operating under the brand GeneRent, is an Australian private equipment rental company founded in 2003 (firmographics record lists 2007) that specialises in temporary power and energy solutions for construction, mining, government, and critical infrastructure sites. The company operates from a Salisbury-based headquarters with regional branches in Archerfield (QLD), O'Connor (WA), and Mornington (TAS), and claims 24/7 nationwide delivery. Its core fleet spans diesel and bio-diesel generators from 6kVA to 1500kVA, hybrid power systems (10-100kVA) combining diesel with battery storage, battery energy storage systems (BESS) from 60kW to 500kW including AMPD Enertainer and CranePower-branded units, solar and diesel lighting towers, fuel cells (1,000L-20,000L), load banks (50kW-1,000kW), air compressors (70-600 CFM), and distribution equipment. Hydrogen generator and hydrogen-on-demand products are listed as coming soon.

The company's technology stack centres on hybridising diesel generation with battery storage and remote monitoring to reduce diesel consumption (documented savings of 60-90% on BESS-paired projects), cut CO2 emissions, and enable silent overnight operation on noise-constrained urban sites. Integrated services include a 5-step power optimisation audit, FuelIT on-site refuelling, in-house transport and logistics, and 24/7 remote monitoring with technician alerting.

GeneRent operates a sales-led, direct-to-customer rental model. Revenue is generated through usage-based daily hire rates (time-out-not-time-used billing), separate charges for fuel, delivery, and an opt-in 12.5% damage waiver. GTM is conducted via a 1300 phone line, website quote forms, email, and SMS, supported by a content marketing resources hub. Customers are engaged through named enterprise and mid-market projects in healthcare, residential development, affordable housing, high-rise construction, civil/highway, and water infrastructure, with no third-party channel intermediaries.

Name

Generent

Legal name

Generent Pty Ltd

Website

https://generent.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Generent (GeneRent) is an Australian private equipment rental company providing temporary power solutions — diesel generators, hybrid units, battery energy storage systems, lighting towers, and air compressors — to construction, mining, government, and critical infrastructure customers across Australia.

Ownership category

akta.pro rank

Product category

Temporary Power Equipment Rental

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)

SIC

Cogeneration Services & Small Power Producers (4991), Motors & Generators (3621)

akta.pro primary industry

Industrial Power & Energy Equipment Rental/Leasing (Generators, Light Towers, Compressors) (TLABAFAG)

akta.pro secondary industries

Mobile & Temporary Diesel Power Generation (Rental/Containerized) (EUACACAI), Emergency & Standby Diesel Generator Power (Critical Facilities) (EUACACAH)

Keywords

• Temporary power rental
• Diesel generator hire
• Battery energy storage
• Hybrid power systems
• Construction site power

Headquarters

HQ city

Salisbury

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Hire - Daily Rental: Core revenue from hiring out a wide range of energy equipment including diesel generators (6kVA–1500kVA), hybrid generators (10kVA–100kVA), BESS units (60kW–500kW), lighting towers, fuel cells, load banks (50kW–1000kW), air compressors (70–600 CFM), and distribution equipment. All equipment is charged daily on a time-out-not-time-used basis. Minimum hire period is one day unless otherwise agreed. Fuel and oil are charged separately at customer cost.
2. FuelIT On-Site Refuelling Services: Revenue from on-site refuelling services including 24/7 emergency fuel delivery, fuel management, and bulk fuel supply contracts for construction and power generation operations. Delivered via dedicated refuelling division.
3. Power Optimisation Audit: Fee-based on-site power analysis and energy source selection consulting service to design optimal power solutions for customer projects.
4. Transport and Logistics: Charges for delivery of equipment via direct delivery, tilt-tray, cranage, or crane-truck, billed in addition to hire rates. Nationwide delivery ensures prompt access to equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Generent rents temporary power and energy equipment to Australian construction, government, mining, and critical infrastructure sites. Its core fleet covers diesel generators (6kVA–1500kVA), hybrid power systems (10kVA–100kVA), battery energy storage systems (60kW–500kW), lighting towers, fuel cells, load banks, air compressors, and distribution equipment. Supporting paid services include an on-site refuelling division (FuelIT), 24/7 remote monitoring, nationwide transport/logistics, and a structured Power Optimisation Audit.

Product overview

Generent is a rental power and energy solutions company established in 2003, operating as a single-brand equipment rental business offering a comprehensive portfolio of temporary power solutions. The core product portfolio includes diesel generators (6kVA to 1500kVA), hybrid power systems (10kVA to 100kVA), hydrogen generators (Coming Soon), hydrogen on demand (6kVA+), BESS battery energy storage systems (60kW to 500kW including AMPD Enertainer and CranePower branded units), solar and diesel lighting towers (75,000 to 250,000 lumens), fuel cells (1,000 to 20,000 litres), load banks (50kW to 1000kW), air compressors (70 CFM to 600 CFM), and distribution equipment (transfer switches, distribution boards, cables). Supporting services include Power Optimisation Audit, Transport and Logistics, Remote Monitoring, and Fuel-IT on-site refuelling. The company serves construction, government, mining, and critical infrastructure sites across Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Diesel Generators Optimised heavy-duty diesel and bio-diesel generators for construction, mining, emergency and industrial applications, with compact design, noise suppression, distribution and remote monitoring accessories. Hire range 6kVA to 1500kVA.
• Hybrid Power Systems Hybrid units combining solar, bio-diesel, diesel and battery storage for off-grid and eco-conscious projects. Hire range 10kVA to 100kVA.
• BESS x AMPD Enertainer Purpose-built battery energy storage system for tower hoist cranes on construction sites. Cuts noise, removes diesel refuelling, lowers carbon. Hire range 200kW to 500kW.
• BESS x CranePower Battery energy storage system that turns a standard grid connection into a heavy-lift power hub supporting entire construction sites.
• BESS (Battery Energy Storage Systems) Fully integrated plug-and-play battery energy storage solutions, 60kW to 200kW, compatible with renewables, diesel and hybrid systems to reduce fuel use and add reliability.
• Solar Lighting Towers Off-grid solar-powered lighting towers with adjustable height and brightness for construction sites, events, remote areas and mining operations.
• Diesel Lighting Towers Skid and trailer-mounted lighting towers offering 75,000 to 250,000 lumens with automatic start/shutdown timers for construction, mining and industrial sites.
• Fuel Cells Transportable fuel cells supplying external fuel to generators, pumps, lighting towers and other equipment, 1,000L to 20,000L capacity, meeting highest regulatory standards.
• Load Banks Manual and automatic load banks from 50kW to 1000kW for testing and evaluating power systems, including UPS and data centre load testing.
• Air Compressors Skid or trailer-mounted diesel rotary screw compressors (Chicago Pneumatic and Airman brands), 70 CFM to 600 CFM, for construction, mining and agricultural applications.
• Distribution Equipment Custom distribution equipment packages including transfer switches, distribution boards, power adapters, cable ramps and covers, and electrical cables for site or event requirements.
• Fuel-IT (On-Site Refuelling) Dedicated on-site refuelling service providing 24/7 direct fuel delivery, fuel management, emergency fuel delivery and bulk fuel supply for construction and power generation sectors.
• Power Optimisation Audit On-site power analysis and energy source selection service with a 5-step process covering requirement identification, load profiling, equipment selection, proposal delivery and deployment support, designed to enhance energy efficiency and reduce carbon footprint.
• Transport and Logistics 24/7 nationwide equipment delivery via direct delivery, tilt-tray, cranage or crane-truck, billed in addition to hire rates.
• Remote Monitoring 24/7 remote telemetry service providing real-time visibility of equipment status, load and fuel levels, with proactive technician alerting for improved reliability and fuel efficiency.

Quantifiable outcome

• 636 hours diesel runtime reduced per project deployment (major hospital hybrid unit)
• +14 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• FuelITcoreStrategic or Co-development PartnerFuelIT is GeneRent's dedicated on-site refuelling division providing 24/7 refuelling, fuel management, emergency fuel delivery, and bulk fuel supply for construction and power generation sectors. It is a wholly-integrated service arm of GeneRent, operating as a separate brand (fuelit.com.au) to deliver comprehensive site energy management.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Kennards Hire: Long-established Australian equipment rental network with branches nationwide. Overlaps with GeneRent on generators and lighting towers, though Kennards serves a broader trade/construction audience with smaller average ticket sizes.
• United Rentals: Global equipment rental leader with a dedicated Power & HVAC segment. Comparable business model and product overlap on generators and distribution equipment, but at significantly greater scale and primarily in North America.
• Sunbelt Rentals: North America's largest equipment rental company, with a growing temporary power and climate-control business. Comparable on rental business model and product categories but operates in a different geography.
• Coates Hire: Australia's largest equipment rental company, offering generators, lighting towers, and power distribution alongside a much broader equipment portfolio. Comparable as a power-rental competitor but operates as a broad industrial rental incumbent rather than a power specialist.

Direct peers

• Aggreko: Global market leader in temporary power and temperature-control rentals. Directly comparable as it rents diesel, hybrid, and BESS power solutions to construction, mining, and events customers worldwide — including Australia — competing head-to-head with GeneRent on the same enterprise customer base.
• Pacific Energy: Australian remote power specialist delivering diesel, hybrid, solar, and BESS microgrid solutions to mining and infrastructure customers. Comparable on technology stack (hybrid/renewable power) and on serving remote/off-grid industrial customers — a partial overlap with GeneRent's mining and critical infrastructure segments.
• Energy Power Systems Australia (EPSA): Australian Caterpillar dealer providing temporary diesel and gas power generation for hire. Directly comparable on product range (large diesel generators) and target customers (construction, mining, infrastructure), with similar nationwide service capability.
• Atlas Copco Power Rental: Global rental provider of diesel generators, BESS, and hybrid power solutions with an Australian footprint. Directly comparable across the diesel generator and air compressor rental lines, and increasingly on hybrid/BESS offerings.

Emerging players

• AMPD Energy: Australian BESS specialist whose Enertainer unit is supplied by GeneRent for tower crane applications. Comparable on BESS rental technology and adjacent on construction-site power use cases, though commercially structured as a partner/supplier relationship rather than a direct competitor.
• Zenobe: Battery storage and electric vehicle infrastructure provider with growing presence in construction-site BESS rental. Comparable on the BESS rental use case for construction sites and decarbonisation-led power, though primarily UK/Europe focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/generentptyltd
• LinkedInlinkedin.com/company/generent-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Generent