The Gorilla Organisation

Name

The Gorilla Organisation

Legal name

The Gorilla Organization

Website

https://gorillas.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wildlife Conservation

NAICS

Environment, Conservation and Wildlife Organizations (813312), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Wildlife Conservation & Species Protection (BPAGAGAB)

akta.pro secondary industries

Biodiversity & Habitat Conservation (BPAGAGAA), Conservation & Human–Wildlife Conflict Mitigation (BPAGAIAI)

Keywords

• Wildlife conservation charity
• Gorilla protection programs
• Community-led conservation
• Conservation fundraising
• Endangered species protection

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain

Revenue model

1. Individual Donations: Recurring and one-time donations from individual supporters, with monthly giving tiers starting from £8 per month.
2. Charity Lottery: Weekly lottery with £1 per week entry and prizes up to £25,000. Promoted as both fundraising and engagement tool.
3. Ecoflix Partnership: Annual donation of $47.99 enables free access to Ecoflix streaming channel for one year. 100% of membership fees go to conservation.
4. Corporate Partnerships: Corporate partners donate per product sold. Gorilla Spirits donates per bottle of Silverback Gin and Blackback Vodka. That Gorilla Brand donates per clothing item sold.
5. Adoption Programme: Monthly adoption programme at £4 per month, providing supporter engagement and regular giving.

Pricing tiers

Go-to-market motion3 records

Distribution channels10 records

Marketing channels9 records

Core offering

The Gorilla Organisation is a UK-registered conservation charity that funds and operates field programmes to protect endangered gorillas in Rwanda, Uganda and DR Congo through community-led conservation — ranger support, anti-snare patrols, reforestation, sustainable farming training, women's empowerment and school-based conservation education. Its commercial fundraising offers individual supporters online donations, a £4/month gorilla adoption scheme, and a £1/week charity lottery with prizes up to £25,000; it also runs corporate cause-marketing partnerships and an annual Ecoflix streaming membership through which 100% of fees are routed to conservation.

Product overview

The Gorilla Organisation is a conservation charity (not a technology company) offering a portfolio of fundraising and engagement services alongside field conservation programmes. The core offerings include online donation and adoption platforms, a lottery, sporting events participation, corporate partnerships, and community fundraising tools. Associated programmes include Ecoflix, a not-for-profit streaming channel. The conservation work spans community-led initiatives including anti-poaching patrols, children for sustainable conservation education, tree-planting (The Gorilla Safe Zone), sustainable farming training, women empowerment, and ranger support programmes. No unified software product or platform architecture exists; rather, services are individual programmes and engagement mechanisms supporting the charitable mission of gorilla conservation in Rwanda, Uganda, and DR Congo.

Differentiator

Problem solved

Functional benefit

Products and services

• Donations and Fundraising Platform Online donation platform enabling supporters to make single or recurring monetary contributions to fund gorilla conservation projects in Rwanda, Uganda and DR Congo.
• Adopt a Gorilla Programme Monthly adoption programme at £4/month through which supporters symbolically sponsor individual gorillas and receive engagement content and updates.
• Save the Gorillas Lottery (Unity Lottery) Weekly lottery game with £1/week entries and prizes up to £25,000, operated under licence from the London Borough of Camden, with proceeds supporting gorilla conservation.
• Ecoflix Streaming Channel Membership Not-for-profit streaming service where membership fees go directly to fund conservation initiatives, providing wildlife and environmental content for supporters.
• Corporate Partnerships Programme Partnership programme enabling businesses to support gorilla conservation through sponsorship, charity-of-the-year arrangements and matched-giving schemes, with participating partners donating per product or bottle sold.
• Community Fundraising Support Materials, advice and direct support for individuals and groups organising fundraising events, sponsored activities and educational initiatives on the charity's behalf.
• Sporting Events Charity Places Charity places in UK and European sporting events including the London Marathon, with fundraising support and training advice for participants.
• Merchandise Shop Online merchandise store (Shopify) selling branded goods to supporters to generate income for the charity.
• Stop the Snares Conservation Programme Anti-snare field initiative using ranger patrols and community engagement to remove poaching snares from critical gorilla habitat in Bwindi.
• Supporting Rainforest Rangers Funding and operational support for community ranger teams who patrol forests and reserves in gorilla habitats, including arrangements where official ranger coverage is absent.
• Sustainable Organic Farming Training Training programme teaching sustainable and organic farming techniques to reduce community reliance on forest resources in buffer zones adjacent to gorilla habitat.
• The Gorilla Safe Zone (Tree-Planting) Large-scale tree-planting initiative that creates natural buffer zones between human communities and gorilla habitats and restores degraded land.
• Children for Sustainable Conservation Education Programme School-based education programme in 27 schools near gorilla habitats that teaches conservation awareness and environmental stewardship to local children.
• Empowering Women and Girls Programme Skills training and livelihood programmes for women in communities near gorilla habitats, intended to reduce forest-resource dependency and build local resilience.
• Ymke Warren Memorial Conservation Award Memorial award providing grants and recognition to early-career African researchers working in great ape conservation.
• Volunteer Programme Volunteer placements in UK office roles, public collections, social media, events and fundraising activities supporting the charity's work.

Quantifiable outcome

• Mountain gorilla population increased from 240 to over 1,000 individuals
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Gorilla Glue CompanycoreGTM or Marketing PartnerIndustry-leading adhesive company serving UK and Europe from offices in Chorley, Lancashire. The original Gorilla Glue formula was discovered in Indonesia on teak furniture. Corporate partner donating to The Gorilla Organisation.
• Gorilla SpiritscoreGTM or Marketing PartnerAward-winning handcrafted artisan spirits producer making Silverback Mountain Gin and Blackback Mountain Vodka. The Gorilla Organisation receives a donation for every bottle sold.
• That Gorilla BrandcoreGTM or Marketing PartnerForward-thinking clothing brand committed to positive impact, inspired by gorillas with values of strength, love and loyalty. The Gorilla Organisation receives a donation for every item sold. Partnered to build Nyagakenke Village Primary School.
• UN Great Apes Survival Partnership (GRASP)coreStrategic or Co-development PartnerUnited Nations partnership initiative for great ape conservation. The Gorilla Organisation is a Partner member, aligning with global conservation efforts.
• Ape AlliancecoreStrategic or Co-development PartnerCoalition of conservation organisations working together. The Gorilla Organisation is a member, supporting coordinated approach to ape conservation.
• Wildlife Conservation Society (WCS)minorStrategic or Co-development PartnerPartnered in 2007 to support Cross River Gorilla Project, facilitating development of Kagwene Gorilla Sanctuary in Cameroon. Sanctuary gazetted in 2008 with legal protection.
• PAIDEK (Programme d'Appui aux initiatives de Developpement Economique du Kivu)minorStrategic or Co-development PartnerMicrocredit project 'Tujitegemee' established in 1999 around Virunga National Park, DRC. Over 1,122 individuals in 310 groups benefited before interruption by conflict.
• ARASI (Association Rwandaise pour l'Amenagement et le Sauvegarde des Infrastructures Socio-economiques)minorStrategic or Co-development PartnerWater cistern construction partnership from 2000, providing water for more than 40,000 people in communities surrounding Volcanoes National Park, Rwanda.
• AIDE-Kivu (Appui aux Initiatives de Développement et Gestion de l'Environnement au Kivu)minorStrategic or Co-development PartnerFuel-efficient stoves project launched in 2008, producing 'Jiko' stoves reducing firewood/charcoal consumption by 55%. Shortlisted for World Challenge 2009. Boosted by Body Shop Foundation in 2011 with 1,500 additional stoves.
• Magasin Equatorial des Arts (MEA)minorStrategic or Co-development PartnerPartnership from 1997 promoting environmentally-themed art and handicrafts, including youth training scheme supporting orphans. 43 youths completed training programme.
• Uganda Wildlife AuthoritycoreStrategic or Co-development PartnerGovernment body managing Uganda's national parks. The Gorilla Organisation supports rangers and operations in Bwindi Impenetrable National Park and Mgahinga Gorilla National Park.
• National Geographic TravellerminorGTM or Marketing PartnerFeatured in article 'Track mountain gorillas in Uganda with their protectors' offering in-depth look at conservation work on the ground, published in one of the world's leading travel publications.
• Walikale Community ReservecoreStrategic or Co-development PartnerCommunity-run forest reserve where The Gorilla Organisation funds team of 50 rangers protecting fragile ecosystem and eastern lowland gorillas. Model of community-led conservation.

Scale indicators15 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• World Wildlife Fund: Largest global wildlife charity; while broad in species and geography, WWF's great ape programmes in Virunga/Bwindi overlap directly with TGO field operations and donor pool.
• Conservation International: Large US-based conservation NGO that funds and operates across the same central/east African biodiversity hotspots and competes for corporate partnership and impact-investor capital.
• Wildlife Conservation Society: Major US-headquartered conservation organisation already partnered with TGO on the Cross River Gorilla Project and active in Virunga/Bwindi landscapes with similar species portfolios.

Direct peers

• Fauna & Flora International: UK-registered conservation charity with similar geographic footprint (Rwanda/Uganda/DRC) and overlapping great-ape portfolio; closest peer in terms of legal domicile, fundraising structure, and donor competition.
• African Wildlife Foundation: Africa-focused wildlife NGO with overlapping geographic priorities and gorilla habitat programmes; competes for the same corporate CSR and individual donor funds in great-ape landscapes.
• International Fund for Animal Welfare: International animal-welfare and conservation NGO with gorilla-related programmes and a similar diversified fundraising stack (donations, partnerships, events).
• Born Free Foundation: UK-registered wildlife charity with comparable headcount, donor base, and UK lottery/adoption fundraising mix; overlapping primate and African landscape interests.
• Jane Goodall Institute: Great-ape-focused conservation NGO built around an iconic primatologist legacy (analogous to TGO's Dian Fossey heritage), competing for similar donors, celebrity endorsements, and Africa-based programme funding.
• Dian Fossey Gorilla Fund: Direct gorilla conservation peer, originally the US-based sister entity of The Gorilla Organisation, focused on Rwandan mountain gorilla protection via Karisoke Research Center; the most comparable organisation in species, mission, and donor base.
• Ape Action Africa: UK-registered NGO operating gorilla sanctuaries and field projects in Cameroon and DRC with comparable organisational scale and donor base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Gorillas_Org
• YouTubeyoutube.com/@thegorillaorganizationofficial
• Facebookfacebook.com/GorillaOrganization
• Instagraminstagram.com/gorilla_organization
• LinkedInlinkedin.com/company/the-gorilla-organization

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Gorilla Organisation