Wholesale Outlet Automotive Group

What Wholesale Outlet Automotive Group does

Wholesale Outlet Automotive Group is a privately held, single-location used car dealership headquartered at 700 N Black Horse Pike in Blackwood, New Jersey. The firm sells pre-owned cars, trucks, and SUVs spanning more than a dozen brands across both domestic (Buick, GMC, Chevrolet, Ford, Lincoln, Dodge, Chrysler, Jeep, Ram) and import (Lexus, Mercedes-Benz, Nissan, BMW, Genesis, Toyota) nameplates. Its go-to-market is direct-to-consumer via a physical showroom and an online storefront at outletcars.com, supported by free vehicle delivery within a 25-mile radius. Customer targeting is broad — individual South Jersey buyers across all credit tiers — leveraging a 'Why Pay Retail?' no-haggle, no-hidden-fee pricing position.

The technology stack is built on the Dealer Car Search third-party dealer platform, which provides website infrastructure, online inventory listing with search and filter capabilities, price-drop notification tools, and a text/SMS customer-communication layer. Complementary integrations include Capital One for online financing pre-qualification (across all credit types), Kelley Blue Book's Instant Cash Offer for trade-in valuation, and Carfax for vehicle history reports. The site also features an AI-powered 'Vehicle Expert' chatbot on vehicle detail pages, accessed through the same platform provider.

The business model is one-time vehicle sale margin — the spread between wholesale acquisition cost and retail sale price — augmented by a flat $849 document fee per transaction (plus taxes and tags), trade-in vehicle resale, and likely referral/commission economics from third-party auto financing facilitated through Capital One and other lenders. Lead-gen and conversion channels include the website, organic SEO, blog content marketing, customer reviews, and SMS outreach. The firm operates without disclosed institutional investment, parent company, or subsidiary structure.

Name

Wholesale Outlet Automotive Group

Legal name

Wholesale Outlet Automotive Group

Website

https://outletcars.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Wholesale Outlet Automotive Group is a single-location used car dealership in Blackwood, NJ, selling pre-owned cars, trucks, and SUVs to individual South Jersey consumers via a physical showroom and an online inventory platform, with integrated financing, trade-in, and free local delivery services.

Ownership category

akta.pro rank

Headquarters

HQ city

Blackwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: One-time sale of used vehicles to individual consumers. Revenue generated from the difference between acquisition cost and sale price.
2. Document Fees: Documentation fee of $849 added to vehicle purchase price, plus applicable taxes and tag fees.
3. Vehicle Trade-Ins: Company purchases vehicles from customers as trade-ins, which are then resold.
4. Financing Services: Assistance with auto loan financing through third-party lenders, likely earning referral or commission revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Wholesale Outlet Automotive Group is a single-location used car dealership in Blackwood, NJ that sells pre-owned cars, trucks, and SUVs across 15+ brands (Buick, GMC, Chevrolet, Ford, Lincoln, Dodge, Chrysler, Jeep, Ram, Lexus, Mercedes-Benz, Nissan, BMW, Genesis, Toyota). The dealership complements its vehicle sales with guaranteed-credit auto financing, trade-in valuation via KBB Instant Cash Offer, Carfax vehicle history reports, a vehicle finder service, and free local delivery within 25 miles.

Product overview

Wholesale Outlet Automotive Group operates as a single-location used car dealership in Blackwood, NJ. The core offering is a pre-owned vehicle sales platform featuring an extensive inventory of used cars, trucks, and SUVs spanning domestic and import brands. The business combines its vehicle sales operation with integrated financing services, trade-in evaluation tools, and a vehicle finder service to provide a complete automotive purchasing experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Vehicle Sales Sale of pre-owned cars, trucks, and SUVs in Blackwood, NJ to individual consumers, with pricing displayed per vehicle, no-haggle pricing, free delivery within 25 miles, and Carfax vehicle history reports available for each listing.
• Vehicle Financing Services Auto financing assistance for individual vehicle buyers, including an online credit application form, guaranteed credit approval for all credit types, and Capital One pre-qualification integration.
• Trade-In Value Assessment Vehicle trade-in evaluation service that lets customers obtain an assessed value for their current vehicle, which can then be applied toward a purchase at the dealership.
• KBB Instant Cash Offer Kelley Blue Book Instant Cash Offer integration allowing customers to obtain an instant cash offer for their vehicle from the dealership as an alternative to traditional trade-in.
• Vehicle Finder Service Concierge service that helps customers locate specific vehicles not currently in the dealership's inventory, expanding the available selection beyond the on-site stock.

Quantifiable outcome

• Free delivery within 25 miles of dealership
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered supporting and core.

• Kelley Blue Book (KBB)supportingTechnology or IntegrationKelley Blue Book Instant Cash Offer integration allows customers to get instant valuations for their trade-in vehicles.
• CarfaxsupportingTechnology or IntegrationCarfax vehicle history reports are integrated into vehicle listings, providing customers with transparency on vehicle backgrounds including ownership history, accident reports, and service records.
• Dealer Car SearchcoreTechnology or IntegrationThird-party dealer website and inventory management platform providing the website infrastructure, vehicle listing system, and digital marketing tools for the dealership.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• AutoNation: The largest automotive retailer in the U.S., operating new-vehicle franchises alongside used-car operations (AutoNation USA). Competes for the same used-vehicle demand in the broader South Jersey/Philadelphia metro, with much greater scale and capital.
• Holman Automotive: Privately-held, family-owned automotive services group with franchised dealerships in the Mid-Atlantic and Northeast, including the South Jersey/Philadelphia area. Holman competes for local used-car demand as a privately-held, multi-brand operator with similar cultural alignment.
• Sonic Automotive: Public dealership group with franchised new- and used-car operations across the U.S., plus EchoPark used-vehicle stores. EchoPark's standalone used-car format and customer-centric branding mirror the kind of regional play that could pressure independent dealers.
• Lithia Motors: Large publicly-traded dealership group with a significant used-car and digital retailing push (Driveway). Lithia's omnichannel approach and aggressive acquisition strategy make it a relevant scaled competitor in the regional used-car market.
• Penske Automotive Group: Diversified, premium-tilted automotive retailer with commercial truck and used-vehicle operations. While primarily franchised new-vehicle, Penske's premium brand exposure (Audi, BMW, Mercedes-Benz) overlaps with the luxury segment of Wholesale Outlet's inventory.

Direct peers

• Carvana: Pure-play online used-car retailer offering home delivery, no-haggle pricing, and a 7-day money-back guarantee. Carvana competes for the same value-conscious, transparency-seeking buyer that Wholesale Outlet targets, but with a fully digital, delivery-led model.
• Vroom: Online used-car retailer competing with Carvana in the digital, home-delivery segment. Vroom targets the same transparent-pricing, multi-brand buyer and represents an alternative channel that pulls demand away from local independents.
• DriveTime: Used-car dealership chain specializing in subprime and credit-challenged buyers, with in-house financing. DriveTime mirrors Wholesale Outlet's 'all credit types accepted' positioning but operates across multiple states with owned financing infrastructure.
• CarMax: The largest used-vehicle retailer in the U.S. with no-haggle pricing, multi-brand inventory, and in-house financing. CarMax is the closest direct competitor to Wholesale Outlet's value-and-transparency positioning, although it operates at vastly greater scale with a national footprint.

Regional players

• Hertz Car Sales: Used-vehicle sales channel operated by Hertz off its rental fleet inventory. While not a direct head-to-head competitor in Blackwood, it represents an alternative low-priced used-vehicle channel that competes for budget-conscious buyers in the broader Northeast region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wholesaleautonj
• Facebookfacebook.com/WholesaleOutletNJ
• LinkedInlinkedin.com/company/wholesale-outlet-automotive-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wholesale Outlet Automotive Group