Maglia Moda

What Maglia Moda does

Maglia Moda, operated by Estonian private limited company OÜ Amedeo (registry code 12180125) and headquartered in Tallinn, is a direct-to-consumer women's apparel e-commerce retailer founded in 2011. The company sells knitwear under its own Maglia label, denim and trousers under the True Indigo label, and a curated selection of third-party Scandinavian and European brands (Soyaconcept from Denmark, Voglia) through magliamoda.com, with a product catalogue of sweaters, cardigans, dresses, blouses, jeans, jackets, and coats priced between €13.99 and €69.99. The platform is available in Estonian, Russian, and English and offers a 30-day free return policy, a 5% permanent loyal-customer discount, and a 10% newsletter signup discount.

The business operates an omnichannel model: primary revenue is generated through the owned e-commerce storefront with payment processing handled by Montonio Finance (including installment options), and physical retail distribution is delivered through a partnership with the Hansmark department store chain across 11+ Estonian locations plus a Sisters Point retail partner in Ventspils, Latvia. Shipping reaches Estonia, Latvia, Lithuania, and Finland via parcel locker providers (Omniva, Smartpost, Itella) and the broader EU via DHL courier from €15 (free above €100). The customer target is women aged 25-55 seeking timeless, climate-appropriate knitwear and denim for the Nordic/Baltic region, distinguishing the offer from fast-fashion competitors through a focus on natural materials (cotton, cashmere, viscose), detailed fit guides, and curation over trend-chasing.

The firm is privately held with no disclosed external investment, no parent company, no subsidiaries, and no executive leadership bios in public sources. It runs on a standard e-commerce technology stack with no proprietary software, API platform, mobile app, or disclosed AI/ML capabilities. There are no publicly disclosed financials, certifications, regulatory actions, or M&A activity in the source material, and the company is independently funded and operated as a small regional lifestyle retailer rather than a venture-backed scale business.

Name

Maglia Moda

Legal name

OÜ Amedeo

Website

https://magliamoda.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Maglia Moda is an Estonian direct-to-consumer e-commerce retailer selling women's knitwear (own Maglia label) and denim (True Indigo label), plus curated Scandinavian brands, to consumers across the Baltic states, Finland, and broader EU through its website and Hansmark retail partners.

Ownership category

akta.pro rank

Product category

Women's Apparel Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Apparel-Focused Catalog Department Store Retailers (CRAGAIAA)

akta.pro secondary industry

Mass-Market & Lifestyle Apparel Brands (CRAAAAAA)

Keywords

• Women's knitwear
• Women's denim
• Direct-to-consumer fashion
• Multi-brand apparel
• Online clothing store

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Retail Sales: The company operates its own e-commerce storefront selling women's knitwear, jeans, and apparel directly to consumers. Customers purchase products at listed prices with optional discounts (loyal customer program, newsletter signup). Revenue is generated through one-time product transactions with 100% upfront payment required.
2. Retail Partner Distribution: Products are also sold through third-party retail partners (Hansmark stores in Estonia, Sisters Point in Latvia) where inventory is transferred at wholesale or through consignment arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

MagliaModa is an Estonian online retailer of women's apparel, operating the magliamoda.com storefront under OÜ Amedeo. The core assortment is the in-house Maglia knitwear collection (sweaters, cardigans, tunics) and the True Indigo women's denim and trousers line, supplemented by curated third-party brands Soyaconcept and Voglia. Customers across the Baltic states, Finland, and the broader EU purchase through the e-commerce site or via physical retail partners (Hansmark stores in Estonia, Sisters Point in Latvia).

Product overview

MagliaModa is an Estonian e-commerce fashion retailer operated by OÜ Amedeo, selling women's clothing primarily through its own Maglia knitwear brand alongside curated third-party brands. The core product is the Maglia knitwear collection (sweaters, cardigans, and tunics in viscose, cotton-cashmere, and cable-knit varieties), complemented by the True Indigo women's denim and trousers collection (featuring RIO566, COLUMBUS569, SOHO619, SOHO666, WIDE669, DALLAS419, and DALLAS319 jeans, plus Sanna trousers). Additional third-party brands include the Danish Soyaconcept (t-shirts, sweatshirts, blouses, flared pants, and viscose dresses) and Voglia. The store also offers women's dresses, tops, blouses, jackets, and coats. The product portfolio is organized around a multi-brand e-commerce platform supporting Estonia, Latvia, Lithuania, Finland, and the rest of the EU, with free shipping from €30 and a 30-day free return policy.

Differentiator

Problem solved

Functional benefit

Brands

• True Indigo: Women's jeans and pants brand focused on comfortable fit and freedom of movement.
• Maglia

Products and services

• Maglia House Brand – Women's Knitwear Collection In-house flagship collection of women's knitwear including sweaters, cardigans, and tunics designed for the Nordic climate. Emphasises timeless style, natural materials (viscose, cotton-cashmere blends), and combinable wardrobe staples for women aged 25–55.
• True Indigo – Women's Denim & Trousers Collection Women's jeans and trouser brand focused on comfortable fit and freedom of movement. Key models include RIO566, COLUMBUS569, SOHO619, SOHO666, WIDE669, DALLAS419, DALLAS319 stretch jeans, Austin164 and Austin170 denim jackets, and Sanna straight-cut trousers. Sold exclusively through MagliaModa.
• Soyaconcept – Women's Clothing Collection Danish women's clothing brand resold via MagliaModa, including organic cotton t-shirts, sweatshirts, blouses, flared pants, cropped cotton pants, ankle-length pants, lyocell blouses, and viscose dresses. Positioned around everyday comfort with stylish aesthetics.
• Voglia – Women's Clothing Collection Women's clothing brand (e.g., knit sweaters) carried in MagliaModa's special offers section. Marketed as additional variety within the multi-brand marketplace.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Montonio FinancecoreTechnology or IntegrationMontonio Finance serves as the authorized payment processor for MagliaModa's online store. They process all payment transactions and handle installment payments (Montonio Finance UAB processes payments; Montonio Finance OÜ handles installment arrangements).
• OmnivacoreTechnology or IntegrationPrimary logistics partner for parcel delivery to Estonia, Latvia, and Lithuania. Offers parcel locker and courier delivery services with tracking capabilities. Delivery times: 1-3 business days for Estonia, 2-5 days for Latvia & Lithuania.
• HansmarkcoreChannel Partner/ Reseller/ DistributorPrimary retail distribution partner operating 11+ department store locations across Estonia. Sells Maglia and True Indigo collections alongside other fashion brands. Stores located in major shopping centers in Tallinn, Tartu, and other Estonian cities.
• Sisters PointminorChannel Partner/ Reseller/ DistributorRetail store partner in Ventspils, Latvia. Sells Maglia and True Indigo collections to Latvian customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• About You: Hamburg-based D2C fashion platform with strong Nordic/Baltic presence and a curated multi-brand assortment strategy. Directly comparable to MagliaModa in the curated-third-party-brand + own-label model, but with pan-European scale.
• H&M: Global mass-market fashion retailer with deep Baltic/Nordic store coverage and online. Comparable as the broadest incumbent competing on price and assortment for the same women's knitwear/jeans categories MagliaModa sells.
• COS: H&M-owned contemporary women's apparel brand with a strong "timeless, quality" positioning. Comparable to Maglia's house brand in aesthetic and target customer, with far greater scale and brand recognition.
• Zalando: Europe's largest online fashion platform, selling multi-brand women's apparel including knitwear and denim. Comparable as a competing D2C channel for the same consumer across Europe, but operates at vastly greater scale and assortment breadth.
• & Other Stories: H&M-owned women's contemporary apparel label competing in the same premium-accessible price band. Comparable as a contemporary women's multi-category fashion brand targeting style-conscious 25–55 customers.

Regional players

• Reserved (LPP): Polish fashion retailer with extensive physical and online presence across the Baltic states. Comparable as a multi-brand women's apparel seller competing for the same Baltic/Nordic customer at similar value price points.
• Lindex: Nordic/Baltic women's apparel chain with strong Estonia/Latvia/Lithuania retail presence. Comparable as a women's apparel brand operating both e-commerce and physical stores in the same regional markets MagliaModa serves.
• Monton: Estonian contemporary women's apparel brand with retail presence across the Baltics. Comparable as a domestic/regional contemporary women's fashion competitor targeting the same 25–55 Nordic/Baltic customer.

Direct peers

• NA-KD: Sweden-based online women's fashion retailer selling own-brand and third-party apparel at comparable €20–€80 price points. Closest direct competitor profile: digitally native, women's-focused, contemporary-casual assortment.

Emerging players

• NORMAL/DAY: Danish sustainable contemporary women's apparel brand sold D2C online. Comparable as a small digitally-native women's apparel brand with a similar timeless, quality-positioned assortment and Northern European customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kudumid
• LinkedInlinkedin.com/company/maglia-moda-sl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maglia Moda