Baltic Sea Action Group

What Baltic Sea Action Group does

BSAG is a Finnish non-profit foundation (säätiö) founded in 2008 and headquartered in Espoo, Finland, dedicated to restoring the ecological balance of the Baltic Sea. The foundation works across eutrophication, maritime pollution, biodiversity loss, and climate impacts through a coordinated portfolio of programs targeting the Baltic Sea catchment area. It operates as an advocacy and coordination body rather than a technology product company, mobilizing corporate, farmer, and individual stakeholders around measurable environmental commitments.

Its core programmatic assets include the Carbon Action Platform (regenerative agriculture research combining farmers, researchers, and food chain companies to sequester carbon and reduce nutrient runoff), the Forest Network (Metsäverkosto, water-friendly forestry), the Ship Waste Action initiative (maritime wastewater handling), the Baltic Sea Commitment Program (formal corporate pledges), and the E-college for Regenerative Farming (free online education). Supporting tools include the Uudistaja farm development tool and the Itämeri-koulu school education program. The foundation also established the Gullkrona marine protection area covering 4,800 hectares in the Archipelago Sea — the largest private marine protected area in the region.

BSAG's business model is a non-profit hybrid: corporate donations and royalty partnerships via Baltic Sea Commitments, individual donations (preset tiers of €30, €50, €100, plus custom and recurring), stock and testamentary gifts, and institutional grants. Revenue figures are not publicly disclosed. The foundation operates with 11–50 employees and engages 1,700+ farmers, 300+ corporate partners, and 2,200+ e-college learners, primarily in Finland and the broader Baltic Sea region.

Name

Baltic Sea Action Group

Legal name

Elävä Itämeri säätiö

Website

https://bsag.fi

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Baltic Sea Action Group is a Finnish non-profit foundation that coordinates regenerative agriculture, marine conservation, sustainable forestry, and maritime pollution programs to protect the Baltic Sea. It engages 300+ corporate partners, 1,700+ farmers, and individual donors across Finland.

Ownership category

akta.pro rank

Product category

Marine and Environmental Conservation Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Grantmaking Foundations (813211), Support Activities for Forestry (11531)

SIC

Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Environmental & Climate Grantmaking Foundations (BPAGAKAM)

akta.pro secondary industries

Carbon Sequestration & Forest Carbon Credits (AFAMAMAA), Nature & Biodiversity Reporting (TNFD, natural capital) (EUAHAJAM)

Keywords

• Marine conservation
• Regenerative agriculture
• Carbon sequestration
• Environmental foundation
• Baltic Sea protection

Headquarters

HQ city

Espoo

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Corporate Donations and Partnerships: Companies make donations and enter royalty partnerships as part of their Baltic Sea Commitments to support environmental work.
2. Individual Donations: Private individuals donate to support Baltic Sea protection work through one-time or recurring donations.
3. Stock Donations and Testamentary Gifts: BSAG accepts stock donations and testamentary gifts from individuals.
4. Newsletter Subscriptions: Three newsletter offerings: BSAG newsletter, regenerative agriculture newsletter, and Carbon Action club newsletter.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

BSAG is a Finnish non-profit foundation that coordinates programs protecting the Baltic Sea's ecological balance through regenerative agriculture, marine conservation, sustainable forestry, and maritime waste reduction. Its core offerings include the Carbon Action platform (linking 1,700 farmers, researchers, and food-chain companies), the Baltic Sea Commitment corporate program (300+ participating companies), the Forest Network, Ship Waste Action, and the Gullkrona marine protected area (4,800 hectares). Funding comes from corporate donations and royalty partnerships, individual donors, stock/testamentary gifts, and a Finnish fundraising permit.

Product overview

Baltic Sea Action Group (BSAG) is a Finnish non-profit foundation focused on protecting the Baltic Sea through environmental initiatives rather than traditional software products. The organization operates several interconnected programs: the Carbon Action Platform coordinates regenerative farming research with farmers and companies; the E-college for Regenerative Farming provides online education; Ship Waste Action addresses maritime pollution; and the Baltic Sea Commitment Program engages 300+ companies in environmental pledges. BSAG also runs the Metsäverkosto (Forest Network) for forestry collaboration and Itämeri-koulu for school education. The organization functions as a coordination and advocacy body, not a technology product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Carbon Action Platform

Quantifiable outcome

• 4,800 hectares of marine nature protected
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core, flagship and supporting.

• AnoracoreStrategic or Co-development Partner · 10 December 2025Finnish spirits company (Pohjoismaiden johtava viinien ja väkevien alkoholijuomien bränditalo) with third Baltic Sea Commitment 2026-2030. Target: 30% regeneratively farmed barley by 2030. Already produced world's first vodka from regeneratively farmed barley. Partnership since 2015.
• FazercoreStrategic or Co-development Partner · 1 January 2013International food company developing sustainable cereal cultivation with contract farmers. First Baltic Sea Commitment in 2013. Goals include sustainable farming, circular economy, water responsibility, target: all Finnish cereal by sustainable farming principles by 2025.
• SinebrychoffflagshipStrategic or Co-development PartnerBrewery producing KOFF Christmas beer since 2016 using regeneratively farmed barley - first of its kind in Finnish markets. Continues commitment to reduce barley farming environmental impacts.
• GoforesupportingTechnology or IntegrationDigital services company using data and service design expertise to advance regenerative farming. Baltic Sea Commitment 2022 and annual financial support. Advisory role in digital learning environment and CRM system.
• Nokian RenkaatcoreStrategic or Co-development PartnerTire company committed to Ship Waste Action ensuring maritime transport wastewaters discharged to ports. Baltic Sea Commitment 2023. Example to other freighters for responsible maritime practices.
• BernercoreStrategic or Co-development PartnerFinnish family company developing products for regenerative farming. Partnership since 2017 with focus on soil health, carbon sequestration, and nutrient recycling products.
• ValiocoreStrategic or Co-development PartnerFinnish dairy company (produces 80% of Finland's milk, 4,300 farms) aiming for carbon-neutral milk by 2035. Training dairy farmers as carbon farmers. Partnership since 2018.
• Nestlé FinlandcoreStrategic or Co-development PartnerTraining producers for Piltti baby food and Puljonki products in regenerative farming. First Nordic baby food with regeneratively grown ingredients. Partnership since 2021.
• DAVA Foods FinlandcoreStrategic or Co-development PartnerFinland's leading egg company with ~60 contract farmers. First egg company on Carbon Action platform, training farmers in regenerative fodder farming. Partnership since 2021.
• Salaojituksen Tukisäätiö (Drainage Foundation)supportingStrategic or Co-development PartnerPromoting field water management knowledge to reduce nutrient leaching. First commitment 2015. Organizes seminars, maintains research databank on drainage.
• UPMcoreStrategic or Co-development PartnerExpanded Baltic Sea collaboration to include forestry water protection. Corporate partner in forest sector sustainability initiatives.
• Säästöpankkiryhmä (Savings Banks Group)coreStrategic or Co-development PartnerFinancial group promoting transition to regenerative farming. Baltic Sea Commitment 2025-2028 creating financing criteria, training experts, and communicating about regenerative farming.
• Koneyrittäjät rycoreStrategic or Co-development PartnerHeavy machinery entrepreneurs association promoting water protection in forestry, agriculture, and construction. Baltic Sea Commitment 2026-2028. Training members and advocating for water protection.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Carbon Trust: International climate consultancy working with corporates on decarbonization, carbon footprinting, and sustainability strategy. Comparable in partnering with major companies on environmental commitments, but operates as a commercial advisory rather than a foundation.
• WWF Finland: Finnish arm of the global environmental organization with overlapping marine and agricultural programs, corporate partnership models, and policy advocacy. Operates at much larger scale across broader conservation themes.
• The Nature Conservancy: Global environmental organization combining scientific research, conservation programs, and corporate partnerships. Comparable in pairing land/water protection with science-based programs and structured partnership models, but at vastly larger scale.
• Oceana: International ocean conservation organization using scientific research, policy advocacy, and corporate engagement. Comparable in combining marine protection, science-driven campaigns, and corporate partnerships — but at global scale.

Emerging players

• Motiva Services: Finnish state-owned sustainability services company administering environmental labels and sustainable development programs. Comparable in facilitating corporate environmental commitments and sustainability education, but focused on labeling rather than ecosystem protection.

Direct peers

• Pidä Saaristo Siistinä (Keep the Archipelago Tidy Association): Finnish environmental NGO focused on archipelago cleanliness, marine waste, and Baltic Sea stewardship. Comparable national focus on Baltic Sea pollution with a similar community-led and corporate partnership model.
• Soil Association: UK-based charity advancing regenerative and organic farming with research, certification, education programs, and corporate partnerships. Direct comparable in regenerative agriculture focus, farmer engagement, and standards work.
• John Nurminen Foundation: Finnish environmental foundation focused specifically on the Baltic Sea, with programs in marine protection, cultural heritage, and corporate partnerships. The most directly comparable peer in mission, geography, and partnership-driven operating model.
• Coalition Clean Baltic: Network of environmental NGOs working on Baltic Sea protection across multiple countries, with policy advocacy and corporate engagement. Comparable mission scope but operating at a regional, multi-country level rather than national.

Others

• SYKE (Finnish Environment Institute): Finnish government research institute under the Ministry of the Environment, conducting research on the Baltic Sea, water protection, and climate change. Adjacent rather than direct: comparable in Baltic Sea science, but government-funded and non-advocacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCvC3ZYxE2wHQhDMbq-FrIoA/featured
• Facebookfacebook.com/balticseaactiongroup
• LinkedInlinkedin.com/company/baltic-sea-action-group
• Instagraminstagram.com/balticseaactiongroup
• Xx.com/BSAG_

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baltic Sea Action Group