What Sklera does

Sklera GmbH is a Vienna-based software vendor that builds a cloud and on-premises digital signage platform. The product consists of two coupled components: sklera CMS, a browser-based HTML5 control plane for content creation, scheduling, layout design, player monitoring, and reporting; and sklera Player, a device-side application that renders content on displays and supports offline playback via local caching and intelligent sync. The player runs across six operating system families — Android, ChromeOS, LG webOS, Samsung Tizen, Linux, and Windows — and is integrated with enterprise calendars (Google Calendar, iCal, Exchange/Office 365 2-way sync), identity systems (Azure AD/Entra ID SSO), content sources (Dropbox, RSS, XML, walls.io, YouTube), and the SSP1 programmatic advertising network.

The company sells through a three-tier annual subscription priced per display (Basic €120, Standard €230, Professional €360), with discounts for volume (10+ licenses), education, non-profit, and retail customers. sklera Room Manager is an add-on module for digital door signage and meeting-room booking. Hosting is offered as multi-tenant cloud (data hosted in Ireland), private cloud, or on-premises, with white-labelling available on the Professional tier. Go-to-market is channel-first: Solo IT is the primary DACH distributor handling sales, hardware bundling, and on-site support; sklera does not sell licenses directly. The company also operates a free 15-day self-serve demo and provides a JavaScript SDK plus a REST API for custom integrations.

Sklera serves retail chains, public institutions, hospitality and entertainment venues, and corporate workspaces. Documented enterprise wins include Österreichische Lotterien (715 Samsung Tizen displays across Austrian sales outlets, deployed since July 2020) and Austria Center Vienna (live signage during the 2018 Austrian EU Council Presidency). The company is privately held, founder-managed (Andreas Weiler and Thomas Strauß as Managing Directors), bootstrapped with no disclosed external funding, and operates with a 1–10 employee headcount.

Name

Sklera

Legal name

sklera GmbH

Website

https://sklera.tv

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Sklera GmbH is a Vienna-based software vendor that sells an HTML5-based digital signage platform (CMS + multi-OS player) via three subscription tiers to retail chains, public institutions, hospitality venues, and corporate workspaces, distributed through channel partners such as Solo IT.

Ownership category

akta.pro rank

Product category

Digital Signage Software

NAICS

Software Publishers (513210)

akta.pro primary industry

Ad Insertion & Monetization (SCTE-35, DAI/SSAI) (MPAHAKAH)

akta.pro secondary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Digital signage software
• Cloud content management
• Digital out-of-home
• Display management platform
• Room booking signage

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription Licenses (per display, per year): Annual subscription licenses sold per display through channel partners. Three tiers: Basic (€120/yr), Standard (€230/yr), Professional (€360/yr). Pricing is per display per year with discounts available for volume (10+ licenses), education, non-profits, and retailers.
2. Professional Services & Training: Personal training and onboarding for enterprise teams, delivered through sales partners. Custom project pricing for large signage network deployments.
3. Hosting Variants (Private Cloud & On-Premises): Private cloud environments set up and maintained by sklera for enterprise customers, as well as on-premises installations. Additional fees apply beyond standard cloud subscription pricing.
4. One-time Event Licenses: Single-use licenses available for event-based digital signage deployments, sold through channel partners.
5. SSP1 Programmatic Advertising Revenue Share: Integration with SSP1 advertisement network enables dynamic ad monetization on customer screens, with playback logged in sklera and transmitted to SSP1 for billing.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Sklera provides a user-friendly, HTML5-based digital signage software platform that enables centralized creation, scheduling, and management of content displayed on digital screens. The platform comprises sklera CMS for content management and sklera Player as the cross-platform display client, sold as per-display annual subscriptions across Basic, Standard, and Professional tiers, with optional private cloud or on-premises hosting and an add-on Room Manager module for digital door signage.

Product overview

Sklera is a user-friendly digital signage software platform built on HTML5 technology. The core offering consists of sklera CMS (content management system) and sklera Player (display client software), which work together to create and display content on digital screens. The platform is offered through three tiered subscription packages: sklera Basic (€120/year), sklera Standard (€230/year), and sklera Professional (€360/year), each priced per display per year. sklera Room Manager is an add-on module for digital door signage and room booking functionality. Hosting is available as cloud (managed service), private cloud (dedicated environment), or on-premises (self-hosted), with white-labelling options for enterprise customers.

Differentiator

Problem solved

Functional benefit

Brands

• sklera Room Manager: Digital door sign software module for room booking and event administration
• sklera CMS
• sklera Player

Products and services

• sklera CMS Central web-based content management system for sklera, providing drag-and-drop playlist creation, scheduling with validity times, layout designer (WYSIWYG), media library, player monitoring, role-based user management, and reporting. Designed for organizations that need centrally managed digital signage content.
• sklera Player Cross-platform display client application that renders content created in sklera CMS on digital screens. Supports Android, ChromeOS, LG webOS, Samsung Tizen, Linux, and Windows, with offline playback, local content caching, intelligent sync, video wall functionality, Android Watchdog auto-restart, and custom HTML5 apps via JavaScript SDK.
• sklera Room Manager Add-on module providing digital door signage and room booking for conference rooms, with integration for Google Calendar, iCal, and Exchange/Office 365 via two-way sync. Features ad-hoc room booking, event confirmation dialogs, customizable display layouts, recurring events, REST API for event creation, and Philips 10BDL status LED control.

Quantifiable outcome

• Products at advertised locations performed better than at comparable non-advertised locations
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Solo ITcoreChannel Partner/ Reseller/ DistributorSolo IT is sklera's primary distribution partner providing direct support to customers, tailor-made project pricing, free demo licenses for internal use, project protection in designated sales regions, and lead generation. Solo IT handles hardware expertise and on-site technical support.
• y-docminorImplementation/ SI/ Consulting Partnery-doc collaborated with sklera and Solo IT on the Österreichische Lotterien deployment, providing project implementation and consulting services for the private cloud setup.
• LG (webOS)coreTechnology or IntegrationLG webOS is a core supported platform for the sklera Player. sklera and LG cooperated on one of the first digital signage solutions based on LG webOS in 2015. LG webOS supports video wall functionality and UDP multicast streaming.
• Samsung (Tizen / SSSP)coreTechnology or IntegrationSamsung Tizen and SSSP are core supported platforms for the sklera Player. The Samsung Safety Lock feature can be managed via the sklera CMS. Samsung E-Paper EMDX devices are also supported.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Kitcast: Kitcast is an Apple TV-focused digital signage SaaS that competes directly in the same cloud CMS + player model as Sklera, particularly for SMB and mid-market deployments using consumer display hardware.
• Pickcel: Pickcel provides cloud-based digital signage software with a CMS, multi-platform player support, and content templates, competing directly with Sklera in the SMB/mid-market subscription tier segment.
• ScreenCloud: ScreenCloud provides cloud-based digital signage software with a CMS, app marketplace, and multi-platform player support similar to Sklera. Targets retail, corporate, and education verticals with comparable subscription pricing tiers.
• NoviSign: NoviSign is a digital signage software company offering cloud CMS and player software with subscription pricing for SMB and enterprise, directly comparable to Sklera across feature set and target verticals.
• Yodeck: Yodeck is a cloud-based digital signage platform offering CMS and media player software with similar per-display subscription pricing. Direct competitor to Sklera in the SMB/mid-market cloud signage segment with a comparable product-led growth motion.
• OptiSigns: OptiSigns offers a digital signage platform with cloud CMS, multi-platform player support, and a strong app/integration marketplace - directly overlapping Sklera's CMS + Player architecture across retail and enterprise use cases.
• Rise Vision: Rise Vision is a cloud digital signage platform targeting schools, businesses, and non-profits with subscription pricing and a template-based CMS approach, directly comparable to Sklera's Basic/Standard/Professional tier structure.

Broad incumbents

• Broadsign: Broadsign is a leading DOOH (digital out-of-home) advertising platform powering programmatic out-of-home campaigns, overlapping Sklera's SSP1 programmatic integration ambition at the broader DOOH marketplace level.
• Scala (now part of Stratacache): Scala is a long-established enterprise digital signage platform owned by Stratacache, serving large retail, QSR, and corporate customers worldwide. Broad incumbent in the same category with much larger enterprise deployments than Sklera.
• Samsung MagicINFO: Samsung MagicINFO is the OEM-bundled digital signage CMS shipped with Samsung Tizen/SSSP displays - the same hardware platform Sklera is a software partner with. It competes broadly with Sklera as a free/bundled incumbent on Samsung fleets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/skleratv

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sklera