Openhouse magazine
Openhouse Magazine is a Barcelona-based biannual print magazine covering art, design, architecture, and culture. Its Openhouse Studio provides art direction, photography, and event production for enterprise brand partners including Mango Home, IKEA, and Aesop.
- Company typePrivate
- Founded2016
- Headquarters—
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Openhouse magazine does
Openhouse Magazine is a Barcelona-based independent biannual print publication covering art, design, architecture, and culture, founded in 2016 and operating with 19 employees. The company has produced 25 issues to date (Issue Nº25 released April 2026, themed 'Obsessions: A Self Portrait'), distributed globally through direct e-commerce, annual and biennial subscriptions (€37 and €67 respectively), physical stockists, and digital downloads (€10 per issue). The product surface extends beyond the magazine to include a curated book ('Living In: Masterpieces of Residential Architecture'), limited-edition photographic prints, co-branded merchandise (TOOGOOD bags, YSTUDIO pens, MAKR sleeves and wallets), and home goods (NIMU towels, Teixidors blankets).
The business operates a dual model. The editorial arm targets design and architecture enthusiasts seeking slow, curated content about creative people and spaces. The Openhouse Studio creative services division, developed from around 2020, sells art direction, photography, creative direction, copywriting, video production, and event concept to enterprise brand partners including Mango Home, Weekend Max Mara, Poltrona Frau, Aesop, IKEA, Marset, and Zucchetti. The company is privately held and bootstrapped, with no disclosed funding or parent entity. Its go-to-market combines organic social (Instagram, Facebook, Vimeo), an email newsletter with a first-purchase discount, content marketing through its own web stories, and a recurring presence at major design festivals including 3daysofdesign, Salone del Mobile, Barcelona Design Week, Dubai Design Week, and Mexico City Art Week. The underlying technology is a conventional WordPress-based e-commerce platform with no public APIs, proprietary AI/ML components, or developer-facing integrations documented.
Openhouse magazine firmographics
Firmographics- Name
- Openhouse magazine
- Legal name
- Openhouse Magazine
- Website
- https://openhouse-magazine.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Openhouse Magazine is a Barcelona-based biannual print magazine covering art, design, architecture, and culture. Its Openhouse Studio provides art direction, photography, and event production for enterprise brand partners including Mango Home, IKEA, and Aesop.
- Ownership category
- akta.pro rank
Openhouse magazine industry classification
Industry- Product category
- Design and lifestyle print publishing
- NAICS
- Periodical Publishers (513120), Book Publishers (513130)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Books: Publishing Or Publishing & Printing (2731), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Arts, Culture & Literary Magazines (MPAJAEAN)
Keywords
Openhouse magazine business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Print Magazine Sales: Sale of biannual print magazine issues (Nº25 at €24, archive packs, individual back issues ranging from €16-24)
- Digital Magazine Sales: Sale of digital magazine issues at €10 each
- Subscriptions: 1-year subscription at €37 and 2-year subscription at €67
- Studio Creative Services: Art direction, photography, creative direction, copywriting, video production, event concept for brand partners including Mango Home, Weekend Max Mara, Poltrona Frau, Aesop, IKEA
- Merchandise and Prints: Sale of branded merchandise including canvas bags (€65), pens (€80-110), MacBook sleeves (€165-185), blankets (€380), and art prints (€95-165)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Latest Issue (Nº25) |
| Subscription | Annual | 1-Year Subscription |
| Subscription | Multi-year contract | 2-Year Subscription |
| One time/ perpetual license | Pay-as-you-go | Digital Magazine |
| One time/ perpetual license | Pay-as-you-go | Archive Pack |
| Unit Pricing | Pay-as-you-go | Merchandise - Canvas Bag |
| Unit Pricing | Pay-as-you-go | Merchandise - Pens |
| Unit Pricing | Pay-as-you-go | Merchandise - MacBook Sleeve |
| Unit Pricing | Pay-as-you-go | Merchandise - Wallet |
| Unit Pricing | Pay-as-you-go | Art Prints |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Openhouse magazine product offering
Product offeringCore offering
Openhouse Magazine publishes a biannual print magazine covering art, design, architecture, and culture through curated editorial features and profiles of creative people and spaces. Alongside the publication, the company operates Openhouse Studio, a creative services division offering art direction, photography, video production, copywriting, and event concept for brand partners. Commercial offerings extend to digital magazine editions, multi-issue subscriptions, branded merchandise, photographic prints, and books.
Product overview
Openhouse Magazine is a biannual print publication covering art, design, architecture, and culture. The portfolio comprises the core magazine product (Issues Nº1 through Nº25, with the current issue being Nº25), digital magazine editions, annual and biennial subscription services, and the Openhouse Studio creative services division offering art direction, photography, video, and event production for brand partners. Additional offerings include book publications such as 'Living In: Masterpieces of Residential Architecture,' photographic prints by photographers like Salva López and Marina Denisova, branded accessories (canvas bags, pens, laptop sleeves, wallets), home living products (textiles, towels), and multi-issue pack bundles. The company also operates an e-commerce platform for direct sales of these products.
Differentiator
Problem solved
Functional benefit
Brands
- Openhouse Studio: A comprehensive creative services division offering art direction, interior design, photography, creative direction, copywriting, event concept, and video production for brand partners.
Products and services
- Openhouse Magazine (Print Issue) A biannual print magazine covering art, design, architecture, and culture, featuring curated profiles of creative people and spaces worldwide. Latest issue is Nº25 priced at €24.
- Digital Magazine Digital editions of Openhouse Magazine available for download by issue, priced at €10 per issue.
- 1-Year Print Subscription One-year subscription delivering two issues of Openhouse Magazine at €37 including tax.
- 2-Year Print Subscription Two-year subscription delivering four issues of Openhouse Magazine at €67 including tax.
- Openhouse Studio Creative Services B2B creative services for brand partners covering art direction, interior design, photography, creative direction, copywriting, video production, and event concept. Clients include Mango Home, Weekend Max Mara, Poltrona Frau, Aesop, IKEA, Marset, Zucchetti and Kos.
- Living In: Masterpieces of Residential Architecture (Book) A curated book presenting thirty homes characterised by strong emotional appeal, authentic architecture, and sublime harmony, documenting residential architecture masterpieces.
- Photographic Art Prints Limited-edition printed photography prints by featured photographers (including Salva López) covering architecture and interiors such as Casa Coderch, Potter's House, Fernando Caruncho, and Iceland series, sold in 30x40cm or 50x70cm sizes at €95–€165.
- Branded Accessories Co-branded lifestyle accessories including TOOGOOD + OPENHOUSE Canvas bag (€65), YSTUDIO + OPENHOUSE Pens (€80–€110), MAKR MacBook Pro Sleeves (€165–€185), and Openhouse wallet by MAKR (€120).
- Home Living Products Home lifestyle products including OPENHOUSE + NIMU Puglia Towels and Teixidors Grey/White check Blankets (€380).
- Multi-Issue Pack Bundles Multi-issue bundles including Pack of 2, Pack of 3, Pack of 4 issues and the Openhouse Archive Pack bundling Issues Nº20 and Nº23, sold at discount (Archive Pack at €35.20).
Companies that use Openhouse magazine
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles2 records
Openhouse magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Openhouse magazine partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, flagship and minor.
- ExpormimcoreOpenhouse Studio partnered with Expormim for multiple exhibitions at 3daysofdesign, including 'Echoes of Space' and 'Gestures of Home', showcasing furniture collections in curated exhibition settings.
- Saba ItaliacoreCollaborated with Saba Italia for 'Echoes of Space' exhibition at 3daysofdesign and installations at Soho House, combining furniture with editorial storytelling.
- NanimarquinacorePartnership for exhibitions and brand content including collaboration at 3daysofdesign with rug collections featured in editorial contexts.
- Mango HomeflagshipMajor brand partner for creative projects including the 'Obsessions: A Self Portrait' exhibition at Salone del Mobile 2026, with art direction, photography and event concept services.
- Armadillo RugscorePartner for 'Gestures of Home' exhibition at 3daysofdesign 2025, combining rug collections with curated living space installations.
- Weekend Max MaracoreLong-standing creative partnership for seasonal campaigns including editorial photography, creative direction and production across multiple years and locations (Mexico, San Sebastian).
- Poltrona FraucoreBrand partnership for photography and production services for events and editorial content featuring furniture collections.
- AesopcoreProduction and photography services for brand editorial content, including collaborations with Dimorestudio.
- Blend BCN FestivalminorBrand awareness and content creation partnership for Barcelona design festival, including communication, creative direction and content creation.
- LOV. FoundationcoreLOV. Foundation (established 2024) is featured in Openhouse Magazine content, with Alexandra Seaman as founder working on arts and culture initiatives including XTANT textile fair partnerships and The Wool Research Index.
- FRAMAcoreJoint installation at Soho News International featuring FRAMA's sculptural products through Openhouse's editorial and visual storytelling approach.
- Cadogan GalleryminorMedia partnership for 'The Secret in Their Eyes' event, with Openhouse handling conceptualization, realization and production for art and design gatherings.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Openhouse magazine competitors and assessment
Company assessmentEmerging players
- Pin–Up Magazine: Independent biannual magazine at the intersection of architecture, design, and culture. Comparable in independent ownership, premium positioning, and cultural-design editorial scope, though primarily architecture-focused.
- Sight Unseen: Independent digital and print publication covering design, art, and craft. Comparable as an independent design publication with strong curatorial voice, though primarily digital-first with a smaller print footprint.
Broad incumbents
- Elle Decor: Global design and interiors magazine backed by Hearst. Overlaps with Openhouse on interior design and lifestyle content, but at significantly larger scale and broader mainstream positioning.
- Architectural Digest: Largest global architecture and design publication, owned by Condé Nast. Comparable in covering residential architecture, interiors, and design culture, but operates at vastly greater scale with broader mass-market reach and digital infrastructure.
Direct peers
- Wallpaper* Magazine: The leading global design, architecture, fashion, and lifestyle magazine. Most directly comparable as a premium print magazine covering the same intersection of design, architecture, and culture that Openhouse targets, though at much larger scale.
- Kinfolk Magazine: Quarterly lifestyle and design magazine emphasizing slow living, interiors, and culture. Comparable premium positioning, biannual-to-quarterly cadence, and brand extension into merchandise, books, and events.
- Frame Magazine: Bimonthly magazine covering interior design, architecture, and retail design. Directly comparable as a B2B-leaning design publication with strong ties to the same brand and exhibition ecosystem that Openhouse Studio services.
- Cereal Magazine: Independent publication covering design, travel, and lifestyle with strong visual editorial. Comparable as an independently owned, premium-priced design and culture magazine targeting similar design-enthusiast audiences.
- Apartamento Magazine: Independent biannual magazine focused on interior design, architecture, and the homes of creative people. Highly comparable editorial positioning and biannual cadence; similar small-team, independent ownership model.
- Monocle: Print magazine and media brand covering design, culture, affairs, and lifestyle. Comparable as a curated, premium-priced subscription publication targeting design-conscious readers with strong brand extension into retail and services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Openhouse magazine social profiles
Digital presenceOpenhouse magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Openhouse magazine leadership team
Management profileNumber of profiles
Openhouse magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Openhouse magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Openhouse magazine
What does Openhouse magazine do?
Openhouse Magazine publishes a biannual print magazine covering art, design, architecture, and culture through curated editorial features and profiles of creative people and spaces. Alongside the publication, the company operates Openhouse Studio, a creative services division offering art direction, photography, video production, copywriting, and event concept for brand partners. Commercial offerings extend to digital magazine editions, multi-issue subscriptions, branded merchandise, photographic prints, and books.
Is Openhouse magazine a public or private company?
Openhouse magazine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Openhouse magazine founded?
Openhouse magazine was founded in 2016. It employs 11 to 50 people.
How does Openhouse magazine make money?
Five revenue lines are on record. Print Magazine Sales are the primary driver. The others are digital Magazine Sales, subscriptions, studio Creative Services and merchandise and Prints.
Who are Openhouse magazine's main competitors?
Emerging players on record are Pin–Up Magazine and Sight Unseen. Broad incumbents are Elle Decor and Architectural Digest. Direct peers are Wallpaper* Magazine, Kinfolk Magazine, Frame Magazine, Cereal Magazine, Apartamento Magazine and Monocle.
Does Openhouse magazine have an API?
No public API is recorded for Openhouse magazine.
What industry is Openhouse magazine in?
Openhouse magazine's product category is Design and lifestyle print publishing. Its primary akta.pro industry code is MPAJAEAN, Arts, Culture & Literary Magazines. Its NAICS code is 513120 and its SIC code is 2721.