ACOMWARE

What ACOMWARE does

ACOMWARE s.r.o. is a Czech-based full-service digital marketing and e-commerce consulting company founded in 2002 and headquartered in Prague 4 (Pankrác), operating as a wholly-owned subsidiary of MAFRA, a.s., a diversified Czech media conglomerate. The company delivers integrated digital marketing services across eight core modules — Creative (via Blueglue sub-brand), E-commerce Consulting, PPC Systems Management, Email Marketing, Digital Media, Social Media, SEO, and a Google CSS Program offering 20% savings on Google Shopping costs. ACOMWARE's technology stack is services-orchestration rather than proprietary IP: it bundles certified expertise on Google Ads, Google Marketing Platform, Seznam Sklik, Meta Business, Bloomreach (Gold Certified Partner — one of seven companies worldwide), Acoustic, Exponea, Maileon, and Mailgun to deliver multi-channel paid media, lifecycle, and analytics programs.

The business model is professional services plus pass-through media management: pricing is quote-based and negotiated per client, with multi-year contracts typical, volume discounts available for larger ad commitments, and revenue split across consulting retainers, PPC/RTB campaign management fees, email campaign execution, creative production, and SEO engagements. ACOMWARE serves enterprise Czech e-commerce and consumer brands — documented accounts include Europ Assistance, Sconto (furniture retail), Luxor (books), O2 (telecommunications), and Decathlon — alongside a long tail of mid-market online retailers, with the company reporting over 3,000 internet projects served since inception.

Customer acquisition blends direct enterprise sales with a content-and-event marketing engine: ACOMWARE publishes case studies and original research, runs the Eshopista conference (now in its 8th edition), hosts an annual Emailing conference, and delivers PPC/SEO/Email/Facebook/YouTube/PLA training workshops. The company employs 75+ specialists across performance, consulting, retention, email, creative, and programmatic functions, and its current stated revenue exceeds 1 billion CZK annually, marking its transition from performance-marketing specialist to full-service marketing partner.

Name

ACOMWARE

Legal name

ACOMWARE s.r.o.

Website

https://acomware.cz

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

ACOMWARE is a Czech-based full-service digital marketing and e-commerce consulting agency serving online retailers and consumer brands with PPC, SEO, email marketing, social media, creative, and digital media services across the Czech and Central European markets.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

CRM Strategy & Consulting (BPAFAFAA)

akta.pro secondary industries

Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI), Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• Digital marketing consulting
• E-commerce services
• PPC management
• SEO services
• Email marketing services

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Consulting Services: Advisory and consulting services for digital marketing strategy and e-commerce optimization.
2. PPC/RTB Campaign Management: Management of pay-per-click and real-time bidding advertising campaigns with pricing based on agreed budgets.
3. Email Marketing Services: Email campaign management and marketing automation services.
4. Creative Services: Graphic and production services including creative development.
5. SEO Services: Search engine optimization including website optimization and link building.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

ACOMWARE is a Czech consulting firm specializing in e-commerce and digital marketing. It sells and delivers PPC management, SEO, email marketing, social media management, creative services, and digital media solutions to businesses that need to grow and manage their online presence. The company was founded in 2002 and operates as a subsidiary of MAFRA a.s.

Product overview

ACOMWARE is a full-service digital marketing and e-commerce consulting company offering an integrated portfolio of services. The core offering includes eight main service modules: Creative (Kreativa), E-commerce Consulting, PPC Systems Management, E-mail Marketing, Digital Media, Social Media, SEO, and Google CSS Program. The company also operates a sub-brand, Blueglue, for creative services. Educational offerings include Eshopista (an annual e-commerce networking conference), workshops (YouTube, E-mail, PLA), and training programs (PPC, SEO, Facebook). The services work together as a comprehensive digital marketing ecosystem covering strategy, execution, and education.

Differentiator

Problem solved

Functional benefit

Brands

• Blueglue: Creative agency brand under ACOMWARE, offering creative storytelling and brand building services.

Products and services

• PPC Management
• SEO Services Search engine optimization services to improve organic visibility and rankings for e-commerce websites.
• Email Marketing Email marketing campaign planning, production, and execution to engage customers and drive e-commerce sales.
• Social Media Management Management of client social media presence, including content, community management, and paid social campaigns.
• Creative Services Production of creative assets (copy, design, campaign concepts) to support digital marketing activities for e-commerce clients.
• Digital Media Digital media buying and planning services to place client advertising across digital channels, leveraging MAFRA group media properties.

Quantifiable outcome

• Client Sconto achieved 25x revenue growth in 7 years (from 80M to ~2B CZK)
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• MAFRAcoreStrategic or Co-development PartnerSister company within the MAFRA group. ACOMWARE is owned by MAFRA, a.s., which also provides some shared services and corporate resources.
• GooglecoreTechnology or IntegrationGoogle Partner status with certified expertise in Google Ads and Google Marketing Platform. Operates Google CSS Program offering 20% savings on Google Shopping.
• BloomreachcoreTechnology or IntegrationGold Certified Partner - one of only 7 companies worldwide with this certification for customer data and marketing automation expertise.
• Meta / FacebookcoreTechnology or IntegrationMeta Partner and Facebook Partner with certified advertising expertise across Meta platforms.
• Sklik (Seznam)coreTechnology or IntegrationSklik certification for Czech search advertising platform, key partner for domestic search marketing.
• HeurekacoreTechnology or IntegrationPrice comparison platform partner for Czech e-commerce.
• APEKminorGTM or Marketing PartnerCzech E-commerce Association partnership.
• BluegluecoreStrategic or Co-development PartnerCreative agency subsidiary providing creative services and storytelling for marketing campaigns. Blueglue won Bronze at Internet Effectiveness Awards 2022.
• O2coreOthersO2, the largest Czech telecommunications operator, selected ACOMWARE to provide complete digital marketing services.
• ExponeacoreTechnology or IntegrationCustomer data platform and marketing automation used for advanced email and personalization services.
• AcousticcoreTechnology or IntegrationEnterprise email marketing platform for large-scale campaigns.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Dept Agency: European digital experience and marketing agency with established CEE presence; offers overlapping e-commerce, creative, and media services to enterprise clients at greater scale than ACOMWARE.
• Dentsu Creative: Global network offering full-service digital advertising, creative, and CRM/marketing transformation; broader geographic reach and scale than ACOMWARE makes it a relevant incumbent comparator for enterprise pitches.
• Publicis Groupe (Czech operations): Global advertising holding company with full-service digital and creative capabilities in Prague; competes for the same enterprise marketing budgets ACOMWARE targets through agency-of-record contracts.
• Wunderman / VML (Prague): Global creative, data, and technology network with a Prague office (formerly Wunderman); competes for enterprise clients like O2 and Decathlon against ACOMWARE with a much broader service portfolio.

Direct peers

• Effectix: Czech digital performance marketing agency offering PPC, SEO, social media, and analytics to e-commerce clients—directly comparable to ACOMWARE's mid-market e-commerce focus and Prague base.
• Marketup: Czech digital marketing agency specializing in performance marketing, e-commerce, and analytics for online retailers; competes head-to-head with ACOMWARE in the same Prague market and customer segment.
• Noticable: Czech digital agency focused on data-driven performance marketing and analytics for online retailers; similar service mix and CZ e-commerce target customers as ACOMWARE.

Others

• Heureka Group: Czech price-comparison and e-commerce platform; not a direct competitor but a partner ecosystem participant whose data and platform shape the e-commerce marketing environment ACOMWARE operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/acomware
• Instagraminstagram.com/acomware_cz
• LinkedInlinkedin.com/company/acomware
• Xx.com/Acomware

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACOMWARE