Elbe

Name

Elbe

Legal name

ELBE GmbH

Website

https://elbe.at

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Managed IT Services and Technology Rental

NAICS

Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Office Machinery and Equipment Rental and Leasing (53242), Computer Facilities Management Services (541513)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Rental & Leasing (7377)

akta.pro primary industry

Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)

Keywords

• Technology rental services
• Managed IT services
• Digital signage solutions
• POS systems
• Business IT solutions

Headquarters

HQ city

Villach

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. ELBE Miete (Equipment Rental): Monthly rental payments for technology equipment with terms of 30, 48, or 60 months. Quarterly billing (3 months prepaid). Includes extended manufacturer warranty, replacement device service, and personal support contacts throughout rental period. After rental period, customers can purchase device for one additional monthly payment.
2. Product Sales: Direct purchase option for all technology products including Apple devices, LG displays, coffee equipment, and accessories. One-time payment model with standard warranty.
3. Service Contracts: Comprehensive service packages including Support as Service, Software as Service, Signage as Service, Technology as Service, and Coffee as Service models. Recurring service fees for maintenance, updates, support, and managed services.
4. ELBE Plus Package: Premium service add-on included with rental packages: needs analysis consultation, personal contact persons, extended manufacturer warranty, and fail-safe replacement device service during repairs.
5. Kassenservice (POS Service): Cash register system service with packages: Premium (€30/month per register + €10/mobile system), Komfort (€15/month per register + €5/mobile system), and ad-hoc support (€25 for up to 10 min hotline, €75 per 30 min labor).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

ELBE GmbH is an Austrian IT system integrator offering technology-as-a-service through its ELBE Miete rental model (starting from €10.50/month, terms of 30/48/60 months) bundled with extended warranty, replacement devices, and personal advisors. The company delivers comprehensive business IT (Apple/Microsoft hardware, Modern Workplace, Server & Network, Digital Signage), hospitality and retail solutions (POS systems, NCR Orderman, ETRON Onlineshop, Hotel TV, ackerPay unmanned shop), education packages (Smart School), and professional coffee equipment (ELBE Coffee Tools: Übermilk, Markibar, CinoArt, ProFondi, Cafelier). Services are structured as X-as-a-Service bundles covering technology, signage, software, support, and coffee.

Product overview

ELBE GmbH is an Austrian IT solutions provider and technology rental company based in Villach, Carinthia, operating under the tagline 'TECHNIK. EINFACH. MIETEN.' (Technology. Simply. Rent.). The company offers a broad portfolio centered on its ELBE Miete rental model (technology-as-a-service starting from €10.50/month with 30/48/60-month terms), which includes extended manufacturer warranty, replacement devices, personal contacts, and free data destruction. The core offering spans business IT solutions (Apple for Business, Modern Workplace, Digital Signage, Microsoft 365, Server & Network, Smart Office, Smart School, Printers), hospitality/retail solutions (POS systems, NCR Orderman, ETRON Onlineshop, Hotel TV, ackerPay unmanned shop), and ELBE Coffee Tools (Übermilk One, Markibar Aspe, Markibar Izaga, CinoArt Precision Tamp 2, ProFondi Evo, Cafelier C2). Services are organized around 'X als Service' models: Technology as a Service, Signage as a Service, Software as a Service, Support as a Service, and Coffee as a Service. ELBE also maintains a physical ELBE Store in Villach and provides cloud services including virtual servers and central backup solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• ELBE Miete (Technology Rental)
• Digital Signage
• Modern Workplace
• Apple for Business
• Microsoft 365
• Server & Netzwerk (Server and Network)
• Smart Office & Smart Home
• Smart School
• Kassensysteme (POS/Cash Register Systems)
• NCR Orderman
• ETRON Onlineshop
• Hotel TV
• ackerPay
• Übermilk One
• Markibar Aspe
• Markibar Izaga
• CinoArt Precision Tamp 2
• ProFondi Evo
• Cafelier C2
• Technologie als Service (Technology as a Service)
• Signage als Service (Signage as a Service)
• Software als Service (Software as a Service)
• Support als Service (Support as a Service)
• Kaffee als Service (Coffee as a Service)
• ELBE Kassenservice (Cash Register Service)
• ELBE Cloud Services
• Drucker & Multifunktionsgeräte (Printers & Multifunction Devices)
• ORBYS Interactive Display

Quantifiable outcome

• Up to 80% less preparation time per coffee with ELBE Coffee Tools
• +4 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core.

• WesualcoreTechnology or IntegrationPartnership for digital display solutions. Wesual provides digital signage software and display management platform. ELBE integrates Wesual products into customer installations. Joint projects include Eventstage Klagenfurt and various retail digital signage implementations. Features include seamless integration, real-time updates, and intuitive content management.
• LG ElectronicscoreTechnology or IntegrationELBE is an LG partner for display technology. LG provides LED walls and commercial displays for digital signage installations. Projects include IKK Group 136" LED wall and Eventstage Klagenfurt installations. LG Commercial TV products (Commercial Lite and Pro:Centric) used in hotel TV solutions.
• SkleracoreTechnology or IntegrationPartnership for digital signage solutions. Sklera provides Room-Manager and Room-Signage displays for meeting room management. Multiple display installations for customers including Kollitsch Gruppe and Therme St. Kathrein.
• HISENSEcoreTechnology or IntegrationELBE is a HISENSE partner offering TV products for rental. Products include 55" and 65" 4K LED, ULED MiniLED, and Hi-QLED Smart TVs. TVs available through ELBE Miete rental program with monthly payments.
• NCR OrdermancoreTechnology or IntegrationELBE offers NCR Orderman mobile ordering and POS solutions for hospitality. Orderman9/Pro handheld devices with WiFi/LTE, 5.5" displays, swappable batteries, and up to 5 years Care Gold warranty. ELBE provides installation and support services.
• ApplecoreTechnology or IntegrationApple Authorized Reseller offering Apple products including MacBook, iMac, iPad, iPhone, Apple Watch, and accessories. Apple for Business solutions with Apple Business Manager integration. Products available for purchase and rental.
• MicrosoftcoreTechnology or IntegrationMicrosoft partner offering Microsoft 365 solutions. Software as a Service packages include Office applications, Teams, OneDrive, and cloud productivity tools. Included in Smart School packages.
• ÜbermilkcoreTechnology or IntegrationManufacturer of Übermilk One milk frothing system. Made in Germany with high quality standards. Produces latte art quality milk foam for up to 200 drinks per hour.
• MarkibarcoreTechnology or IntegrationSpanish manufacturer of professional coffee grinders (Aspe and Izaga models). 30+ years experience in automatic coffee grinder research, design, and manufacturing. Products offer innovative features like sieve detection and fast grinding.
• ETRONcoreChannel Partner/ Reseller/ DistributorPartnership for ETRON onRetail POS, online shop, and inventory management solutions. ELBE offers ETRON's integrated system combining cash register, e-commerce, and warehouse management. Solution starts at €99/month including support.
• ackerPaycoreTechnology or IntegrationProvider of fully autonomous self-service shop system for gastronomy and retail. ELBE supports implementation from planning to ongoing operations, including inventory management and smart shop control.

Scale indicators2 records

Expansion highlights6 records

Regional players

• Kapsch BusinessCom: Austrian IT solutions provider serving enterprise and public-sector clients with workplace, network, and managed services. Most direct regional peer to ELBE at the Austrian enterprise layer, competing in similar IT integration and managed services deals.

Others

• Apple Financial Services (Apple Leasing): Apple's own device financing/leasing programs for business customers. Represents the alternative channel ELBE competes against when SMEs want to rent Apple hardware — useful as a benchmark for ELBE Miete economics and risk.

Broad incumbents

• Bechtle AG: One of Europe's largest IT system houses, headquartered in Germany with full Austrian/DACH presence. Directly comparable to ELBE in offering IT integration, hardware resale, and managed services, but at vastly greater scale and across multiple countries.
• CANCOM SE: Germany-based managed IT services and digitalization provider covering cloud, workplace, and IoT. Comparable to ELBE in bundling hardware, software, and managed services for SME/enterprise customers across the DACH region.
• S&T AG (now Kontron): Austrian-headquartered IT systems integrator with strong DACH footprint, formerly an independent Austrian system house. Closest geographic peer to ELBE among the larger incumbents, offering overlapping workplace, signage, and managed services.

Direct peers

• CHG-MERIDIAN: Global technology lessor and lifecycle management company offering IT equipment rental/lease, similar in mechanism to ELBE Miete. Comparable on the rental/leasing side of ELBE's business, although CHG operates at much larger scale and globally.
• Wortmann AG: Germany-based IT vendor/reseller offering hardware, cloud, and managed services to SMEs, including Microsoft and Apple product lines. Closely comparable mid-sized peer to ELBE on business model and customer segment.
• Wesual GmbH: Austrian digital signage software vendor partnered with Elbe for display management. Tightly coupled peer: Elbe is Wesual's primary integration/installation partner for Austrian projects, making them economically linked rather than purely competitive.
• ETRON Software & Service GmbH: Austrian POS and e-commerce software vendor whose ETRON onRetail product Elbe resells. Direct vendor peer in the Kassensysteme / Gastro & Handel segment, where Elbe acts as channel partner for the same Austrian SME customers.
• Komplett.no / Komplett Group (Office segment): Nordic-based IT hardware reseller offering B2B equipment and device-as-a-service. Comparable to ELBE's workplace/hardware + rental offering, particularly in combining sale and subscription-style access to IT equipment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ElbeGesmbH

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elbe