What Formens does

Formens is a privately-held Romanian manufacturer specializing in made-to-measure (MTM) menswear, with a stated ambition to become the largest MTM menswear manufacturer outside China by 2025. Founded in 1997 by textile engineers Gerard Losson and Thomas Pouget, the company operates from its Botosani, Romania headquarters and runs a multi-country production network comprising facilities in Romania (700+ employees), Ukraine (600+ employees, acquired 2016), Italy via d'Avenza (stake acquired 2021), and a newly opened 12,000 sqm factory in Morocco's Ain Johra freezone (2025), with combined annual capacity of 450,000 jackets and 400,000 trousers, roughly 80% of which is dedicated to MTM. The company serves B2B menswear retailers and brands across Europe and the USA, supported by showrooms in Paris, Bad Wurzach, Occhieppo Inferiore, New York (and a UK presence per the company website), local sales representatives, and a proprietary 9-language B2B online platform that centralizes measurement entry, fabric selection, order tracking, and invoicing.

The product portfolio spans Tailoring, Outerwear, Shirts, Chino & Denim, and a 2024-launched Womenswear collection, all built on a technology stack that combines internally developed automated measurement processing (18,264 possible alteration combinations) with Gerber's custom-tailoring applications and RFID-enabled production flow. The 2021 d'Avenza partnership integrated Italian master-craftsman pattern expertise across all base patterns, and Formens markets itself as combining Eastern European manufacturing cost structure with Italian sartorial heritage. Revenue mechanics are B2B wholesale, quote-based, factory-direct, with multi-year contracts and a stated 10-business-day standard lead time; supporting services include a Fabric Stock Service (1,000+ references from 40+ European suppliers such as Loro Piana, VBC and Thomas Mason) and a Customer Success Program with 20+ front-desk staff and MTM training. The company holds RWS, GOTS and OEKO-TEX certifications, signaling ESG posture aligned with European retailer sourcing requirements.

Name

Formens

Legal name

FORMENS SRL

Website

https://formens.ro

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Formens is a privately-held Romanian made-to-measure menswear manufacturer serving B2B retailers and brands across Europe and the USA, operating four production facilities in Romania, Ukraine, Italy and Morocco with ~2,300 employees and 850,000 units of annual garment capacity.

Ownership category

akta.pro rank

Product category

Made-to-Measure Garment Manufacturing

NAICS

Cut and Sew Apparel Manufacturing (except Contractors) (31525), Cut and Sew Apparel Manufacturing (3152), Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (315990)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Women's, Misses', And Juniors Outerwear (2330)

akta.pro primary industry

Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear) (IMAOAEAF)

akta.pro secondary industries

Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE), Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL)

Keywords

• Made-to-measure manufacturing
• Custom tailoring production
• B2B menswear wholesale
• Fabric stock service
• Tailored garment manufacturing

Headquarters

HQ city

Botosani

HQ country

Romania

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Made-to-Measure Garment Manufacturing: Direct manufacturing and sale of custom tailored clothing including suits, jackets, trousers, shirts, outerwear, womenswear, chinos and denim. Sales through B2B platform, showrooms, and local representatives.
2. Fabric Stock Service: Over 1000 fabric references from 40+ European suppliers stocked in workshop available for immediate cutting. Revenue from fabric sales integrated with garment orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Formens manufactures made-to-measure garments (suits, jackets, trousers, shirts, outerwear, womenswear, chinos and denim) for menswear retailers and brands, sold through a proprietary B2B online platform and showrooms. The company also operates a fabric stock service with over 1,000 references from 40+ European suppliers and supports customers with training, digital marketing tools, and an AI Tailor Assistant.

Product overview

Formens is a European leader in made-to-measure manufacturing operating a single unified made-to-measure platform with a comprehensive product portfolio. The core offering centers on the Tailoring Collection (suits, jackets, trousers) complemented by Outerwear, Shirts, Chino & Denim, and Womenswear collections. The offering is supported by a proprietary B2B Online Platform that provides centralized order management, real-time fabric tracking, and AI-powered customer support. Additional services include the Fabric Stock Service with over 1000 European fabric references, Customer Success support programs, and technology features including automated measurement processing with 18,264 possible alteration combinations. The 2021 acquisition of d'Avenza enhanced pattern quality through Italian sartorial expertise. Production facilities span Romania (headquarters), Italy, Ukraine, and Morocco (opened 2025), with combined capacity of 450,000 jackets and 400,000 trousers annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Tailoring Collection Core made-to-measure offering comprising suits, separate jackets, and trousers across 105 fabric bunches including 4 Seasons, Summer, Winter, Ceremony, and Tech Tailoring categories. Sold to menswear retailers and brands through the B2B platform and showrooms.
• Outerwear Collection Made-to-measure outerwear range including classic tailored overcoats, quilted outerwear, raincoats, field jackets, bomber jackets, blousons, and hybrid jackets blending tailored elegance with casual contemporary influences.
• Chino & Denim Collection Made-to-measure jeans and chinos treated with the same sartorial standards as formal tailoring. Offers 6 washes from Italian Candiani Mills denim, 6 chino fabric options, and extensive personalization including hardware, stitching colors, and leather patches.
• Shirts Collection Made-to-measure shirts sourced from European suppliers including Thomas Mason, Albini, and Mileta. Features formal and casual fabrics with extensive style options including collar styles, cuff options, darts, pleats, pocket styles, contrast stitching, and personalized monograms.
• Womenswear Collection Made-to-measure womenswear replicating classic mens tailoring with feminine design adaptations. Includes suits (two piece and three piece), tailored jackets, trousers, and skirts with feminine cuts, satin contrasts, and flare options. Launched in 2024.
• Fabric Stock Service Extensive fabric stock program offering over 1,000 fabric references from more than 40 European suppliers including Loro Piana, VBC, Zignone, Marzotto, Dugdale, Candiani, and Thomas Mason. Fabrics stored directly at the workshop for immediate cutting, with real-time stock tracking through the B2B platform.
• Customer Success Program Comprehensive customer support service including a dedicated team of over 20 front desk staff at headquarters, local representatives in showrooms across France, Germany, Italy, and USA, personalized MTM training programs, and in-depth digital marketing guides to support customer sales efforts.

Quantifiable outcome

• 10 business days standard lead time - shortest in Europe
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• d'AvenzacoreStrategic or Co-development Partner · 1 January 2021Formens acquired a stake in d'Avenza, a historical Italian tailoring company founded in 1976, known for handmade garments worn by elite figures in the 80s. The partnership enabled significant improvement in Formens' patterns through d'Avenza master craftsmen expertise. All base-patterns have been reviewed and refined. Formens produces its most confidential, top-of-the-line MTM garments Made in Italy at d'Avenza facilities.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Dormeuil: French/British heritage fabric house with bespoke and MTO garments. Comparable to Formens' premium fabric sourcing model and supplied-to-tailor distribution in the European MTM ecosystem.
• Indochino: Made-to-measure menswear company with its own manufacturing footprint and global showroom network. Closely comparable to Formens' MTM menswear focus, multi-country presence and B2B-to-retail platform approach.
• Holland & Sherry: British heritage fabric supplier with made-to-order garment service. Comparable to Formens' 1,000+ fabric reference model and high-end tailoring heritage used by bespoke and MTM operators.
• Tom James: North American custom tailoring company with a B2B model reliant on a network of personal clothiers. Comparable to Formens' B2B MTM distribution model serving independent menswear retailers and made-to-measure operators.
• Scabal: Belgian/English fabric house and bespoke tailoring atelier. Comparable to Formens' positioning across premium fabric stock service and made-to-measure garment production for retailers and tailors.
• Suitsupply: Dutch menswear brand with a direct-to-consumer and B2B MTM model and factory-direct pricing. Highly comparable to Formens' position as a B2B MTM menswear manufacturer with showrooms and pro-tailoring service.

Broad incumbents

• Hugo Boss: Global menswear brand with extensive manufacturing and B2B wholesale operations. Comparable to Formens as a large-scale European menswear manufacturer, though focused on standard RTW rather than MTM.
• Zegna: Italian luxury menswear manufacturer with vertically integrated wool-to-garment operations. Comparable to Formens' d'Avenza Italian tailoring heritage and End-to-end MTM capabilities, though operating at a much higher price/brand tier.

Emerging players

• Tailor Store: Swedish online made-to-measure shirts and tailoring brand. Comparable to Formens' made-to-measure shirts and tailoring collections and digital B2B platform, though narrower in product breadth and factory footprint.
• Hockerty: Online made-to-measure menswear brand with a digital-first configurator. Comparable to Formens' MTM menswear offering and online order platform, though much smaller scale and distribution-led rather than manufacturer-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/formens_mtm
• LinkedInlinkedin.com/company/formens-america

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Formens