TESCOMA

What TESCOMA does

TESCOMA s.r.o. is a privately held Czech designer, manufacturer, and retailer of kitchenware and household goods, founded in 1992 in Zlín by Jiří Vaculík and Petr Chmela. The company designs and produces a broad portfolio spanning cookware and pans, bakeware, kitchen knives and cutting boards, electrical appliances (blenders, air fryers, espresso machines, electric pressure cookers, food dehydrators), tableware, grilling and outdoor equipment, children's tableware, household organization, and cleaning supplies, organized into named sub-brands such as GrandCHEF, PRESIDENT, DELÍCIA, PRESTO, HANDY, ULTIMA, DELLA CASA, FANCY HOME, TEO, and BAMBINI. Core technology is anchored by the in-house Centre for Applied Development and Design (est. 2001), which has produced 76 patents and more than 910 protected industrial designs, with a 16-step quality process that includes hygiene testing at ITC a.s. accredited laboratory and mechanical/cyclic testing in a company physics laboratory.

The business operates a vertically integrated manufacturer-to-customer model. Revenue is generated through three primary channels: a branded DTC e-commerce platform (tescoma.cz) with free shipping thresholds and 30-day returns; 140+ owned retail stores across the Czech Republic, Slovakia, Poland, Hungary, Italy, Spain, and Portugal; and a dedicated B2B portal (b2b.tescoma.cz) serving corporate buyers and resellers. International distribution extends the catalog to 110 countries. Production volume exceeds 40 million units annually, pricing spans roughly 79 CZK to 5,799 CZK per item with warranties up to 10 years on premium lines, and a free TESCOMA Club loyalty program supports retention. Distribution, marketing, and fulfillment rely on partners including Zásilkovna, Direct Parcel Distribution, Česká pošta, PayU, Heureka, Shopsys (e-commerce platform), and digital marketing vendors Google, Facebook, and Seznam.cz.

TESCOMA's primary customer is the individual household, with a secondary non-primary B2B/corporate-gifting segment. The company has accumulated over 100 international design awards (Red Dot, German Design Award, Good Design, Česká kvalita) and was recognized in 2016 when co-founder Petr Chmela won the EY Entrepreneur of the Year competition. Co-founder Jiří Vaculík passed away in 2019; ownership and current executive leadership beyond the founders and a designated whistleblowing officer are not disclosed in available materials. The company remains privately held with no parent, subsidiaries, or institutional investor backing identified, and revenue is not publicly disclosed.

Name

TESCOMA

Legal name

TESCOMA s.r.o.

Website

https://tescoma.cz

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

TESCOMA is a Czech designer and manufacturer of kitchenware and household goods, founded in 1992, serving consumers across 110 countries through 140+ owned retail stores, a DTC e-commerce platform, and a B2B portal.

Ownership category

akta.pro rank

Product category

Kitchen Cookware and Housewares

NAICS

Home Furnishings Retailers (44912), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Luxury Home & Lifestyle Department Stores (CRAGADAG)

akta.pro secondary industry

Home & Kitchen Value Variety Stores (Small Housewares & Décor) (CRAEAGAH)

Keywords

• Kitchen cookware
• Household appliances
• Baking utensils
• Kitchen tools
• Tableware products

Headquarters

HQ city

Zlin

HQ country

Czechia

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer (DTC) E-commerce: TESCOMA operates branded e-commerce (tescoma.cz) selling directly to consumers. Online orders include free shipping over 1,399 CZK threshold and 30-day free returns policy.
2. Physical Retail Stores: 140+ branded stores across Europe (Czech Republic, Slovakia, Poland, Hungary, Italy, Spain, Portugal) offer immediate reservation and purchase with no shipping costs.
3. B2B Sales Platform: Electronic ordering system for businesses (B2B) at b2b.tescoma.cz. Also offers affiliate program and alternative performance fulfillment through products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

TESCOMA designs, manufactures, and sells kitchenware, cookware, household appliances, bakeware, knives, and home organization products through its own e-commerce platform and 140+ branded retail stores across Europe. The portfolio spans sub-brands such as GrandCHEF, PRESIDENT, DELÍCIA, PRESTO, HANDY, and ULTIMA, with a separate B2B ordering platform for business customers. Products are developed in-house at the company's own Applied Development and Design Centre and sold directly to consumers with warranties of up to 10 years on premium lines.

Product overview

TESCOMA is a Czech manufacturer and retailer of premium kitchen and household products. The product portfolio consists of multiple sub-brands across core categories: GrandCHEF (premium culinary tools), PRESIDENT (high-end appliances like air fryers and espresso machines), DELÍCIA (baking products), PRESTO (kitchen utensils), HANDY (manual tools), and ULTIMA (premium cookware). The company offers a comprehensive range organized into: cookware and pans, baking supplies, electrical appliances, knives and cutting boards, household organization, tableware and serving, grilling and outdoor equipment, children's products, and cleaning supplies. The products are available through 140+ branded retail stores across Europe and via e-commerce. The company also provides replacement parts and accessories for its product lines.

Differentiator

Problem solved

Functional benefit

Brands

• GrandCHEF: Premium kitchen utensils and tools product line.
• DELÍCIA
• PRESIDENT
• PRESTO
• DELLA CASA
• FANCY HOME
• ONLINE
• CHALET
• ULTIMA
• SteelCRAFT
• i-PREMIUM
• MASSIVE
• SmartCLICK
• PURITY
• myDRINK
• ProfiMATE
• HANDY
• VITAMINO
• PRECIOSO
• FreshZONE
• SmartCOVER
• TEO
• BAMBINI
• PAPU PAPI

Products and services

• Cookware and Pans Stainless steel sets, non-stick pans, induction-compatible pots, pressure cookers, and specialized frying pans for household cooking.
• Baking Supplies Silicone and metal baking molds, baking sheets, roasting dishes, and decorating tools sold under the DELÍCIA sub-brand.
• Home Electrical Appliances Electric blenders, food processors, kettles, grills, espresso machines, air fryers, electric pressure cookers, and kitchen robots sold under the PRESIDENT premium line.
• Knives and Cutting Boards Kitchen knives, cutting boards, knife blocks, and sharpening tools sold under the PRECIOSO sub-brand.
• Home Organization Food storage containers, kitchen organizers, and closet storage solutions sold under the PURITY, FreshZONE, ONLINE, and ProfiMATE sub-brands.
• Tableware and Serving Plates, cutlery, glassware, and serving dishes for everyday dining.
• Grilling and Outdoor Equipment Grill tools, grilling pans, woks, thermal bags, and picnic supplies for outdoor cooking.
• Children's Tableware Children's ice cream making molds, bottles, and feeding products made from safe materials under BAMBINI and PAPU PAPI sub-brands.
• Cleaning Supplies Dish brushes, mops, cleaning tools, and eco-friendly detergents sold under the FANCY HOME sub-brand for household cleaning.
• B2B Sales Platform Electronic ordering system at b2b.tescoma.cz for business customers, corporate buyers, and resellers placing bulk orders.
• TESCOMA Club Loyalty Program Free loyalty program offering purchase points accumulation, exclusive member deals, warranty registration, and early access to new products.

Quantifiable outcome

• Products sold in 110 countries worldwide
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Zásilkovna s.r.o.coreChannel Partner/ Reseller/ DistributorOrder fulfillment and delivery partner for Czech Republic shipments.
• Direct Parcel Distribution CZ s.r.o.coreChannel Partner/ Reseller/ DistributorParcel delivery and distribution services for order fulfillment.
• Česká pošta s.p.coreChannel Partner/ Reseller/ DistributorCzech Post for postal and delivery services.
• PayU S.A.coreOthersPayment gateway for processing online payments.
• ITC a.s. (Institut pro testování a certifikaci)coreStrategic or Co-development PartnerAccredited testing laboratory for hygiene testing and certification of products that contact food. Partnership since 2006 for professional testing laboratory.
• ACOMWARE s.r.o.minorGTM or Marketing PartnerMarketing services provider.
• Google LLCminorGTM or Marketing PartnerDigital marketing and advertising services.
• Facebook, Inc.minorGTM or Marketing PartnerSocial media marketing and advertising.
• Seznam.cz a.s.minorGTM or Marketing PartnerCzech search engine marketing and advertising.
• Heureka Group a.s.minorGTM or Marketing PartnerPrice comparison and customer review platform (Heureka.cz) displaying TESCOMA product reviews.
• Shopsys s.r.o.coreTechnology or IntegrationE-commerce platform provider powering tescoma.cz online store.

Scale indicators7 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Pyrex (Instant Brands): Established bakeware and glassware brand with strong European presence. Directly comparable to TESCOMA's DELÍCIA baking line and TEO glass teapots/kettles category.
• Tefal (SEB Group): Global leader in cookware and small kitchen appliances under SEB Group. Directly competes with TESCOMA's PRESIDENT (electrical appliances) and cookware lines across Europe and international markets, with comparable price-to-mid-premium positioning.
• Scanpan: Danish premium cookware manufacturer focused on non-stick and professional-grade pans. Comparable to TESCOMA's CHALET, MASSIVE, and i-PREMIUM cookware lines in premium positioning and European heritage.
• Joseph Joseph: UK-based design-led kitchenware brand specializing in gadgets, tools, and organization products. Closely comparable to TESCOMA in design-award pedigree (Red Dot, iF) and DTC channel strategy with multi-category premium positioning.
• Le Creuset: Iconic French premium cookware and bakeware brand. Directly comparable to TESCOMA's premium ULTIMA and DELÍCIA lines, with similar warranty emphasis and direct-to-consumer retail presence across Europe.
• KitchenAid (Whirlpool): Premium kitchen appliances brand owned by Whirlpool. Directly comparable to TESCOMA's PRESIDENT premium appliance line (espresso machines, kitchen robots, food processors) with strong global brand recognition.
• ZWILLING J.A. Henckels: Premium German kitchen brand spanning knives, cookware, and small appliances. Directly comparable to TESCOMA in premium positioning, kitchen knives, cookware lines (e.g., ULTIMA), and European retail footprint.
• Tupperware Brands: Global food storage and kitchen organization brand. Directly competes with TESCOMA's PURITY, FreshZONE, and household organization categories with comparable multi-category kitchen portfolio.

Emerging players

• Lock&Lock: Korean food storage container brand with global expansion focus. Comparable to TESCOMA's PURITY and FreshZONE food storage categories with strong international distribution outside Europe.

Broad incumbents

• IKEA (kitchenware): Global home goods giant with extensive kitchenware assortment at value price points. Comparable as a broad home and kitchen retail competitor, though positioned at lower price tiers than TESCOMA's premium lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/tescomavideo
• Facebookfacebook.com/Tescoma.cz
• LinkedIncz.linkedin.com/company/tescoma
• Instagraminstagram.com/tescoma_official
• TikToktiktok.com/@tescoma_official
• Pinterestcz.pinterest.com/tescoma_cz

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TESCOMA