NLP Institute of California

What NLP Institute of California does

NLP Institute of California (NLPCA) is a private, founder-operated education and training company founded in 1985 in San Jose, California, specializing in Neuro-Linguistic Programming (NLP), hypnosis, and professional coaching certifications. The company delivers a portfolio of certification programs—NLP Practitioner, NLP Master Practitioner, Professional Hypnosis, Professional Coaching, Influence With Integrity, Self Hypnosis For High Achievers, and the proprietary WealthyMind™ program—as well as a 1:1 private coaching practice and a 12-week Business Mentorship Program for aspiring NLP coaches. The underlying technology consists of proprietary behavioral change methodologies developed over decades, notably WealthyMind™ (co-developed by Tim and Kris Hallbom, delivered in 20+ countries) and Dynamic Spin Release™ (an eight-minute rapid change technique introduced in 2008), taught through cohort-based live online Zoom trainings, self-paced digital video programs, and limited in-person events.

The company makes money through multiple revenue streams: certification tuition priced at $2,497-$2,750 (payable as a single payment or via installment plans at $275/month), a recurring Business Mentorship Program (under $1,000/month), low-priced self-paced digital products ($47), and 1:1 private coaching sessions. Go-to-market is direct-to-consumer: a content-marketing and email-nurture funnel feeds prospects from a free intro course and complimentary evaluation sessions into paid cohorts, supported by an active social presence across Instagram, YouTube, Facebook, X, and LinkedIn.

The institute is owned and operated by co-founders Tim Hallbom and Kris Hallbom, with Robert Harrison serving as Training Director since 2018 and Nick LeForce as an international trainer. The business is small (1-10 employees) with no external funding, no subsidiaries of operating consequence, and a customer base that has historically included enterprise engagements (e.g., Oracle, AT&T, General Dynamics, Holiday Inn) but is now predominantly individuals and aspiring coaches drawn globally to its live online cohorts.

Name

NLP Institute of California

Legal name

NLP Institute of California

Website

https://professionalsedge.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

NLP Institute of California is a private training company founded in 1985 that delivers Neuro-Linguistic Programming, hypnosis, and professional coaching certifications to individuals, leaders, and aspiring coaches globally via live online cohorts and self-paced digital programs.

Ownership category

akta.pro rank

Product category

Professional Coaching and NLP Training Services

NAICS

Educational Support Services (61171), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)

akta.pro secondary industry

Study Habits & Homework Systems Workshops (EDAMAIAL)

Keywords

• NLP certification training
• Professional coaching education
• Hypnosis certification programs
• Personal development training
• Behavioral change coaching

Headquarters

HQ city

San Carlos

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Certification Programs: Revenue from NLP Practitioner and Master Practitioner certification programs. Programs are offered as cohort-based live online courses with 10-week durations, providing 30 hours of live training. Tuition ranges from $2,497 to $2,750 depending on payment plan. Prerequisites often required (e.g., Practitioner cert for Master Practitioner).
2. Coaching Services: 1:1 private NLP and hypnosis coaching sessions with Robert Harrison (over 23 years experience). Offers free initial evaluations to convert prospects. Sessions focus on personal and professional goals, breaking unwanted habits, and transformation.
3. Self-Paced Online Programs: Digital video programs delivered online including Dynamic Spin Release ($47). Programs include multiple video modules with step-by-step processes that can be used for self-help or with clients.
4. Business Mentorship Program: 12-week mentorship program for building an NLP and hypnosis coaching business. Includes weekly group calls, business building resources, proven systems, and accountability groups. Priced at less than $1000 per month.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

NLP Institute of California provides Neuro-Linguistic Programming (NLP), professional hypnosis, and coaching certification programs delivered as live online cohort training and self-paced digital courses, targeting individual consumers seeking personal transformation and professionals seeking certification. The company also offers 1:1 private coaching, a subscription-based business mentorship program for aspiring NLP coaches, and complimentary entry-point offerings such as a free intro course and free evaluation sessions.

Product overview

NLP Institute of California offers a comprehensive suite of Neuro-Linguistic Programming (NLP), hypnosis, and coaching certification programs. The product portfolio includes foundational programs like the NLP Practitioner Certification and advanced training such as the NLP Master Practitioner Certification (a 10-week live online cohort covering timeline mastery, beliefs, identity, and modeling excellence). Core offerings encompass Professional Hypnosis Certification, Professional Coaching Certification, Influence With Integrity, Self Hypnosis For High Achievers, The Wealthy Mind, and Dynamic Spin Release programs. Supplementary services include a Free Intro to NLP Course, 1:1 Private NLP & Hypnosis Coaching, and an NLP Coach Business Mentorship Program. The company also provides a weekly NLPCA Newsletter. Training is delivered through live online sessions (via Zoom), self-paced online modules, and occasional in-person events in California.

Differentiator

Problem solved

Functional benefit

Brands

• WealthyMind: Program for creating wealth and success, taught in over 20 countries.
• Dynamic Spin Release
• The Hypnotist Academy
• Bay Area Hypnosis Center
• Professionals Edge

Products and services

• NLP Practitioner Certification Program Foundational NLP certification training teaching core skills in rapport, anchoring, reframing, submodalities, the Meta Model, and the Milton Model for creating change at the level of behavior, state, and communication; designed for individuals seeking personal transformation and aspiring coaches.
• NLP Master Practitioner Certification Program Advanced 10-week live online cohort training covering the deeper architecture of human change including beliefs, identity, timeline, and modeling human excellence; covers timeline mastery, advanced submodalities, belief systems, identity work, and modeling frameworks. Tuition from $2,497 single payment or $275/month for 10 months.
• Professional Hypnosis Certification Program Certification training program teaching professional hypnosis techniques for helping clients and oneself break old unwanted habits, create new ones, and automate them; designed for aspiring professional hypnotists.
• Professional Coaching Certification Program Certification program to become a Professional Coach, learning to assist others in achieving goals, transforming their lives, and becoming their best selves.
• Influence With Integrity Training program focused on making decisions about work and relationships, developing greater influence and effectiveness in leadership and communication.
• Self Hypnosis For High Achievers Self-paced program teaching how 5 minutes of self-hypnosis a day can make a massive impact on the quality of one's life, targeting high-achieving individuals.
• The Wealthy Mind Program teaching how to attract more wealth and success into one's life, based on belief change processes for issues of money and wealth co-developed by Tim and Kris Hallbom.
• Dynamic Spin Release Online video program teaching a proprietary approach for releasing negative thought patterns, limiting beliefs, and physical pain in as little as eight minutes; described as an elegant synthesis of hypnosis, NLP, and the psychology of metaphors and symbols. Priced at $47 for the complete 6-video program.
• Free Intro to NLP Course Free introductory course teaching what NLP is, how it works, and includes the NLP Submo Swap Process; designed as a funnel entry point for self-aware individuals who feel stuck.
• 1:1 Private NLP & Hypnosis Coaching One-on-one private coaching sessions for individuals seeking serious breakthrough and transformation with something important in their lives, delivered by Robert Harrison. Begins with a complimentary 40-minute evaluation.
• NLP Coach Business Mentorship Program 12-week mentorship program for certified NLP Practitioners to build a coaching business from scratch, including website, hosting, funnel, CRM software, online training, and weekly mentoring for less than $1,000 per month.

Quantifiable outcome

• 500+ online reviews with 99% satisfaction rating
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• iNLP Center: Online-focused NLP certification and coaching school offering Practitioner, Master Practitioner, and life-coach training. Overlaps with NLPCA's digital self-paced and live online cohort programs.
• NLP Comprehensive: One of the original NLP training institutes in the U.S., founded by Steve Andreas, offering Practitioner, Master Practitioner, and trainer certification programs of comparable structure to NLPCA. Most direct head-to-head competitor in the NLP certification category.
• Coach U: Long-established life and executive coaching school offering foundational and advanced coach certifications. Overlaps with NLPCA's Professional Coaching Certification and corporate coaching offerings.
• Accomplishment Coaching: ICF-accredited coach training program serving a similar coach-certification buyer. Comparable pricing tier and target learner to NLPCA's Professional Coaching Certification.
• The Hypnotherapy Academy of America: Hypnosis-focused training institute offering professional hypnotherapy certification programs. Closely comparable to NLPCA's Professional Hypnosis Certification track.
• Tad James & Associates (Tad James Co.): Long-standing NLP and hypnosis training company offering Practitioner/Master Practitioner certification, timeline therapy, and personal-development programs. Closely comparable business model and curriculum.

Broad incumbents

• Tony Robbins Companies (Results Coaching): Mass-market personal development, business mastery, and life-coaching brand. A much larger, broader incumbent in the same high-performer and executive-coaching end market.
• Landmark Worldwide: Large, well-capitalized personal-development and leadership-training organization. Operates across a much broader portfolio but addresses the same high-performer, leadership, and self-improvement buyer as NLPCA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rwh
• YouTubeyoutube.com/@NLPandHypnosis
• Facebookfacebook.com/nlp.nlpca
• LinkedInlinkedin.com/company/nlpca
• Instagraminstagram.com/robertharrisoncoach

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NLP Institute of California