Unicorn Business Solutions

What Unicorn Business Solutions does

Unicorn Business Solutions is an Australian consulting and training firm, headquartered in Devonport, Tasmania, that serves owners of small building and construction businesses with 2 to 20 employees. The company was founded around 2000 and operates with 11-50 staff under founder and Director Craig Badcock, who brings over 30 years of small-business consulting experience. Its primary offering is the "Foundations for a Strong Building Business Resource Kit," a digital course bundle covering pricing methodology, Work-in-Progress calculation, profit management, sales process, and employee leadership, packaged from the firm's prior one-on-one coaching engagements.

The product is delivered as self-paced video content hosted on the Teachable course platform, supplemented by downloadable checklists and templates, a customized implementation plan, a single remote one-on-one meeting with the founder, and 3 months of personal email support. A free book of the same name functions as a top-of-funnel lead magnet, with a weekly email newsletter driving conversion. The Resource Kit is priced at $5,697 as a one-time purchase or $1,199 per month over 5 months ($5,995 total), with a 180-day money-back guarantee and a $1,000 discount for members of HIA and Master Builders Tasmania.

Revenue is generated entirely from this single-product, self-serve digital course plus member-discounted affiliate-style channel partnerships; the firm is bootstrapped, privately held, and operates only within Australia. There is no external investment, no disclosed revenue, and no AI or technology platform beyond the third-party Teachable infrastructure. The business model trades off scalability and price accessibility against a heavy dependence on the founder's personal expertise and a narrow single-vertical customer base.

Name

Unicorn Business Solutions

Legal name

Unicorn Business Solutions

Website

https://unicornbs.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Unicorn Business Solutions is a Tasmania-based consulting and training firm that sells a $5,697 self-serve digital course (the Foundations for a Strong Building Business Resource Kit) to small Australian building business owners with 2 to 20 employees, packaged from the founder's 30+ years of 1:1 coaching methodology and delivered via Teachable.

Ownership category

akta.pro rank

Headquarters

HQ city

Devonport

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Resource Kit - One-time Purchase: One-time payment of $5,697 for lifetime access to the Foundations for a Strong Building Business Resource Kit, including course materials, checklists, templates, one-on-one remote meeting, customized implementation plan, and 3 months of personal email support.
2. Resource Kit - Monthly Installments: Five monthly payments of $1,199 each ($5,995 total) for lifetime access to the resource kit, offering a flexible payment option for customers who prefer not to pay upfront.
3. Former High-Ticket Coaching: Previously offered one-on-one coaching to small building business owners featuring a $7,700 strategic Planning Day and up to $6,000 per month ongoing consulting. This content has been packaged into the self-serve resource kit.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Unicorn Business Solutions provides consulting and educational content specifically for small building and construction business owners (2-20 employees). The company has packaged its previously high-ticket one-on-one coaching methodology into a self-serve digital resource kit that covers pricing methodology, Work-in-Progress calculation, employee management, and leadership, complemented by a free lead-magnet book and association-based member discounts.

Product overview

Unicorn Business Solutions offers a two-tier product approach: a free educational book titled 'Foundations for a Strong Building Business' that provides foundational business principles for small building contractors, and a premium 'Foundations for a Strong Building Business Resource Kit' — a comprehensive digital course bundle delivered via Teachable. The Resource Kit packages the company's coaching methodology into self-paced content including sales processes, pricing strategies, and implementation planning tools, originally developed for one-on-one coaching clients at significant cost.

Differentiator

Problem solved

Functional benefit

Products and services

• Foundations for a Strong Building Business (Free Book) A free lead-magnet book authored by Craig Badcock that challenges typical building industry practices, covering why mark-up pricing doesn't work, how to calculate Work-in-Progress, and strategies to stop competing on price. Targeted at small building business owners.
• Foundations for a Strong Building Business Resource Kit A digital course bundle providing ideas, checklists, templates, a customized implementation plan, a sales process flowchart, pricing methodology training, WIP calculation guidance, one one-on-one remote meeting with Craig Badcock, 3 months of personal email support, and weekly blog access. Sold for $5,697 upfront or $1,199/month for 5 months. Targeted at small building business owners with 2-20 employees.

Quantifiable outcome

• 384% increase in profit possible through job selection and business methodology
• +2 more outcomes

Segments1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• HIA (Housing Industry Association)minorGTM or Marketing PartnerUnicorn Business Solutions is a member of HIA and offers a $1,000 discount on the Builder's Resource Kit to fellow HIA members. This partnership provides access to HIA's member base of building industry professionals as potential customers.
• Master Builders TasmaniaminorGTM or Marketing PartnerUnicorn Business Solutions is a member of Master Builders Tasmania and extends a $1,000 discount on the Builder's Resource Kit to fellow members. This membership provides marketing reach to Tasmania's building industry community.
• TeachablecoreTechnology or IntegrationTeachable is the online course platform used to host and deliver the Foundations for a Strong Building Business Resource Kit. Provides course delivery, student management, payment processing, and access controls for the educational content.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Others

• Buildertrend: Construction-industry SaaS platform serving small-to-mid residential builders and remodelers. Shares the same customer base but sells project management/operations software rather than business coaching — a potential adjacent or partnership player.
• ServiceTitan: Large-scale software platform for residential trades (HVAC, plumbing, electrical, etc.). Different business model (SaaS) but same end buyer (small trade business owners), making it a useful comp for the addressable market size of small building/trade operators.
• Thrive Themes / Teachable-course creators for trades: Thrive Themes (and similar course/funnel platforms) power many trade-business online course creators. Indirectly comparable as the technology enabler behind productized coaching businesses like Unicorn's Resource Kit.

Direct peers

• Remodelers Advantage: US-based consultancy and peer-group program for remodeling and home-improvement contractors. Comparable customer (small building/remodeling firm owners) with consulting, peer groups, and educational content addressing pricing and operational improvement.
• Lifestyle Tradie: Australian coaching business targeting tradies and small trade business owners on pricing, profit, and business management. Highly comparable geography, customer profile (small building/trade operators), and productized coaching model.
• Service Business Mastery: Coaching and training for service and trade business owners on pricing, sales, and operational efficiency. Directly comparable customer (small trade/building operators) and content focus on similar pain points such as quote management and profit visibility.
• Contractor Business School: Online training and coaching program specifically for contractors and small building business operators on sales, marketing, and operations. Direct vertical and product overlap with Unicorn's Resource Kit offering.

Broad incumbents

• Built to Sell (John Warrillow): Consulting, books, and courses helping small business owners build more valuable, transferable companies. Targets the same small-business-owner buyer with education and advisory services, though with a different end goal.
• Profit First (Mike Michalowicz): Author and small-business financial methodology brand targeting entrepreneurs with books, courses, and events. Comparable audience (small business owners) and productized education model, though less vertical-specific.
• The E-Myth Worldwide (Michael E. Gerber): Established small-business coaching and education brand (books, seminars, coaching) aimed at small business owners. Broader scope than Unicorn's niche, but addresses overlapping small-business pain points and competes for the same buyer's attention.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/UnicornAus
• LinkedInlinkedin.com/company/house-of-business---hobart-business-networking-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unicorn Business Solutions