Madinat Jumeirah Living

What Madinat Jumeirah Living does

Madinat Jumeirah Living (MJL) is a freehold residential master community located in Dubai's Jumeirah/Umm Suqeim district, approximately 900 meters from the Burj Al Arab. Developed jointly by Meraas and Dubai Holding, the project spans 249 hectares and comprises ten distinct sub-developments (Nourelle, Riwa, Elara, Jomana, Lamtara, Asayel, Rahaal, Al Jazi, Jadeel, and Lamaa) offering over 3,500 existing low-rise apartments plus 5,000+ future units. Unit types range from 1-4 bedroom apartments to 4-bedroom penthouses (725-5,623 sq ft), with starting prices from AED 1.39M to AED 3.68M (USD 378K to USD 1M) and structured payment plans (50/50, 70/30, 75/25, or 40/60 post-handover). The community features 33,700 sqm of landscaped space, 5.4 km of canals inspired by old Dubai architecture, and direct air-conditioned footbridge access to the 2004-built Madinat Jumeirah Resort and Souk Madinat.

The primary value proposition centers on regulatory scarcity — MJL is positioned as one of the few freehold zones in the traditionally non-freehold Jumeirah district open to foreign buyers, granting eligibility for the UAE Golden Visa (10-year residency) at the AED 2M threshold. Reported outcomes include gross rental yields of 5-8% and approximately +10% year-on-year capital appreciation. Distribution operates through a dual channel: developer direct sales (Meraas, Dubai Holding) and Metropolitan Group, a Dubai-based real estate agency founded in 2010 with 500+ agents across UAE and Vienna offices, operating a documented 6-step purchase process and supported by a 420+ review Google trust score. The marketing platform (mjl.ae) provides interactive property listings, floor plans, payment plans, and consultation request forms.

Revenue mechanics follow a one-time freehold sale model — no recurring SaaS or subscription revenue. Pricing varies by phase and developer, with Meraas-developed projects (Nourelle, Riwa, Elara, Jomana, Al Jazi, Jadeel, Lamaa) typically positioned at the higher tiers and Dubai Holding-developed projects (Lamtara, Asayel, Rahaal) at varied price points. Customer segments are weighted toward international HNW investors (Golden Visa pathway), UAE resident expatriate families seeking beachfront lifestyle, and ultra-HNW individuals targeting trophy Jumeirah addresses. The technology stack is conventional real estate marketing infrastructure (Webflow-hosted property portal with standard virtual tour and listing tools) — no proprietary AI, ML, or differentiated technology platform is described.

Name

Madinat Jumeirah Living

Legal name

Metropolitan Group

Website

https://mjl.ae

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Madinat Jumeirah Living is a freehold residential master community in Dubai's Jumeirah district, developed by Meraas and Dubai Holding, offering 3,500+ low-rise apartments across ten projects to international investors and UAE resident families seeking Golden Visa eligibility and beachfront lifestyle.

Ownership category

akta.pro rank

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Marketing or Sales, Personnel, Operations, Supply Chain

Revenue model

1. Residential Property Sales: Primary revenue from sale of freehold residential apartments and penthouses across multiple phases (Nourelle, Riwa, Elara, Jomana, Lamtara, Asayel, Rahaal, Al Jazi, Jadeel, Lamaa). Revenue generated through one-time property sales with various payment plans (50/50, 70/30, 75/25).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Madinat Jumeirah Living (MJL) is a freehold residential master community in Dubai's Jumeirah/Umm Suqeim district, developed by Meraas and Dubai Holding across 249 hectares. It offers 3,500+ low-rise 1-4 bedroom apartments and penthouses across 10 distinct projects (Nourelle, Riwa, Elara, Jomana, Lamtara, Asayel, Rahaal, Al Jazi, Jadeel, Lamaa), with direct access to Madinat Jumeirah Resort and Souk, and Burj Al Arab proximity. Properties range from AED 1.39M to AED 3.68M with structured payment plans and Golden Visa eligibility for investments of AED 2M or more.

Product overview

Madinat Jumeirah Living (MJL) is a freehold residential master community developed by Meraas and Dubai Holding, located in the Jumeirah/Umm Suqeim district of Dubai near the Burj Al Arab. The portfolio consists of 10 distinct residential developments offering 1-4 bedroom apartments and penthouses: Nourelle, Riwa, Elara, Jomana, Lamtara, Asayel, Rahaal, Al Jazi, Jadeel, and Lamaa. Properties range from AED 1.39M to AED 3.68M with sizes from 725 to 5,623 sq ft, and feature resort-style amenities including pools, fitness facilities, landscaped gardens, and direct access to Madinat Jumeirah Resort. The community offers gross rental yields of 6-8% and is one of Dubai's few freehold zones in the prestigious Jumeirah district, eligible for UAE Golden Visa.

Differentiator

Problem solved

Functional benefit

Brands

• Nourelle: Premium freehold residences by Meraas in Madinat Jumeirah Living featuring three interconnected buildings with skybridge, 1-4BR apartments from 742 to 5,623 sq ft.
• Riwa
• Elara
• Jomana
• Lamtara
• Asayel
• Rahaal
• Al Jazi
• Jadeel
• Lamaa

Products and services

• Nourelle Meraas-developed premium freehold residences in Madinat Jumeirah Living featuring three interconnected buildings with a sculptural skybridge, offering 1-4 bedroom apartments from 742 to 5,623 sq ft. Includes infinity pools, sky gardens, and Burj Al Arab views.
• Riwa Meraas-developed contemporary freehold residences in MJL with 1-3 bedroom apartments and 4-bedroom penthouses ranging from 725 to over 4,390 sq ft, featuring sleek facades and Burj Al Arab views.
• Elara Meraas-developed freehold residences offering 1-3 bedroom apartments and 4-bedroom penthouses (725 to 4,441 sq ft) with contemporary architecture, premium pools, gyms, and Burj Al Arab views.
• Jomana Meraas-developed contemporary Arabesque residences featuring 1-4 bedroom apartments (730 to 3,417 sq ft) with meandering wadis and proximity to community park.
• Lamtara Dubai Holding-developed premium residences with panoramic Burj Al Arab and Gulf views, 1-4 bedroom luxury apartments (765 to 3,832 sq ft), Arabesque interiors, and direct access to Madinat Jumeirah Resort.
• Asayel Dubai Holding-developed Arabian-inspired 1-4 bedroom homes (770 to 2,690 sq ft) combining modern comfort with refined finishes, featuring elegant interiors, private gardens, and Burj Al Arab views.
• Rahaal Dubai Holding-developed modern homes with direct access to Madinat Jumeirah Resort and Souk, offering 1-4 bedroom apartments (807 to 2,937 sq ft) with rooftop terraces and pools.

Quantifiable outcome

• 6.5% gross rental yields with low vacancy levels
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Madinat Jumeirah ResortcoreStrategic or Co-development Partner · 1 January 2004Madinat Jumeirah Living draws heritage from the 2004-built Madinat Jumeirah resort, sharing the same area and providing residents with direct access to the resort's 5-star facilities through air-conditioned footbridges and proximity to Souk Madinat.
• Metropolitan GroupcoreChannel Partner/ Reseller/ DistributorMetropolitan Group serves as the primary real estate agency marketing Madinat Jumeirah Living properties. With 16+ years experience and 500+ agents across UAE and Vienna, they provide end-to-end property purchase services from consultation through post-handover support.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• DAMAC Properties: DAMAC is a Dubai-based luxury real estate developer operating across multiple master communities (DAMAC Hills, DAMAC Islands, etc.) targeting international luxury buyers. Comparable as a competing luxury Dubai developer, though with a broader portfolio and active network of off-plan launches.

Others

• Meraas: Meraas is one of the two primary developers of Madinat Jumeirah Living (Nourelle, Riwa, Elara, Jomana, Al Jazi, Jadeel, Lamaa) and shares the same Meraas development DNA as MJL across Dubai's luxury freehold portfolio. Comparable because of the direct co-development relationship.
• Dubai Holding Real Estate: Dubai Holding is the co-developer of MJL (Lamtara, Asayel, Rahaal) and a sovereign-backed developer with deep Dubai luxury real estate portfolio. Comparable as the other co-developer and direct peer in the MJL project.

Direct peers

• Bluewaters Island: Bluewaters Island is a Meraas-developed freehold luxury residential and entertainment destination in Dubai that targets the same international HNI buyer with beachfront lifestyle positioning. Directly comparable to MJL as a Meraas freehold project competing for similar foreign investor demand.
• Port de La Mer: Port de La Mer is a Meraas-developed freehold beachfront residential community in Jumeirah, sitting adjacent to MJL and targeting the same international HNI freehold buyer. Closest direct peer in the same micro-market and developer ecosystem.
• La Mer: La Mer is a Meraas-developed beachfront freehold community in Jumeirah offering similar low-rise luxury residences and resort-style amenities. Directly comparable to MJL on developer, geography, and target buyer.
• City Walk: City Walk is a Meraas-developed freehold residential, retail, and hospitality district in Dubai targeting premium buyers. Comparable as a Meraas master-community that competes with MJL for foreign investors seeking branded Dubai urban luxury.
• Emaar Beachfront: Emaar Beachfront is a freehold luxury beachfront residential project by Emaar in Dubai Harbour targeting the same international HNI buyer as MJL. Direct competitor with comparable pricing and yield profile.
• Palm Jumeirah Residences (Nakheel): Palm Jumeirah is Nakheel's flagship freehold luxury island residential community in Dubai, offering branded beachfront residences. Comparable to MJL as a luxury freehold destination targeting international HNI buyers with similar yield and appreciation profile.
• Pearl Jumeira by Meraas: Pearl Jumeira is a Meraas-developed freehold beachfront island community in Jumeirah offering luxury villas and apartments. Directly comparable to MJL as a Meraas Jumeirah freehold with similar buyer profile and product mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/mpddubai
• YouTubeyoutube.com/c/MetropolitanPremiumProperties
• Facebookfacebook.com/mpddubai
• LinkedInlinkedin.com/company/mpddubai
• Instagraminstagram.com/metropolitan__properties

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madinat Jumeirah Living