What Real Estate Alert does

Real Estate Alert is a flagship commercial real estate news publication operated under Green Street, providing exclusive, transaction-driven coverage of CRE deals, players, and market shifts to institutional investors and CRE professionals globally. The publication is part of Green Street's three-brand news suite alongside Commercial Mortgage Alert and Asset-Backed Alert, supported by a 70-journalist global newsroom that produces 150+ exclusive weekly stories across 25+ countries spanning the U.S., Canada, Europe, the U.K., Ireland, and Australia. Coverage is anchored in deal flow and sales comps rather than commentary, with distribution via email newsletters, daily bulletins, weekly roundups, breaking news alerts, and a mobile news app. The publication serves four primary personas: institutional investors, advisors, brokers, and lenders, generating revenue through a subscription-based recurring model with free trials and direct digital signup.

The broader Green Street platform extends well beyond news into a modular suite including Private Market Data, Public Market Data, an Automated Valuation Model, Retail Analytics, Debt Data, Research, Infrastructure (post-IJ Global acquisition), College House (student housing data), and Advisory Services. Real Estate Alert sits at the core of a deliberate ecosystem architecture designed to cross-sell data and advisory services into the same institutional customer base. Geographic expansion has been active, with new Sydney and Melbourne offices extending APAC coverage alongside established U.S., European, and Canadian operations. The company has executed multiple acquisitions (College House, IJ Global, StorTrack) to broaden vertical coverage into student housing, infrastructure, and self-storage, signaling an inorganic growth posture alongside organic product expansion. Revenue is generated through subscription-based recurring contracts, though specific pricing and revenue figures are not publicly disclosed.

Name

Real Estate Alert

Legal name

Green Street

Website

https://realert.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Real Estate Alert is Green Street's flagship commercial real estate news publication, delivering exclusive transaction-driven coverage to 75,000 institutional investors, advisors, brokers, and lenders across 25+ countries via a 70-journalist global newsroom.

Ownership category

akta.pro rank

Product category

Commercial Real Estate News & Intelligence

NAICS

Other Activities Related to Real Estate (531390)

SIC

Real Estate (6500)

akta.pro primary industry

Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics) (BPAJANAD)

akta.pro secondary industry

Real Estate Advisory & Consulting (Strategy, Portfolio & Location) (FSAEAJAH)

Keywords

• Commercial real estate news
• CRE market intelligence
• Real estate deal flow
• Institutional real estate data
• Property transaction reporting

Headquarters

HQ city

Hoboken

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. News Subscription: Subscription-based revenue model providing access to exclusive commercial real estate news publications including Real Estate Alert, Commercial Mortgage Alert, and Asset-Backed Alert. Delivers real-time news and actionable intelligence to subscribers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Real Estate Alert is a subscription-based weekly news publication providing exclusive, transaction-driven coverage of commercial real estate deal flow, risks, opportunities, and behind-the-scenes dealings. It is part of Green Street's news division alongside Commercial Mortgage Alert and Asset-Backed Alert, serving institutional investors, advisors, brokers, and lenders with real-time intelligence across 25+ countries.

Product overview

Green Street offers Real Estate Alert as part of a unified platform-plus-modules architecture. The core News product encompasses three highly regarded publications (Real Estate Alert, Commercial Mortgage Alert, and Asset-Backed Alert) alongside the Green Street News platform covering 25+ countries. This core news offering integrates with additional modules including Data & Analytics (Private Market Data, Public Market Data, AVM, Retail Analytics, Debt Data), Research, Infrastructure, and Advisory Services. The platform serves 75,000+ users across 25+ countries with 70 journalists delivering 150+ exclusive weekly stories.

Differentiator

Problem solved

Functional benefit

Brands

• Real Estate Alert: Highly regarded publication providing early-warning look at risks, opportunities, and behind-the-scenes dealings in commercial real estate.
• Commercial Mortgage Alert
• Asset-Backed Alert
• College House
• IJ Global
• Green Street News
• Green Street Infrastructure

Products and services

• Real Estate Alert Subscription-based weekly news publication providing early-warning coverage of risks, opportunities, and behind-the-scenes dealings in commercial real estate for institutional investors and CRE professionals.
• Commercial Mortgage Alert Subscription publication covering key dealings in real estate finance, lending, and securitization activities for institutional CRE finance professionals.
• Asset-Backed Alert Subscription publication delivering news and statistics on structured finance emerging from the securitization business.
• Green Street News Platform Real-time digital news platform delivering exclusive CRE news across the U.S., Canada, Europe, the U.K., Australia, plus global infrastructure news spanning Americas, Europe, Asia Pacific, and the Middle East and Africa.
• Green Street News App Mobile application enabling subscribers to stay ahead of the latest commercial property news and track regions and sectors relevant to their interests.

Quantifiable outcome

• 150+ exclusive weekly stories
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• PERE (Private Equity Real Estate) / PEI Media: PEI Media publishes PERE and related titles covering private equity real estate, fund-raising, and deal flow. It serves an overlapping institutional audience with a subscription news model and competes for the same reader base on PE real estate intelligence.

Broad incumbents

• JLL: JLL is a global CRE services firm with investment management, brokerage, and a research arm publishing CRE market intelligence and capital markets data. It operates as a broad incumbent overlapping in advisory and market intelligence rather than competing as a subscription news product.
• CBRE: CBRE is the world's largest CRE services firm offering brokerage, investment, and advisory capabilities including a research and market intelligence arm. It is a broad incumbent with overlapping capabilities in CRE market intelligence rather than a direct subscription news competitor.
• Cushman & Wakefield: Cushman & Wakefield is a global CRE services firm with a research and insights division publishing market intelligence and transaction analytics. It is a broad incumbent with overlapping capabilities but is not a direct subscription news competitor.

Direct peers

• MSCI Real Capital Analytics: MSCI's Real Capital Analytics division provides CRE transaction data, deal flow analytics, and capital markets intelligence. It directly overlaps with Real Estate Alert's transaction-based reporting and the broader Green Street data platform.
• Bisnow: Bisnow is a CRE-focused digital media company covering commercial real estate news, events, and intelligence. It directly competes for institutional CRE readership with a subscription-led model similar to Real Estate Alert.
• CoStar Group: CoStar Group is the dominant commercial real estate data, analytics, and intelligence platform. It directly competes with Green Street News across CRE transaction data, analytics, and market intelligence, and is the principal large-scale competitor in the same product category.
• GlobeSt: GlobeSt is a commercial real estate news and data platform covering CRE transactions, capital markets, and property sectors. It directly competes with Real Estate Alert for institutional CRE readership and intelligence subscribers.
• Commercial Observer: Commercial Observer is a CRE news publication covering transactions, deal makers, and market intelligence. It targets a similar institutional audience and competes for subscription-based CRE news engagement.
• The Real Deal: The Real Deal is a real estate news outlet covering commercial and residential transactions, market intelligence, and deal flow. It serves a partially overlapping institutional and professional audience with subscription-based content.

Market position

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/realertnews

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Estate Alert