What Expormim does

Expormim is a third-generation, family-owned furniture manufacturer founded in 1960 and headquartered in Valencia, Spain, with its principal production facility in Moixent (Mogente). The company designs and produces high-end handcrafted indoor and outdoor furniture, with rattan as its signature material heritage and an expanded palette that includes FSC-certified sapele wood, aluminium, stainless steel, and braided rope. Its collections span seating, tables, sofas, storage, chaise lounges, and accessories, organized into named lines (Cadenza, Cask, Lapala, Frames, Loop, Pepe, Obi, Brae, Meridies, Kotai) created through long-term collaborations with internationally recognized designers including Norm Architects, Jaime Hayon, Ludovica+Roberto Palomba, Roberto Lazzeroni, Lievore Altherr Molina, David López Quincoces, Benedetta Tagliabue, and Mario Ruiz. Manufacturing is craft-led, with weaving and braiding as core technical competencies and certifications including ISO 14001:2015, FSC C164846, and PEFC supporting the sustainability positioning.

The company sells through a B2B specification model targeting interior designers, architects, purchasing agencies, hospitality groups, workplace buyers, and residential design projects, complemented by direct-to-consumer showroom retail. Distribution combines an in-house professional portal, a brand agent network, furniture distributors, and workplace dealers, with company-operated or partner showrooms at the Moixent headquarters ("La Venta"), London Clerkenwell (in partnership with Mosa, launched Fall 2022), Cologne Design Post (inaugurated 2025), and a regional site presence across Spain, USA, UK, Germany, and France. Pricing is quote-based and not publicly disclosed, requiring professional registration for access. Named reference customers span hospitality (Radisson Blu, The Standard, Hotel de Buci Paris, The Sea Ranch Lodge, Locke at East Side Gallery, Ladurée), workplace (Skyscanner), and residential (Ivory Project, Hanover House) segments.

Expormim is privately held under legal name EXPORMIM S.A., has no external funding, no parent company, and no disclosed M&A activity. The firm has pursued organic international expansion through showrooms rather than capital-raising, has expanded its material portfolio from rattan into FSC wood and modular outdoor systems, and maintains an active presence at Salone del Mobile (Milan) and 3daysofdesign (Copenhagen). Recent strategic activity has centered on geographic expansion (Cologne 2025, new Valencia offices 2026) and product line extension (Obi 2025, Brae and Meridies 2026), consistent with a steady, design-led organic growth posture rather than a venture-scaled trajectory.

Name

Expormim

Legal name

EXPORMIM S.A.

Website

https://expormim.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

101–250 employees

Short description

Expormim is a third-generation, family-owned Spanish furniture manufacturer (founded 1960) producing high-end handcrafted indoor and outdoor furniture in rattan, FSC wood, and rope, sold through showrooms and professional B2B specification channels to hospitality, workplace, and residential design clients across Europe and the USA.

Ownership category

akta.pro rank

Product category

Designer Indoor and Outdoor Furniture

NAICS

Household and Institutional Furniture Manufacturing (33712), Nonupholstered Wood Household Furniture Manufacturing (337122), Institutional Furniture Manufacturing (337127)

SIC

Household Furniture (2510), Wood Household Furniture, (No Upholstered) (2511), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ)

akta.pro secondary industries

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB), Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC), Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Handcrafted furniture
• Outdoor furniture
• Indoor furniture
• Rattan furniture
• Contract furniture

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Furniture Sales (B2B/B2C): Sale of high-end handcrafted indoor and outdoor furniture through direct sales, showrooms, and professional network. Products include chairs, armchairs, sofas, dining tables, coffee tables, storage, barstools, chaise lounges, and accessories. Revenue is generated through one-time product sales with quote-based pricing for custom projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Expormim manufactures and sells high-end handcrafted indoor and outdoor furniture — chairs, armchairs, sofas, dining tables, coffee tables, chaise lounges, barstools, storage, and accessories — produced primarily from rattan, FSC-certified sapele wood, aluminium, stainless steel, and rope. The furniture is sold through B2B specification channels (professional portal, brand agents, showrooms, distributors) targeting interior designers, architects, hospitality groups, workplace projects, and high-end residential customers, with named designer collections developed in collaboration with international designers.

Product overview

Expormim is a third-generation family-owned furniture company founded in 1960, headquartered in Valencia, Spain, specializing in high-end indoor and outdoor furniture. The company offers two core product lines: an Indoor Furniture Collection featuring chairs, armchairs, sofas, storage, tables, and stools primarily crafted from sustainable rattan; and an Outdoor Furniture Collection including chairs, armchairs, sofas, tables, chaise lounges, and accessories designed for exterior environments. The portfolio includes named collections such as Cadenza, Cask, Lapala, Frames, Loop, Pepe, Obi, Brae, Meridies, and Kotai, designed in collaboration with renowned designers including Norm Architects, Lievore Altherr Molina, Jaime Hayon, Ludovica+Roberto Palomba, Roberto Lazzeroni, David López Quincoces, Benedetta Tagliabue, and Mario Ruiz. Products are handcrafted with an emphasis on sustainability, natural materials, and Mediterranean craftsmanship heritage.

Differentiator

Problem solved

Functional benefit

Products and services

• Cadenza Indoor Seating Collection Indoor seating collection designed by David López Quincoces featuring clean lines and organic curves, created for residential and contract interior projects. Sold as a named collection within the indoor catalogue.
• Cask Rattan Seating Collection Rattan seating collection designed by Norm Architects including chairs, armchairs, and a double round daybed, combining traditional craftsmanship with contemporary design for both indoor and outdoor settings. Sold as a named collection via the professional network.
• Lapala Woven Rattan Chair Iconic woven rattan chair designed by Lievore Altherr Molina, typifying Mediterranean design heritage and still in production as a timeless piece of the catalogue. Sold as a standalone named product.
• Frames Collection Designer furniture collection by Jaime Hayon featuring chic, inviting, lightweight and dynamic contemporary pieces with artisanal quality, sold as a standalone collection within the catalogue.
• Loop Indoor Rattan Chair Indoor rattan chair designed by Norm Architects for residential and contract interior projects, positioned as a timeless designer piece within the indoor catalogue.
• Obi Outdoor Sofa Collection Outdoor sofa collection designed by Ludovica+Roberto Palomba as a tribute to Japanese culture and the kimono garment, including sofa and double daybed versions for hospitality and residential outdoor settings. Sold as a named outdoor collection.
• Brae Modular Outdoor Sofa System Modular outdoor sofa system designed by Norm Architects, offering configurable seating with soft curves intended to blend into outdoor landscapes. Sold as a named outdoor furniture collection.
• Meridies Outdoor Collection (FSC Sapele Wood) Outdoor furniture collection designed by Roberto Lazzeroni using FSC-certified sapele wood to translate rattan craftsmanship into durable timber pieces, sold as a named outdoor collection.
• Kotai Solid Oakwood Tables Collection Indoor collection of solid oakwood tables designed by Mario Ruiz, available in multiple sizes and shapes suited for modern workspaces and dining areas. Sold as a named indoor collection.
• Pepe Rattan Loveseat Sofa Two-seater rattan loveseat sofa designed by Benedetta Tagliabue (EMBT), intertwining tradition, craftsmanship and art, and sold as a standalone designer piece within the indoor catalogue.

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• MosacoreStrategic or Co-development PartnerPartnership with Mosa for the London showroom, launched Fall 2022. Located in the heart of Clerkenwell, the showroom has become a meeting point for inspiration, craftsmanship and design culture with dedicated areas for Expormim products.
• Openhouse MagazinecoreStrategic or Co-development PartnerOngoing collaboration with Openhouse magazine for design exhibitions at 3daysofdesign in Copenhagen. Collaborative exhibition 'Echoes of Space' curated with artistic interior stylist Henriette Schou at The Conary, exploring concept of home.
• Design Post KölncoreChannel Partner/ Reseller/ DistributorPermanent showroom partnership at Design Post Köln, the leading destination for contemporary design in Germany, inaugurated in 2025 at Deutz-Mülheimer-Str. 22a.
• Norm ArchitectscoreStrategic or Co-development PartnerCollaboration with Copenhagen-based Norm Architects for collections including Cask (indoor seating), Brae (modular outdoor system), and Loop (indoor rattan chair). Visit to Expormim factory was crucial for Cask collection outcome.
• Jaime HayoncoreStrategic or Co-development PartnerCollaboration with internationally renowned designer Jaime Hayon for Frames collection. Hayon describes the collection as chic, inviting, lightweight and dynamic.
• Ludovica+Roberto PalombacoreStrategic or Co-development PartnerCollaboration with Milan-based design duo for Obi outdoor sofa collection, a tribute to Japanese culture inspired by the kimono garment.
• Roberto LazzeronicoreStrategic or Co-development PartnerCollaboration with Italian master Roberto Lazzeroni for Meridies outdoor collection in FSC-certified sapele wood, translating essence of rattan into contemporary wood design.
• David López QuincocescoreStrategic or Co-development PartnerCollaboration with Spanish designer David López Quincoces for Cadenza indoor seating collection, featuring clean lines and organic curves for calm, comfortable spaces.
• Benedetta Tagliabue (EMBT)minorStrategic or Co-development PartnerCollaboration with Benedetta Tagliabue for Pepe rattan loveseat sofa - a two-seater with hidden story of tradition, craftsmanship and art.
• Lievore Altherr MolinacoreStrategic or Co-development PartnerDesigners of Lapala collection - a woven chair celebrating 25th anniversary. Original Lapala chair is typical of Mediterranean design heritage.
• Sylvain CarletminorStrategic or Co-development PartnerInterior designer who has designed Expormim stands at Salone del Mobile multiple years, creating exhibition spaces inspired by Mediterranean culture.
• Balzar ArchitectsminorStrategic or Co-development PartnerArchitecture firm that designed Expormim's new offices in Valencia, translating company values of people, surroundings, and design power through architecture.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Kettal: Spanish heritage manufacturer of high-end outdoor and indoor furniture, headquartered near Barcelona. Direct peer given similar Mediterranean design DNA, rattan and aluminium materials, and contract/hospitality customer base.
• Tribù: Belgian premium outdoor furniture specialist serving hospitality, residential, and yacht sectors. Comparable on premium outdoor positioning, designer collaborations, and European contract distribution.
• Paola Lenti: Italian maker of high-end indoor and outdoor furniture known for material innovation and signature textile/rope work. Closely matches Expormim's blend of craftsmanship, material R&D, and contract-grade outdoor collections.
• Gandia Blasco: Valencia-based high-end outdoor and indoor furniture maker with strong designer collaborations and international contract presence. Highly comparable product portfolio, regional heritage, and go-to-market model.
• RODA: Italian outdoor furniture brand with strong indoor-outdoor crossover positioning. Comparable in targeting high-end residential and hospitality projects with designer-led collections.
• Minotti: Italian luxury indoor and outdoor furniture maker, family-owned, with strong designer partnerships (Rodolfo Dordoni). Comparable premium positioning, contract/hospitality traction, and heritage craftsmanship story.
• Dedon: German-based luxury outdoor furniture maker with pioneering woven-fibre craftsmanship. Direct peer in material-innovation-driven premium outdoor segment and global hospitality channel.
• Moroso: Italian high-end designer furniture maker with strong contract and hospitality presence. Comparable designer-collab model and premium positioning, though primarily indoor.
• Manutti: Belgian luxury outdoor furniture brand with broad international dealer network and strong hospitality/residential mix. Comparable on premium outdoor positioning and designer-driven collections.
• Flexform: Italian family-owned high-end furniture maker with strong indoor and growing outdoor line. Comparable on family ownership, premium positioning, contract/hospitality customer base, and Made-in-Italy craftsmanship story.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/expormim
• Instagraminstagram.com/expormim
• Pinterestpinterest.es/expormimlife
• Xx.com/expormim

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expormim