SEAT Motor Espana

What SEAT Motor Espana does

SEAT Motor España, S.A.U., founded in 1964 and headquartered in Madrid, operates as an authorized SEAT and CUPRA automotive dealership under the Castellana Motor and Valderribas Motor trade names. The company is a wholly-owned subsidiary of Volkswagen Group Retail Spain S.L.U., itself controlled by Volkswagen Group through Porsche Holding Salzburg, embedding the entity within a national network of 60 installations employing over 1,700 professionals. Its core business is multi-channel automotive retail: sales of new SEAT, CUPRA, Audi, and Volkswagen vehicles with manufacturer warranty; certified pre-owned vehicles through the Das WeltAuto program; and a full after-sales stack including mechanical workshop, bodywork, pre-ITV inspections, tire changes, and genuine parts and accessories. The dealership maintains ISO 9001:2008 quality certification since 2011, a 2,500+ m2 flagship showroom at Paseo de la Castellana 278, and additional locations at Calle Luis Mitjans 27 and near IFEMA (M40 site) covering distinct Madrid micro-markets.

Revenue is generated through five distinct streams: one-time new vehicle sales with stock delivery within seven days; Das WeltAuto certified used vehicle sales across multi-brand inventory; recurring SEAT Financial Services offerings (NEXT flexible financing with point-based redemption, and My Renting all-inclusive 3-5 year leasing) routed through Volkswagen Finance S.A. E.F.C.; unit-priced workshop services (tires from €79, preventive maintenance, bodywork); and a dedicated fleet management department serving business and corporate buyers. The technology stack is a standard OEM-aligned digital retail platform including an online vehicle configurator, financing simulator, service booking, and search alerts, alongside connected-car integrations (App-Connect, SEAT Full Link, Volkswagen We Connect). The company's stated short description covers sales, renting, leasing, spare parts, and accessories, mirroring the actual product taxonomy observed in the source data.

Name

SEAT Motor Espana

Legal name

SEAT MOTOR ESPAÑA, S.A.U.

Website

https://castellanamotor.es

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Short description

SEAT Motor España is an authorized SEAT/CUPRA automotive dealership in Madrid, operating under the Castellana Motor brand as part of Volkswagen Group Retail Spain. It sells new and certified used vehicles, provides workshop services, financing, and fleet solutions across three Madrid locations.

Ownership category

akta.pro rank

Product category

Automotive Retail

NAICS

New Car Dealers (44111), Used Car Dealers (44112), Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321), Automotive Parts and Accessories Retailers (441330)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

akta.pro secondary industries

Premium & Luxury Vehicle Leasing (TLABAAAF), Replacement / Service Loaner & Dealer Rental Programs (THADAAAK)

Keywords

• Automotive retail
• Vehicle dealership
• Certified pre-owned vehicles
• Vehicle financing leasing
• After-sales service

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new SEAT vehicles including Ibiza, Ateca, Tarraco, and hybrid/electric models. Offers immediate delivery from stock and custom orders via configurator.
2. Used Vehicle Sales (Das WeltAuto): Certified pre-owned vehicle sales through Volkswagen's Das WeltAuto program, featuring multi-brand inventory including SEAT, CUPRA, Audi, Toyota, and others with warranty options.
3. After-Sales Service and Maintenance: Workshop services including preventive maintenance, pre-ITV inspections, tire changes, bodywork, and Express services. Services available for all vehicle brands.
4. Vehicle Financing and Renting: SEAT Financial Services offerings including NEXT flexible financing and My Renting programs, provided through Volkswagen Finance S.A. EFC.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Official SEAT dealership in Madrid selling new SEAT, CUPRA, Audi, and Volkswagen vehicles along with certified pre-owned cars through the Das WeltAuto program. The dealership also provides manufacturer-backed vehicle financing (SEAT NEXT) and all-inclusive leasing (My Renting), as well as workshop services for preventive maintenance, pre-ITV inspections, bodywork, tire changes, and genuine spare parts and accessories.

Product overview

SEAT Motor Espana operates through Castellana Motor, an official SEAT dealership in Madrid, as part of Volkswagen Group Retail Spain. The offering is a multi-brand automotive retail platform combining new vehicle sales (SEAT, CUPRA, Audi, Volkswagen), certified pre-owned vehicles through the Das WeltAuto program, and comprehensive after-sales services including workshop maintenance, genuine parts, and financial products (NEXT financing and My Renting leasing). The platform also provides an online vehicle configurator, fleet management for corporate customers, and hybrid/electrified vehicle options.

Differentiator

Problem solved

Functional benefit

Brands

• Das WeltAuto: Certified pre-owned vehicle program operated by the dealership for quality used vehicle sales
• CUPRA

Products and services

• New Vehicles (Vehiculos Nuevos) Sale of brand-new SEAT, CUPRA, Audi, and Volkswagen vehicles with manufacturer warranty and factory configuration options for individual and business customers.
• Das WeltAuto Certified Pre-Owned Vehicles Certified pre-owned vehicle program offering inspected, warranted used vehicles with verified mileage and service history across multiple brands (SEAT, CUPRA, Audi, Volkswagen, Toyota and others).
• Workshop Services (Servicio Taller) Authorized maintenance and repair services including preventive maintenance, pre-ITV inspections, bodywork, and tire changes performed by SEAT-certified technicians, available for all vehicle brands.
• SEAT NEXT Flexible Financing Flexible financing solution allowing customers to customize down payment and monthly installments and earn points redeemable for vehicle changes or cash.
• My Renting Leasing Vehicle leasing program with all-inclusive monthly payments covering warranty, maintenance, insurance, and roadside assistance for 3-5 year terms.
• Spare Parts and Accessories Genuine SEAT replacement parts and accessories for vehicle maintenance and personalization.
• Corporate Fleet Management (Flotas/Empresas) Dedicated services for business customers including bulk vehicle procurement, fleet management, and corporate financing solutions.
• Vehicle Test Drive Booking Service allowing prospective customers to book and conduct test drives of SEAT and other brand vehicles.

Quantifiable outcome

• New vehicle delivery within 7 days from stock
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Volkswagen Group Retail Spain, S.L.U.coreStrategic or Co-development PartnerParent company and official distributor network for SEAT and other Volkswagen Group brands in Spain. Operates 60 dealership installations across Spain with over 1,700 professionals. Manages official dealership operations including Castellana Motor.
• Das WeltAutocoreTechnology or IntegrationVolkswagen Group's certified pre-owned vehicle program integrated into dealership operations. Provides standardized vehicle quality checks, European warranty up to 24 months, certified mileage, and buyback/change options.
• Flash Sales PortalminorChannel Partner/ Reseller/ DistributorPre-owned vehicle sales portal offering competitive pricing on certified vehicles from dealership inventory.
• Outletcars.esminorChannel Partner/ Reseller/ DistributorOnline portal for semi-new and pre-owned vehicle sales, revolutionizing the used car purchasing experience.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Quadis: Spanish automotive retail group with a network of authorized dealerships for multiple brands. Direct competitor in Madrid franchised auto retail with similar multi-revenue model including new, used, financing, and service.
• Astara: Spanish-headquartered automotive distributor and mobility group managing multiple OEM brands across Iberia and Latin America. Comparable in operating distribution/retail networks for major brands with a multi-country, multi-revenue mobility services model.
• Grupo Concesur: Spanish multi-brand automotive retail group operating authorized dealerships across several OEM brands. Comparable in being a multi-brand franchise dealer group providing similar sales, financing, and after-sales service in Spain.
• Stellantis &You: Stellantis's retail arm operating multi-brand dealership networks (Peugeot, Citroën, Opel, Fiat, etc.) across Spain and Europe. Most direct competitor in the Madrid franchised auto retail space, offering the same combination of new sales, used, financing, leasing, parts, and after-sales.

Broad incumbents

• CarMax: Largest US used car retailer with a national omnichannel model. Highly comparable to the Das WeltAuto certified pre-owned business plus a vehicle financing arm, representing the dedicated used-vehicle retail benchmark.
• Lithia Motors: Largest US automotive retailer with global ambitions, operating hundreds of franchise dealerships and digital channels (Driveway). Comparable in being a multi-brand, multi-revenue franchised dealer group scaling via digital retail and subscription-like offerings.
• AutoNation: Largest US auto retailer with a network of over 200 franchise dealerships and a significant used car and F&I business. Comparable in multi-brand franchised retail model with substantial parts, service, and finance attach revenue.
• Inchcape plc: Global multi-brand automotive distributor and retailer operating in mature and emerging markets. Directly comparable as a franchised auto retailer with diversified revenue (new, used, parts, service) across multiple OEM brands.

Emerging players

• Auto1 Group: European digital used car platform operating across 30+ countries with B2C (Autohero) and B2B (Auto1.com) channels. Relevant emerging threat to traditional franchised dealers' used car and customer-acquisition economics in Spain and Europe.

Regional players

• Bergé y Cía: Spanish conglomerate with significant automotive distribution and retail operations across Iberia. Operates franchises for multiple OEMs and represents a comparable regional footprint in the Spanish authorized dealer market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CastellanaMSeat
• YouTubeyoutube.com/c/CastellanamotorEs
• Facebookfacebook.com/CastellanaMotor
• LinkedInlinkedin.com/company/castellana-motor
• Instagraminstagram.com/castellanamotor

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEAT Motor Espana